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Global Nutrigenomics-Based Personalized Supplements Market Size, Share & Demand Report By Product Type (Genetic Testing Kits, AI Interpretation Platforms, Personalized Supplements), By Application (Weight Management, Metabolic Disorders, Cardiovascular Health, Cognitive Health, Immune Support, Performance, Wellness), By End User (D2C Consumers, Healthcare Providers, Corporate Wellness, Research Institutions), By Region & Segment Forecasts, 2025–2030

Report Code: RI1475PUB
Last Updated : November, 2025
Author : Hannah Blake

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Nutrigenomics-Based Personalized Supplements Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Nutrigenomics-Based Personalized Supplements Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Nutrigenomics-Based Personalized Supplements Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Genetic Testing Kits & Reagents
      1. Market Size and Forecast, By Region
    3. AI-Based Interpretation Platforms
      1. Market Size and Forecast, By Region
    4. Personalized Supplement Formulations
      1. Market Size and Forecast, By Region
  10. Nutrigenomics-Based Personalized Supplements Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Obesity & Weight Management
      1. Market Size and Forecast, By Region
    3. Metabolic Disorders
      1. Market Size and Forecast, By Region
    4. Cardiovascular Health
      1. Market Size and Forecast, By Region
    5. Cognitive & Brain Health
      1. Market Size and Forecast, By Region
    6. Immune Health
      1. Market Size and Forecast, By Region
    7. Athletic Performance
      1. Market Size and Forecast, By Region
    8. General Wellness & Preventive Health
      1. Market Size and Forecast, By Region
  11. Nutrigenomics-Based Personalized Supplements Market, By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Direct-to-Consumer (D2C) Consumers
      1. Market Size and Forecast, By Region
    3. Clinical Nutrition & Healthcare Providers
      1. Market Size and Forecast, By Region
    4. Corporate Wellness Programs
      1. Market Size and Forecast, By Region
    5. Academic & Research Institutions
      1. Market Size and Forecast, By Region
  12. Nutrigenomics-Based Personalized Supplements Market, By Technology
    1. Introduction
      1. Market Size and Forecast, By Technology
    2. Saliva/Buccal Swab Collection
      1. Market Size and Forecast, By Region
    3. Blood Sample Collection
      1. Market Size and Forecast, By Region
    4. SNP Genotyping
      1. Market Size and Forecast, By Region
    5. Microarray Analysis
      1. Market Size and Forecast, By Region
    6. AI/Bioinformatics Interpretation
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Genetic Testing Kits & Reagents
