HomeFood & BeveragesNutraceuticals Sports Supplements Market

Global Sports Supplements Market Size, Share Demand Report By Product Type (Protein Supplements, Performance & Energy, Recovery & Strength, Weight Management, Functional Health), By Formulation (Powder, Capsules/Tablets, RTD, Bars & Chews, Liquid Concentrates), By End User (Professional Athletes, Recreational Athletes, Fitness Enthusiasts, Bodybuilders, Weight Management Consumers), By Distribution Channel & Region Forecasts, 2026–2031

Report Code: RI2194PUB
Last Updated : January, 2026
Author : Hannah Blake

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Sports Supplements Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Sports Supplements Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Sports Supplements Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Protein Supplements 
      1. Market Size and Forecast, By Region
    3. Performance & Energy Supplements 
      1. Market Size and Forecast, By Region
    4. Recovery & Strength 
      1. Market Size and Forecast, By Region
    5. Weight Management 
      1. Market Size and Forecast, By Region
    6. Functional Health Supplements 
      1. Market Size and Forecast, By Region
  10. Sports Supplements Market, By Formulation / Form
    1. Introduction
      1. Market Size and Forecast, By Formulation / Form
    2. Powder
      1. Market Size and Forecast, By Region
    3. Capsules / Tablets
      1. Market Size and Forecast, By Region
    4. Ready-to-Drink (RTD)
      1. Market Size and Forecast, By Region
    5. Bars & Chews
      1. Market Size and Forecast, By Region
    6. Liquid Concentrates
      1. Market Size and Forecast, By Region
  11. Sports Supplements Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Offline Retail 
      1. Market Size and Forecast, By Region
    3. Online Retail
      1. Market Size and Forecast, By Region
  12. Sports Supplements Market, By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Professional Athletes
      1. Market Size and Forecast, By Region
    3. Recreational Athletes
      1. Market Size and Forecast, By Region
    4. Fitness Enthusiasts
      1. Market Size and Forecast, By Region
    5. Bodybuilders
      1. Market Size and Forecast, By Region
    6. Weight Management Consumers
      1. Market Size and Forecast, By Region
  13. Sports Supplements Market, By Source
    1. Introduction
      1. Market Size and Forecast, By Source
    2. Animal-Based 
      1. Market Size and Forecast, By Region
    3. Plant-Based 
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Protein Supplements 
            1. Performance & Energy Supplements 
              1. Recovery & Strength 
                1. Weight Management 
                  1. Functional Health Supplements 
                  2. By Formulation / Form
                    1. Powder
                      1. Capsules / Tablets
                        1. Ready-to-Drink (RTD)
                          1. Bars & Chews
                            1. Liquid Concentrates
                            2. By Distribution Channel
                              1. Offline Retail 
                                1. Online Retail
                                2. By End User
                                  1. Professional Athletes
                                    1. Recreational Athletes
                                      1. Fitness Enthusiasts
                                        1. Bodybuilders
                                          1. Weight Management Consumers
                                          2. By Source
                                            1. Animal-Based 
                                              1. Plant-Based 
                                            2. U.S.
                                              1. By Product Type
                                                1. Protein Supplements 
                                                  1. Performance & Energy Supplements 
                                                    1. Recovery & Strength 
                                                      1. Weight Management 
                                                        1. Functional Health Supplements 
                                                        2. By Formulation / Form
                                                          1. Powder
                                                            1. Capsules / Tablets
                                                              1. Ready-to-Drink (RTD)
                                                                1. Bars & Chews
                                                                  1. Liquid Concentrates
                                                                  2. By Distribution Channel
                                                                    1. Offline Retail 
                                                                      1. Online Retail
                                                                      2. By End User
                                                                        1. Professional Athletes
                                                                          1. Recreational Athletes
                                                                            1. Fitness Enthusiasts
                                                                              1. Bodybuilders
                                                                                1. Weight Management Consumers
                                                                                2. By Source
                                                                                  1. Animal-Based 
                                                                                    1. Plant-Based 
                                                                                  2. Canada
                                                                                3. Europe
                                                                                  1. Market Size and Forecast
                                                                                    1. By Product Type
                                                                                      1. Protein Supplements 
                                                                                        1. Performance & Energy Supplements 
                                                                                          1. Recovery & Strength 
                                                                                            1. Weight Management 
                                                                                              1. Functional Health Supplements 
                                                                                              2. By Formulation / Form
                                                                                                1. Powder
                                                                                                  1. Capsules / Tablets
                                                                                                    1. Ready-to-Drink (RTD)
                                                                                                      1. Bars & Chews
                                                                                                        1. Liquid Concentrates
                                                                                                        2. By Distribution Channel
                                                                                                          1. Offline Retail 
                                                                                                            1. Online Retail
                                                                                                            2. By End User
                                                                                                              1. Professional Athletes
                                                                                                                1. Recreational Athletes
                                                                                                                  1. Fitness Enthusiasts
                                                                                                                    1. Bodybuilders
                                                                                                                      1. Weight Management Consumers
                                                                                                                      2. By Source
                                                                                                                        1. Animal-Based 
                                                                                                                          1. Plant-Based 
                                                                                                                        2. U.K.
                                                                                                                          1. By Product Type
                                                                                                                            1. Protein Supplements 
                                                                                                                              1. Performance & Energy Supplements 
                                                                                                                                1. Recovery & Strength 
                                                                                                                                  1. Weight Management 
                                                                                                                                    1. Functional Health Supplements 
                                                                                                                                    2. By Formulation / Form
                                                                                                                                      1. Powder
                                                                                                                                        1. Capsules / Tablets
                                                                                                                                          1. Ready-to-Drink (RTD)
                                                                                                                                            1. Bars & Chews
                                                                                                                                              1. Liquid Concentrates
                                                                                                                                              2. By Distribution Channel
                                                                                                                                                1. Offline Retail 
                                                                                                                                                  1. Online Retail
                                                                                                                                                  2. By End User
                                                                                                                                                    1. Professional Athletes
                                                                                                                                                      1. Recreational Athletes
                                                                                                                                                        1. Fitness Enthusiasts
                                                                                                                                                          1. Bodybuilders
                                                                                                                                                            1. Weight Management Consumers
                                                                                                                                                            2. By Source
                                                                                                                                                              1. Animal-Based 
                                                                                                                                                                1. Plant-Based 
                                                                                                                                                              2. Germany
                                                                                                                                                              3. France
                                                                                                                                                              4. Spain
                                                                                                                                                              5. Italy
                                                                                                                                                              6. Russia
                                                                                                                                                              7. Nordic
