Global Intimate Wear Market Size, Share & Demand Report By Product Type (Bras, Panties, Shapewear, Loungewear & Sleepwear, Men’s Intimate Wear, Thermal & Functional Innerwear), By Gender (Women, Men, Unisex), By Price Point (Mass Market, Mid-Premium, Premium & Luxury), By Distribution Channel (Offline Retail, Online Retail), By Material Type (Cotton, Synthetic, Blended, Sustainable Fabrics), By Usage Type (Everyday, Sports & Active, Occasion, Medical), By Region & Segment Forecasts, 2025–2030

Report Code: RI2052PUB
Last Updated : December, 2025
Author : Ava Richardson

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Intimate Wear Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Intimate Wear Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Intimate Wear Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Bras
      1. Market Size and Forecast, By Region
    3. Panties
      1. Market Size and Forecast, By Region
    4. Shapewear 
      1. Market Size and Forecast, By Region
    5. Loungewear & Sleepwear 
      1. Market Size and Forecast, By Region
    6. Men’s Intimate Wear 
      1. Market Size and Forecast, By Region
    7. Thermal & Functional Innerwear 
      1. Market Size and Forecast, By Region
  10. Intimate Wear Market, By Gender
    1. Introduction
      1. Market Size and Forecast, By Gender
    2. Women
      1. Market Size and Forecast, By Region
    3. Men
      1. Market Size and Forecast, By Region
    4. Unisex
      1. Market Size and Forecast, By Region
  11. Intimate Wear Market, By Price Point
    1. Introduction
      1. Market Size and Forecast, By Price Point
    2. Mass Market
      1. Market Size and Forecast, By Region
    3. Mid-Premium
      1. Market Size and Forecast, By Region
    4. Premium & Luxury
      1. Market Size and Forecast, By Region
  12. Intimate Wear Market, By Material Type
    1. Introduction
      1. Market Size and Forecast, By Material Type
    2. Cotton
      1. Market Size and Forecast, By Region
    3. Synthetic (Polyester, Nylon)
      1. Market Size and Forecast, By Region
    4. Blended Fabrics
      1. Market Size and Forecast, By Region
    5. Sustainable & Organic Fabrics
      1. Market Size and Forecast, By Region
  13. Intimate Wear Market, By Usage Type
    1. Introduction
      1. Market Size and Forecast, By Usage Type
    2. Everyday Wear
      1. Market Size and Forecast, By Region
    3. Sports & Active Use
      1. Market Size and Forecast, By Region
    4. Occasion Wear
      1. Market Size and Forecast, By Region
    5. Medical & Post-Surgical Use
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Bras
            1. Panties
              1. Shapewear 
                1. Loungewear & Sleepwear 
                  1. Men’s Intimate Wear 
                    1. Thermal & Functional Innerwear 
                    2. By Gender
                      1. Women
                        1. Men
                          1. Unisex
                          2. By Price Point
                            1. Mass Market
                              1. Mid-Premium
                                1. Premium & Luxury
                                2. By Material Type
                                  1. Cotton
                                    1. Synthetic (Polyester, Nylon)
                                      1. Blended Fabrics
                                        1. Sustainable & Organic Fabrics
                                        2. By Usage Type
                                          1. Everyday Wear
                                            1. Sports & Active Use
                                              1. Occasion Wear
                                                1. Medical & Post-Surgical Use
                                              2. U.S.
                                                1. By Product Type
                                                  1. Bras
                                                    1. Panties
                                                      1. Shapewear 
                                                        1. Loungewear & Sleepwear 
                                                          1. Men’s Intimate Wear 
                                                            1. Thermal & Functional Innerwear 
                                                            2. By Gender
                                                              1. Women
                                                                1. Men
                                                                  1. Unisex
                                                                  2. By Price Point
                                                                    1. Mass Market
                                                                      1. Mid-Premium
                                                                        1. Premium & Luxury
                                                                        2. By Material Type
                                                                          1. Cotton
                                                                            1. Synthetic (Polyester, Nylon)
                                                                              1. Blended Fabrics
                                                                                1. Sustainable & Organic Fabrics
                                                                                2. By Usage Type
                                                                                  1. Everyday Wear
                                                                                    1. Sports & Active Use
                                                                                      1. Occasion Wear
                                                                                        1. Medical & Post-Surgical Use
                                                                                      2. Canada
                                                                                    2. Europe
                                                                                      1. Market Size and Forecast
                                                                                        1. By Product Type
                                                                                          1. Bras
                                                                                            1. Panties
                                                                                              1. Shapewear 
                                                                                                1. Loungewear & Sleepwear 
                                                                                                  1. Men’s Intimate Wear 
                                                                                                    1. Thermal & Functional Innerwear 
                                                                                                    2. By Gender
                                                                                                      1. Women
                                                                                                        1. Men
                                                                                                          1. Unisex
                                                                                                          2. By Price Point
                                                                                                            1. Mass Market
                                                                                                              1. Mid-Premium
                                                                                                                1. Premium & Luxury
                                                                                                                2. By Material Type
                                                                                                                  1. Cotton
                                                                                                                    1. Synthetic (Polyester, Nylon)
                                                                                                                      1. Blended Fabrics
                                                                                                                        1. Sustainable & Organic Fabrics
                                                                                                                        2. By Usage Type
                                                                                                                          1. Everyday Wear
                                                                                                                            1. Sports & Active Use
                                                                                                                              1. Occasion Wear
                                                                                                                                1. Medical & Post-Surgical Use
                                                                                                                              2. U.K.
                                                                                                                                1. By Product Type
                                                                                                                                  1. Bras
                                                                                                                                    1. Panties
                                                                                                                                      1. Shapewear 
                                                                                                                                        1. Loungewear & Sleepwear 
                                                                                                                                          1. Men’s Intimate Wear 
                                                                                                                                            1. Thermal & Functional Innerwear 
                                                                                                                                            2. By Gender
                                                                                                                                              1. Women
                                                                                                                                                1. Men
                                                                                                                                                  1. Unisex
                                                                                                                                                  2. By Price Point
                                                                                                                                                    1. Mass Market
                                                                                                                                                      1. Mid-Premium
                                                                                                                                                        1. Premium & Luxury
                                                                                                                                                        2. By Material Type
                                                                                                                                                          1. Cotton
                                                                                                                                                            1. Synthetic (Polyester, Nylon)
                                                                                                                                                              1. Blended Fabrics
                                                                                                                                                                1. Sustainable & Organic Fabrics
                                                                                                                                                                2. By Usage Type
                                                                                                                                                                  1. Everyday Wear
                                                                                                                                                                    1. Sports & Active Use
                                                                                                                                                                      1. Occasion Wear
                                                                                                                                                                        1. Medical & Post-Surgical Use
                                                                                                                                                                      2. Germany
                                                                                                                                                                      3. France
                                                                                                                                                                      4. Spain
                                                                                                                                                                      5. Italy
                                                                                                                                                                      6. Russia
                                                                                                                                                                      7. Nordic
                                                                                                                                                                      8. Benelux
                                                                                                                                                                      9. Rest of Europe
                                                                                                                                                                    2. APAC
                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                        1. By Product Type
                                                                                                                                                                          1. Bras
                                                                                                                                                                            1. Panties
                                                                                                                                                                              1. Shapewear 
