HomeConsumer Goods and ServicesBeauty, Grooming & Personal Wellness Matcha Perfume Market

Global Matcha Perfume Market Size, Share & Demand Report By Product Type (Eau de Parfum, Eau de Toilette, Perfume Oil/Concentrates, Solid Perfume, Body Mists), By Price Tier (Mass/Affordable, Mid-Premium, Luxury/Niche), By Distribution Channel (Online, Specialty Boutiques, Department Stores, Spas/Hotels), By Ingredient Source (Natural/Organic, Hybrid, Synthetic-first), By Consumer Target (Unisex, Female, Male), By Use Case (Personal Daily Wear, Gifting/Limited Editions, Spa/Hospitality), and By Region – Forecasts, 2025–2030

Report Code: RI1171PUB
Last Updated : October, 2025
Author : Abigail Foster

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Matcha Perfume Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Matcha Perfume Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Matcha Perfume Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Eau de Parfum (EDP)
      1. Market Size and Forecast, By Region
    3. Eau de Toilette (EDT)
      1. Market Size and Forecast, By Region
    4. Perfume Oil / Concentrates
      1. Market Size and Forecast, By Region
    5. Solid Perfume
      1. Market Size and Forecast, By Region
    6. Body Mists
      1. Market Size and Forecast, By Region
  10. Matcha Perfume Market, By Price Tier
    1. Introduction
      1. Market Size and Forecast, By Price Tier
    2. Mass / Affordable
      1. Market Size and Forecast, By Region
    3. Mid-Premium
      1. Market Size and Forecast, By Region
    4. Luxury / Niche
      1. Market Size and Forecast, By Region
  11. Matcha Perfume Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online (DTC & Marketplaces)
      1. Market Size and Forecast, By Region
    3. Specialty Boutiques
      1. Market Size and Forecast, By Region
    4. Department Stores
      1. Market Size and Forecast, By Region
    5. Spas & Hotels
      1. Market Size and Forecast, By Region
  12. Matcha Perfume Market, By Consumer Target / Positioning
    1. Introduction
      1. Market Size and Forecast, By Consumer Target / Positioning
    2. Unisex
      1. Market Size and Forecast, By Region
    3. Female
      1. Market Size and Forecast, By Region
    4. Male
      1. Market Size and Forecast, By Region
  13. Matcha Perfume Market, By Ingredient / Formulation Source
    1. Introduction
      1. Market Size and Forecast, By Ingredient / Formulation Source
    2. Natural / Organic
      1. Market Size and Forecast, By Region
    3. Hybrid
      1. Market Size and Forecast, By Region
    4. Synthetic-first
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Eau de Parfum (EDP)