                                                                                                                                                              8. Benelux
                                                                                                                                                              9. Rest of Europe
                                                                                                                                                            3. APAC
                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                1. By Product Type
                                                                                                                                                                  1. Protein Supplements 
                                                                                                                                                                    1. Performance & Energy Supplements 
                                                                                                                                                                      1. Recovery & Strength 
                                                                                                                                                                        1. Weight Management 
                                                                                                                                                                          1. Functional Health Supplements 
                                                                                                                                                                          2. By Formulation / Form
                                                                                                                                                                            1. Powder
                                                                                                                                                                              1. Capsules / Tablets
                                                                                                                                                                                1. Ready-to-Drink (RTD)
                                                                                                                                                                                  1. Bars & Chews
                                                                                                                                                                                    1. Liquid Concentrates
                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                      1. Offline Retail 
                                                                                                                                                                                        1. Online Retail
                                                                                                                                                                                        2. By End User
                                                                                                                                                                                          1. Professional Athletes
                                                                                                                                                                                            1. Recreational Athletes
                                                                                                                                                                                              1. Fitness Enthusiasts
                                                                                                                                                                                                1. Bodybuilders
                                                                                                                                                                                                  1. Weight Management Consumers
                                                                                                                                                                                                  2. By Source
                                                                                                                                                                                                    1. Animal-Based 
                                                                                                                                                                                                      1. Plant-Based 
                                                                                                                                                                                                    2. China
                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                        1. Protein Supplements 
                                                                                                                                                                                                          1. Performance & Energy Supplements 
                                                                                                                                                                                                            1. Recovery & Strength 
                                                                                                                                                                                                              1. Weight Management 
                                                                                                                                                                                                                1. Functional Health Supplements 
                                                                                                                                                                                                                2. By Formulation / Form
                                                                                                                                                                                                                  1. Powder
                                                                                                                                                                                                                    1. Capsules / Tablets
                                                                                                                                                                                                                      1. Ready-to-Drink (RTD)
                                                                                                                                                                                                                        1. Bars & Chews
                                                                                                                                                                                                                          1. Liquid Concentrates
                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                            1. Offline Retail 
                                                                                                                                                                                                                              1. Online Retail
                                                                                                                                                                                                                              2. By End User
                                                                                                                                                                                                                                1. Professional Athletes
                                                                                                                                                                                                                                  1. Recreational Athletes
                                                                                                                                                                                                                                    1. Fitness Enthusiasts
                                                                                                                                                                                                                                      1. Bodybuilders
                                                                                                                                                                                                                                        1. Weight Management Consumers
                                                                                                                                                                                                                                        2. By Source
                                                                                                                                                                                                                                          1. Animal-Based 
                                                                                                                                                                                                                                            1. Plant-Based 
                                                                                                                                                                                                                                          2. Korea
                                                                                                                                                                                                                                          3. Japan
                                                                                                                                                                                                                                          4. India
                                                                                                                                                                                                                                          5. Australia
                                                                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                                                                        3. Middle East and Africa
                                                                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                              1. Protein Supplements 
                                                                                                                                                                                                                                                1. Performance & Energy Supplements 
                                                                                                                                                                                                                                                  1. Recovery & Strength 
                                                                                                                                                                                                                                                    1. Weight Management 
                                                                                                                                                                                                                                                      1. Functional Health Supplements 
                                                                                                                                                                                                                                                      2. By Formulation / Form
                                                                                                                                                                                                                                                        1. Powder
                                                                                                                                                                                                                                                          1. Capsules / Tablets
                                                                                                                                                                                                                                                            1. Ready-to-Drink (RTD)
                                                                                                                                                                                                                                                              1. Bars & Chews
                                                                                                                                                                                                                                                                1. Liquid Concentrates
                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                  1. Offline Retail 
