Global Rice Crackers Market Size, Share & Demand Report By Product Type (Traditional Rice Crackers, Flavored Rice Crackers, Stuffed & Coated Rice Crackers, Rice Cracker Mixes), By Nature (Conventional, Organic), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Foodservice), By Price Positioning (Mass Market, Mid-Premium, Premium & Gourmet), By Region & Segment Forecasts, 2026–2031

Report Code: RI2220PUB
Last Updated : January, 2026
Author : Hannah Blake

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Rice Crackers Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Rice Crackers Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Rice Crackers Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Traditional Rice Crackers
      1. Market Size and Forecast, By Region
    3. Flavored Rice Crackers
      1. Market Size and Forecast, By Region
    4. Stuffed & Coated Rice Crackers
      1. Market Size and Forecast, By Region
    5. Rice Cracker Mixes
      1. Market Size and Forecast, By Region
  10. Rice Crackers Market, By Nature
    1. Introduction
      1. Market Size and Forecast, By Nature
    2. Conventional Rice Crackers
      1. Market Size and Forecast, By Region
    3. Organic Rice Crackers
      1. Market Size and Forecast, By Region
  11. Rice Crackers Market, By Flavor Profile
    1. Introduction
      1. Market Size and Forecast, By Flavor Profile
    2. Savory
      1. Market Size and Forecast, By Region
    3. Sweet
      1. Market Size and Forecast, By Region
    4. Spicy
      1. Market Size and Forecast, By Region
    5. Umami-Based
      1. Market Size and Forecast, By Region
  12. Rice Crackers Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    3. Convenience Stores
      1. Market Size and Forecast, By Region
    4. Specialty & Health Food Stores
      1. Market Size and Forecast, By Region
    5. Online Retail & D2C Platforms
      1. Market Size and Forecast, By Region
    6. Foodservice & HoReCa
      1. Market Size and Forecast, By Region
  13. Rice Crackers Market, By Price Positioning
    1. Introduction
      1. Market Size and Forecast, By Price Positioning
    2. Mass Market
      1. Market Size and Forecast, By Region
    3. Mid-Premium
      1. Market Size and Forecast, By Region
    4. Premium & Gourmet
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Traditional Rice Crackers
            1. Flavored Rice Crackers
              1. Stuffed & Coated Rice Crackers
                1. Rice Cracker Mixes
                2. By Nature
                  1. Conventional Rice Crackers
                    1. Organic Rice Crackers
                    2. By Flavor Profile
                      1. Savory
                        1. Sweet
                          1. Spicy
                            1. Umami-Based
                            2. By Distribution Channel
                              1. Supermarkets & Hypermarkets
                                1. Convenience Stores
                                  1. Specialty & Health Food Stores
                                    1. Online Retail & D2C Platforms
                                      1. Foodservice & HoReCa
                                      2. By Price Positioning
                                        1. Mass Market
                                          1. Mid-Premium
                                            1. Premium & Gourmet
                                          2. U.S.
                                            1. By Product Type
                                              1. Traditional Rice Crackers
                                                1. Flavored Rice Crackers
                                                  1. Stuffed & Coated Rice Crackers
                                                    1. Rice Cracker Mixes
                                                    2. By Nature
                                                      1. Conventional Rice Crackers
                                                        1. Organic Rice Crackers
                                                        2. By Flavor Profile
                                                          1. Savory
                                                            1. Sweet
                                                              1. Spicy
                                                                1. Umami-Based
                                                                2. By Distribution Channel
                                                                  1. Supermarkets & Hypermarkets
                                                                    1. Convenience Stores
                                                                      1. Specialty & Health Food Stores
                                                                        1. Online Retail & D2C Platforms
                                                                          1. Foodservice & HoReCa
                                                                          2. By Price Positioning
                                                                            1. Mass Market
                                                                              1. Mid-Premium
                                                                                1. Premium & Gourmet
                                                                              2. Canada
                                                                            2. Europe
                                                                              1. Market Size and Forecast
                                                                                1. By Product Type
                                                                                  1. Traditional Rice Crackers
                                                                                    1. Flavored Rice Crackers
                                                                                      1. Stuffed & Coated Rice Crackers
                                                                                        1. Rice Cracker Mixes
                                                                                        2. By Nature
                                                                                          1. Conventional Rice Crackers
                                                                                            1. Organic Rice Crackers
                                                                                            2. By Flavor Profile
                                                                                              1. Savory
                                                                                                1. Sweet
                                                                                                  1. Spicy
                                                                                                    1. Umami-Based
                                                                                                    2. By Distribution Channel
                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                        1. Convenience Stores
