Global Luxury Sunglasses Market Size, Share & Demand Report By Product Type (Polarized, Non-Polarized, Designer Frames), By Style/Design Type (Aviator, Wayfarer, Cat-Eye, Round, Oversized, Retro/Statement), By Gender (Women, Men, Unisex), By Application (Fashion & Lifestyle, Sports & Outdoor, Travel & Duty-Free, UV Protection & Eye Care), By Distribution Channel (Online Retail, Brand Boutiques, Department Stores, Specialty Optical Stores, Luxury Retail Chains), By Region & Segment Forecasts, 2025–2030

Report Code: RI1261PUB
Last Updated : November, 2025
Author : Deep Market Insights

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Luxury Sunglasses Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Luxury Sunglasses Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Luxury Sunglasses Market , By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Polarized Luxury Sunglasses
      1. Market Size and Forecast, By Region
    3. Non-Polarized Luxury Sunglasses
      1. Market Size and Forecast, By Region
    4. Designer Frames (Metal, Titanium, Acetate)
      1. Market Size and Forecast, By Region
  10. Luxury Sunglasses Market , By Style/Design Type
    1. Introduction
      1. Market Size and Forecast, By Style/Design Type
    2. Aviator
      1. Market Size and Forecast, By Region
    3. Wayfarer
      1. Market Size and Forecast, By Region
    4. Cat-Eye
      1. Market Size and Forecast, By Region
    5. Round
      1. Market Size and Forecast, By Region
    6. Oversized
      1. Market Size and Forecast, By Region
    7. Retro/Statement Styles
      1. Market Size and Forecast, By Region
  11. Luxury Sunglasses Market , By Gender / Target Consumer
    1. Introduction
      1. Market Size and Forecast, By Gender / Target Consumer
    2. Women
      1. Market Size and Forecast, By Region
    3. Men
      1. Market Size and Forecast, By Region
    4. Unisex
      1. Market Size and Forecast, By Region
  12. Luxury Sunglasses Market , By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Fashion & Lifestyle
      1. Market Size and Forecast, By Region
    3. Sports & Outdoor Activities
      1. Market Size and Forecast, By Region
    4. Travel & Duty-Free Use
      1. Market Size and Forecast, By Region
    5. UV Protection & Eye Care
      1. Market Size and Forecast, By Region
  13. Luxury Sunglasses Market , By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail / E-Commerce
      1. Market Size and Forecast, By Region
    3. Brand Boutiques / Flagship Stores
      1. Market Size and Forecast, By Region
    4. Department Stores
      1. Market Size and Forecast, By Region
    5. Specialty Optical Stores
      1. Market Size and Forecast, By Region
    6. Luxury Retail Chains
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Polarized Luxury Sunglasses
            1. Non-Polarized Luxury Sunglasses
              1. Designer Frames (Metal, Titanium, Acetate)
              2. By Style/Design Type
                1. Aviator
                  1. Wayfarer
                    1. Cat-Eye
                      1. Round
                        1. Oversized
                          1. Retro/Statement Styles
                          2. By Gender / Target Consumer
                            1. Women
                              1. Men
                                1. Unisex
                                2. By Application
                                  1. Fashion & Lifestyle
                                    1. Sports & Outdoor Activities
                                      1. Travel & Duty-Free Use
                                        1. UV Protection & Eye Care
                                        2. By Distribution Channel
                                          1. Online Retail / E-Commerce
                                            1. Brand Boutiques / Flagship Stores
                                              1. Department Stores
                                                1. Specialty Optical Stores
                                                  1. Luxury Retail Chains
                                                2. U.S.
                                                  1. By Product Type
                                                    1. Polarized Luxury Sunglasses
                                                      1. Non-Polarized Luxury Sunglasses
                                                        1. Designer Frames (Metal, Titanium, Acetate)
                                                        2. By Style/Design Type
                                                          1. Aviator
                                                            1. Wayfarer
                                                              1. Cat-Eye
                                                                1. Round
                                                                  1. Oversized
                                                                    1. Retro/Statement Styles
                                                                    2. By Gender / Target Consumer
                                                                      1. Women
                                                                        1. Men
                                                                          1. Unisex
                                                                          2. By Application
                                                                            1. Fashion & Lifestyle
                                                                              1. Sports & Outdoor Activities
                                                                                1. Travel & Duty-Free Use
                                                                                  1. UV Protection & Eye Care
                                                                                  2. By Distribution Channel
                                                                                    1. Online Retail / E-Commerce
                                                                                      1. Brand Boutiques / Flagship Stores
                                                                                        1. Department Stores
                                                                                          1. Specialty Optical Stores
                                                                                            1. Luxury Retail Chains
                                                                                          2. Canada
                                                                                        2. Europe
                                                                                          1. Market Size and Forecast
                                                                                            1. By Product Type
                                                                                              1. Polarized Luxury Sunglasses
                                                                                                1. Non-Polarized Luxury Sunglasses
                                                                                                  1. Designer Frames (Metal, Titanium, Acetate)
                                                                                                  2. By Style/Design Type
                                                                                                    1. Aviator
                                                                                                      1. Wayfarer
                                                                                                        1. Cat-Eye
                                                                                                          1. Round
                                                                                                            1. Oversized
                                                                                                              1. Retro/Statement Styles
                                                                                                              2. By Gender / Target Consumer
                                                                                                                1. Women
                                                                                                                  1. Men
                                                                                                                    1. Unisex
                                                                                                                    2. By Application
                                                                                                                      1. Fashion & Lifestyle
                                                                                                                        1. Sports & Outdoor Activities
                                                                                                                          1. Travel & Duty-Free Use
                                                                                                                            1. UV Protection & Eye Care
                                                                                                                            2. By Distribution Channel
                                                                                                                              1. Online Retail / E-Commerce
                                                                                                                                1. Brand Boutiques / Flagship Stores
                                                                                                                                  1. Department Stores
                                                                                                                                    1. Specialty Optical Stores
                                                                                                                                      1. Luxury Retail Chains
                                                                                                                                    2. U.K.
                                                                                                                                      1. By Product Type
                                                                                                                                        1. Polarized Luxury Sunglasses
                                                                                                                                          1. Non-Polarized Luxury Sunglasses
                                                                                                                                            1. Designer Frames (Metal, Titanium, Acetate)
                                                                                                                                            2. By Style/Design Type
                                                                                                                                              1. Aviator
                                                                                                                                                1. Wayfarer
                                                                                                                                                  1. Cat-Eye
                                                                                                                                                    1. Round
                                                                                                                                                      1. Oversized
                                                                                                                                                        1. Retro/Statement Styles
                                                                                                                                                        2. By Gender / Target Consumer
                                                                                                                                                          1. Women
                                                                                                                                                            1. Men
                                                                                                                                                              1. Unisex
                                                                                                                                                              2. By Application
                                                                                                                                                                1. Fashion & Lifestyle
                                                                                                                                                                  1. Sports & Outdoor Activities
                                                                                                                                                                    1. Travel & Duty-Free Use
                                                                                                                                                                      1. UV Protection & Eye Care
                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                        1. Online Retail / E-Commerce
                                                                                                                                                                          1. Brand Boutiques / Flagship Stores
                                                                                                                                                                            1. Department Stores
                                                                                                                                                                              1. Specialty Optical Stores
                                                                                                                                                                                1. Luxury Retail Chains
                                                                                                                                                                              2. Germany
                                                                                                                                                                              3. France
                                                                                                                                                                              4. Spain
                                                                                                                                                                              5. Italy
