India Over The Top Market Size & Outlook, 2025-2033


India Over The Top Market Insights

  • According to Deep Market Insights analysis, the India Over The Top Market size was USD 8.43 Billion in 2024 and is projected to reach USD 32.37 Billion by 2033.
  • The India market is projected to grow at a CAGR of 16.24% between 2025 and 2033.
  • By segment, SVOD emerged as the largest Business Model in terms of market size in 2024.
  • TVOD is anticipated to remain the most attractive Business Model segment, recording the fastest growth during the forecast period.

Other Key Findings


  • India accounted for 2.65% of the global Over The Top Market size in 2024.
  • By 2033, United States is expected to remain the top global market in terms of size.
  • Within Asia Pacific, China is forecasted to dominate the regional Over The Top Market size by 2033.
  • Taiwan will be the fastest-growing market in Asia Pacific, projected to achieve USD 11.89 Billion by 2033.

Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2033
Historical Period 2021-2023
Forecast Period 2025-2033
Market Size In 2024 USD 8.43 Billion
Market Size In 2033 USD 32.37 Billion
Largest segment SVOD
Units Revenue in USD Billion
CAGR 16.24% (2025-2033)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segmnetation Covered

Segments Sub Segments
Business Model
  1. SVOD
  2. AVOD
  3. TVOD
Content Type
  1. Movies
  2. Series
  3. Live Sports
Device
  1. Smart TV
  2. Mobile
  3. Set-Top