            1. Eau de Toilette (EDT)
              1. Perfume Oil / Concentrates
                1. Solid Perfume
                  1. Body Mists
                  2. By Price Tier
                    1. Mass / Affordable
                      1. Mid-Premium
                        1. Luxury / Niche
                        2. By Distribution Channel
                          1. Online (DTC & Marketplaces)
                            1. Specialty Boutiques
                              1. Department Stores
                                1. Spas & Hotels
                                2. By Consumer Target / Positioning
                                  1. Unisex
                                    1. Female
                                      1. Male
                                      2. By Ingredient / Formulation Source
                                        1. Natural / Organic
                                          1. Hybrid
                                            1. Synthetic-first
                                          2. U.S.
                                            1. By Product Type
                                              1. Eau de Parfum (EDP)
                                                1. Eau de Toilette (EDT)
                                                  1. Perfume Oil / Concentrates
                                                    1. Solid Perfume
                                                      1. Body Mists
                                                      2. By Price Tier
                                                        1. Mass / Affordable
                                                          1. Mid-Premium
                                                            1. Luxury / Niche
                                                            2. By Distribution Channel
                                                              1. Online (DTC & Marketplaces)
                                                                1. Specialty Boutiques
                                                                  1. Department Stores
                                                                    1. Spas & Hotels
                                                                    2. By Consumer Target / Positioning
                                                                      1. Unisex
                                                                        1. Female
                                                                          1. Male
                                                                          2. By Ingredient / Formulation Source
                                                                            1. Natural / Organic
                                                                              1. Hybrid
                                                                                1. Synthetic-first
                                                                              2. Canada
                                                                            2. Europe
                                                                              1. Market Size and Forecast
                                                                                1. By Product Type
                                                                                  1. Eau de Parfum (EDP)
                                                                                    1. Eau de Toilette (EDT)
                                                                                      1. Perfume Oil / Concentrates
                                                                                        1. Solid Perfume
                                                                                          1. Body Mists
                                                                                          2. By Price Tier
                                                                                            1. Mass / Affordable
                                                                                              1. Mid-Premium
                                                                                                1. Luxury / Niche
                                                                                                2. By Distribution Channel
                                                                                                  1. Online (DTC & Marketplaces)
                                                                                                    1. Specialty Boutiques
                                                                                                      1. Department Stores
                                                                                                        1. Spas & Hotels
                                                                                                        2. By Consumer Target / Positioning
                                                                                                          1. Unisex
                                                                                                            1. Female
                                                                                                              1. Male
                                                                                                              2. By Ingredient / Formulation Source
                                                                                                                1. Natural / Organic
                                                                                                                  1. Hybrid
                                                                                                                    1. Synthetic-first
                                                                                                                  2. U.K.
                                                                                                                    1. By Product Type
                                                                                                                      1. Eau de Parfum (EDP)
                                                                                                                        1. Eau de Toilette (EDT)
                                                                                                                          1. Perfume Oil / Concentrates
                                                                                                                            1. Solid Perfume
                                                                                                                              1. Body Mists
                                                                                                                              2. By Price Tier
                                                                                                                                1. Mass / Affordable
                                                                                                                                  1. Mid-Premium
                                                                                                                                    1. Luxury / Niche
                                                                                                                                    2. By Distribution Channel
                                                                                                                                      1. Online (DTC & Marketplaces)
                                                                                                                                        1. Specialty Boutiques
                                                                                                                                          1. Department Stores
                                                                                                                                            1. Spas & Hotels
                                                                                                                                            2. By Consumer Target / Positioning
                                                                                                                                              1. Unisex
                                                                                                                                                1. Female
                                                                                                                                                  1. Male
                                                                                                                                                  2. By Ingredient / Formulation Source
                                                                                                                                                    1. Natural / Organic
                                                                                                                                                      1. Hybrid
                                                                                                                                                        1. Synthetic-first
                                                                                                                                                      2. Germany
                                                                                                                                                      3. France
                                                                                                                                                      4. Spain
                                                                                                                                                      5. Italy
                                                                                                                                                      6. Russia
                                                                                                                                                      7. Nordic
                                                                                                                                                      8. Benelux
                                                                                                                                                      9. Rest of Europe
                                                                                                                                                    2. APAC
                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                        1. By Product Type
                                                                                                                                                          1. Eau de Parfum (EDP)
                                                                                                                                                            1. Eau de Toilette (EDT)
                                                                                                                                                              1. Perfume Oil / Concentrates
                                                                                                                                                                1. Solid Perfume
                                                                                                                                                                  1. Body Mists
                                                                                                                                                                  2. By Price Tier
                                                                                                                                                                    1. Mass / Affordable
                                                                                                                                                                      1. Mid-Premium
                                                                                                                                                                        1. Luxury / Niche
                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                          1. Online (DTC & Marketplaces)
                                                                                                                                                                            1. Specialty Boutiques
                                                                                                                                                                              1. Department Stores
                                                                                                                                                                                1. Spas & Hotels
                                                                                                                                                                                2. By Consumer Target / Positioning
                                                                                                                                                                                  1. Unisex
                                                                                                                                                                                    1. Female
                                                                                                                                                                                      1. Male
                                                                                                                                                                                      2. By Ingredient / Formulation Source
                                                                                                                                                                                        1. Natural / Organic
                                                                                                                                                                                          1. Hybrid
                                                                                                                                                                                            1. Synthetic-first
                                                                                                                                                                                          2. China
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Eau de Parfum (EDP)
                                                                                                                                                                                                1. Eau de Toilette (EDT)
                                                                                                                                                                                                  1. Perfume Oil / Concentrates
                                                                                                                                                                                                    1. Solid Perfume
                                                                                                                                                                                                      1. Body Mists
                                                                                                                                                                                                      2. By Price Tier
                                                                                                                                                                                                        1. Mass / Affordable
                                                                                                                                                                                                          1. Mid-Premium
                                                                                                                                                                                                            1. Luxury / Niche
