HomeFood & BeveragesProteins Whey Protein Market

Global Whey Protein Market Size, Share & Demand Report By Product Type (WPC, WPI, Hydrolysates), By Application (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages, Clinical Nutrition), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail, Pharmacies & Supplement Stores, B2B), By End User (Athletes, Wellness Consumers, Clinical Users), By Age Group (18–25, 25–45, 45+), By Region & Segment Forecasts, 2025–2030

Report Code: RI1476PUB
Last Updated : November, 2025
Author : Hannah Blake

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Whey Protein Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Whey Protein Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Whey Protein Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Whey Protein Concentrate (WPC)
      1. Market Size and Forecast, By Region
    3. Whey Protein Isolate (WPI)
      1. Market Size and Forecast, By Region
    4. Whey Protein Hydrolysate (WPH)
      1. Market Size and Forecast, By Region
  10. Whey Protein Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Sports Nutrition
      1. Market Size and Forecast, By Region
    3. Dietary Supplements
      1. Market Size and Forecast, By Region
    4. Functional Foods & Beverages
      1. Market Size and Forecast, By Region
    5. Clinical & Medical Nutrition
      1. Market Size and Forecast, By Region
  11. Whey Protein Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    3. Online Retail (E-Commerce & D2C)
      1. Market Size and Forecast, By Region
    4. Pharmacies & Speciality Supplement Stores
      1. Market Size and Forecast, By Region
    5. B2B (Food & Beverage Manufacturers)
      1. Market Size and Forecast, By Region
  12. Whey Protein Market, By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Athletes & Fitness Enthusiasts
      1. Market Size and Forecast, By Region
    3. General Wellness Consumers
      1. Market Size and Forecast, By Region
    4. Clinical Users (Elderly & Patients)
      1. Market Size and Forecast, By Region
  13. Whey Protein Market, By Age Group
    1. Introduction
      1. Market Size and Forecast, By Age Group
    2. 18–25 Years
      1. Market Size and Forecast, By Region
    3. 25–45 Years
      1. Market Size and Forecast, By Region
    4. 45+ Years
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Whey Protein Concentrate (WPC)
