Global Online Travel Agent Market Size, Share & Demand Report By Booking Type (Air Ticketing, Hotel & Accommodation Booking, Vacation Packages, Car Rental Services, Rail & Bus Ticketing, Cruises & Ferry Booking, Travel Experiences & Activities), By Platform Type (Desktop-Based, Mobile Web, Mobile Applications), By Traveler Type (Leisure Travelers, Business Travelers, Group Travelers, Solo Travelers), By Trip Type (Domestic, International), By Pricing Model, By End User, By Region & Segment Forecasts, 2025–2030

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Online Travel Agent Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Online Travel Agent Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Online Travel Agent Market, By Booking Type
   1. Introduction
      1. Market Size and Forecast, By Booking Type
   2. Air Ticketing
      1. Market Size and Forecast, By Region
   3. Hotel & Accommodation Booking
      1. Market Size and Forecast, By Region
   4. Vacation Packages (Flight + Hotel + Add-ons)
      1. Market Size and Forecast, By Region
   5. Car Rental Services
      1. Market Size and Forecast, By Region
   6. Rail & Bus Ticketing
      1. Market Size and Forecast, By Region
   7. Cruises & Ferry Booking
      1. Market Size and Forecast, By Region
   8. Travel Experiences & Activities
      1. Market Size and Forecast, By Region
10. Online Travel Agent Market, By Platform Type
    1. Introduction
       1. Market Size and Forecast, By Platform Type
    2. Desktop-Based Platforms
       1. Market Size and Forecast, By Region
    3. Mobile Web Platforms
       1. Market Size and Forecast, By Region
    4. Mobile Application-Based Platforms
       1. Market Size and Forecast, By Region
11. Online Travel Agent Market, By Traveler Type
    1. Introduction
       1. Market Size and Forecast, By Traveler Type
    2. Leisure Travelers
       1. Market Size and Forecast, By Region
    3. Business Travelers
       1. Market Size and Forecast, By Region
    4. Group Travelers
       1. Market Size and Forecast, By Region
    5. Solo Travelers
       1. Market Size and Forecast, By Region
12. Online Travel Agent Market, By Pricing Model
    1. Introduction
       1. Market Size and Forecast, By Pricing Model
    2. Agency (Commission-Based) Model
       1. Market Size and Forecast, By Region
    3. Merchant (Net Rate / Mark-up) Model
       1. Market Size and Forecast, By Region
    4. Advertising & Meta-search Model
       1. Market Size and Forecast, By Region
    5. Subscription & Loyalty-Based Model
       1. Market Size and Forecast, By Region
13. Online Travel Agent Market, By End User
    1. Introduction
       1. Market Size and Forecast, By End User
    2. Individual Consumers
       1. Market Size and Forecast, By Region
    3. Corporate Clients
       1. Market Size and Forecast, By Region
    4. Travel Management Companies
       1. Market Size and Forecast, By Region
    5. Government & Institutional Users
       1. Market Size and Forecast, By Region
14. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       2. U.S.
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       2. U.K.
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       2. China
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       2. UAE
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       2. Brazil
          1. By Booking Type
             1. Air Ticketing
             2. Hotel & Accommodation Booking
             3. Vacation Packages (Flight + Hotel + Add-ons)
             4. Car Rental Services
             5. Rail & Bus Ticketing
             6. Cruises & Ferry Booking
             7. Travel Experiences & Activities
          2. By Platform Type
             1. Desktop-Based Platforms
             2. Mobile Web Platforms
             3. Mobile Application-Based Platforms
          3. By Traveler Type
             1. Leisure Travelers
             2. Business Travelers
             3. Group Travelers
             4. Solo Travelers
          4. By Pricing Model
             1. Agency (Commission-Based) Model
             2. Merchant (Net Rate / Mark-up) Model
             3. Advertising & Meta-search Model
             4. Subscription & Loyalty-Based Model
          5. By End User
             1. Individual Consumers
             2. Corporate Clients
             3. Travel Management Companies
             4. Government & Institutional Users
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
15. Competitive Landscape, 2024
    1. Introduction
    2. Online Travel Agent Market Share Analysis, 2024 (%)
       1. Market Share Analysis, 2024
       2. Competition Ranking, 2024
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
16. Company Profile
    1. Booking Holdings
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Expedia Group
    3. Trip.com Group
    4. Airbnb
    5. MakeMyTrip
    6. eDreams ODIGEO
    7. Despegar
    8. Webjet Limited
    9. TripAdvisor
    10. Traveloka