                                                                                                                                                                                                                                                                    1. Online Retail
                                                                                                                                                                                                                                                                    2. By End User
                                                                                                                                                                                                                                                                      1. Professional Athletes
                                                                                                                                                                                                                                                                        1. Recreational Athletes
                                                                                                                                                                                                                                                                          1. Fitness Enthusiasts
                                                                                                                                                                                                                                                                            1. Bodybuilders
                                                                                                                                                                                                                                                                              1. Weight Management Consumers
                                                                                                                                                                                                                                                                              2. By Source
                                                                                                                                                                                                                                                                                1. Animal-Based 
                                                                                                                                                                                                                                                                                  1. Plant-Based 
                                                                                                                                                                                                                                                                                2. UAE
                                                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                                                    1. Protein Supplements 
                                                                                                                                                                                                                                                                                      1. Performance & Energy Supplements 
                                                                                                                                                                                                                                                                                        1. Recovery & Strength 
                                                                                                                                                                                                                                                                                          1. Weight Management 
                                                                                                                                                                                                                                                                                            1. Functional Health Supplements 
                                                                                                                                                                                                                                                                                            2. By Formulation / Form
                                                                                                                                                                                                                                                                                              1. Powder
                                                                                                                                                                                                                                                                                                1. Capsules / Tablets
                                                                                                                                                                                                                                                                                                  1. Ready-to-Drink (RTD)
                                                                                                                                                                                                                                                                                                    1. Bars & Chews
                                                                                                                                                                                                                                                                                                      1. Liquid Concentrates
                                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                                        1. Offline Retail 
                                                                                                                                                                                                                                                                                                          1. Online Retail
                                                                                                                                                                                                                                                                                                          2. By End User
                                                                                                                                                                                                                                                                                                            1. Professional Athletes
                                                                                                                                                                                                                                                                                                              1. Recreational Athletes
                                                                                                                                                                                                                                                                                                                1. Fitness Enthusiasts
                                                                                                                                                                                                                                                                                                                  1. Bodybuilders
                                                                                                                                                                                                                                                                                                                    1. Weight Management Consumers
                                                                                                                                                                                                                                                                                                                    2. By Source
                                                                                                                                                                                                                                                                                                                      1. Animal-Based 
                                                                                                                                                                                                                                                                                                                        1. Plant-Based 
                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                    3. LATAM
                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                          1. Protein Supplements 
                                                                                                                                                                                                                                                                                                                            1. Performance & Energy Supplements 
                                                                                                                                                                                                                                                                                                                              1. Recovery & Strength 
                                                                                                                                                                                                                                                                                                                                1. Weight Management 
                                                                                                                                                                                                                                                                                                                                  1. Functional Health Supplements 
                                                                                                                                                                                                                                                                                                                                  2. By Formulation / Form
                                                                                                                                                                                                                                                                                                                                    1. Powder
                                                                                                                                                                                                                                                                                                                                      1. Capsules / Tablets
                                                                                                                                                                                                                                                                                                                                        1. Ready-to-Drink (RTD)
                                                                                                                                                                                                                                                                                                                                          1. Bars & Chews
                                                                                                                                                                                                                                                                                                                                            1. Liquid Concentrates
                                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                              1. Offline Retail 
                                                                                                                                                                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                                                                                                                  1. Professional Athletes
                                                                                                                                                                                                                                                                                                                                                    1. Recreational Athletes
