United States Kids Toys Market Size & Outlook, 2025-2033


United States Kids Toys Market Insights

  • Deep Market Insights analysis indicates that the United States Kids Toys Market size, valued at USD 30.46 Billion in 2024, is expected to expand to USD 58.06 Billion by 2033.
  • The United States market is forecasted to expand at a CAGR of 7.33% spanning 2025–2033.
  • Action Figures held the leading position among Product Type segments in 2024, based on market size.
  • Action Figures is projected to post the fastest growth rate, sustaining its position as the most attractive Product Type segment during the forecast horizon.

Other Key Findings


  • In 2024, United States represented 24% of the overall global Kids Toys Market size.
  • United States is projected to lead the global Kids Toys Market size by 2033.
  • Across North America, United States is anticipated to hold the dominant position in market size by 2033.
  • Canada is forecasted to expand at the fastest pace in North America, attaining USD 36.59 Billion by 2033.

Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2033
Historical Period 2021-2023
Forecast Period 2025-2033
Market Size In 2024 USD 30.46 Billion
Market Size In 2033 USD 58.06 Billion
Largest segment Action Figures
Units Revenue in USD Billion
CAGR 7.33% (2025-2033)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segmnetation Covered

Segments Sub Segments
Product Type
  1. Action Figures
  2. Dolls
  3. Board Games
  4. Educational Toys
Age Group
  1. 0–3 years
  2. 4–7 years
  3. 8–12 years