            1. Whey Protein Isolate (WPI)
              1. Whey Protein Hydrolysate (WPH)
              2. By Application
                1. Sports Nutrition
                  1. Dietary Supplements
                    1. Functional Foods & Beverages
                      1. Clinical & Medical Nutrition
                      2. By Distribution Channel
                        1. Supermarkets & Hypermarkets
                          1. Online Retail (E-Commerce & D2C)
                            1. Pharmacies & Speciality Supplement Stores
                              1. B2B (Food & Beverage Manufacturers)
                              2. By End User
                                1. Athletes & Fitness Enthusiasts
                                  1. General Wellness Consumers
                                    1. Clinical Users (Elderly & Patients)
                                    2. By Age Group
                                      1. 18–25 Years
                                        1. 25–45 Years
                                          1. 45+ Years
                                        2. U.S.
                                          1. By Product Type
                                            1. Whey Protein Concentrate (WPC)
                                              1. Whey Protein Isolate (WPI)
                                                1. Whey Protein Hydrolysate (WPH)
                                                2. By Application
                                                  1. Sports Nutrition
                                                    1. Dietary Supplements
                                                      1. Functional Foods & Beverages
                                                        1. Clinical & Medical Nutrition
                                                        2. By Distribution Channel
                                                          1. Supermarkets & Hypermarkets
                                                            1. Online Retail (E-Commerce & D2C)
                                                              1. Pharmacies & Speciality Supplement Stores
                                                                1. B2B (Food & Beverage Manufacturers)
                                                                2. By End User
                                                                  1. Athletes & Fitness Enthusiasts
                                                                    1. General Wellness Consumers
                                                                      1. Clinical Users (Elderly & Patients)
                                                                      2. By Age Group
                                                                        1. 18–25 Years
                                                                          1. 25–45 Years
                                                                            1. 45+ Years
                                                                          2. Canada
                                                                        2. Europe
                                                                          1. Market Size and Forecast
                                                                            1. By Product Type
                                                                              1. Whey Protein Concentrate (WPC)
                                                                                1. Whey Protein Isolate (WPI)
                                                                                  1. Whey Protein Hydrolysate (WPH)
                                                                                  2. By Application
                                                                                    1. Sports Nutrition
                                                                                      1. Dietary Supplements
                                                                                        1. Functional Foods & Beverages
                                                                                          1. Clinical & Medical Nutrition
                                                                                          2. By Distribution Channel
                                                                                            1. Supermarkets & Hypermarkets
                                                                                              1. Online Retail (E-Commerce & D2C)
                                                                                                1. Pharmacies & Speciality Supplement Stores
                                                                                                  1. B2B (Food & Beverage Manufacturers)
                                                                                                  2. By End User
                                                                                                    1. Athletes & Fitness Enthusiasts
                                                                                                      1. General Wellness Consumers
                                                                                                        1. Clinical Users (Elderly & Patients)
                                                                                                        2. By Age Group
                                                                                                          1. 18–25 Years
                                                                                                            1. 25–45 Years
                                                                                                              1. 45+ Years
                                                                                                            2. U.K.
                                                                                                              1. By Product Type
                                                                                                                1. Whey Protein Concentrate (WPC)
                                                                                                                  1. Whey Protein Isolate (WPI)
                                                                                                                    1. Whey Protein Hydrolysate (WPH)
                                                                                                                    2. By Application
                                                                                                                      1. Sports Nutrition
                                                                                                                        1. Dietary Supplements
                                                                                                                          1. Functional Foods & Beverages
                                                                                                                            1. Clinical & Medical Nutrition
                                                                                                                            2. By Distribution Channel
                                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                                1. Online Retail (E-Commerce & D2C)
                                                                                                                                  1. Pharmacies & Speciality Supplement Stores
                                                                                                                                    1. B2B (Food & Beverage Manufacturers)
                                                                                                                                    2. By End User
                                                                                                                                      1. Athletes & Fitness Enthusiasts
                                                                                                                                        1. General Wellness Consumers
                                                                                                                                          1. Clinical Users (Elderly & Patients)
                                                                                                                                          2. By Age Group
                                                                                                                                            1. 18–25 Years
                                                                                                                                              1. 25–45 Years
                                                                                                                                                1. 45+ Years
                                                                                                                                              2. Germany
                                                                                                                                              3. France
                                                                                                                                              4. Spain
                                                                                                                                              5. Italy
                                                                                                                                              6. Russia
                                                                                                                                              7. Nordic
                                                                                                                                              8. Benelux
                                                                                                                                              9. Rest of Europe
                                                                                                                                            2. APAC
                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                1. By Product Type
                                                                                                                                                  1. Whey Protein Concentrate (WPC)
                                                                                                                                                    1. Whey Protein Isolate (WPI)
                                                                                                                                                      1. Whey Protein Hydrolysate (WPH)
                                                                                                                                                      2. By Application
                                                                                                                                                        1. Sports Nutrition
                                                                                                                                                          1. Dietary Supplements
                                                                                                                                                            1. Functional Foods & Beverages
                                                                                                                                                              1. Clinical & Medical Nutrition
                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                1. Supermarkets & Hypermarkets
                                                                                                                                                                  1. Online Retail (E-Commerce & D2C)
                                                                                                                                                                    1. Pharmacies & Speciality Supplement Stores
                                                                                                                                                                      1. B2B (Food & Beverage Manufacturers)
                                                                                                                                                                      2. By End User
                                                                                                                                                                        1. Athletes & Fitness Enthusiasts
                                                                                                                                                                          1. General Wellness Consumers
                                                                                                                                                                            1. Clinical Users (Elderly & Patients)
                                                                                                                                                                            2. By Age Group
                                                                                                                                                                              1. 18–25 Years
                                                                                                                                                                                1. 25–45 Years
                                                                                                                                                                                  1. 45+ Years