            1. AI-Based Interpretation Platforms
              1. Personalized Supplement Formulations
              2. By Application
                1. Obesity & Weight Management
                  1. Metabolic Disorders
                    1. Cardiovascular Health
                      1. Cognitive & Brain Health
                        1. Immune Health
                          1. Athletic Performance
                            1. General Wellness & Preventive Health
                            2. By End User
                              1. Direct-to-Consumer (D2C) Consumers
                                1. Clinical Nutrition & Healthcare Providers
                                  1. Corporate Wellness Programs
                                    1. Academic & Research Institutions
                                    2. By Technology
                                      1. Saliva/Buccal Swab Collection
                                        1. Blood Sample Collection
                                          1. SNP Genotyping
                                            1. Microarray Analysis
                                              1. AI/Bioinformatics Interpretation
                                            2. U.S.
                                              1. By Product Type
                                                1. Genetic Testing Kits & Reagents
                                                  1. AI-Based Interpretation Platforms
                                                    1. Personalized Supplement Formulations
                                                    2. By Application
                                                      1. Obesity & Weight Management
                                                        1. Metabolic Disorders
                                                          1. Cardiovascular Health
                                                            1. Cognitive & Brain Health
                                                              1. Immune Health
                                                                1. Athletic Performance
                                                                  1. General Wellness & Preventive Health
                                                                  2. By End User
                                                                    1. Direct-to-Consumer (D2C) Consumers
                                                                      1. Clinical Nutrition & Healthcare Providers
                                                                        1. Corporate Wellness Programs
                                                                          1. Academic & Research Institutions
                                                                          2. By Technology
                                                                            1. Saliva/Buccal Swab Collection
                                                                              1. Blood Sample Collection
                                                                                1. SNP Genotyping
                                                                                  1. Microarray Analysis
                                                                                    1. AI/Bioinformatics Interpretation
                                                                                  2. Canada
                                                                                2. Europe
                                                                                  1. Market Size and Forecast
                                                                                    1. By Product Type
                                                                                      1. Genetic Testing Kits & Reagents
                                                                                        1. AI-Based Interpretation Platforms
                                                                                          1. Personalized Supplement Formulations
                                                                                          2. By Application
                                                                                            1. Obesity & Weight Management
                                                                                              1. Metabolic Disorders
                                                                                                1. Cardiovascular Health
                                                                                                  1. Cognitive & Brain Health
                                                                                                    1. Immune Health
                                                                                                      1. Athletic Performance
                                                                                                        1. General Wellness & Preventive Health
                                                                                                        2. By End User
                                                                                                          1. Direct-to-Consumer (D2C) Consumers
                                                                                                            1. Clinical Nutrition & Healthcare Providers
                                                                                                              1. Corporate Wellness Programs
                                                                                                                1. Academic & Research Institutions
                                                                                                                2. By Technology
                                                                                                                  1. Saliva/Buccal Swab Collection
                                                                                                                    1. Blood Sample Collection
                                                                                                                      1. SNP Genotyping
                                                                                                                        1. Microarray Analysis
                                                                                                                          1. AI/Bioinformatics Interpretation
                                                                                                                        2. U.K.
                                                                                                                          1. By Product Type
                                                                                                                            1. Genetic Testing Kits & Reagents
                                                                                                                              1. AI-Based Interpretation Platforms
                                                                                                                                1. Personalized Supplement Formulations
                                                                                                                                2. By Application
                                                                                                                                  1. Obesity & Weight Management
                                                                                                                                    1. Metabolic Disorders
                                                                                                                                      1. Cardiovascular Health
                                                                                                                                        1. Cognitive & Brain Health
                                                                                                                                          1. Immune Health
                                                                                                                                            1. Athletic Performance
                                                                                                                                              1. General Wellness & Preventive Health
                                                                                                                                              2. By End User
                                                                                                                                                1. Direct-to-Consumer (D2C) Consumers
                                                                                                                                                  1. Clinical Nutrition & Healthcare Providers
                                                                                                                                                    1. Corporate Wellness Programs
                                                                                                                                                      1. Academic & Research Institutions
                                                                                                                                                      2. By Technology
                                                                                                                                                        1. Saliva/Buccal Swab Collection
                                                                                                                                                          1. Blood Sample Collection
                                                                                                                                                            1. SNP Genotyping
                                                                                                                                                              1. Microarray Analysis
                                                                                                                                                                1. AI/Bioinformatics Interpretation
                                                                                                                                                              2. Germany
                                                                                                                                                              3. France
                                                                                                                                                              4. Spain
                                                                                                                                                              5. Italy
                                                                                                                                                              6. Russia
                                                                                                                                                              7. Nordic
                                                                                                                                                              8. Benelux
                                                                                                                                                              9. Rest of Europe
                                                                                                                                                            2. APAC
                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                1. By Product Type
                                                                                                                                                                  1. Genetic Testing Kits & Reagents
                                                                                                                                                                    1. AI-Based Interpretation Platforms
                                                                                                                                                                      1. Personalized Supplement Formulations
                                                                                                                                                                      2. By Application
                                                                                                                                                                        1. Obesity & Weight Management
                                                                                                                                                                          1. Metabolic Disorders
                                                                                                                                                                            1. Cardiovascular Health
                                                                                                                                                                              1. Cognitive & Brain Health
                                                                                                                                                                                1. Immune Health
                                                                                                                                                                                  1. Athletic Performance
                                                                                                                                                                                    1. General Wellness & Preventive Health
                                                                                                                                                                                    2. By End User
                                                                                                                                                                                      1. Direct-to-Consumer (D2C) Consumers
                                                                                                                                                                                        1. Clinical Nutrition & Healthcare Providers
                                                                                                                                                                                          1. Corporate Wellness Programs
                                                                                                                                                                                            1. Academic & Research Institutions
                                                                                                                                                                                            2. By Technology
                                                                                                                                                                                              1. Saliva/Buccal Swab Collection
                                                                                                                                                                                                1. Blood Sample Collection
                                                                                                                                                                                                  1. SNP Genotyping
                                                                                                                                                                                                    1. Microarray Analysis
                                                                                                                                                                                                      1. AI/Bioinformatics Interpretation
                                                                                                                                                                                                    2. China
                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                        1. Genetic Testing Kits & Reagents
                                                                                                                                                                                                          1. AI-Based Interpretation Platforms
                                                                                                                                                                                                            1. Personalized Supplement Formulations
                                                                                                                                                                                                            2. By Application
                                                                                                                                                                                                              1. Obesity & Weight Management
                                                                                                                                                                                                                1. Metabolic Disorders
                                                                                                                                                                                                                  1. Cardiovascular Health