                                                                                                                                                                                1. Loungewear & Sleepwear 
                                                                                                                                                                                  1. Men’s Intimate Wear 
                                                                                                                                                                                    1. Thermal & Functional Innerwear 
                                                                                                                                                                                    2. By Gender
                                                                                                                                                                                      1. Women
                                                                                                                                                                                        1. Men
                                                                                                                                                                                          1. Unisex
                                                                                                                                                                                          2. By Price Point
                                                                                                                                                                                            1. Mass Market
                                                                                                                                                                                              1. Mid-Premium
                                                                                                                                                                                                1. Premium & Luxury
                                                                                                                                                                                                2. By Material Type
                                                                                                                                                                                                  1. Cotton
                                                                                                                                                                                                    1. Synthetic (Polyester, Nylon)
                                                                                                                                                                                                      1. Blended Fabrics
                                                                                                                                                                                                        1. Sustainable & Organic Fabrics
                                                                                                                                                                                                        2. By Usage Type
                                                                                                                                                                                                          1. Everyday Wear
                                                                                                                                                                                                            1. Sports & Active Use
                                                                                                                                                                                                              1. Occasion Wear
                                                                                                                                                                                                                1. Medical & Post-Surgical Use
                                                                                                                                                                                                              2. China
                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                  1. Bras
                                                                                                                                                                                                                    1. Panties
                                                                                                                                                                                                                      1. Shapewear 
                                                                                                                                                                                                                        1. Loungewear & Sleepwear 
                                                                                                                                                                                                                          1. Men’s Intimate Wear 
                                                                                                                                                                                                                            1. Thermal & Functional Innerwear 
                                                                                                                                                                                                                            2. By Gender
                                                                                                                                                                                                                              1. Women
                                                                                                                                                                                                                                1. Men
                                                                                                                                                                                                                                  1. Unisex
                                                                                                                                                                                                                                  2. By Price Point
                                                                                                                                                                                                                                    1. Mass Market
                                                                                                                                                                                                                                      1. Mid-Premium
                                                                                                                                                                                                                                        1. Premium & Luxury
                                                                                                                                                                                                                                        2. By Material Type
                                                                                                                                                                                                                                          1. Cotton
                                                                                                                                                                                                                                            1. Synthetic (Polyester, Nylon)
                                                                                                                                                                                                                                              1. Blended Fabrics
                                                                                                                                                                                                                                                1. Sustainable & Organic Fabrics
                                                                                                                                                                                                                                                2. By Usage Type
                                                                                                                                                                                                                                                  1. Everyday Wear
                                                                                                                                                                                                                                                    1. Sports & Active Use
                                                                                                                                                                                                                                                      1. Occasion Wear
                                                                                                                                                                                                                                                        1. Medical & Post-Surgical Use
                                                                                                                                                                                                                                                      2. Korea
                                                                                                                                                                                                                                                      3. Japan
                                                                                                                                                                                                                                                      4. India
                                                                                                                                                                                                                                                      5. Australia
                                                                                                                                                                                                                                                      6. Singapore
                                                                                                                                                                                                                                                      7. Taiwan
                                                                                                                                                                                                                                                      8. South East Asia
                                                                                                                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                    2. Middle East and Africa
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                          1. Bras
                                                                                                                                                                                                                                                            1. Panties
                                                                                                                                                                                                                                                              1. Shapewear 
                                                                                                                                                                                                                                                                1. Loungewear & Sleepwear 
                                                                                                                                                                                                                                                                  1. Men’s Intimate Wear 
                                                                                                                                                                                                                                                                    1. Thermal & Functional Innerwear 
                                                                                                                                                                                                                                                                    2. By Gender
                                                                                                                                                                                                                                                                      1. Women
                                                                                                                                                                                                                                                                        1. Men
                                                                                                                                                                                                                                                                          1. Unisex
                                                                                                                                                                                                                                                                          2. By Price Point
                                                                                                                                                                                                                                                                            1. Mass Market
                                                                                                                                                                                                                                                                              1. Mid-Premium
                                                                                                                                                                                                                                                                                1. Premium & Luxury