                                                                                                                                                                                2. China
                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                    1. Whey Protein Concentrate (WPC)
                                                                                                                                                                                      1. Whey Protein Isolate (WPI)
                                                                                                                                                                                        1. Whey Protein Hydrolysate (WPH)
                                                                                                                                                                                        2. By Application
                                                                                                                                                                                          1. Sports Nutrition
                                                                                                                                                                                            1. Dietary Supplements
                                                                                                                                                                                              1. Functional Foods & Beverages
                                                                                                                                                                                                1. Clinical & Medical Nutrition
                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                                                    1. Online Retail (E-Commerce & D2C)
                                                                                                                                                                                                      1. Pharmacies & Speciality Supplement Stores
                                                                                                                                                                                                        1. B2B (Food & Beverage Manufacturers)
                                                                                                                                                                                                        2. By End User
                                                                                                                                                                                                          1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                            1. General Wellness Consumers
                                                                                                                                                                                                              1. Clinical Users (Elderly & Patients)
                                                                                                                                                                                                              2. By Age Group
                                                                                                                                                                                                                1. 18–25 Years
                                                                                                                                                                                                                  1. 25–45 Years
                                                                                                                                                                                                                    1. 45+ Years
                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                      1. Whey Protein Concentrate (WPC)
                                                                                                                                                                                                                        1. Whey Protein Isolate (WPI)
                                                                                                                                                                                                                          1. Whey Protein Hydrolysate (WPH)
                                                                                                                                                                                                                          2. By Application
                                                                                                                                                                                                                            1. Sports Nutrition
                                                                                                                                                                                                                              1. Dietary Supplements
                                                                                                                                                                                                                                1. Functional Foods & Beverages
                                                                                                                                                                                                                                  1. Clinical & Medical Nutrition
                                                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                                                    1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                      1. Online Retail (E-Commerce & D2C)
                                                                                                                                                                                                                                        1. Pharmacies & Speciality Supplement Stores
                                                                                                                                                                                                                                          1. B2B (Food & Beverage Manufacturers)
                                                                                                                                                                                                                                          2. By End User
                                                                                                                                                                                                                                            1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                                                              1. General Wellness Consumers
                                                                                                                                                                                                                                                1. Clinical Users (Elderly & Patients)
                                                                                                                                                                                                                                                2. By Age Group
                                                                                                                                                                                                                                                  1. 18–25 Years
                                                                                                                                                                                                                                                    1. 25–45 Years
                                                                                                                                                                                                                                                      1. 45+ Years
                                                                                                                                                                                                                                                    2. UAE
                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                        1. Whey Protein Concentrate (WPC)
                                                                                                                                                                                                                                                          1. Whey Protein Isolate (WPI)
                                                                                                                                                                                                                                                            1. Whey Protein Hydrolysate (WPH)
                                                                                                                                                                                                                                                            2. By Application
                                                                                                                                                                                                                                                              1. Sports Nutrition
                                                                                                                                                                                                                                                                1. Dietary Supplements
                                                                                                                                                                                                                                                                  1. Functional Foods & Beverages
                                                                                                                                                                                                                                                                    1. Clinical & Medical Nutrition
                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                        1. Online Retail (E-Commerce & D2C)
                                                                                                                                                                                                                                                                          1. Pharmacies & Speciality Supplement Stores
                                                                                                                                                                                                                                                                            1. B2B (Food & Beverage Manufacturers)
                                                                                                                                                                                                                                                                            2. By End User
                                                                                                                                                                                                                                                                              1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                                                                                                1. General Wellness Consumers
                                                                                                                                                                                                                                                                                  1. Clinical Users (Elderly & Patients)
                                                                                                                                                                                                                                                                                  2. By Age Group
                                                                                                                                                                                                                                                                                    1. 18–25 Years
                                                                                                                                                                                                                                                                                      1. 25–45 Years
                                                                                                                                                                                                                                                                                        1. 45+ Years
                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                          1. Whey Protein Concentrate (WPC)
                                                                                                                                                                                                                                                                                            1. Whey Protein Isolate (WPI)
