China Over The Top Market Size & Outlook, 2025-2033


China Over The Top Market Insights

  • Based on Deep Market Insights findings, the China Over The Top Market reached USD 19.23 Billion in 2024 and is estimated to attain USD 96.15 Billion by 2033.
  • From 2025 to 2033, the China market is expected to grow at a steady CAGR of 19.70%.
  • Within the Business Model category, SVOD dominated in 2024 in terms of market size contribution.
  • Over the forecast period, AVOD is forecasted to deliver the fastest growth, positioning it as the most lucrative Business Model segment.

Other Key Findings


  • In 2024, China represented 6.29% of the overall global Over The Top Market size.
  • United States is projected to lead the global Over The Top Market size by 2033.
  • Across Asia Pacific, China is anticipated to hold the dominant position in market size by 2033.
  • Taiwan is forecasted to expand at the fastest pace in Asia Pacific, attaining USD 11.89 Billion by 2033.

Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2033
Historical Period 2021-2023
Forecast Period 2025-2033
Market Size In 2024 USD 19.23 Billion
Market Size In 2033 USD 96.15 Billion
Largest segment SVOD
Units Revenue in USD Billion
CAGR 19.70% (2025-2033)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segmnetation Covered

Segments Sub Segments
Business Model
  1. SVOD
  2. AVOD
  3. TVOD
Content Type
  1. Movies
  2. Series
  3. Live Sports
Device
  1. Smart TV
  2. Mobile
  3. Set-Top