                                                                                                                                                                                                                                                                                                                                                      1. Fitness Enthusiasts
                                                                                                                                                                                                                                                                                                                                                        1. Bodybuilders
                                                                                                                                                                                                                                                                                                                                                          1. Weight Management Consumers
                                                                                                                                                                                                                                                                                                                                                          2. By Source
                                                                                                                                                                                                                                                                                                                                                            1. Animal-Based 
                                                                                                                                                                                                                                                                                                                                                              1. Plant-Based 
                                                                                                                                                                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                1. Protein Supplements 
                                                                                                                                                                                                                                                                                                                                                                  1. Performance & Energy Supplements 
                                                                                                                                                                                                                                                                                                                                                                    1. Recovery & Strength 
                                                                                                                                                                                                                                                                                                                                                                      1. Weight Management 
                                                                                                                                                                                                                                                                                                                                                                        1. Functional Health Supplements 
                                                                                                                                                                                                                                                                                                                                                                        2. By Formulation / Form
                                                                                                                                                                                                                                                                                                                                                                          1. Powder
                                                                                                                                                                                                                                                                                                                                                                            1. Capsules / Tablets
                                                                                                                                                                                                                                                                                                                                                                              1. Ready-to-Drink (RTD)
                                                                                                                                                                                                                                                                                                                                                                                1. Bars & Chews
                                                                                                                                                                                                                                                                                                                                                                                  1. Liquid Concentrates
                                                                                                                                                                                                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                    1. Offline Retail 
                                                                                                                                                                                                                                                                                                                                                                                      1. Online Retail
                                                                                                                                                                                                                                                                                                                                                                                      2. By End User
                                                                                                                                                                                                                                                                                                                                                                                        1. Professional Athletes
                                                                                                                                                                                                                                                                                                                                                                                          1. Recreational Athletes
                                                                                                                                                                                                                                                                                                                                                                                            1. Fitness Enthusiasts
                                                                                                                                                                                                                                                                                                                                                                                              1. Bodybuilders
                                                                                                                                                                                                                                                                                                                                                                                                1. Weight Management Consumers
                                                                                                                                                                                                                                                                                                                                                                                                2. By Source
                                                                                                                                                                                                                                                                                                                                                                                                  1. Animal-Based 
                                                                                                                                                                                                                                                                                                                                                                                                    1. Plant-Based 
                                                                                                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                2. Sports Supplements Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                1. Glanbia plc
                                                                                                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                2. PepsiCo, Inc.
                                                                                                                                                                                                                                                                                                                                                                                                3. The Coca-Cola Company
                                                                                                                                                                                                                                                                                                                                                                                                4. Abbott Laboratories
                                                                                                                                                                                                                                                                                                                                                                                                5. Herbalife Nutrition
                                                                                                                                                                                                                                                                                                                                                                                                6. Amway Corporation
                                                                                                                                                                                                                                                                                                                                                                                                7. Nestlé S.A.
                                                                                                                                                                                                                                                                                                                                                                                                8. NOW Foods
                                                                                                                                                                                                                                                                                                                                                                                                9. GNC Holdings, LLC
                                                                                                                                                                                                                                                                                                                                                                                                10. BellRing Brands