                                                                                                                                                                                                                                                                                              1. Whey Protein Hydrolysate (WPH)
                                                                                                                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                                                                                                                1. Sports Nutrition
                                                                                                                                                                                                                                                                                                  1. Dietary Supplements
                                                                                                                                                                                                                                                                                                    1. Functional Foods & Beverages
                                                                                                                                                                                                                                                                                                      1. Clinical & Medical Nutrition
                                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                                        1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                          1. Online Retail (E-Commerce & D2C)
                                                                                                                                                                                                                                                                                                            1. Pharmacies & Speciality Supplement Stores
                                                                                                                                                                                                                                                                                                              1. B2B (Food & Beverage Manufacturers)
                                                                                                                                                                                                                                                                                                              2. By End User
                                                                                                                                                                                                                                                                                                                1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                                                                                                                                  1. General Wellness Consumers
                                                                                                                                                                                                                                                                                                                    1. Clinical Users (Elderly & Patients)
                                                                                                                                                                                                                                                                                                                    2. By Age Group
                                                                                                                                                                                                                                                                                                                      1. 18–25 Years
                                                                                                                                                                                                                                                                                                                        1. 25–45 Years
                                                                                                                                                                                                                                                                                                                          1. 45+ Years
                                                                                                                                                                                                                                                                                                                        2. Brazil
                                                                                                                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                                                                                                                            1. Whey Protein Concentrate (WPC)
                                                                                                                                                                                                                                                                                                                              1. Whey Protein Isolate (WPI)
                                                                                                                                                                                                                                                                                                                                1. Whey Protein Hydrolysate (WPH)
                                                                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                                                                  1. Sports Nutrition
                                                                                                                                                                                                                                                                                                                                    1. Dietary Supplements
                                                                                                                                                                                                                                                                                                                                      1. Functional Foods & Beverages
                                                                                                                                                                                                                                                                                                                                        1. Clinical & Medical Nutrition
                                                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                                            1. Online Retail (E-Commerce & D2C)
                                                                                                                                                                                                                                                                                                                                              1. Pharmacies & Speciality Supplement Stores
                                                                                                                                                                                                                                                                                                                                                1. B2B (Food & Beverage Manufacturers)
                                                                                                                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                                                                                                                  1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                                                                                                                                                                    1. General Wellness Consumers
                                                                                                                                                                                                                                                                                                                                                      1. Clinical Users (Elderly & Patients)
                                                                                                                                                                                                                                                                                                                                                      2. By Age Group
                                                                                                                                                                                                                                                                                                                                                        1. 18–25 Years
                                                                                                                                                                                                                                                                                                                                                          1. 25–45 Years
                                                                                                                                                                                                                                                                                                                                                            1. 45+ Years
                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                      3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                        2. Whey Protein Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                      4. Company Profile
                                                                                                                                                                                                                                                                                                                                                        1. Glanbia plc
                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                        2. Arla Foods Ingredients Group P/S
                                                                                                                                                                                                                                                                                                                                                        3. Fonterra Co-operative Group
                                                                                                                                                                                                                                                                                                                                                        4. Agropur Inc.
                                                                                                                                                                                                                                                                                                                                                        5. Hilmar Cheese Company
                                                                                                                                                                                                                                                                                                                                                        6. DMK Group
                                                                                                                                                                                                                                                                                                                                                        7. Murray Goulburn Co-operative
                                                                                                                                                                                                                                                                                                                                                        8. Lactalis Ingredients
                                                                                                                                                                                                                                                                                                                                                        9. Kerry Group plc
                                                                                                                                                                                                                                                                                                                                                        10. Saputo Inc.