Global Pregnancy Care Products Market Size, Share, Demand Report By Product Type (Pregnancy Skincare Products, Nutrition & Dietary Supplements, Maternity Wear, Personal Hygiene & Body Care, Pregnancy Testing & Monitoring Devices), By Distribution Channel (Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Retail, Specialty & Maternity Stores, Direct-to-Consumer Channels), By End Use (Hospitals & Maternity Clinics, Home Use, Wellness & Health Centers), By Region & Segment Forecasts, 2025–2030

Report Code: RI1150PUB
Last Updated : October, 2025
Author : Abigail Foster

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Pregnancy Care Products Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Pregnancy Care Products Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Pregnancy Care Products Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
      1. Market Size and Forecast, By Region
    3. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
      1. Market Size and Forecast, By Region
    4. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
      1. Market Size and Forecast, By Region
    5. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
      1. Market Size and Forecast, By Region
    6. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
      1. Market Size and Forecast, By Region
  10. Pregnancy Care Products Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Pharmacies & Drug Stores
      1. Market Size and Forecast, By Region
    3. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    4. Online Retail & E-commerce Platforms
      1. Market Size and Forecast, By Region
    5. Specialty & Maternity Stores
      1. Market Size and Forecast, By Region
    6. Direct-to-Consumer (D2C) Channels
      1. Market Size and Forecast, By Region
  11. Pregnancy Care Products Market, By End Use
    1. Introduction
      1. Market Size and Forecast, By End Use
    2. Hospitals & Maternity Clinics
      1. Market Size and Forecast, By Region
    3. Home Use
      1. Market Size and Forecast, By Region
    4. Wellness & Health Centers
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
            1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
              1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                  1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                  2. By Distribution Channel
                    1. Pharmacies & Drug Stores
                      1. Supermarkets & Hypermarkets
                        1. Online Retail & E-commerce Platforms
                          1. Specialty & Maternity Stores
                            1. Direct-to-Consumer (D2C) Channels
                            2. By End Use
                              1. Hospitals & Maternity Clinics
                                1. Home Use
                                  1. Wellness & Health Centers
                                2. U.S.
                                  1. By Product Type
                                    1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
                                      1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
                                        1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                                          1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                                            1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                                            2. By Distribution Channel
                                              1. Pharmacies & Drug Stores
                                                1. Supermarkets & Hypermarkets
                                                  1. Online Retail & E-commerce Platforms
                                                    1. Specialty & Maternity Stores
                                                      1. Direct-to-Consumer (D2C) Channels
                                                      2. By End Use
                                                        1. Hospitals & Maternity Clinics
                                                          1. Home Use
                                                            1. Wellness & Health Centers
                                                          2. Canada
                                                        2. Europe
                                                          1. Market Size and Forecast
                                                            1. By Product Type
                                                              1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
                                                                1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
                                                                  1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                                                                    1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                                                                      1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                                                                      2. By Distribution Channel
                                                                        1. Pharmacies & Drug Stores
                                                                          1. Supermarkets & Hypermarkets
                                                                            1. Online Retail & E-commerce Platforms
                                                                              1. Specialty & Maternity Stores
                                                                                1. Direct-to-Consumer (D2C) Channels
                                                                                2. By End Use
                                                                                  1. Hospitals & Maternity Clinics
                                                                                    1. Home Use
                                                                                      1. Wellness & Health Centers
                                                                                    2. U.K.
                                                                                      1. By Product Type
                                                                                        1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
                                                                                          1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
                                                                                            1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                                                                                              1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                                                                                                1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                                                                                                2. By Distribution Channel
                                                                                                  1. Pharmacies & Drug Stores
                                                                                                    1. Supermarkets & Hypermarkets
                                                                                                      1. Online Retail & E-commerce Platforms
                                                                                                        1. Specialty & Maternity Stores
                                                                                                          1. Direct-to-Consumer (D2C) Channels
                                                                                                          2. By End Use
                                                                                                            1. Hospitals & Maternity Clinics
                                                                                                              1. Home Use
                                                                                                                1. Wellness & Health Centers
                                                                                                              2. Germany
                                                                                                              3. France
                                                                                                              4. Spain
                                                                                                              5. Italy
                                                                                                              6. Russia
                                                                                                              7. Nordic
                                                                                                              8. Benelux
                                                                                                              9. Rest of Europe
                                                                                                            2. APAC
                                                                                                              1. Market Size and Forecast
                                                                                                                1. By Product Type
                                                                                                                  1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
                                                                                                                    1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
                                                                                                                      1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                                                                                                                        1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                                                                                                                          1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                                                                                                                          2. By Distribution Channel
                                                                                                                            1. Pharmacies & Drug Stores
                                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                                1. Online Retail & E-commerce Platforms
                                                                                                                                  1. Specialty & Maternity Stores
                                                                                                                                    1. Direct-to-Consumer (D2C) Channels
                                                                                                                                    2. By End Use
                                                                                                                                      1. Hospitals & Maternity Clinics
                                                                                                                                        1. Home Use
                                                                                                                                          1. Wellness & Health Centers
                                                                                                                                        2. China
                                                                                                                                          1. By Product Type
                                                                                                                                            1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
                                                                                                                                              1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
                                                                                                                                                1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                                                                                                                                                  1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                                                                                                                                                    1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                      1. Pharmacies & Drug Stores
                                                                                                                                                        1. Supermarkets & Hypermarkets
                                                                                                                                                          1. Online Retail & E-commerce Platforms
                                                                                                                                                            1. Specialty & Maternity Stores
                                                                                                                                                              1. Direct-to-Consumer (D2C) Channels
                                                                                                                                                              2. By End Use
                                                                                                                                                                1. Hospitals & Maternity Clinics
                                                                                                                                                                  1. Home Use
                                                                                                                                                                    1. Wellness & Health Centers
                                                                                                                                                                  2. Korea
                                                                                                                                                                  3. Japan
                                                                                                                                                                  4. India
                                                                                                                                                                  5. Australia
                                                                                                                                                                  6. Singapore
                                                                                                                                                                  7. Taiwan