                                                                                                                                                                              6. Russia
                                                                                                                                                                              7. Nordic
                                                                                                                                                                              8. Benelux
                                                                                                                                                                              9. Rest of Europe
                                                                                                                                                                            2. APAC
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                  1. Polarized Luxury Sunglasses
                                                                                                                                                                                    1. Non-Polarized Luxury Sunglasses
                                                                                                                                                                                      1. Designer Frames (Metal, Titanium, Acetate)
                                                                                                                                                                                      2. By Style/Design Type
                                                                                                                                                                                        1. Aviator
                                                                                                                                                                                          1. Wayfarer
                                                                                                                                                                                            1. Cat-Eye
                                                                                                                                                                                              1. Round
                                                                                                                                                                                                1. Oversized
                                                                                                                                                                                                  1. Retro/Statement Styles
                                                                                                                                                                                                  2. By Gender / Target Consumer
                                                                                                                                                                                                    1. Women
                                                                                                                                                                                                      1. Men
                                                                                                                                                                                                        1. Unisex
                                                                                                                                                                                                        2. By Application
                                                                                                                                                                                                          1. Fashion & Lifestyle
                                                                                                                                                                                                            1. Sports & Outdoor Activities
                                                                                                                                                                                                              1. Travel & Duty-Free Use
                                                                                                                                                                                                                1. UV Protection & Eye Care
                                                                                                                                                                                                                2. By Distribution Channel
                                                                                                                                                                                                                  1. Online Retail / E-Commerce
                                                                                                                                                                                                                    1. Brand Boutiques / Flagship Stores
                                                                                                                                                                                                                      1. Department Stores
                                                                                                                                                                                                                        1. Specialty Optical Stores
                                                                                                                                                                                                                          1. Luxury Retail Chains
                                                                                                                                                                                                                        2. China
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. Polarized Luxury Sunglasses
                                                                                                                                                                                                                              1. Non-Polarized Luxury Sunglasses
                                                                                                                                                                                                                                1. Designer Frames (Metal, Titanium, Acetate)
                                                                                                                                                                                                                                2. By Style/Design Type
                                                                                                                                                                                                                                  1. Aviator
                                                                                                                                                                                                                                    1. Wayfarer
                                                                                                                                                                                                                                      1. Cat-Eye
                                                                                                                                                                                                                                        1. Round
                                                                                                                                                                                                                                          1. Oversized
                                                                                                                                                                                                                                            1. Retro/Statement Styles
                                                                                                                                                                                                                                            2. By Gender / Target Consumer
                                                                                                                                                                                                                                              1. Women
                                                                                                                                                                                                                                                1. Men
                                                                                                                                                                                                                                                  1. Unisex
                                                                                                                                                                                                                                                  2. By Application
                                                                                                                                                                                                                                                    1. Fashion & Lifestyle
                                                                                                                                                                                                                                                      1. Sports & Outdoor Activities
                                                                                                                                                                                                                                                        1. Travel & Duty-Free Use
                                                                                                                                                                                                                                                          1. UV Protection & Eye Care
                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                            1. Online Retail / E-Commerce
                                                                                                                                                                                                                                                              1. Brand Boutiques / Flagship Stores
                                                                                                                                                                                                                                                                1. Department Stores
                                                                                                                                                                                                                                                                  1. Specialty Optical Stores
                                                                                                                                                                                                                                                                    1. Luxury Retail Chains
                                                                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Polarized Luxury Sunglasses
                                                                                                                                                                                                                                                                        1. Non-Polarized Luxury Sunglasses
                                                                                                                                                                                                                                                                          1. Designer Frames (Metal, Titanium, Acetate)
                                                                                                                                                                                                                                                                          2. By Style/Design Type
                                                                                                                                                                                                                                                                            1. Aviator
                                                                                                                                                                                                                                                                              1. Wayfarer
                                                                                                                                                                                                                                                                                1. Cat-Eye
                                                                                                                                                                                                                                                                                  1. Round
                                                                                                                                                                                                                                                                                    1. Oversized
                                                                                                                                                                                                                                                                                      1. Retro/Statement Styles
                                                                                                                                                                                                                                                                                      2. By Gender / Target Consumer