                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                              1. Online (DTC & Marketplaces)
                                                                                                                                                                                                                1. Specialty Boutiques
                                                                                                                                                                                                                  1. Department Stores
                                                                                                                                                                                                                    1. Spas & Hotels
                                                                                                                                                                                                                    2. By Consumer Target / Positioning
                                                                                                                                                                                                                      1. Unisex
                                                                                                                                                                                                                        1. Female
                                                                                                                                                                                                                          1. Male
                                                                                                                                                                                                                          2. By Ingredient / Formulation Source
                                                                                                                                                                                                                            1. Natural / Organic
                                                                                                                                                                                                                              1. Hybrid
                                                                                                                                                                                                                                1. Synthetic-first
                                                                                                                                                                                                                              2. Korea
                                                                                                                                                                                                                              3. Japan
                                                                                                                                                                                                                              4. India
                                                                                                                                                                                                                              5. Australia
                                                                                                                                                                                                                              6. Singapore
                                                                                                                                                                                                                              7. Taiwan
                                                                                                                                                                                                                              8. South East Asia
                                                                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                                  1. Eau de Parfum (EDP)
                                                                                                                                                                                                                                    1. Eau de Toilette (EDT)
                                                                                                                                                                                                                                      1. Perfume Oil / Concentrates
                                                                                                                                                                                                                                        1. Solid Perfume
                                                                                                                                                                                                                                          1. Body Mists
                                                                                                                                                                                                                                          2. By Price Tier
                                                                                                                                                                                                                                            1. Mass / Affordable
                                                                                                                                                                                                                                              1. Mid-Premium
                                                                                                                                                                                                                                                1. Luxury / Niche
                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                  1. Online (DTC & Marketplaces)
                                                                                                                                                                                                                                                    1. Specialty Boutiques
                                                                                                                                                                                                                                                      1. Department Stores
                                                                                                                                                                                                                                                        1. Spas & Hotels
                                                                                                                                                                                                                                                        2. By Consumer Target / Positioning
                                                                                                                                                                                                                                                          1. Unisex
                                                                                                                                                                                                                                                            1. Female
                                                                                                                                                                                                                                                              1. Male
                                                                                                                                                                                                                                                              2. By Ingredient / Formulation Source
                                                                                                                                                                                                                                                                1. Natural / Organic
                                                                                                                                                                                                                                                                  1. Hybrid
                                                                                                                                                                                                                                                                    1. Synthetic-first
                                                                                                                                                                                                                                                                  2. UAE
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Eau de Parfum (EDP)
                                                                                                                                                                                                                                                                        1. Eau de Toilette (EDT)
                                                                                                                                                                                                                                                                          1. Perfume Oil / Concentrates
                                                                                                                                                                                                                                                                            1. Solid Perfume
                                                                                                                                                                                                                                                                              1. Body Mists
                                                                                                                                                                                                                                                                              2. By Price Tier
                                                                                                                                                                                                                                                                                1. Mass / Affordable
                                                                                                                                                                                                                                                                                  1. Mid-Premium
                                                                                                                                                                                                                                                                                    1. Luxury / Niche
                                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                                      1. Online (DTC & Marketplaces)
                                                                                                                                                                                                                                                                                        1. Specialty Boutiques
                                                                                                                                                                                                                                                                                          1. Department Stores
                                                                                                                                                                                                                                                                                            1. Spas & Hotels
                                                                                                                                                                                                                                                                                            2. By Consumer Target / Positioning
                                                                                                                                                                                                                                                                                              1. Unisex
                                                                                                                                                                                                                                                                                                1. Female
                                                                                                                                                                                                                                                                                                  1. Male
                                                                                                                                                                                                                                                                                                  2. By Ingredient / Formulation Source
                                                                                                                                                                                                                                                                                                    1. Natural / Organic
                                                                                                                                                                                                                                                                                                      1. Hybrid
                                                                                                                                                                                                                                                                                                        1. Synthetic-first
                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                          1. Eau de Parfum (EDP)
                                                                                                                                                                                                                                                                                                            1. Eau de Toilette (EDT)
                                                                                                                                                                                                                                                                                                              1. Perfume Oil / Concentrates
                                                                                                                                                                                                                                                                                                                1. Solid Perfume
                                                                                                                                                                                                                                                                                                                  1. Body Mists