                                                                                                                                                                                                                    1. Cognitive & Brain Health
                                                                                                                                                                                                                      1. Immune Health
                                                                                                                                                                                                                        1. Athletic Performance
                                                                                                                                                                                                                          1. General Wellness & Preventive Health
                                                                                                                                                                                                                          2. By End User
                                                                                                                                                                                                                            1. Direct-to-Consumer (D2C) Consumers
                                                                                                                                                                                                                              1. Clinical Nutrition & Healthcare Providers
                                                                                                                                                                                                                                1. Corporate Wellness Programs
                                                                                                                                                                                                                                  1. Academic & Research Institutions
                                                                                                                                                                                                                                  2. By Technology
                                                                                                                                                                                                                                    1. Saliva/Buccal Swab Collection
                                                                                                                                                                                                                                      1. Blood Sample Collection
                                                                                                                                                                                                                                        1. SNP Genotyping
                                                                                                                                                                                                                                          1. Microarray Analysis
                                                                                                                                                                                                                                            1. AI/Bioinformatics Interpretation
                                                                                                                                                                                                                                          2. Korea
                                                                                                                                                                                                                                          3. Japan
                                                                                                                                                                                                                                          4. India
                                                                                                                                                                                                                                          5. Australia
                                                                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                              1. Genetic Testing Kits & Reagents
                                                                                                                                                                                                                                                1. AI-Based Interpretation Platforms
                                                                                                                                                                                                                                                  1. Personalized Supplement Formulations
                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                    1. Obesity & Weight Management
                                                                                                                                                                                                                                                      1. Metabolic Disorders
                                                                                                                                                                                                                                                        1. Cardiovascular Health
                                                                                                                                                                                                                                                          1. Cognitive & Brain Health
                                                                                                                                                                                                                                                            1. Immune Health
                                                                                                                                                                                                                                                              1. Athletic Performance
                                                                                                                                                                                                                                                                1. General Wellness & Preventive Health
                                                                                                                                                                                                                                                                2. By End User
                                                                                                                                                                                                                                                                  1. Direct-to-Consumer (D2C) Consumers
                                                                                                                                                                                                                                                                    1. Clinical Nutrition & Healthcare Providers
                                                                                                                                                                                                                                                                      1. Corporate Wellness Programs
                                                                                                                                                                                                                                                                        1. Academic & Research Institutions
                                                                                                                                                                                                                                                                        2. By Technology
                                                                                                                                                                                                                                                                          1. Saliva/Buccal Swab Collection
                                                                                                                                                                                                                                                                            1. Blood Sample Collection
                                                                                                                                                                                                                                                                              1. SNP Genotyping
                                                                                                                                                                                                                                                                                1. Microarray Analysis
                                                                                                                                                                                                                                                                                  1. AI/Bioinformatics Interpretation
                                                                                                                                                                                                                                                                                2. UAE
                                                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                                                    1. Genetic Testing Kits & Reagents
                                                                                                                                                                                                                                                                                      1. AI-Based Interpretation Platforms
                                                                                                                                                                                                                                                                                        1. Personalized Supplement Formulations
                                                                                                                                                                                                                                                                                        2. By Application
                                                                                                                                                                                                                                                                                          1. Obesity & Weight Management
                                                                                                                                                                                                                                                                                            1. Metabolic Disorders
                                                                                                                                                                                                                                                                                              1. Cardiovascular Health
                                                                                                                                                                                                                                                                                                1. Cognitive & Brain Health
                                                                                                                                                                                                                                                                                                  1. Immune Health
                                                                                                                                                                                                                                                                                                    1. Athletic Performance
                                                                                                                                                                                                                                                                                                      1. General Wellness & Preventive Health
                                                                                                                                                                                                                                                                                                      2. By End User
                                                                                                                                                                                                                                                                                                        1. Direct-to-Consumer (D2C) Consumers
                                                                                                                                                                                                                                                                                                          1. Clinical Nutrition & Healthcare Providers
                                                                                                                                                                                                                                                                                                            1. Corporate Wellness Programs
                                                                                                                                                                                                                                                                                                              1. Academic & Research Institutions
                                                                                                                                                                                                                                                                                                              2. By Technology
                                                                                                                                                                                                                                                                                                                1. Saliva/Buccal Swab Collection
                                                                                                                                                                                                                                                                                                                  1. Blood Sample Collection
                                                                                                                                                                                                                                                                                                                    1. SNP Genotyping
                                                                                                                                                                                                                                                                                                                      1. Microarray Analysis
                                                                                                                                                                                                                                                                                                                        1. AI/Bioinformatics Interpretation
                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                          1. Genetic Testing Kits & Reagents
                                                                                                                                                                                                                                                                                                                            1. AI-Based Interpretation Platforms
                                                                                                                                                                                                                                                                                                                              1. Personalized Supplement Formulations