                                                                                                                                                                                                                                                                                2. By Material Type
                                                                                                                                                                                                                                                                                  1. Cotton
                                                                                                                                                                                                                                                                                    1. Synthetic (Polyester, Nylon)
                                                                                                                                                                                                                                                                                      1. Blended Fabrics
                                                                                                                                                                                                                                                                                        1. Sustainable & Organic Fabrics
                                                                                                                                                                                                                                                                                        2. By Usage Type
                                                                                                                                                                                                                                                                                          1. Everyday Wear
                                                                                                                                                                                                                                                                                            1. Sports & Active Use
                                                                                                                                                                                                                                                                                              1. Occasion Wear
                                                                                                                                                                                                                                                                                                1. Medical & Post-Surgical Use
                                                                                                                                                                                                                                                                                              2. UAE
                                                                                                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                                                                                                  1. Bras
                                                                                                                                                                                                                                                                                                    1. Panties
                                                                                                                                                                                                                                                                                                      1. Shapewear 
                                                                                                                                                                                                                                                                                                        1. Loungewear & Sleepwear 
                                                                                                                                                                                                                                                                                                          1. Men’s Intimate Wear 
                                                                                                                                                                                                                                                                                                            1. Thermal & Functional Innerwear 
                                                                                                                                                                                                                                                                                                            2. By Gender
                                                                                                                                                                                                                                                                                                              1. Women
                                                                                                                                                                                                                                                                                                                1. Men
                                                                                                                                                                                                                                                                                                                  1. Unisex
                                                                                                                                                                                                                                                                                                                  2. By Price Point
                                                                                                                                                                                                                                                                                                                    1. Mass Market
                                                                                                                                                                                                                                                                                                                      1. Mid-Premium
                                                                                                                                                                                                                                                                                                                        1. Premium & Luxury
                                                                                                                                                                                                                                                                                                                        2. By Material Type
                                                                                                                                                                                                                                                                                                                          1. Cotton
                                                                                                                                                                                                                                                                                                                            1. Synthetic (Polyester, Nylon)
                                                                                                                                                                                                                                                                                                                              1. Blended Fabrics
                                                                                                                                                                                                                                                                                                                                1. Sustainable & Organic Fabrics
                                                                                                                                                                                                                                                                                                                                2. By Usage Type
                                                                                                                                                                                                                                                                                                                                  1. Everyday Wear
                                                                                                                                                                                                                                                                                                                                    1. Sports & Active Use
                                                                                                                                                                                                                                                                                                                                      1. Occasion Wear
                                                                                                                                                                                                                                                                                                                                        1. Medical & Post-Surgical Use
                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                                                          1. Bras
                                                                                                                                                                                                                                                                                                                                            1. Panties
                                                                                                                                                                                                                                                                                                                                              1. Shapewear 
                                                                                                                                                                                                                                                                                                                                                1. Loungewear & Sleepwear 
                                                                                                                                                                                                                                                                                                                                                  1. Men’s Intimate Wear 
                                                                                                                                                                                                                                                                                                                                                    1. Thermal & Functional Innerwear 
                                                                                                                                                                                                                                                                                                                                                    2. By Gender
                                                                                                                                                                                                                                                                                                                                                      1. Women
                                                                                                                                                                                                                                                                                                                                                        1. Men
                                                                                                                                                                                                                                                                                                                                                          1. Unisex
                                                                                                                                                                                                                                                                                                                                                          2. By Price Point
                                                                                                                                                                                                                                                                                                                                                            1. Mass Market
                                                                                                                                                                                                                                                                                                                                                              1. Mid-Premium
                                                                                                                                                                                                                                                                                                                                                                1. Premium & Luxury
                                                                                                                                                                                                                                                                                                                                                                2. By Material Type
                                                                                                                                                                                                                                                                                                                                                                  1. Cotton
                                                                                                                                                                                                                                                                                                                                                                    1. Synthetic (Polyester, Nylon)
                                                                                                                                                                                                                                                                                                                                                                      1. Blended Fabrics
                                                                                                                                                                                                                                                                                                                                                                        1. Sustainable & Organic Fabrics
                                                                                                                                                                                                                                                                                                                                                                        2. By Usage Type
                                                                                                                                                                                                                                                                                                                                                                          1. Everyday Wear
                                                                                                                                                                                                                                                                                                                                                                            1. Sports & Active Use
                                                                                                                                                                                                                                                                                                                                                                              1. Occasion Wear
                                                                                                                                                                                                                                                                                                                                                                                1. Medical & Post-Surgical Use
                                                                                                                                                                                                                                                                                                                                                                              2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                                                                                                                                                                                  1. Bras
                                                                                                                                                                                                                                                                                                                                                                                    1. Panties
                                                                                                                                                                                                                                                                                                                                                                                      1. Shapewear 
                                                                                                                                                                                                                                                                                                                                                                                        1. Loungewear & Sleepwear 
                                                                                                                                                                                                                                                                                                                                                                                          1. Men’s Intimate Wear 
                                                                                                                                                                                                                                                                                                                                                                                            1. Thermal & Functional Innerwear 
                                                                                                                                                                                                                                                                                                                                                                                            2. By Gender
                                                                                                                                                                                                                                                                                                                                                                                              1. Women
                                                                                                                                                                                                                                                                                                                                                                                                1. Men
                                                                                                                                                                                                                                                                                                                                                                                                  1. Unisex
                                                                                                                                                                                                                                                                                                                                                                                                  2. By Price Point
                                                                                                                                                                                                                                                                                                                                                                                                    1. Mass Market
                                                                                                                                                                                                                                                                                                                                                                                                      1. Mid-Premium
                                                                                                                                                                                                                                                                                                                                                                                                        1. Premium & Luxury
                                                                                                                                                                                                                                                                                                                                                                                                        2. By Material Type
                                                                                                                                                                                                                                                                                                                                                                                                          1. Cotton
                                                                                                                                                                                                                                                                                                                                                                                                            1. Synthetic (Polyester, Nylon)
                                                                                                                                                                                                                                                                                                                                                                                                              1. Blended Fabrics
                                                                                                                                                                                                                                                                                                                                                                                                                1. Sustainable & Organic Fabrics
                                                                                                                                                                                                                                                                                                                                                                                                                2. By Usage Type
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Everyday Wear
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Sports & Active Use
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Occasion Wear
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Medical & Post-Surgical Use
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                      6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                  2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                    2. Intimate Wear Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                        2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                        3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                  3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Victoria’s Secret
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                      4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                    2. Hanesbrands Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                    3. PVH Corp.
                                                                                                                                                                                                                                                                                                                                                                                                                    4. Triumph International
                                                                                                                                                                                                                                                                                                                                                                                                                    5. Jockey International
                                                                                                                                                                                                                                                                                                                                                                                                                    6. Wacoal Holdings
                                                                                                                                                                                                                                                                                                                                                                                                                    7. Marks & Spencer
                                                                                                                                                                                                                                                                                                                                                                                                                    8. Calvin Klein
                                                                                                                                                                                                                                                                                                                                                                                                                    9. Spanx
                                                                                                                                                                                                                                                                                                                                                                                                                    10. La Perla