Top 10 Companies Dominating the Yoga Accessories Market Globally in 2025

Yoga accessories are rapidly transforming the global wellness industry by enhancing practice, supporting mindfulness, and aligning with healthier lifestyles. Reflecting this momentum, the yoga accessories market is projected to reach $27.5 billion by 2030, driven by rising health awareness, the adoption of eco-friendly and sustainable materials, and the expansion of digital sales channels.

As demand accelerates, competition among leading players has intensified, with both established fitness giants and niche wellness brands shaping product innovation and accessibility.

Below are the top 10 companies leading the charge in the yoga accessories industry

Leading Companies in the Yoga Accessories Market

1. Manduka LLC (USA)

Manduka is widely regarded as the benchmark for professional yoga mats, offering long-lasting designs and eco-conscious innovations.

• Feb 2025: Released a new line of biodegradable mats using natural rubber compounds.

• Oct 2024: Expanded global studio partnerships with a professional-grade product line.

• Key Products: PRO Series, eKO Series.

2. Lululemon Athletica Inc. (Canada)

Lululemon integrates yoga accessories into its lifestyle-driven ecosystem, balancing retail expansion with digital engagement.

• Mar 2025: Expanded accessory range to include meditation cushions and bolsters.

• Nov 2024: Integrated yoga products with digital community features on the Lululemon Studio app.

• Key Products: Reversible Mat, Yoga Block, Yoga Strap.

3. Gaiam (Fit For Life LLC, USA)

Gaiam remains a leader in accessible and beginner-friendly yoga accessories, with widespread retail presence.

• Jan 2025: Launched an affordable yoga starter bundle targeted at new practitioners.

• Sep 2024: Expanded retail partnerships across Walmart and Target in North America.

• Key Products: Essentials Yoga Mat, Cork Block, Yoga Ball.

4. Alo Yoga (USA)

Alo Yoga combines fashion-led design with functional wellness accessories, appealing to style-conscious consumers.

• Apr 2025: Introduced luxury meditation cushions and weighted props for advanced practices.

• Dec 2024: Expanded European flagship stores to boost accessory visibility.

• Key Products: Alo Warrior Mat, Alo Moves Accessories Collection.

5. Nike Inc. (USA)

Nike leverages its brand scale and innovation strength to position yoga accessories as part of its broader performance ecosystem.

• May 2025: Released a digitally connected yoga mat with built-in performance sensors.

• Aug 2024: Launched a global influencer-led yoga campaign.

• Key Products: Nike Flow Mat, Nike Performance Block.

6. Jade Yoga (USA)

Jade Yoga is a sustainability-focused brand recognized for mats made of renewable natural rubber.

• Feb 2025: Achieved milestone of planting 3 million trees through its “One Mat, One Tree” initiative.

• Oct 2024: Introduced enhanced-grip mats designed for hot yoga environments.

• Key Products: Harmony Mat, Travel Mat.

7. Hugger Mugger Yoga Products (USA)

Hugger Mugger specializes in restorative yoga products, renowned for its craftsmanship and quality.

• Mar 2025: Introduced a new bolster line filled with organic cotton.

• Jul 2024: Expanded into Asia-Pacific through partnerships with yoga retreat centers.

• Key Products: Standard Bolster, Meditation Cushions, Cork Blocks.

8. Aurorae (USA)

Aurorae has grown significantly via online platforms, emphasizing value-driven bundles and lifestyle products.

• Jan 2025: Launched a yoga lifestyle line, including candles and essential oils.

• Sep 2024: Expanded exclusive bundles on Amazon to strengthen e-commerce presence.

• Key Products: Aurorae Classic Mat, Yoga Towels, Aromatherapy Line.

9. Yogabum (UK)

Yogabum targets entry-level practitioners with sustainable and affordable options, placing a strong emphasis on online visibility.

• Apr 2025: Released eco-friendly cork mats designed for beginners.

• Nov 2024: Expanded digital marketing campaigns across European markets.

• Key Products: Yogabum Cork Mat, Foam Blocks, Yoga Belts.

10. Ecoyoga Ltd (UK)

Ecoyoga is a pioneer in eco-conscious yoga mats, integrating natural rubber with jute for sustainable performance.

• Feb 2025: Expanded its eco-friendly mat collection across European specialty stores.

• Oct 2024: Partnered with yoga studios to promote sustainable practices.

• Key Products: EcoYoga Mat, Jute Yoga Mat Collection.

Wrapping Up

These leading companies are driving the rapid evolution of the yoga accessories market. As these businesses continue to innovate and expand, yoga accessories will play an increasingly important role in the global wellness industry, from enhancing performance and sustainability to improving accessibility and lifestyle integration.