                                                                                                                                                                                                                                                                                                                              2. By Application
                                                                                                                                                                                                                                                                                                                                1. Obesity & Weight Management
                                                                                                                                                                                                                                                                                                                                  1. Metabolic Disorders
                                                                                                                                                                                                                                                                                                                                    1. Cardiovascular Health
                                                                                                                                                                                                                                                                                                                                      1. Cognitive & Brain Health
                                                                                                                                                                                                                                                                                                                                        1. Immune Health
                                                                                                                                                                                                                                                                                                                                          1. Athletic Performance
                                                                                                                                                                                                                                                                                                                                            1. General Wellness & Preventive Health
                                                                                                                                                                                                                                                                                                                                            2. By End User
                                                                                                                                                                                                                                                                                                                                              1. Direct-to-Consumer (D2C) Consumers
                                                                                                                                                                                                                                                                                                                                                1. Clinical Nutrition & Healthcare Providers
                                                                                                                                                                                                                                                                                                                                                  1. Corporate Wellness Programs
                                                                                                                                                                                                                                                                                                                                                    1. Academic & Research Institutions
                                                                                                                                                                                                                                                                                                                                                    2. By Technology
                                                                                                                                                                                                                                                                                                                                                      1. Saliva/Buccal Swab Collection
                                                                                                                                                                                                                                                                                                                                                        1. Blood Sample Collection
                                                                                                                                                                                                                                                                                                                                                          1. SNP Genotyping
                                                                                                                                                                                                                                                                                                                                                            1. Microarray Analysis
                                                                                                                                                                                                                                                                                                                                                              1. AI/Bioinformatics Interpretation
                                                                                                                                                                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                1. Genetic Testing Kits & Reagents
                                                                                                                                                                                                                                                                                                                                                                  1. AI-Based Interpretation Platforms
                                                                                                                                                                                                                                                                                                                                                                    1. Personalized Supplement Formulations
                                                                                                                                                                                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                                                                                                                                                                                      1. Obesity & Weight Management
                                                                                                                                                                                                                                                                                                                                                                        1. Metabolic Disorders
                                                                                                                                                                                                                                                                                                                                                                          1. Cardiovascular Health
                                                                                                                                                                                                                                                                                                                                                                            1. Cognitive & Brain Health
                                                                                                                                                                                                                                                                                                                                                                              1. Immune Health
                                                                                                                                                                                                                                                                                                                                                                                1. Athletic Performance
                                                                                                                                                                                                                                                                                                                                                                                  1. General Wellness & Preventive Health
                                                                                                                                                                                                                                                                                                                                                                                  2. By End User
                                                                                                                                                                                                                                                                                                                                                                                    1. Direct-to-Consumer (D2C) Consumers
                                                                                                                                                                                                                                                                                                                                                                                      1. Clinical Nutrition & Healthcare Providers
                                                                                                                                                                                                                                                                                                                                                                                        1. Corporate Wellness Programs
                                                                                                                                                                                                                                                                                                                                                                                          1. Academic & Research Institutions
                                                                                                                                                                                                                                                                                                                                                                                          2. By Technology
                                                                                                                                                                                                                                                                                                                                                                                            1. Saliva/Buccal Swab Collection
                                                                                                                                                                                                                                                                                                                                                                                              1. Blood Sample Collection
                                                                                                                                                                                                                                                                                                                                                                                                1. SNP Genotyping
                                                                                                                                                                                                                                                                                                                                                                                                  1. Microarray Analysis
                                                                                                                                                                                                                                                                                                                                                                                                    1. AI/Bioinformatics Interpretation
                                                                                                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                2. Nutrigenomics-Based Personalized Supplements Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                1. Persona Nutrition (Nestlé Health Science)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                2. Zoe
                                                                                                                                                                                                                                                                                                                                                                                                3. InsideTracker
                                                                                                                                                                                                                                                                                                                                                                                                4. Rootine
                                                                                                                                                                                                                                                                                                                                                                                                5. DNAfit
                                                                                                                                                                                                                                                                                                                                                                                                6. myDNA
                                                                                                                                                                                                                                                                                                                                                                                                7. GenoPalate
                                                                                                                                                                                                                                                                                                                                                                                                8. Nutrigenomix
                                                                                                                                                                                                                                                                                                                                                                                                9. Elysium Health
                                                                                                                                                                                                                                                                                                                                                                                                10. Sun Genomics