South East Asia Bubble Tea Market Size & Outlook, 2025-2033

South East Asia Bubble Tea Market Insights

As per Deep Market Insights insights, the South East Asia Bubble Tea Market stood at USD 45.96 Million in 2024 and is anticipated to grow to USD 89.35 Million by 2033.
The South East Asia market is expected to advance at a CAGR of 7.67% from 2025 through 2033.
In 2024, Black Tea accounted for the highest share of the Base Tea Type market size.
During the forecast period, Fruit Tea is set to register the highest growth, making it the most lucrative Base Tea Type segment.

South East Asia accounted for 1.64% of the global Bubble Tea Market size in 2024.
By 2033, United States is expected to remain the top global market in terms of size.
Within Asia Pacific, China is forecasted to dominate the regional Bubble Tea Market size by 2033.
Singapore will be the fastest-growing market in Asia Pacific, projected to achieve USD 18.31 Million by 2033.

Report Scope	Details
Base Year for Study	2024
Study Period	2021-2033
Historical Period	2021-2023
Forecast Period	2025-2033
Market Size In 2024	USD 45.96 Million
Market Size In 2033	USD 89.35 Million
Largest segment	Black Tea
Units	Revenue in USD Million
CAGR	7.67% (2025-2033)
Segmnetation Covered
Base Tea Type	Black Tea Green Tea Oolong Tea Fruit Tea Herbal Tea
Milk Type	Dairy Milk Non-Dairy Milk Creamer Milk-Free Fruit Teas
Toppings	Tapioca Pearls Popping Boba Jelly Pudding Other Toppings
Flavor Category	Classic Milk Tea Brown Sugar Matcha Fruit Flavors
Service Format	Specialty Bubble Tea Stores Cafes & Bakeries Quick Service Restaurants Retail Ready-To-Drink
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends

Base Tea Type	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
Black Tea	XX.x	XX.x	XX.x	16.16	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Green Tea	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Oolong Tea	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Fruit Tea	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Herbal Tea	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Total	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x

Source: DMI Analysis Company Publications, Primary Interviews.

Milk Type	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
Dairy Milk	XX.x	XX.x	XX.x	19.15	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Non-Dairy Milk	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Creamer	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Milk-Free Fruit Teas	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Total	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x

Source: DMI Analysis Company Publications, Primary Interviews.

Toppings	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
Tapioca Pearls	XX.x	XX.x	XX.x	18.65	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Popping Boba	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Jelly	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Pudding	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Other Toppings	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Total	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x

Source: DMI Analysis Company Publications, Primary Interviews.

Flavor Category	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
Classic Milk Tea	XX.x	XX.x	XX.x	19.68	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Brown Sugar	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Matcha	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Fruit Flavors	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Total	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x

Source: DMI Analysis Company Publications, Primary Interviews.

Service Format	2021	2022	2023	2024	2025	2026	2027	2028	2029	2030	2031	2032	2033
Specialty Bubble Tea Stores	XX.x	XX.x	XX.x	18.7	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Cafes & Bakeries	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Quick Service Restaurants	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Retail Ready-To-Drink	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x
Total	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x	XX.x