India Over The Top Market Size & Outlook, 2025-2033
India Over The Top Market Insights
- According to Deep Market Insights analysis, the India Over The Top Market size was USD 8.43 Billion in 2024 and is projected to reach USD 32.37 Billion by 2033.
- The India market is projected to grow at a CAGR of 16.24% between 2025 and 2033.
- By segment, SVOD emerged as the largest Business Model in terms of market size in 2024.
- TVOD is anticipated to remain the most attractive Business Model segment, recording the fastest growth during the forecast period.
Source: DMI Analysis Company Publications, Primary Interviews.
Other Key Findings
- India accounted for 2.65% of the global Over The Top Market size in 2024.
- By 2033, United States is expected to remain the top global market in terms of size.
- Within Asia Pacific, China is forecasted to dominate the regional Over The Top Market size by 2033.
- Taiwan will be the fastest-growing market in Asia Pacific, projected to achieve USD 11.89 Billion by 2033.
Report Summary
| Report Scope | Details |
|---|---|
| Base Year for Study | 2024 |
| Study Period | 2021-2033 |
| Historical Period | 2021-2023 |
| Forecast Period | 2025-2033 |
| Market Size In 2024 | USD 8.43 Billion |
| Market Size In 2033 | USD 32.37 Billion |
| Largest segment | SVOD |
| Units | Revenue in USD Billion |
| CAGR | 16.24% (2025-2033) |
| Segmnetation Covered | |
| Business Model |
|
| Content Type |
|
| Device |
|
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends |
India Over The Top Market Business Model 2025-2033 (USD Billion)
| Business Model | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SVOD | XX.x | XX.x | XX.x | 3.8 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| AVOD | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| TVOD | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
India Over The Top Market Content Type 2025-2033 (USD Billion)
| Content Type | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Movies | XX.x | XX.x | XX.x | 3.87 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Series | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Live Sports | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
India Over The Top Market Device 2025-2033 (USD Billion)
| Device | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Smart TV | XX.x | XX.x | XX.x | 3.87 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Mobile | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Set-Top | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.