Top 10 Companies Leading the Pre-Workout Supplements Market in 2025

Pre-workout supplements have become a go-to choice for athletes, gym-goers, and anyone wanting more power and focus during training. As strength routines and high-intensity workouts become more common, people are turning to fast-acting formulas that help increase energy, concentration, and stamina.

According to Deep Market Insights, the global pre-workout supplements market is expected to reach $24,011.69 million by 2030, driven by rising gym memberships, a shift toward active living, and steady product development in clean-label formulas.

With demand rising rapidly, the major companies in this space are rolling out new blends, cleaner labels, and improved products.

Leading Companies

1. Optimum Nutrition

Optimum Nutrition (ON), a subsidiary of Glanbia, is one of the most well-known names in sports nutrition. Its Gold Standard and Amino Energy lines remain top sellers in gyms and stores worldwide. ON’s pre-workouts are known for clear ingredient lists, reliable performance, and strong availability across retail, gym chains, and online platforms.

Recent Development: Optimum Nutrition expanded its Gold Standard Pre-Workout Advanced line with higher-caffeine options, new natural flavors, and sugar-free versions aimed at athletes who prefer stronger blends.

2. MuscleTech

MuscleTech is known for its research-based approach to sports supplements. Its Vapor and Shatter products are popular for their ingredient combinations that support energy, pump, and endurance. The brand remains a favorite among strength athletes and heavy lifters.

Recent Development: MuscleTech updated its Vapor X5 and Shatter Elite formulas with Nitrosigine and Peak ATP, aiming to provide longer-lasting energy and better nitric oxide support.

3. BSN

BSN (Bio-Engineered Supplements & Nutrition) made its mark with N.O.-Xplode, one of the earliest pre-workouts to gain widespread attention. The brand focuses on blends that support pump, focus, and high-intensity training. BSN has a strong presence in gyms, retail stores, and global markets.

Recent Development: BSN reintroduced N.O.-Xplode V3 with updated creatine blends and new stimulant combinations for better performance during tough sessions.

4. Cellucor

Cellucor, best known for the C4 series, is one of the highest-selling pre-workout brands worldwide. C4 offers options ranging from beginner-friendly formulas to more powerful versions like “Ultimate” and “Dynasty.” Strong marketing, partnerships, and wide retail reach keep the brand at the top of the category.

Recent Development: Cellucor expanded its C4 Ultimate range with clean-label versions that remove artificial dyes and use natural caffeine sources.

5. Dymatize Nutrition

Dymatize is known for its clear, research-backed supplement range, including ISO100 protein and its PRE W.O. pre-workout. The brand focuses on transparent labeling and third-party testing, making it popular among serious athletes.

Recent Development: Dymatize updated PRE W.O. with higher levels of beta-alanine and citrulline malate to support better endurance and stronger pumps.

6. Nutrex

Nutrex Research is well known for intense formulas like Outlift and Hemo-Rage. With deep roots in bodybuilding culture, the brand appeals to experienced athletes who want strong, high-stimulant products. Nutrex maintains a steady following in both U.S. and international markets.

Recent Development: Nutrex expanded its Outlift Clinical Edge line with stimulant-free pump formulas featuring NO3-T nitrates and updated pump-support ingredients.

7. GNC

GNC, a major global supplement retailer, offers its own pre-workout lines such as Beyond Raw Lit and AMP. With large in-store and online distribution, GNC products reach millions of fitness consumers around the world.

Recent Development: Beyond Raw released new Lit AF versions built with updated energy blends and added amino acids for tougher training sessions.

8. Myprotein

Myprotein is a leading online sports nutrition brand offering affordable yet solid pre-workout options such as THE Pre-Workout and Pre-Workout+. The company is known for variety, with stimulant-free, vegan, and limited-edition flavors that appeal to different training preferences.

Recent Development: Myprotein launched new mixed-function pre-workouts that combine hydration minerals, focus-support ingredients, and natural sweeteners for users who prefer a cleaner formula.

9. Scivation

Scivation is best known for its Xtend BCAA line, but it also produces pre-workouts focused on endurance and recovery support. The company emphasizes amino acid combinations and steady energy without relying on overly strong stimulants.

Recent Development: Scivation updated Xtend Elite Pre-Workout with new pump-support ingredients and improved electrolytes to help during long sessions.

10. Evlution Nutrition

Evlution Nutrition (EVL) gained quick popularity through its ENGN series, known for strong energy and focus. The brand’s wide variety of products and approachable pricing make it a common choice among younger gym-goers and everyday athletes.

Recent Development: EVL introduced ENGN Shred 2.0, which mixes traditional pre-workout elements with thermogenic ingredients for users aiming to support fat loss while training.

Wrapping Up

Growing interest in structured training and performance-focused fitness continues to push demand for products that support energy, focus, and stamina. In response, brands are developing cleaner formulas, stronger blends, and options that match different workout styles.

As competition increases and consumer tastes shift, steady product development will continue to shape how the market grows in the years ahead.