                                                                                                          1. Specialty & Health Food Stores
                                                                                                            1. Online Retail & D2C Platforms
                                                                                                              1. Foodservice & HoReCa
                                                                                                              2. By Price Positioning
                                                                                                                1. Mass Market
                                                                                                                  1. Mid-Premium
                                                                                                                    1. Premium & Gourmet
                                                                                                                  2. U.K.
                                                                                                                    1. By Product Type
                                                                                                                      1. Traditional Rice Crackers
                                                                                                                        1. Flavored Rice Crackers
                                                                                                                          1. Stuffed & Coated Rice Crackers
                                                                                                                            1. Rice Cracker Mixes
                                                                                                                            2. By Nature
                                                                                                                              1. Conventional Rice Crackers
                                                                                                                                1. Organic Rice Crackers
                                                                                                                                2. By Flavor Profile
                                                                                                                                  1. Savory
                                                                                                                                    1. Sweet
                                                                                                                                      1. Spicy
                                                                                                                                        1. Umami-Based
                                                                                                                                        2. By Distribution Channel
                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                            1. Convenience Stores
                                                                                                                                              1. Specialty & Health Food Stores
                                                                                                                                                1. Online Retail & D2C Platforms
                                                                                                                                                  1. Foodservice & HoReCa
                                                                                                                                                  2. By Price Positioning
                                                                                                                                                    1. Mass Market
                                                                                                                                                      1. Mid-Premium
                                                                                                                                                        1. Premium & Gourmet
                                                                                                                                                      2. Germany
                                                                                                                                                      3. France
                                                                                                                                                      4. Spain
                                                                                                                                                      5. Italy
                                                                                                                                                      6. Russia
                                                                                                                                                      7. Nordic
                                                                                                                                                      8. Benelux
                                                                                                                                                      9. Rest of Europe
                                                                                                                                                    2. APAC
                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                        1. By Product Type
                                                                                                                                                          1. Traditional Rice Crackers
                                                                                                                                                            1. Flavored Rice Crackers
                                                                                                                                                              1. Stuffed & Coated Rice Crackers
                                                                                                                                                                1. Rice Cracker Mixes
                                                                                                                                                                2. By Nature
                                                                                                                                                                  1. Conventional Rice Crackers
                                                                                                                                                                    1. Organic Rice Crackers
                                                                                                                                                                    2. By Flavor Profile
                                                                                                                                                                      1. Savory
                                                                                                                                                                        1. Sweet
                                                                                                                                                                          1. Spicy
                                                                                                                                                                            1. Umami-Based
                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                                                                                1. Convenience Stores
                                                                                                                                                                                  1. Specialty & Health Food Stores
                                                                                                                                                                                    1. Online Retail & D2C Platforms
                                                                                                                                                                                      1. Foodservice & HoReCa
                                                                                                                                                                                      2. By Price Positioning
                                                                                                                                                                                        1. Mass Market
                                                                                                                                                                                          1. Mid-Premium
                                                                                                                                                                                            1. Premium & Gourmet
                                                                                                                                                                                          2. China
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Traditional Rice Crackers
                                                                                                                                                                                                1. Flavored Rice Crackers
                                                                                                                                                                                                  1. Stuffed & Coated Rice Crackers
                                                                                                                                                                                                    1. Rice Cracker Mixes
                                                                                                                                                                                                    2. By Nature
                                                                                                                                                                                                      1. Conventional Rice Crackers
                                                                                                                                                                                                        1. Organic Rice Crackers
                                                                                                                                                                                                        2. By Flavor Profile
                                                                                                                                                                                                          1. Savory
                                                                                                                                                                                                            1. Sweet
                                                                                                                                                                                                              1. Spicy
                                                                                                                                                                                                                1. Umami-Based
                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                    1. Convenience Stores
                                                                                                                                                                                                                      1. Specialty & Health Food Stores
                                                                                                                                                                                                                        1. Online Retail & D2C Platforms
                                                                                                                                                                                                                          1. Foodservice & HoReCa
                                                                                                                                                                                                                          2. By Price Positioning
                                                                                                                                                                                                                            1. Mass Market
                                                                                                                                                                                                                              1. Mid-Premium
                                                                                                                                                                                                                                1. Premium & Gourmet
                                                                                                                                                                                                                              2. Korea
                                                                                                                                                                                                                              3. Japan
                                                                                                                                                                                                                              4. India
