Global Kombucha Market Size, Share Demand Report By Product Type (Traditional Kombucha, Hard Kombucha, Functional/Enhanced Kombucha), By Flavor Profile (Unflavored, Fruit-Based, Herbal & Botanical, Spice-Based), By Packaging Format (Glass Bottles, Aluminum Cans, PET Bottles, On-Tap/Kegs), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty & Health Stores, Online & D2C, Foodservice), By Price Positioning (Mass Market, Premium, Super-Premium/Craft), By Region & Segment Forecasts, 2026–2031

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Kombucha Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Kombucha Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Kombucha Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Traditional Kombucha
      1. Market Size and Forecast, By Region
   3. Hard Kombucha (Alcoholic, ≤7% ABV)
      1. Market Size and Forecast, By Region
   4. Functional/Enhanced Kombucha
      1. Market Size and Forecast, By Region
10. Kombucha Market, By Flavor Profile
    1. Introduction
       1. Market Size and Forecast, By Flavor Profile
    2. Unflavored/Original
       1. Market Size and Forecast, By Region
    3. Fruit-Based (Berries, Citrus, Tropical)
       1. Market Size and Forecast, By Region
    4. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
       1. Market Size and Forecast, By Region
    5. Spice-Based (Cinnamon, Clove, Cardamom)
       1. Market Size and Forecast, By Region
11. Kombucha Market, By Packaging Format
    1. Introduction
       1. Market Size and Forecast, By Packaging Format
    2. Glass Bottles
       1. Market Size and Forecast, By Region
    3. Aluminum Cans
       1. Market Size and Forecast, By Region
    4. PET Bottles
       1. Market Size and Forecast, By Region
    5. On-Tap / Kegs (Foodservice)
       1. Market Size and Forecast, By Region
12. Kombucha Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets & Hypermarkets
       1. Market Size and Forecast, By Region
    3. Convenience Stores
       1. Market Size and Forecast, By Region
    4. Specialty & Health Stores
       1. Market Size and Forecast, By Region
    5. Online & Direct-to-Consumer
       1. Market Size and Forecast, By Region
    6. Foodservice (Cafés, Restaurants, Bars)
       1. Market Size and Forecast, By Region
13. Kombucha Market, By Price Positioning
    1. Introduction
       1. Market Size and Forecast, By Price Positioning
    2. Mass Market
       1. Market Size and Forecast, By Region
    3. Premium
       1. Market Size and Forecast, By Region
    4. Super-Premium / Craft
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       2. U.S.
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       2. U.K.
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       2. China
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       2. UAE
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       2. Brazil
          1. By Product Type
             1. Traditional Kombucha
             2. Hard Kombucha (Alcoholic, ≤7% ABV)
             3. Functional/Enhanced Kombucha
          2. By Flavor Profile
             1. Unflavored/Original
             2. Fruit-Based (Berries, Citrus, Tropical)
             3. Herbal & Botanical (Ginger, Turmeric, Mint, Lavender)
             4. Spice-Based (Cinnamon, Clove, Cardamom)
          3. By Packaging Format
             1. Glass Bottles
             2. Aluminum Cans
             3. PET Bottles
             4. On-Tap / Kegs (Foodservice)
          4. By Distribution Channel
             1. Supermarkets & Hypermarkets
             2. Convenience Stores
             3. Specialty & Health Stores
             4. Online & Direct-to-Consumer
             5. Foodservice (Cafés, Restaurants, Bars)
          5. By Price Positioning
             1. Mass Market
             2. Premium
             3. Super-Premium / Craft
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2025
    1. Introduction
    2. Kombucha Market Share Analysis, 2025 (%)
       1. Market Share Analysis, 2025
       2. Competition Ranking, 2025
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. GT’s Living Foods
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. KeVita
    3. Health-Ade
    4. Brew Dr. Kombucha
    5. Humm Kombucha
    6. The Hain Celestial Group
    7. Reed’s Inc.
    8. Buchi Kombucha
    9. Kosmic Kombucha
    10. Captain Kombucha