Global Online Casual Games Market Size, Share & Demand Report By Product Type (Puzzle & Match-3 Games, Arcade & Endless Runner Games, Card & Board Games, Trivia & Word Games, Hybrid-Casual & Merge Games), By Platform (Mobile, PC/Web, Console, Smart TV), By Monetization Model (In-App Purchases, Advertising-Supported, Subscription-Based, Hybrid), By Region & Segment Forecasts, 2025–2030

Table of Contents

1. Executive Summary
   1. Introduction
2. Market Introduction
   1. Market Definition
   2. Scope of the Study
   3. Market Structure
3. Research Methodology
   1. Primary Research
   2. Research Methodology
   3. Assumptions & Exclusions
   4. Secondary Data Sources
4. Market Factor Analysis
   1. Value Chain Analysis: Online Casual Games Market
   2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
5. Market Dynamics
   1. Drivers
   2. Restraints
   3. Opportunities
6. Recent Trends Analysis
7. Impact of COVID-19 on Online Casual Games Market
   1. Pre and Post Covid -19 Market Scenario Analysis
   2. Market Recovery Timeline and Challenge
   3. Measures Taken by Top Players
8. Regulatory Landscape
9. Online Casual Games Market, By Product Type
   1. Introduction
      1. Market Size and Forecast, By Product Type
   2. Puzzle & Match-3 Games
      1. Market Size and Forecast, By Region
   3. Arcade & Endless Runner Games
      1. Market Size and Forecast, By Region
   4. Card & Board Games
      1. Market Size and Forecast, By Region
   5. Trivia & Word Games
      1. Market Size and Forecast, By Region
   6. Hybrid-Casual & Merge Games
      1. Market Size and Forecast, By Region
10. Online Casual Games Market, By Platform
    1. Introduction
       1. Market Size and Forecast, By Platform
    2. Mobile
       1. Market Size and Forecast, By Region
    3. PC/Web
       1. Market Size and Forecast, By Region
    4. Console
       1. Market Size and Forecast, By Region
    5. Smart TV
       1. Market Size and Forecast, By Region
11. Online Casual Games Market, By Monetization Model
    1. Introduction
       1. Market Size and Forecast, By Monetization Model
    2. In-App Purchases (IAP)
       1. Market Size and Forecast, By Region
    3. Advertising-Supported Free-to-Play
       1. Market Size and Forecast, By Region
    4. Subscription-Based Gaming
       1. Market Size and Forecast, By Region
    5. Hybrid Monetization
       1. Market Size and Forecast, By Region
12. Online Casual Games Market, By Demographic
    1. Introduction
       1. Market Size and Forecast, By Demographic
    2. 18–30 Years
       1. Market Size and Forecast, By Region
    3. 31–50 Years
       1. Market Size and Forecast, By Region
    4. 51–65 Years
       1. Market Size and Forecast, By Region
    5. Above 65 Years
       1. Market Size and Forecast, By Region
13. Regional Overview
    1. Introduction
       1. Market Size and Forecast
    2. North America
       1. Market Size and Forecast
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       2. U.S.
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       3. Canada
    3. Europe
       1. Market Size and Forecast
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       2. U.K.
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       3. Germany
       4. France
       5. Spain
       6. Italy
       7. Russia
       8. Nordic
       9. Benelux
       10. Rest of Europe
    4. APAC
       1. Market Size and Forecast
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       2. China
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       3. Korea
       4. Japan
       5. India
       6. Australia
       7. Singapore
       8. Taiwan
       9. South East Asia
       10. Rest of Asia-Pacific
    5. Middle East and Africa
       1. Market Size and Forecast
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       2. UAE
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       3. Turky
       4. Saudi Arabia
       5. South Africa
       6. Egypt
       7. Nigeria
       8. Rest of MEA
    6. LATAM
       1. Market Size and Forecast
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       2. Brazil
          1. By Product Type
             1. Puzzle & Match-3 Games
             2. Arcade & Endless Runner Games
             3. Card & Board Games
             4. Trivia & Word Games
             5. Hybrid-Casual & Merge Games
          2. By Platform
             1. Mobile
             2. PC/Web
             3. Console
             4. Smart TV
          3. By Monetization Model
             1. In-App Purchases (IAP)
             2. Advertising-Supported Free-to-Play
             3. Subscription-Based Gaming
             4. Hybrid Monetization
          4. By Demographic
             1. 18–30 Years
             2. 31–50 Years
             3. 51–65 Years
             4. Above 65 Years
       3. Mexico
       4. Argentina
       5. Chile
       6. Colombia
       7. Rest of LATAM
14. Competitive Landscape, 2024
    1. Introduction
    2. Online Casual Games Market Share Analysis, 2024 (%)
       1. Market Share Analysis, 2024
       2. Competition Ranking, 2024
       3. Key Developments & Growth Strategies
          1. Merger & Acquisition
          2. Product Launch
          3. Expansion
       4. Consolidated SWOT Analysis of Key Players
15. Company Profile
    1. Tencent Holdings Ltd.
       1. Business Overview
       2. Financial Data
       3. Key Product domains
       4. Recent Developments
    2. Activision Blizzard Inc.
    3. Electronic Arts Inc.
    4. Playrix Ltd.
    5. Zynga Inc.
    6. Supercell Oy
    7. King Digital Entertainment
    8. NetEase Inc.
    9. Moon Active Ltd.
    10. Scopely Inc.