                                                                                                                                                                                                                                                                                        1. Women
                                                                                                                                                                                                                                                                                          1. Men
                                                                                                                                                                                                                                                                                            1. Unisex
                                                                                                                                                                                                                                                                                            2. By Application
                                                                                                                                                                                                                                                                                              1. Fashion & Lifestyle
                                                                                                                                                                                                                                                                                                1. Sports & Outdoor Activities
                                                                                                                                                                                                                                                                                                  1. Travel & Duty-Free Use
                                                                                                                                                                                                                                                                                                    1. UV Protection & Eye Care
                                                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                                                      1. Online Retail / E-Commerce
                                                                                                                                                                                                                                                                                                        1. Brand Boutiques / Flagship Stores
                                                                                                                                                                                                                                                                                                          1. Department Stores
                                                                                                                                                                                                                                                                                                            1. Specialty Optical Stores
                                                                                                                                                                                                                                                                                                              1. Luxury Retail Chains
                                                                                                                                                                                                                                                                                                            2. UAE
                                                                                                                                                                                                                                                                                                              1. By Product Type
                                                                                                                                                                                                                                                                                                                1. Polarized Luxury Sunglasses
                                                                                                                                                                                                                                                                                                                  1. Non-Polarized Luxury Sunglasses
                                                                                                                                                                                                                                                                                                                    1. Designer Frames (Metal, Titanium, Acetate)
                                                                                                                                                                                                                                                                                                                    2. By Style/Design Type
                                                                                                                                                                                                                                                                                                                      1. Aviator
                                                                                                                                                                                                                                                                                                                        1. Wayfarer
                                                                                                                                                                                                                                                                                                                          1. Cat-Eye
                                                                                                                                                                                                                                                                                                                            1. Round
                                                                                                                                                                                                                                                                                                                              1. Oversized
                                                                                                                                                                                                                                                                                                                                1. Retro/Statement Styles
                                                                                                                                                                                                                                                                                                                                2. By Gender / Target Consumer
                                                                                                                                                                                                                                                                                                                                  1. Women
                                                                                                                                                                                                                                                                                                                                    1. Men
                                                                                                                                                                                                                                                                                                                                      1. Unisex
                                                                                                                                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                                                                                                                                        1. Fashion & Lifestyle
                                                                                                                                                                                                                                                                                                                                          1. Sports & Outdoor Activities
                                                                                                                                                                                                                                                                                                                                            1. Travel & Duty-Free Use
                                                                                                                                                                                                                                                                                                                                              1. UV Protection & Eye Care
                                                                                                                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                1. Online Retail / E-Commerce
                                                                                                                                                                                                                                                                                                                                                  1. Brand Boutiques / Flagship Stores
                                                                                                                                                                                                                                                                                                                                                    1. Department Stores
                                                                                                                                                                                                                                                                                                                                                      1. Specialty Optical Stores
                                                                                                                                                                                                                                                                                                                                                        1. Luxury Retail Chains
                                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                                                          1. Polarized Luxury Sunglasses
                                                                                                                                                                                                                                                                                                                                                            1. Non-Polarized Luxury Sunglasses
                                                                                                                                                                                                                                                                                                                                                              1. Designer Frames (Metal, Titanium, Acetate)
                                                                                                                                                                                                                                                                                                                                                              2. By Style/Design Type
                                                                                                                                                                                                                                                                                                                                                                1. Aviator
                                                                                                                                                                                                                                                                                                                                                                  1. Wayfarer
                                                                                                                                                                                                                                                                                                                                                                    1. Cat-Eye
                                                                                                                                                                                                                                                                                                                                                                      1. Round
                                                                                                                                                                                                                                                                                                                                                                        1. Oversized
                                                                                                                                                                                                                                                                                                                                                                          1. Retro/Statement Styles
                                                                                                                                                                                                                                                                                                                                                                          2. By Gender / Target Consumer
                                                                                                                                                                                                                                                                                                                                                                            1. Women
                                                                                                                                                                                                                                                                                                                                                                              1. Men
                                                                                                                                                                                                                                                                                                                                                                                1. Unisex
                                                                                                                                                                                                                                                                                                                                                                                2. By Application
                                                                                                                                                                                                                                                                                                                                                                                  1. Fashion & Lifestyle
                                                                                                                                                                                                                                                                                                                                                                                    1. Sports & Outdoor Activities
                                                                                                                                                                                                                                                                                                                                                                                      1. Travel & Duty-Free Use
                                                                                                                                                                                                                                                                                                                                                                                        1. UV Protection & Eye Care
                                                                                                                                                                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                          1. Online Retail / E-Commerce
                                                                                                                                                                                                                                                                                                                                                                                            1. Brand Boutiques / Flagship Stores
                                                                                                                                                                                                                                                                                                                                                                                              1. Department Stores
                                                                                                                                                                                                                                                                                                                                                                                                1. Specialty Optical Stores
                                                                                                                                                                                                                                                                                                                                                                                                  1. Luxury Retail Chains
                                                                                                                                                                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                                                    1. Polarized Luxury Sunglasses
                                                                                                                                                                                                                                                                                                                                                                                                      1. Non-Polarized Luxury Sunglasses
                                                                                                                                                                                                                                                                                                                                                                                                        1. Designer Frames (Metal, Titanium, Acetate)
                                                                                                                                                                                                                                                                                                                                                                                                        2. By Style/Design Type
                                                                                                                                                                                                                                                                                                                                                                                                          1. Aviator
                                                                                                                                                                                                                                                                                                                                                                                                            1. Wayfarer
                                                                                                                                                                                                                                                                                                                                                                                                              1. Cat-Eye
                                                                                                                                                                                                                                                                                                                                                                                                                1. Round
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Oversized
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Retro/Statement Styles
                                                                                                                                                                                                                                                                                                                                                                                                                    2. By Gender / Target Consumer
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Women
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Men
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Unisex
                                                                                                                                                                                                                                                                                                                                                                                                                          2. By Application
                                                                                                                                                                                                                                                                                                                                                                                                                            1. Fashion & Lifestyle
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Sports & Outdoor Activities
                                                                                                                                                                                                                                                                                                                                                                                                                                1. Travel & Duty-Free Use
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. UV Protection & Eye Care
                                                                                                                                                                                                                                                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Online Retail / E-Commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Brand Boutiques / Flagship Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Department Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Specialty Optical Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Luxury Retail Chains
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Luxury Sunglasses Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Luxottica Group
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. EssilorLuxottica
                                                                                                                                                                                                                                                                                                                                                                                                                                        3. Safilo Group
                                                                                                                                                                                                                                                                                                                                                                                                                                        4. Marchon Eyewear
                                                                                                                                                                                                                                                                                                                                                                                                                                        5. Marcolin
                                                                                                                                                                                                                                                                                                                                                                                                                                        6. Chanel
                                                                                                                                                                                                                                                                                                                                                                                                                                        7. Gucci
                                                                                                                                                                                                                                                                                                                                                                                                                                        8. Prada
                                                                                                                                                                                                                                                                                                                                                                                                                                        9. Ray-Ban
                                                                                                                                                                                                                                                                                                                                                                                                                                        10. Oakley