Global Medium Format Camera Market Size, Share & Demand Report By Product Type (Digital Interchangeable-Lens Medium-Format Cameras, Digital Fixed-Lens Medium-Format Cameras, Medium-Format Digital Backs, Film Medium-Format Cameras), By Resolution Tier (Up to 50 MP, 50–100 MP, Above 100 MP), By Application (Advertising & Fashion, Portrait & Fine Art, Cinematography & High-End Video, Industrial & Archival Imaging, Landscape & Architecture), By Distribution Channel & Region — Forecasts, 2025–2030

Report Code: RI1683PUB
Last Updated : December, 2025
Author : Ethan Cole

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Medium Format Camera Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Medium Format Camera Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Medium Format Camera Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Digital Medium-Format Cameras – Interchangeable Lens
      1. Market Size and Forecast, By Region
    3. Digital Medium-Format Cameras – Fixed Lens
      1. Market Size and Forecast, By Region
    4. Medium-Format Digital Backs
      1. Market Size and Forecast, By Region
    5. Film Medium-Format Cameras
      1. Market Size and Forecast, By Region
  10. Medium Format Camera Market, By Resolution Tier
    1. Introduction
      1. Market Size and Forecast, By Resolution Tier
    2. Up to 50 MP
      1. Market Size and Forecast, By Region
    3. 50–100 MP
      1. Market Size and Forecast, By Region
    4. Above 100 MP
      1. Market Size and Forecast, By Region
  11. Medium Format Camera Market, By Sensor / Technology Type
    1. Introduction
      1. Market Size and Forecast, By Sensor / Technology Type
    2. CMOS Medium-Format Sensors
      1. Market Size and Forecast, By Region
    3. BSI / Stacked CMOS Medium-Format Sensors
      1. Market Size and Forecast, By Region
    4. Hybrid Cine Medium-Format Systems
      1. Market Size and Forecast, By Region
  12. Medium Format Camera Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Commercial Advertising & Fashion
      1. Market Size and Forecast, By Region
    3. Portrait & Fine Art Photography
      1. Market Size and Forecast, By Region
    4. Cinematography & High-End Video
      1. Market Size and Forecast, By Region
    5. Industrial, Scientific & Archival Imaging
      1. Market Size and Forecast, By Region
    6. Landscape & Architectural Photography
      1. Market Size and Forecast, By Region
  13. Medium Format Camera Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. B2B System Sales (Studios, Rental Houses)
      1. Market Size and Forecast, By Region
    3. Authorised Specialist Retailers
      1. Market Size and Forecast, By Region
    4. E-commerce / Online Sales
      1. Market Size and Forecast, By Region
    5. Direct Manufacturer Sales
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Digital Medium-Format Cameras – Interchangeable Lens
            1. Digital Medium-Format Cameras – Fixed Lens
              1. Medium-Format Digital Backs
                1. Film Medium-Format Cameras
                2. By Resolution Tier
                  1. Up to 50 MP
                    1. 50–100 MP
                      1. Above 100 MP
                      2. By Sensor / Technology Type
                        1. CMOS Medium-Format Sensors
                          1. BSI / Stacked CMOS Medium-Format Sensors
                            1. Hybrid Cine Medium-Format Systems
                            2. By Application
                              1. Commercial Advertising & Fashion
                                1. Portrait & Fine Art Photography
                                  1. Cinematography & High-End Video
                                    1. Industrial, Scientific & Archival Imaging
                                      1. Landscape & Architectural Photography
                                      2. By Distribution Channel
                                        1. B2B System Sales (Studios, Rental Houses)
                                          1. Authorised Specialist Retailers
                                            1. E-commerce / Online Sales
                                              1. Direct Manufacturer Sales
                                            2. U.S.
                                              1. By Product Type
                                                1. Digital Medium-Format Cameras – Interchangeable Lens
                                                  1. Digital Medium-Format Cameras – Fixed Lens
                                                    1. Medium-Format Digital Backs
                                                      1. Film Medium-Format Cameras
                                                      2. By Resolution Tier
                                                        1. Up to 50 MP
                                                          1. 50–100 MP
                                                            1. Above 100 MP
                                                            2. By Sensor / Technology Type
                                                              1. CMOS Medium-Format Sensors
                                                                1. BSI / Stacked CMOS Medium-Format Sensors
                                                                  1. Hybrid Cine Medium-Format Systems
                                                                  2. By Application
                                                                    1. Commercial Advertising & Fashion
                                                                      1. Portrait & Fine Art Photography
                                                                        1. Cinematography & High-End Video
                                                                          1. Industrial, Scientific & Archival Imaging
                                                                            1. Landscape & Architectural Photography
                                                                            2. By Distribution Channel
                                                                              1. B2B System Sales (Studios, Rental Houses)
                                                                                1. Authorised Specialist Retailers
                                                                                  1. E-commerce / Online Sales
                                                                                    1. Direct Manufacturer Sales
                                                                                  2. Canada
                                                                                2. Europe
                                                                                  1. Market Size and Forecast
                                                                                    1. By Product Type
                                                                                      1. Digital Medium-Format Cameras – Interchangeable Lens
                                                                                        1. Digital Medium-Format Cameras – Fixed Lens
                                                                                          1. Medium-Format Digital Backs
                                                                                            1. Film Medium-Format Cameras
                                                                                            2. By Resolution Tier
                                                                                              1. Up to 50 MP
                                                                                                1. 50–100 MP
                                                                                                  1. Above 100 MP
                                                                                                  2. By Sensor / Technology Type
                                                                                                    1. CMOS Medium-Format Sensors
                                                                                                      1. BSI / Stacked CMOS Medium-Format Sensors
                                                                                                        1. Hybrid Cine Medium-Format Systems
                                                                                                        2. By Application
                                                                                                          1. Commercial Advertising & Fashion
                                                                                                            1. Portrait & Fine Art Photography
                                                                                                              1. Cinematography & High-End Video
                                                                                                                1. Industrial, Scientific & Archival Imaging
                                                                                                                  1. Landscape & Architectural Photography
                                                                                                                  2. By Distribution Channel
                                                                                                                    1. B2B System Sales (Studios, Rental Houses)
                                                                                                                      1. Authorised Specialist Retailers
                                                                                                                        1. E-commerce / Online Sales
                                                                                                                          1. Direct Manufacturer Sales
                                                                                                                        2. U.K.
                                                                                                                          1. By Product Type
                                                                                                                            1. Digital Medium-Format Cameras – Interchangeable Lens
                                                                                                                              1. Digital Medium-Format Cameras – Fixed Lens
                                                                                                                                1. Medium-Format Digital Backs
                                                                                                                                  1. Film Medium-Format Cameras
                                                                                                                                  2. By Resolution Tier
                                                                                                                                    1. Up to 50 MP
                                                                                                                                      1. 50–100 MP
                                                                                                                                        1. Above 100 MP
                                                                                                                                        2. By Sensor / Technology Type
                                                                                                                                          1. CMOS Medium-Format Sensors
                                                                                                                                            1. BSI / Stacked CMOS Medium-Format Sensors
                                                                                                                                              1. Hybrid Cine Medium-Format Systems
                                                                                                                                              2. By Application
                                                                                                                                                1. Commercial Advertising & Fashion
                                                                                                                                                  1. Portrait & Fine Art Photography
                                                                                                                                                    1. Cinematography & High-End Video
                                                                                                                                                      1. Industrial, Scientific & Archival Imaging
                                                                                                                                                        1. Landscape & Architectural Photography
                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                          1. B2B System Sales (Studios, Rental Houses)
                                                                                                                                                            1. Authorised Specialist Retailers
                                                                                                                                                              1. E-commerce / Online Sales
                                                                                                                                                                1. Direct Manufacturer Sales
                                                                                                                                                              2. Germany
                                                                                                                                                              3. France
                                                                                                                                                              4. Spain
                                                                                                                                                              5. Italy
                                                                                                                                                              6. Russia
                                                                                                                                                              7. Nordic
                                                                                                                                                              8. Benelux
                                                                                                                                                              9. Rest of Europe
                                                                                                                                                            2. APAC
                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                1. By Product Type
                                                                                                                                                                  1. Digital Medium-Format Cameras – Interchangeable Lens
                                                                                                                                                                    1. Digital Medium-Format Cameras – Fixed Lens
                                                                                                                                                                      1. Medium-Format Digital Backs
                                                                                                                                                                        1. Film Medium-Format Cameras
                                                                                                                                                                        2. By Resolution Tier
                                                                                                                                                                          1. Up to 50 MP
                                                                                                                                                                            1. 50–100 MP
                                                                                                                                                                              1. Above 100 MP
                                                                                                                                                                              2. By Sensor / Technology Type
                                                                                                                                                                                1. CMOS Medium-Format Sensors
                                                                                                                                                                                  1. BSI / Stacked CMOS Medium-Format Sensors
                                                                                                                                                                                    1. Hybrid Cine Medium-Format Systems
                                                                                                                                                                                    2. By Application
                                                                                                                                                                                      1. Commercial Advertising & Fashion
                                                                                                                                                                                        1. Portrait & Fine Art Photography
                                                                                                                                                                                          1. Cinematography & High-End Video
                                                                                                                                                                                            1. Industrial, Scientific & Archival Imaging
                                                                                                                                                                                              1. Landscape & Architectural Photography
                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                1. B2B System Sales (Studios, Rental Houses)
                                                                                                                                                                                                  1. Authorised Specialist Retailers
                                                                                                                                                                                                    1. E-commerce / Online Sales
                                                                                                                                                                                                      1. Direct Manufacturer Sales
                                                                                                                                                                                                    2. China
                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                        1. Digital Medium-Format Cameras – Interchangeable Lens
                                                                                                                                                                                                          1. Digital Medium-Format Cameras – Fixed Lens
                                                                                                                                                                                                            1. Medium-Format Digital Backs
                                                                                                                                                                                                              1. Film Medium-Format Cameras
                                                                                                                                                                                                              2. By Resolution Tier
                                                                                                                                                                                                                1. Up to 50 MP
                                                                                                                                                                                                                  1. 50–100 MP
                                                                                                                                                                                                                    1. Above 100 MP
                                                                                                                                                                                                                    2. By Sensor / Technology Type
                                                                                                                                                                                                                      1. CMOS Medium-Format Sensors
                                                                                                                                                                                                                        1. BSI / Stacked CMOS Medium-Format Sensors
                                                                                                                                                                                                                          1. Hybrid Cine Medium-Format Systems
                                                                                                                                                                                                                          2. By Application
                                                                                                                                                                                                                            1. Commercial Advertising & Fashion
                                                                                                                                                                                                                              1. Portrait & Fine Art Photography
                                                                                                                                                                                                                                1. Cinematography & High-End Video
                                                                                                                                                                                                                                  1. Industrial, Scientific & Archival Imaging
                                                                                                                                                                                                                                    1. Landscape & Architectural Photography
                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                      1. B2B System Sales (Studios, Rental Houses)
                                                                                                                                                                                                                                        1. Authorised Specialist Retailers
                                                                                                                                                                                                                                          1. E-commerce / Online Sales
                                                                                                                                                                                                                                            1. Direct Manufacturer Sales
                                                                                                                                                                                                                                          2. Korea
                                                                                                                                                                                                                                          3. Japan
                                                                                                                                                                                                                                          4. India
                                                                                                                                                                                                                                          5. Australia
                                                                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                              1. Digital Medium-Format Cameras – Interchangeable Lens
                                                                                                                                                                                                                                                1. Digital Medium-Format Cameras – Fixed Lens
                                                                                                                                                                                                                                                  1. Medium-Format Digital Backs
                                                                                                                                                                                                                                                    1. Film Medium-Format Cameras
                                                                                                                                                                                                                                                    2. By Resolution Tier
                                                                                                                                                                                                                                                      1. Up to 50 MP
                                                                                                                                                                                                                                                        1. 50–100 MP
                                                                                                                                                                                                                                                          1. Above 100 MP
                                                                                                                                                                                                                                                          2. By Sensor / Technology Type
                                                                                                                                                                                                                                                            1. CMOS Medium-Format Sensors
                                                                                                                                                                                                                                                              1. BSI / Stacked CMOS Medium-Format Sensors
                                                                                                                                                                                                                                                                1. Hybrid Cine Medium-Format Systems
                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                  1. Commercial Advertising & Fashion
                                                                                                                                                                                                                                                                    1. Portrait & Fine Art Photography
                                                                                                                                                                                                                                                                      1. Cinematography & High-End Video
                                                                                                                                                                                                                                                                        1. Industrial, Scientific & Archival Imaging
                                                                                                                                                                                                                                                                          1. Landscape & Architectural Photography
                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                            1. B2B System Sales (Studios, Rental Houses)
                                                                                                                                                                                                                                                                              1. Authorised Specialist Retailers
                                                                                                                                                                                                                                                                                1. E-commerce / Online Sales
                                                                                                                                                                                                                                                                                  1. Direct Manufacturer Sales
                                                                                                                                                                                                                                                                                2. UAE
                                                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                                                    1. Digital Medium-Format Cameras – Interchangeable Lens
                                                                                                                                                                                                                                                                                      1. Digital Medium-Format Cameras – Fixed Lens
                                                                                                                                                                                                                                                                                        1. Medium-Format Digital Backs
                                                                                                                                                                                                                                                                                          1. Film Medium-Format Cameras
                                                                                                                                                                                                                                                                                          2. By Resolution Tier
                                                                                                                                                                                                                                                                                            1. Up to 50 MP
                                                                                                                                                                                                                                                                                              1. 50–100 MP
                                                                                                                                                                                                                                                                                                1. Above 100 MP
                                                                                                                                                                                                                                                                                                2. By Sensor / Technology Type
                                                                                                                                                                                                                                                                                                  1. CMOS Medium-Format Sensors
                                                                                                                                                                                                                                                                                                    1. BSI / Stacked CMOS Medium-Format Sensors
                                                                                                                                                                                                                                                                                                      1. Hybrid Cine Medium-Format Systems
                                                                                                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                                                                                                        1. Commercial Advertising & Fashion
                                                                                                                                                                                                                                                                                                          1. Portrait & Fine Art Photography
                                                                                                                                                                                                                                                                                                            1. Cinematography & High-End Video
                                                                                                                                                                                                                                                                                                              1. Industrial, Scientific & Archival Imaging
                                                                                                                                                                                                                                                                                                                1. Landscape & Architectural Photography
                                                                                                                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                  1. B2B System Sales (Studios, Rental Houses)
                                                                                                                                                                                                                                                                                                                    1. Authorised Specialist Retailers
                                                                                                                                                                                                                                                                                                                      1. E-commerce / Online Sales
                                                                                                                                                                                                                                                                                                                        1. Direct Manufacturer Sales
                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                          1. Digital Medium-Format Cameras – Interchangeable Lens
                                                                                                                                                                                                                                                                                                                            1. Digital Medium-Format Cameras – Fixed Lens
                                                                                                                                                                                                                                                                                                                              1. Medium-Format Digital Backs
                                                                                                                                                                                                                                                                                                                                1. Film Medium-Format Cameras
                                                                                                                                                                                                                                                                                                                                2. By Resolution Tier
                                                                                                                                                                                                                                                                                                                                  1. Up to 50 MP
                                                                                                                                                                                                                                                                                                                                    1. 50–100 MP
                                                                                                                                                                                                                                                                                                                                      1. Above 100 MP
                                                                                                                                                                                                                                                                                                                                      2. By Sensor / Technology Type
                                                                                                                                                                                                                                                                                                                                        1. CMOS Medium-Format Sensors
                                                                                                                                                                                                                                                                                                                                          1. BSI / Stacked CMOS Medium-Format Sensors
                                                                                                                                                                                                                                                                                                                                            1. Hybrid Cine Medium-Format Systems
                                                                                                                                                                                                                                                                                                                                            2. By Application
                                                                                                                                                                                                                                                                                                                                              1. Commercial Advertising & Fashion
                                                                                                                                                                                                                                                                                                                                                1. Portrait & Fine Art Photography
                                                                                                                                                                                                                                                                                                                                                  1. Cinematography & High-End Video
                                                                                                                                                                                                                                                                                                                                                    1. Industrial, Scientific & Archival Imaging
                                                                                                                                                                                                                                                                                                                                                      1. Landscape & Architectural Photography
                                                                                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                        1. B2B System Sales (Studios, Rental Houses)
                                                                                                                                                                                                                                                                                                                                                          1. Authorised Specialist Retailers
                                                                                                                                                                                                                                                                                                                                                            1. E-commerce / Online Sales
                                                                                                                                                                                                                                                                                                                                                              1. Direct Manufacturer Sales
                                                                                                                                                                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                1. Digital Medium-Format Cameras – Interchangeable Lens
                                                                                                                                                                                                                                                                                                                                                                  1. Digital Medium-Format Cameras – Fixed Lens
                                                                                                                                                                                                                                                                                                                                                                    1. Medium-Format Digital Backs
                                                                                                                                                                                                                                                                                                                                                                      1. Film Medium-Format Cameras
                                                                                                                                                                                                                                                                                                                                                                      2. By Resolution Tier
                                                                                                                                                                                                                                                                                                                                                                        1. Up to 50 MP
                                                                                                                                                                                                                                                                                                                                                                          1. 50–100 MP
                                                                                                                                                                                                                                                                                                                                                                            1. Above 100 MP
                                                                                                                                                                                                                                                                                                                                                                            2. By Sensor / Technology Type
                                                                                                                                                                                                                                                                                                                                                                              1. CMOS Medium-Format Sensors
                                                                                                                                                                                                                                                                                                                                                                                1. BSI / Stacked CMOS Medium-Format Sensors
                                                                                                                                                                                                                                                                                                                                                                                  1. Hybrid Cine Medium-Format Systems
                                                                                                                                                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                                                                                                                                                    1. Commercial Advertising & Fashion
                                                                                                                                                                                                                                                                                                                                                                                      1. Portrait & Fine Art Photography
                                                                                                                                                                                                                                                                                                                                                                                        1. Cinematography & High-End Video
                                                                                                                                                                                                                                                                                                                                                                                          1. Industrial, Scientific & Archival Imaging
                                                                                                                                                                                                                                                                                                                                                                                            1. Landscape & Architectural Photography
                                                                                                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                              1. B2B System Sales (Studios, Rental Houses)
                                                                                                                                                                                                                                                                                                                                                                                                1. Authorised Specialist Retailers
                                                                                                                                                                                                                                                                                                                                                                                                  1. E-commerce / Online Sales
                                                                                                                                                                                                                                                                                                                                                                                                    1. Direct Manufacturer Sales
                                                                                                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                2. Medium Format Camera Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                1. Fujifilm Holdings Corporation
                                                                                                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                2. Hasselblad AB
                                                                                                                                                                                                                                                                                                                                                                                                3. Phase One A/S
                                                                                                                                                                                                                                                                                                                                                                                                4. Leica Camera AG
                                                                                                                                                                                                                                                                                                                                                                                                5. Ricoh Imaging Company (Pentax)
                                                                                                                                                                                                                                                                                                                                                                                                6. Alpa of Switzerland
                                                                                                                                                                                                                                                                                                                                                                                                7. Cambo Technical Camera Systems
                                                                                                                                                                                                                                                                                                                                                                                                8. Sinar Photography AG
                                                                                                                                                                                                                                                                                                                                                                                                9. Linhof Präzisions-Systemtechnik
                                                                                                                                                                                                                                                                                                                                                                                                10. Horseman Cameras