Europe Short-Term Rental Market Size & Outlook, 2026-2034
Last Updated : 31 July, 2026 |
Study Period : 2022-2034 |
Format : PDF, Excel |
Author : Anna Morgan
Europe Short-Term Rental Market Insights
- As highlighted in Deep Market Insights analysis, the Europe Short-Term Rental Market, valued at USD 38.3 Million in 2025, is estimated to achieve USD 95.67 Million by 2034.
- The market is estimated to grow at a CAGR of 10.71% spanning 2026 to 2034.
- By market size, Entire Home led the Accommodation Type category in 2025.
- The Accommodation Type segment led by Private Room is estimated to post the fastest growth, sustaining its position as the most lucrative during the forecast timeframe.
Source: DMI Analysis Company Publications, Primary Interviews.
Other Key Findings
- Europe held 27.46% share of the global Short-Term Rental Market size in 2025.
- United States is expected to remain the largest contributor to the global market size by 2034.
- By 2034, Russia is anticipated to record the highest growth in Europe, with the market size expected to reach USD 7.77 Million.
Europe Short Term Rental Market Dynamics
- Europe's short term rental market is driven by increasing tourism activity, rising demand for alternative accommodation options, expanding cultural and leisure travel, growing adoption of online booking platforms, and increasing preference for authentic local experiences. Travelers increasingly select short term rentals including apartments, holiday homes, cottages, villas, serviced apartments, and traditional properties for vacations, business trips, and extended stays.
- Short term rental platforms, property owners, hospitality providers, real estate companies, travel agencies, property management firms, and online accommodation marketplaces strengthen market accessibility through digital platforms. Companies increasingly improve service quality through automated booking systems, smart property technologies, multilingual support, and sustainable lodging solutions.
- Market participants invest in artificial intelligence pricing tools, automated property management systems, smart home technologies, sustainable accommodation practices, and advanced customer engagement platforms to strengthen competitive differentiation. Innovation increasingly emphasizes eco-friendly rentals, luxury accommodations, rural tourism properties, long-stay options, and experience-based travel solutions.
- Companies collaborate with tourism organizations, local communities, real estate developers, technology providers, and hospitality companies to strengthen commercialization. Continued investment in sustainable tourism, digital travel ecosystems, smart accommodation technologies, and flexible lodging solutions reinforces competitiveness across Europe's short term rental industry.
Key Market Insights
- Tourism expansion strengthens demand.
- Sustainable rentals gain adoption.
- Digital platforms improve accessibility.
- Experience-based travel supports growth.
Europe Short-Term Rental Market Country 2026-2034 (USD Million)
| Europe | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Germany | XX.x | XX.x | XX.x | 10.28 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| United Kingdom | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| France | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Italy | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Spain | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Russia | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Nordic | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Benelux | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | 38.30 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
Europe Short-Term Rental Market Accommodation Type 2026-2034 (USD Million)
| Accommodation Type | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Entire Home | XX.x | XX.x | XX.x | 19.18 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Private Room | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Shared Room | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | 38.30 | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
Europe Short-Term Rental Market Booking Channel 2026-2034 (USD Million)
| Booking Channel | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Online Platform | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Direct | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
| Total | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x | XX.x |
Source: DMI Analysis Company Publications, Primary Interviews.
Inside This Report
This section examines Europe's short term rental market through tourism trends, sustainable hospitality, consumer preferences, and competitive strategies.
- Regional market landscape: Reviews Europe's short term rental ecosystem.
- Consumer and travel trends: Explores cultural tourism, leisure travel, business stays, sustainability preferences, and online booking.
- Service innovation and applications: Covers apartments, cottages, holiday homes, villas, serviced apartments, and eco-friendly accommodations.
- Competitive and industry developments: Highlights partnerships, technology adoption, sustainability initiatives, and hospitality expansion.
Report Summary
| Report Scope | Details |
|---|---|
| Base Year for Study | 2025 |
| Study Period | 2022-2034 |
| Historical Period | 2022-2024 |
| Forecast Period | 2026-2034 |
| Market Size In 2025 | USD 38.3 Million |
| Market Size In 2034 | USD 95.67 Million |
| Largest segment | Entire Home |
| Units | Revenue in USD Million |
| CAGR | 10.71% (2026-2034) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends |