J-Beauty Products Market Size, Share, Demand Report By Product Type (Skincare, Haircare, Makeup & Cosmetics, Fragrances, Bath & Body), By Formulation (Conventional, Natural/Organic), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online/E-Commerce, Convenience Stores), By End-Use (Women, Men, Unisex), By Region & Segment Forecasts, 2025–2030

Report Code: RI1379PUB
Last Updated : November, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: J-Beauty Products Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on J-Beauty Products Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. J-Beauty Products Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
      1. Market Size and Forecast, By Region
    3. Haircare (Shampoo, Conditioner, Treatments)
      1. Market Size and Forecast, By Region
    4. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
      1. Market Size and Forecast, By Region
    5. Fragrances (Perfumes, Body Mists)
      1. Market Size and Forecast, By Region
    6. Bath & Body (Lotions, Shower Gels, Hand Creams)
      1. Market Size and Forecast, By Region
  10. J-Beauty Products Market, By Formulation
    1. Introduction
      1. Market Size and Forecast, By Formulation
    2. Conventional Formulations
      1. Market Size and Forecast, By Region
    3. Natural/Organic Formulations
      1. Market Size and Forecast, By Region
  11. J-Beauty Products Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Supermarkets & Hypermarkets
      1. Market Size and Forecast, By Region
    3. Specialty Beauty Stores
      1. Market Size and Forecast, By Region
    4. Online/E-Commerce Platforms
      1. Market Size and Forecast, By Region
    5. Convenience Stores
      1. Market Size and Forecast, By Region
    6. Department Stores
      1. Market Size and Forecast, By Region
  12. J-Beauty Products Market, By End-Use
    1. Introduction
      1. Market Size and Forecast, By End-Use
    2. Women
      1. Market Size and Forecast, By Region
    3. Men
      1. Market Size and Forecast, By Region
    4. Unisex
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
            1. Haircare (Shampoo, Conditioner, Treatments)
              1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                1. Fragrances (Perfumes, Body Mists)
                  1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                  2. By Formulation
                    1. Conventional Formulations
                      1. Natural/Organic Formulations
                      2. By Distribution Channel
                        1. Supermarkets & Hypermarkets
                          1. Specialty Beauty Stores
                            1. Online/E-Commerce Platforms
                              1. Convenience Stores
                                1. Department Stores
                                2. By End-Use
                                  1. Women
                                    1. Men
                                      1. Unisex
                                    2. U.S.
                                      1. By Product Type
                                        1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
                                          1. Haircare (Shampoo, Conditioner, Treatments)
                                            1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                                              1. Fragrances (Perfumes, Body Mists)
                                                1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                                                2. By Formulation
                                                  1. Conventional Formulations
                                                    1. Natural/Organic Formulations
                                                    2. By Distribution Channel
                                                      1. Supermarkets & Hypermarkets
                                                        1. Specialty Beauty Stores
                                                          1. Online/E-Commerce Platforms
                                                            1. Convenience Stores
                                                              1. Department Stores
                                                              2. By End-Use
                                                                1. Women
                                                                  1. Men
                                                                    1. Unisex
                                                                  2. Canada
                                                                2. Europe
                                                                  1. Market Size and Forecast
                                                                    1. By Product Type
                                                                      1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
                                                                        1. Haircare (Shampoo, Conditioner, Treatments)
                                                                          1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                                                                            1. Fragrances (Perfumes, Body Mists)
                                                                              1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                                                                              2. By Formulation
                                                                                1. Conventional Formulations
                                                                                  1. Natural/Organic Formulations
                                                                                  2. By Distribution Channel
                                                                                    1. Supermarkets & Hypermarkets
                                                                                      1. Specialty Beauty Stores
                                                                                        1. Online/E-Commerce Platforms
                                                                                          1. Convenience Stores
                                                                                            1. Department Stores
                                                                                            2. By End-Use
                                                                                              1. Women
                                                                                                1. Men
                                                                                                  1. Unisex
                                                                                                2. U.K.
                                                                                                  1. By Product Type
                                                                                                    1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
                                                                                                      1. Haircare (Shampoo, Conditioner, Treatments)
                                                                                                        1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                                                                                                          1. Fragrances (Perfumes, Body Mists)
                                                                                                            1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                                                                                                            2. By Formulation
                                                                                                              1. Conventional Formulations
                                                                                                                1. Natural/Organic Formulations
                                                                                                                2. By Distribution Channel
                                                                                                                  1. Supermarkets & Hypermarkets
                                                                                                                    1. Specialty Beauty Stores
                                                                                                                      1. Online/E-Commerce Platforms
                                                                                                                        1. Convenience Stores
                                                                                                                          1. Department Stores
                                                                                                                          2. By End-Use
                                                                                                                            1. Women
                                                                                                                              1. Men
                                                                                                                                1. Unisex
                                                                                                                              2. Germany
                                                                                                                              3. France
                                                                                                                              4. Spain
                                                                                                                              5. Italy
                                                                                                                              6. Russia
                                                                                                                              7. Nordic
                                                                                                                              8. Benelux
                                                                                                                              9. Rest of Europe
                                                                                                                            2. APAC
                                                                                                                              1. Market Size and Forecast
                                                                                                                                1. By Product Type
                                                                                                                                  1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
                                                                                                                                    1. Haircare (Shampoo, Conditioner, Treatments)
                                                                                                                                      1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                                                                                                                                        1. Fragrances (Perfumes, Body Mists)
                                                                                                                                          1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                                                                                                                                          2. By Formulation
                                                                                                                                            1. Conventional Formulations
                                                                                                                                              1. Natural/Organic Formulations
                                                                                                                                              2. By Distribution Channel
                                                                                                                                                1. Supermarkets & Hypermarkets
                                                                                                                                                  1. Specialty Beauty Stores
                                                                                                                                                    1. Online/E-Commerce Platforms
                                                                                                                                                      1. Convenience Stores
                                                                                                                                                        1. Department Stores
                                                                                                                                                        2. By End-Use
                                                                                                                                                          1. Women
                                                                                                                                                            1. Men
                                                                                                                                                              1. Unisex
                                                                                                                                                            2. China
                                                                                                                                                              1. By Product Type
                                                                                                                                                                1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
                                                                                                                                                                  1. Haircare (Shampoo, Conditioner, Treatments)
                                                                                                                                                                    1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                                                                                                                                                                      1. Fragrances (Perfumes, Body Mists)
                                                                                                                                                                        1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                                                                                                                                                                        2. By Formulation
                                                                                                                                                                          1. Conventional Formulations
                                                                                                                                                                            1. Natural/Organic Formulations
                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                              1. Supermarkets & Hypermarkets
                                                                                                                                                                                1. Specialty Beauty Stores
                                                                                                                                                                                  1. Online/E-Commerce Platforms
                                                                                                                                                                                    1. Convenience Stores
                                                                                                                                                                                      1. Department Stores
                                                                                                                                                                                      2. By End-Use
                                                                                                                                                                                        1. Women
                                                                                                                                                                                          1. Men
                                                                                                                                                                                            1. Unisex
                                                                                                                                                                                          2. Korea
                                                                                                                                                                                          3. Japan
                                                                                                                                                                                          4. India
                                                                                                                                                                                          5. Australia
                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
                                                                                                                                                                                                1. Haircare (Shampoo, Conditioner, Treatments)
                                                                                                                                                                                                  1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                                                                                                                                                                                                    1. Fragrances (Perfumes, Body Mists)
                                                                                                                                                                                                      1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                                                                                                                                                                                                      2. By Formulation
                                                                                                                                                                                                        1. Conventional Formulations
                                                                                                                                                                                                          1. Natural/Organic Formulations
                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                            1. Supermarkets & Hypermarkets
                                                                                                                                                                                                              1. Specialty Beauty Stores
                                                                                                                                                                                                                1. Online/E-Commerce Platforms
                                                                                                                                                                                                                  1. Convenience Stores
                                                                                                                                                                                                                    1. Department Stores
                                                                                                                                                                                                                    2. By End-Use
                                                                                                                                                                                                                      1. Women
                                                                                                                                                                                                                        1. Men
                                                                                                                                                                                                                          1. Unisex
                                                                                                                                                                                                                        2. UAE
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