                                                                                                                                                                                                                              5. Australia
                                                                                                                                                                                                                              6. Singapore
                                                                                                                                                                                                                              7. Taiwan
                                                                                                                                                                                                                              8. South East Asia
                                                                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                                  1. Traditional Rice Crackers
                                                                                                                                                                                                                                    1. Flavored Rice Crackers
                                                                                                                                                                                                                                      1. Stuffed & Coated Rice Crackers
                                                                                                                                                                                                                                        1. Rice Cracker Mixes
                                                                                                                                                                                                                                        2. By Nature
                                                                                                                                                                                                                                          1. Conventional Rice Crackers
                                                                                                                                                                                                                                            1. Organic Rice Crackers
                                                                                                                                                                                                                                            2. By Flavor Profile
                                                                                                                                                                                                                                              1. Savory
                                                                                                                                                                                                                                                1. Sweet
                                                                                                                                                                                                                                                  1. Spicy
                                                                                                                                                                                                                                                    1. Umami-Based
                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                        1. Convenience Stores
                                                                                                                                                                                                                                                          1. Specialty & Health Food Stores
                                                                                                                                                                                                                                                            1. Online Retail & D2C Platforms
                                                                                                                                                                                                                                                              1. Foodservice & HoReCa
                                                                                                                                                                                                                                                              2. By Price Positioning
                                                                                                                                                                                                                                                                1. Mass Market
                                                                                                                                                                                                                                                                  1. Mid-Premium
                                                                                                                                                                                                                                                                    1. Premium & Gourmet
                                                                                                                                                                                                                                                                  2. UAE
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Traditional Rice Crackers
                                                                                                                                                                                                                                                                        1. Flavored Rice Crackers
                                                                                                                                                                                                                                                                          1. Stuffed & Coated Rice Crackers
                                                                                                                                                                                                                                                                            1. Rice Cracker Mixes
                                                                                                                                                                                                                                                                            2. By Nature
                                                                                                                                                                                                                                                                              1. Conventional Rice Crackers
                                                                                                                                                                                                                                                                                1. Organic Rice Crackers
                                                                                                                                                                                                                                                                                2. By Flavor Profile
                                                                                                                                                                                                                                                                                  1. Savory
                                                                                                                                                                                                                                                                                    1. Sweet
                                                                                                                                                                                                                                                                                      1. Spicy
                                                                                                                                                                                                                                                                                        1. Umami-Based
                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                            1. Convenience Stores
                                                                                                                                                                                                                                                                                              1. Specialty & Health Food Stores
                                                                                                                                                                                                                                                                                                1. Online Retail & D2C Platforms
                                                                                                                                                                                                                                                                                                  1. Foodservice & HoReCa
                                                                                                                                                                                                                                                                                                  2. By Price Positioning
                                                                                                                                                                                                                                                                                                    1. Mass Market
                                                                                                                                                                                                                                                                                                      1. Mid-Premium
                                                                                                                                                                                                                                                                                                        1. Premium & Gourmet
                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                          1. Traditional Rice Crackers
                                                                                                                                                                                                                                                                                                            1. Flavored Rice Crackers
                                                                                                                                                                                                                                                                                                              1. Stuffed & Coated Rice Crackers
                                                                                                                                                                                                                                                                                                                1. Rice Cracker Mixes
                                                                                                                                                                                                                                                                                                                2. By Nature
                                                                                                                                                                                                                                                                                                                  1. Conventional Rice Crackers
                                                                                                                                                                                                                                                                                                                    1. Organic Rice Crackers
                                                                                                                                                                                                                                                                                                                    2. By Flavor Profile
                                                                                                                                                                                                                                                                                                                      1. Savory
                                                                                                                                                                                                                                                                                                                        1. Sweet
