United Kingdom Over The Top Market Size & Outlook, 2025-2033


United Kingdom Over The Top Market Insights

  • As per Deep Market Insights insights, the United Kingdom Over The Top Market stood at USD 25.51 Billion in 2024 and is anticipated to grow to USD 124.11 Billion by 2033.
  • The United Kingdom market is expected to advance at a CAGR of 19.35% from 2025 through 2033.
  • In 2024, SVOD accounted for the highest share of the Business Model market size.
  • During the forecast period, TVOD is set to register the highest growth, making it the most lucrative Business Model segment.

Other Key Findings


  • In 2024, United Kingdom accounted for 8.61% of the global Over The Top Market size.
  • By 2033, United States is expected to lead the global Over The Top Market in terms of market size.
  • Within Europe, Germany is projected to dominate the regional Over The Top Market size by 2033.
  • Russia is identified as the fastest-growing market in Europe, anticipated to reach USD 48.07 Billion by 2033.

Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2033
Historical Period 2021-2023
Forecast Period 2025-2033
Market Size In 2024 USD 25.51 Billion
Market Size In 2033 USD 124.11 Billion
Largest segment SVOD
Units Revenue in USD Billion
CAGR 19.35% (2025-2033)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segmnetation Covered

Segments Sub Segments
Business Model
  1. SVOD
  2. AVOD
  3. TVOD
Content Type
  1. Movies
  2. Series
  3. Live Sports
Device
  1. Smart TV
  2. Mobile
  3. Set-Top