                                                                                                                                                                                                                                                                                                                  2. By Price Tier
                                                                                                                                                                                                                                                                                                                    1. Mass / Affordable
                                                                                                                                                                                                                                                                                                                      1. Mid-Premium
                                                                                                                                                                                                                                                                                                                        1. Luxury / Niche
                                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                          1. Online (DTC & Marketplaces)
                                                                                                                                                                                                                                                                                                                            1. Specialty Boutiques
                                                                                                                                                                                                                                                                                                                              1. Department Stores
                                                                                                                                                                                                                                                                                                                                1. Spas & Hotels
                                                                                                                                                                                                                                                                                                                                2. By Consumer Target / Positioning
                                                                                                                                                                                                                                                                                                                                  1. Unisex
                                                                                                                                                                                                                                                                                                                                    1. Female
                                                                                                                                                                                                                                                                                                                                      1. Male
                                                                                                                                                                                                                                                                                                                                      2. By Ingredient / Formulation Source
                                                                                                                                                                                                                                                                                                                                        1. Natural / Organic
                                                                                                                                                                                                                                                                                                                                          1. Hybrid
                                                                                                                                                                                                                                                                                                                                            1. Synthetic-first
                                                                                                                                                                                                                                                                                                                                          2. Brazil
                                                                                                                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                                                                                                                              1. Eau de Parfum (EDP)
                                                                                                                                                                                                                                                                                                                                                1. Eau de Toilette (EDT)
                                                                                                                                                                                                                                                                                                                                                  1. Perfume Oil / Concentrates
                                                                                                                                                                                                                                                                                                                                                    1. Solid Perfume
                                                                                                                                                                                                                                                                                                                                                      1. Body Mists
                                                                                                                                                                                                                                                                                                                                                      2. By Price Tier
                                                                                                                                                                                                                                                                                                                                                        1. Mass / Affordable
                                                                                                                                                                                                                                                                                                                                                          1. Mid-Premium
                                                                                                                                                                                                                                                                                                                                                            1. Luxury / Niche
                                                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                              1. Online (DTC & Marketplaces)
                                                                                                                                                                                                                                                                                                                                                                1. Specialty Boutiques
                                                                                                                                                                                                                                                                                                                                                                  1. Department Stores
                                                                                                                                                                                                                                                                                                                                                                    1. Spas & Hotels
                                                                                                                                                                                                                                                                                                                                                                    2. By Consumer Target / Positioning
                                                                                                                                                                                                                                                                                                                                                                      1. Unisex
                                                                                                                                                                                                                                                                                                                                                                        1. Female
                                                                                                                                                                                                                                                                                                                                                                          1. Male
                                                                                                                                                                                                                                                                                                                                                                          2. By Ingredient / Formulation Source
                                                                                                                                                                                                                                                                                                                                                                            1. Natural / Organic
                                                                                                                                                                                                                                                                                                                                                                              1. Hybrid
                                                                                                                                                                                                                                                                                                                                                                                1. Synthetic-first
                                                                                                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                          3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                                                                                                            2. Matcha Perfume Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                          4. Company Profile
                                                                                                                                                                                                                                                                                                                                                                            1. Shiseido Company, Limited
                                                                                                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                            2. L’Oréal S.A.
                                                                                                                                                                                                                                                                                                                                                                            3. Estée Lauder Companies Inc.
                                                                                                                                                                                                                                                                                                                                                                            4. Chanel S.A.
                                                                                                                                                                                                                                                                                                                                                                            5. LVMH Moët Hennessy Louis Vuitton SE
                                                                                                                                                                                                                                                                                                                                                                            6. Diptyque Paris
                                                                                                                                                                                                                                                                                                                                                                            7. Byredo
                                                                                                                                                                                                                                                                                                                                                                            8. Jo Malone London
                                                                                                                                                                                                                                                                                                                                                                            9. Maison Margiela (L’Oréal)
                                                                                                                                                                                                                                                                                                                                                                            10. Elizabeth Arden, Inc.