                                                                                                                                                                                                                              1. Haircare (Shampoo, Conditioner, Treatments)
                                                                                                                                                                                                                                1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                                                                                                                                                                                                                                  1. Fragrances (Perfumes, Body Mists)
                                                                                                                                                                                                                                    1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                                                                                                                                                                                                                                    2. By Formulation
                                                                                                                                                                                                                                      1. Conventional Formulations
                                                                                                                                                                                                                                        1. Natural/Organic Formulations
                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                          1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                            1. Specialty Beauty Stores
                                                                                                                                                                                                                                              1. Online/E-Commerce Platforms
                                                                                                                                                                                                                                                1. Convenience Stores
                                                                                                                                                                                                                                                  1. Department Stores
                                                                                                                                                                                                                                                  2. By End-Use
                                                                                                                                                                                                                                                    1. Women
                                                                                                                                                                                                                                                      1. Men
                                                                                                                                                                                                                                                        1. Unisex
                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                          1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
                                                                                                                                                                                                                                                            1. Haircare (Shampoo, Conditioner, Treatments)
                                                                                                                                                                                                                                                              1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                                                                                                                                                                                                                                                                1. Fragrances (Perfumes, Body Mists)
                                                                                                                                                                                                                                                                  1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                                                                                                                                                                                                                                                                  2. By Formulation
                                                                                                                                                                                                                                                                    1. Conventional Formulations
                                                                                                                                                                                                                                                                      1. Natural/Organic Formulations
                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                        1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                          1. Specialty Beauty Stores
                                                                                                                                                                                                                                                                            1. Online/E-Commerce Platforms
                                                                                                                                                                                                                                                                              1. Convenience Stores
                                                                                                                                                                                                                                                                                1. Department Stores
                                                                                                                                                                                                                                                                                2. By End-Use
                                                                                                                                                                                                                                                                                  1. Women
                                                                                                                                                                                                                                                                                    1. Men
                                                                                                                                                                                                                                                                                      1. Unisex
                                                                                                                                                                                                                                                                                    2. Brazil
                                                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                                                        1. Skincare (Cleansers, Moisturizers, Serums, Sunscreens)
                                                                                                                                                                                                                                                                                          1. Haircare (Shampoo, Conditioner, Treatments)
                                                                                                                                                                                                                                                                                            1. Makeup & Cosmetics (Foundations, Lipsticks, Eye Makeup)
                                                                                                                                                                                                                                                                                              1. Fragrances (Perfumes, Body Mists)
                                                                                                                                                                                                                                                                                                1. Bath & Body (Lotions, Shower Gels, Hand Creams)
                                                                                                                                                                                                                                                                                                2. By Formulation
                                                                                                                                                                                                                                                                                                  1. Conventional Formulations
                                                                                                                                                                                                                                                                                                    1. Natural/Organic Formulations
                                                                                                                                                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                                                                                                                                                      1. Supermarkets & Hypermarkets
                                                                                                                                                                                                                                                                                                        1. Specialty Beauty Stores
                                                                                                                                                                                                                                                                                                          1. Online/E-Commerce Platforms
                                                                                                                                                                                                                                                                                                            1. Convenience Stores
                                                                                                                                                                                                                                                                                                              1. Department Stores
                                                                                                                                                                                                                                                                                                              2. By End-Use
                                                                                                                                                                                                                                                                                                                1. Women
                                                                                                                                                                                                                                                                                                                  1. Men
                                                                                                                                                                                                                                                                                                                    1. Unisex
                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                              3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                2. J-Beauty Products Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                              4. Company Profile
                                                                                                                                                                                                                                                                                                                1. Shiseido Co., Ltd.
                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                2. Kao Corporation
                                                                                                                                                                                                                                                                                                                3. Kosé Corporation
                                                                                                                                                                                                                                                                                                                4. POLA ORBIS HOLDINGS INC.
                                                                                                                                                                                                                                                                                                                5. Fancl Corporation
                                                                                                                                                                                                                                                                                                                6. Rohto Pharmaceutical Co., Ltd.
                                                                                                                                                                                                                                                                                                                7. Mandom Corporation
                                                                                                                                                                                                                                                                                                                8. Lion Corporation
                                                                                                                                                                                                                                                                                                                9. L’Oréal Groupe
                                                                                                                                                                                                                                                                                                                10. Unilever plc