United States Over The Top Market Size & Outlook, 2025-2033


United States Over The Top Market Insights

  • As highlighted in Deep Market Insights analysis, the United States Over The Top Market, worth USD 67.25 Billion in 2024, is forecasted to achieve USD 276.45 Billion by 2033.
  • The United States market is anticipated to grow at a CAGR of 17.24% during the period 2025–2033.
  • By 2024, SVOD represented the largest share of the Business Model market size.
  • TVOD is expected to remain the key growth driver within Business Model, registering the fastest CAGR during the forecast period.

Other Key Findings


  • United States accounted for 22.19% of the global Over The Top Market size in 2024.
  • By 2033, United States is expected to remain the top global market in terms of size.
  • Within North America, United States is forecasted to dominate the regional Over The Top Market size by 2033.
  • United States will be the fastest-growing market in North America, projected to achieve USD 281.43 Billion by 2033.

Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2033
Historical Period 2021-2023
Forecast Period 2025-2033
Market Size In 2024 USD 67.25 Billion
Market Size In 2033 USD 276.45 Billion
Largest segment SVOD
Units Revenue in USD Billion
CAGR 17.24% (2025-2033)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segmnetation Covered

Segments Sub Segments
Business Model
  1. SVOD
  2. AVOD
  3. TVOD
Content Type
  1. Movies
  2. Series
  3. Live Sports
Device
  1. Smart TV
  2. Mobile
  3. Set-Top