Asia Pacific Kids Toys Market Size & Outlook, 2025-2033


Asia Pacific Kids Toys Market Insights

  • Based on Deep Market Insights findings, the Asia Pacific Kids Toys Market size reached USD 18.86 Billion in 2024 and is expected to grow to USD 36.05 Billion by 2033.
  • During 2025–2033, the market is forecasted to advance at a CAGR of 7.41%.
  • Action Figures represented the largest share of the Product Type market in terms of size in 2024.
  • Among the Product Type segments, Board Games is forecasted to achieve the highest growth and remain the most lucrative through the forecast period.

Other Key Findings


  • In 2024, Asia Pacific accounted for 15.2% of the global Kids Toys Market size.
  • By 2033, United States is projected to lead the global market in terms of market size.
  • China is projected to emerge as the fastest-growing market in Asia Pacific, reaching USD 44.46 Billion by 2033.

Report Summary

Report Scope Details
Base Year for Study 2024
Study Period 2021-2033
Historical Period 2021-2023
Forecast Period 2025-2033
Market Size In 2024 USD 18.86 Billion
Market Size In 2033 USD 36.05 Billion
Largest segment Action Figures
Units Revenue in USD Billion
CAGR 7.41% (2025-2033)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Segmnetation Covered

Segments Sub Segments
Asia Pacific
  1. China
  2. India
  3. Japan
  4. Korea
  5. Taiwan
  6. Australia
  7. Singapore
  8. South East Asia
Product Type
  1. Action Figures
  2. Dolls
  3. Board Games
  4. Educational Toys
Age Group
  1. 0–3 years
  2. 4–7 years
  3. 8–12 years