                                                                                                                                                                                                                                                                                                                          1. Spicy
                                                                                                                                                                                                                                                                                                                            1. Umami-Based
                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                                1. Convenience Stores
                                                                                                                                                                                                                                                                                                                                  1. Specialty & Health Food Stores
                                                                                                                                                                                                                                                                                                                                    1. Online Retail & D2C Platforms
                                                                                                                                                                                                                                                                                                                                      1. Foodservice & HoReCa
                                                                                                                                                                                                                                                                                                                                      2. By Price Positioning
                                                                                                                                                                                                                                                                                                                                        1. Mass Market
                                                                                                                                                                                                                                                                                                                                          1. Mid-Premium
                                                                                                                                                                                                                                                                                                                                            1. Premium & Gourmet
                                                                                                                                                                                                                                                                                                                                          2. Brazil
                                                                                                                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                                                                                                                              1. Traditional Rice Crackers
                                                                                                                                                                                                                                                                                                                                                1. Flavored Rice Crackers
                                                                                                                                                                                                                                                                                                                                                  1. Stuffed & Coated Rice Crackers
                                                                                                                                                                                                                                                                                                                                                    1. Rice Cracker Mixes
                                                                                                                                                                                                                                                                                                                                                    2. By Nature
                                                                                                                                                                                                                                                                                                                                                      1. Conventional Rice Crackers
                                                                                                                                                                                                                                                                                                                                                        1. Organic Rice Crackers
                                                                                                                                                                                                                                                                                                                                                        2. By Flavor Profile
                                                                                                                                                                                                                                                                                                                                                          1. Savory
                                                                                                                                                                                                                                                                                                                                                            1. Sweet
                                                                                                                                                                                                                                                                                                                                                              1. Spicy
                                                                                                                                                                                                                                                                                                                                                                1. Umami-Based
                                                                                                                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                                                                                    1. Convenience Stores
                                                                                                                                                                                                                                                                                                                                                                      1. Specialty & Health Food Stores
                                                                                                                                                                                                                                                                                                                                                                        1. Online Retail & D2C Platforms
                                                                                                                                                                                                                                                                                                                                                                          1. Foodservice & HoReCa
                                                                                                                                                                                                                                                                                                                                                                          2. By Price Positioning
                                                                                                                                                                                                                                                                                                                                                                            1. Mass Market
                                                                                                                                                                                                                                                                                                                                                                              1. Mid-Premium
                                                                                                                                                                                                                                                                                                                                                                                1. Premium & Gourmet
                                                                                                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                          3. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                                                                                                            2. Rice Crackers Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                          4. Company Profile
                                                                                                                                                                                                                                                                                                                                                                            1. Kameda Seika Co., Ltd.
                                                                                                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                            2. Want Want China Holdings Ltd.
                                                                                                                                                                                                                                                                                                                                                                            3. Bourbon Corporation
                                                                                                                                                                                                                                                                                                                                                                            4. Amanoya Co., Ltd.
                                                                                                                                                                                                                                                                                                                                                                            5. Sanko Seika Co., Ltd.
                                                                                                                                                                                                                                                                                                                                                                            6. Nongshim Co., Ltd.
                                                                                                                                                                                                                                                                                                                                                                            7. Master Kong Holdings
                                                                                                                                                                                                                                                                                                                                                                            8. Orion Corporation
                                                                                                                                                                                                                                                                                                                                                                            9. Lotte Confectionery Co., Ltd.
                                                                                                                                                                                                                                                                                                                                                                            10. Three Squirrels Inc.