                                                                                                                                                                  8. South East Asia
                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                    1. By Product Type
                                                                                                                                                                      1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
                                                                                                                                                                        1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
                                                                                                                                                                          1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                                                                                                                                                                            1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                                                                                                                                                                              1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                1. Pharmacies & Drug Stores
                                                                                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                                                                                    1. Online Retail & E-commerce Platforms
                                                                                                                                                                                      1. Specialty & Maternity Stores
                                                                                                                                                                                        1. Direct-to-Consumer (D2C) Channels
                                                                                                                                                                                        2. By End Use
                                                                                                                                                                                          1. Hospitals & Maternity Clinics
                                                                                                                                                                                            1. Home Use
                                                                                                                                                                                              1. Wellness & Health Centers
                                                                                                                                                                                            2. UAE
                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
                                                                                                                                                                                                  1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
                                                                                                                                                                                                    1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                                                                                                                                                                                                      1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                                                                                                                                                                                                        1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                          1. Pharmacies & Drug Stores
                                                                                                                                                                                                            1. Supermarkets & Hypermarkets
                                                                                                                                                                                                              1. Online Retail & E-commerce Platforms
                                                                                                                                                                                                                1. Specialty & Maternity Stores
                                                                                                                                                                                                                  1. Direct-to-Consumer (D2C) Channels
                                                                                                                                                                                                                  2. By End Use
                                                                                                                                                                                                                    1. Hospitals & Maternity Clinics
                                                                                                                                                                                                                      1. Home Use
                                                                                                                                                                                                                        1. Wellness & Health Centers
                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                          1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
                                                                                                                                                                                                                            1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
                                                                                                                                                                                                                              1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                                                                                                                                                                                                                                1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                                                                                                                                                                                                                                  1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                                                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                                                    1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                        1. Online Retail & E-commerce Platforms
                                                                                                                                                                                                                                          1. Specialty & Maternity Stores
                                                                                                                                                                                                                                            1. Direct-to-Consumer (D2C) Channels
                                                                                                                                                                                                                                            2. By End Use
                                                                                                                                                                                                                                              1. Hospitals & Maternity Clinics
                                                                                                                                                                                                                                                1. Home Use
                                                                                                                                                                                                                                                  1. Wellness & Health Centers
                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                    1. Pregnancy Skincare Products (Stretch Mark Creams, Lotions, Oils, Balms)
                                                                                                                                                                                                                                                      1. Nutrition & Dietary Supplements (Prenatal Vitamins, Minerals, Herbal Supplements, Protein Formulas)
                                                                                                                                                                                                                                                        1. Maternity Wear (Innerwear, Support Belts, Compression Stockings, Nightwear)
                                                                                                                                                                                                                                                          1. Personal Hygiene & Body Care (Intimate Wash, Body Wash, Deodorants, Oral Care)
                                                                                                                                                                                                                                                            1. Pregnancy Testing & Monitoring Devices (Home Test Kits, Fetal Dopplers, Smart Health Monitors)
                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                              1. Pharmacies & Drug Stores
                                                                                                                                                                                                                                                                1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                  1. Online Retail & E-commerce Platforms
                                                                                                                                                                                                                                                                    1. Specialty & Maternity Stores
                                                                                                                                                                                                                                                                      1. Direct-to-Consumer (D2C) Channels
                                                                                                                                                                                                                                                                      2. By End Use
                                                                                                                                                                                                                                                                        1. Hospitals & Maternity Clinics
                                                                                                                                                                                                                                                                          1. Home Use
                                                                                                                                                                                                                                                                            1. Wellness & Health Centers
                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                      3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                        2. Pregnancy Care Products Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                      4. Company Profile
                                                                                                                                                                                                                                                                        1. Procter & Gamble Co.
                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                        2. Johnson & Johnson Services, Inc.
                                                                                                                                                                                                                                                                        3. Unilever PLC
                                                                                                                                                                                                                                                                        4. The Himalaya Drug Company
                                                                                                                                                                                                                                                                        5. Clarins Group
                                                                                                                                                                                                                                                                        6. Mamaearth (Honasa Consumer Ltd.)
                                                                                                                                                                                                                                                                        7. Burt’s Bees, Inc.
                                                                                                                                                                                                                                                                        8. Reckitt Benckiser Group plc
                                                                                                                                                                                                                                                                        9. Bio-Oil International
                                                                                                                                                                                                                                                                        10. Palmer’s (E.T. Browne Drug Co.)