Global Herbal Dietary Supplements Market Size, Share & Demand Report By Product Type (Single-Herb Supplements, Multi-Herb/Polyherbal Formulations, Standardized Herbal Extracts, Traditional Herbal Blends), By Formulation (Capsules & Tablets, Powders, Liquids, Softgels, Gummies), By Application (General Wellness, Immunity, Digestive Health, Cognitive Health, Metabolic Health, Women’s Health, Sports Nutrition), By Distribution Channel (Pharmacies, Health Stores, Online Retail, Supermarkets, Practitioner Sales), By Region & Segment Forecasts, 2026–2031

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Herbal Dietary Supplements Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Herbal Dietary Supplements Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Herbal Dietary Supplements Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Single-Herb Supplements
      1. Market Size and Forecast, By Region
   3. Multi-Herb / Polyherbal Formulations
      1. Market Size and Forecast, By Region
   4. Standardized Herbal Extracts
      1. Market Size and Forecast, By Region
   5. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
      1. Market Size and Forecast, By Region
10. Herbal Dietary Supplements Market, By Formulation
    1. Introduction
       1. Market Size and Forecast, By Formulation
    2. Capsules & Tablets
       1. Market Size and Forecast, By Region
    3. Powders & Granules
       1. Market Size and Forecast, By Region
    4. Liquids (Tinctures, Syrups, Tonics)
       1. Market Size and Forecast, By Region
    5. Softgels
       1. Market Size and Forecast, By Region
    6. Gummies & Chewables
       1. Market Size and Forecast, By Region
11. Herbal Dietary Supplements Market, By Application
    1. Introduction
       1. Market Size and Forecast, By Application
    2. General Wellness & Preventive Health
       1. Market Size and Forecast, By Region
    3. Immunity Enhancement
       1. Market Size and Forecast, By Region
    4. Digestive Health
       1. Market Size and Forecast, By Region
    5. Cognitive & Mental Wellness
       1. Market Size and Forecast, By Region
    6. Cardiovascular Health
       1. Market Size and Forecast, By Region
    7. Metabolic Health (Diabetes & Weight Management)
       1. Market Size and Forecast, By Region
    8. Women’s Health
       1. Market Size and Forecast, By Region
    9. Sports Nutrition & Energy Support
       1. Market Size and Forecast, By Region
12. Herbal Dietary Supplements Market, By Distribution Channel
    1. Introduction
       1. Market Size and Forecast, By Distribution Channel
    2. Pharmacies & Drug Stores
       1. Market Size and Forecast, By Region
    3. Health & Wellness Specialty Stores
       1. Market Size and Forecast, By Region
    4. Online Retail & D2C Platforms
       1. Market Size and Forecast, By Region
    5. Supermarkets & Hypermarkets
       1. Market Size and Forecast, By Region
    6. Practitioner & Clinic-Based Sales
       1. Market Size and Forecast, By Region
13. Herbal Dietary Supplements Market, By Consumer Group
    1. Introduction
       1. Market Size and Forecast, By Consumer Group
    2. Adults (18–59 Years)
       1. Market Size and Forecast, By Region
    3. Geriatric Population (60+ Years)
       1. Market Size and Forecast, By Region
    4. Pediatric (Herbal-Safe Supplements)
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       2. U.S.
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       2. U.K.
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       2. China
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       2. UAE
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       2. Brazil
          1. By Product Type
             1. Single-Herb Supplements
             2. Multi-Herb / Polyherbal Formulations
             3. Standardized Herbal Extracts
             4. Traditional Herbal Blends (Ayurvedic, TCM, Unani, Kampo)
          2. By Formulation
             1. Capsules & Tablets
             2. Powders & Granules
             3. Liquids (Tinctures, Syrups, Tonics)
             4. Softgels
             5. Gummies & Chewables
          3. By Application
             1. General Wellness & Preventive Health
             2. Immunity Enhancement
             3. Digestive Health
             4. Cognitive & Mental Wellness
             5. Cardiovascular Health
             6. Metabolic Health (Diabetes & Weight Management)
             7. Women’s Health
             8. Sports Nutrition & Energy Support
          4. By Distribution Channel
             1. Pharmacies & Drug Stores
             2. Health & Wellness Specialty Stores
             3. Online Retail & D2C Platforms
             4. Supermarkets & Hypermarkets
             5. Practitioner & Clinic-Based Sales
          5. By Consumer Group
             1. Adults (18–59 Years)
             2. Geriatric Population (60+ Years)
             3. Pediatric (Herbal-Safe Supplements)
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2025
    1. Introduction
    2. Herbal Dietary Supplements Market Share Analysis, 2025 (%)
       1. Market Share Analysis, 2025
       2. Competition Ranking, 2025
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. Herbalife Nutrition
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Amway
    3. Nestlé Health Science
    4. Himalaya Wellness
    5. Blackmores
    6. Dabur India
    7. NOW Health Group
    8. Nature’s Way (Pharmavite)
    9. Swisse Wellness
    10. Nature’s Sunshine Products