Top 10 Companies Dominating the Pickleball Paddle Market | 2025

Over the past decade, pickleball has grown from a backyard game to one of the world’s fastest-growing sports, boosting demand for high-quality paddles.

According to Deep Market Insights, the global pickleball paddle market is projected to grow from $280.31 million in 2025 to $429.31 million by 2030. Leading companies drive this growth through innovative designs, strong branding, and product excellence.

This list highlights the top 10 companies shaping the pickleball paddle market globally.

1. Selkirk Sport

Founded in 2014 in Washington State, Selkirk Sport is one of the most recognized names in pickleball. Its premium paddle lines, such as Amped and Prime, are built with advanced polymer cores that balance power and control. Selkirk’s sponsorship of professional players and tournaments has strengthened its reputation as a leader among competitive athletes.

Recent Development: Selkirk has expanded its carbon-fiber and Vanguard/SLK lines (including the Vanguard Control and revamped SLK lineup) and continues to push experimental “Selkirk LABS” project paddles that feed into commercial models.

2. JOOLA

Originally known for its table tennis equipment, JOOLA has successfully expanded into pickleball. Its paddles are lightweight, precise, and built for comfort. Strong partnerships with clubs and coaching programs have helped JOOLA grow quickly in the U.S. market.

Recent Development: JOOLA continues to develop its Hyperion/Pro series for advanced players while navigating recent USA Pickleball approval issues for certain Gen3 submissions. The company has publicly addressed certification removals and worked with USAP on resolutions.

3. Paddletek

Paddletek was one of the first to use polymer cores in paddles, giving it an early edge in innovation. Its Tempest and Bantam series are widely used by intermediate and advanced players. With strong retail and online distribution, Paddletek has secured a solid position in both performance and accessibility.

Recent Development: Paddletek rolled out a new line of raw carbon-faced Tempest & Bantam models (PT700 unidirectional carbon) and has introduced player signature ALW (Anna Leigh Waters) Bantam variants, signalling both material upgrades and athlete-driven designs.

4. Onix

Onix Sports, based in California, is well known for its durable paddles and heavy involvement in tournaments. Its designs feature polymer cores and textured surfaces, built for competitive play. Aggressive marketing and player sponsorships have made Onix a visible and trusted brand in the pickleball community.

Latest: ONIX recently launched new Hype X / Hype X Pro models (and earlier Supercell variants) that highlight its ThermoFused/Power Frame technologies and new thickness/shape options aimed at increasing sweet-spot size and control.

5. Engage

Engage Pickleball focuses heavily on performance technologies, including specialized cores and surface textures for better spin and control. Founded in 2011, the company has built a loyal following across all skill levels. Its mix of product development and community engagement, such as lessons and events, has reinforced its standing in the market.

Recent Development: Engage has updated its Pro1/Encore lines with new shapes (widebody, hybrid, elongated) and iterative core/surface refinements (e.g., Pursuit Pro1 updates and Encore Pro V2.0), broadening options for players seeking specific feel/control balances.

6. Gearbox

Gearbox stands out for its carbon fiber paddles, which deliver durability and precise control. Its designs often include vibration-dampening features, appealing to players who want comfort during long games. Gearbox has carved out a niche as a premium choice for serious competitors.

Recent Development: Gearbox’s raw-carbon and high-power models have been in the spotlight amid updated certification standards; the brand has been actively responding to USA Pickleball/PBCoR rule changes and model decertification notices while planning revised/next-gen releases.

7. Franklin Sports

A long-established American sports brand, Franklin entered pickleball with a range of paddles at different price points. Known for value and accessibility, Franklin targets both casual and competitive players. Its wide retail presence in major stores and online platforms ensures a strong reach.

Recent Development: Franklin launched the C45° Paddle Series (announced via BusinessWire/press outlets) , a line emphasizing a 45° carbon-layup concept and multiple shape/thickness options designed for a customizable feel and enhanced spin/control.

8. ProKennex

ProKennex brings decades of racquet sport experience to pickleball. The brand is best known for its kinetic energy technology, which reduces vibration and helps prevent injuries. This focus on ergonomics makes it popular with players who prioritize comfort and longevity in the sport.

Recent Development: ProKennex continues to feature and refine its patented Kinetic Technology (including Full Carbon Kinetic Handle systems and the Black Ace series) focused on shock reduction and arm protection; select ProKennex models have been relisted/recertified on USA Pickleball’s approved paddle list.

9. Adidas

Adidas has leveraged its global brand strength to enter the pickleball market. Its paddles combine lightweight materials with performance-focused designs. By tying paddle development to broader sports trends, Adidas appeals to a wide range of players, from beginners to competitive athletes. Its global retail network also gives it a strong distribution advantage.

Recent Development: adidas has ramped up its pickleball push for 2025 with athlete partnerships (notably Federico Staksrud) and a small lineup of Metalbone/MATCH series paddles launched in spring 2025. The brand is moving from pilot athlete collaborations to a broader retail rollout.

10. Wilson

Wilson Sporting Goods, a staple in racquet sports, has brought its expertise to pickleball. Wilson paddles feature composite cores and textured surfaces that enhance precision and spin. The company’s collaboration with professional players and established global reach make it a key force in the sport’s growth.

Recent Development: Wilson’s recent product pushes include new collections that tout SI3D™ frame and other proprietary tech (Ultra v5 / Vesper teasers) and a targeted marketing push around tournament partnerships. Wilson is positioning fresh tech and a distinct new Vesper paddle for 2025.

Future Outlook

The pickleball paddle market is set for steady expansion as participation rates climb and professional tournaments grow in number. Leading companies are investing in new materials, ergonomic designs, and technologies to differentiate their products. At the same time, increased competition from emerging brands is pushing innovation and pricing strategies across the industry.