United States Over The Top Market Size & Outlook, 2025-2033


United States Over The Top Market Insights

  • As highlighted in Deep Market Insights analysis, the United States Over The Top Market, worth USD 67.25 Billion in 2024, is forecasted to achieve USD 276.45 Billion by 2033.
  • The United States market is anticipated to grow at a CAGR of 17.24% during the period 2025–2033.
  • By 2024, SVOD represented the largest share of the Business Model market size.
  • TVOD is expected to remain the key growth driver within Business Model, registering the fastest CAGR during the forecast period.

Other Key Findings


  • United States accounted for 22.19% of the global Over The Top Market size in 2024.
  • By 2033, United States is expected to remain the top global market in terms of size.
  • Within North America, United States is forecasted to dominate the regional Over The Top Market size by 2033.
  • United States will be the fastest-growing market in North America, projected to achieve USD 281.43 Billion by 2033.

Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2033
Historical Period 2021-2023
Forecast Period 2025-2033
Market Size In 2024 USD 67.25 Billion
Market Size In 2033 USD 276.45 Billion
Largest segment SVOD
Units Revenue in USD Billion
CAGR 17.24% (2025-2033)
Segmnetation Covered
Business Model
  1. SVOD
  2. AVOD
  3. TVOD
Content Type
  1. Movies
  2. Series
  3. Live Sports
Device
  1. Smart TV
  2. Mobile
  3. Set-Top
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends