HomeConsumer Goods and Services Hair Scrunchies Market

Global Hair Scrunchies Market Size, Share Demand Report By Material (Silk Scrunchies, Cotton Scrunchies, Synthetic/Polyester Scrunchies, Recycled & Eco-Friendly Scrunchies), By End-User (Women, Men, Children), By Distribution Channel (Online Retail & Social Commerce, Fashion & Accessory Stores, Department Stores, Specialty Beauty & Lifestyle Stores) By Region & Segment Forecasts, 2025–2030

Report Code: RI317PUB
Last Updated : September, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Hair Scrunchies Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Hair Scrunchies Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Hair Scrunchies Market, Material
    1. Introduction
      1. Market Size and Forecast, Material
    2. Silk Scrunchies
      1. Market Size and Forecast, By Region
    3. Cotton Scrunchies
      1. Market Size and Forecast, By Region
    4. Synthetic/Polyester Scrunchies
      1. Market Size and Forecast, By Region
    5. Recycled & Eco-Friendly Scrunchies
      1. Market Size and Forecast, By Region
  10. Hair Scrunchies Market, End-User
    1. Introduction
      1. Market Size and Forecast, End-User
    2. Women
      1. Market Size and Forecast, By Region
    3. Men
      1. Market Size and Forecast, By Region
    4. Children
      1. Market Size and Forecast, By Region
  11. Hair Scrunchies Market, Distribution Channel
    1. Introduction
      1. Market Size and Forecast, Distribution Channel
    2. Online Retail & Social Commerce
      1. Market Size and Forecast, By Region
    3. Fashion & Accessory Stores
      1. Market Size and Forecast, By Region
    4. Department Stores
      1. Market Size and Forecast, By Region
    5. Specialty Beauty & Lifestyle Stores
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. Material
          1. Silk Scrunchies
            1. Cotton Scrunchies
              1. Synthetic/Polyester Scrunchies
                1. Recycled & Eco-Friendly Scrunchies
                2. End-User
                  1. Women
                    1. Men
                      1. Children
                      2. Distribution Channel
                        1. Online Retail & Social Commerce
                          1. Fashion & Accessory Stores
                            1. Department Stores
                              1. Specialty Beauty & Lifestyle Stores
                            2. U.S.
                              1. Material
                                1. Silk Scrunchies
                                  1. Cotton Scrunchies
                                    1. Synthetic/Polyester Scrunchies
                                      1. Recycled & Eco-Friendly Scrunchies
                                      2. End-User
                                        1. Women
                                          1. Men
                                            1. Children
                                            2. Distribution Channel
                                              1. Online Retail & Social Commerce
                                                1. Fashion & Accessory Stores
                                                  1. Department Stores
                                                    1. Specialty Beauty & Lifestyle Stores
                                                  2. Canada
                                                2. Europe
                                                  1. Market Size and Forecast
                                                    1. Material
                                                      1. Silk Scrunchies
                                                        1. Cotton Scrunchies
                                                          1. Synthetic/Polyester Scrunchies
                                                            1. Recycled & Eco-Friendly Scrunchies
                                                            2. End-User
                                                              1. Women
                                                                1. Men
                                                                  1. Children
                                                                  2. Distribution Channel
                                                                    1. Online Retail & Social Commerce
                                                                      1. Fashion & Accessory Stores
                                                                        1. Department Stores
                                                                          1. Specialty Beauty & Lifestyle Stores
                                                                        2. U.K.
                                                                          1. Material
                                                                            1. Silk Scrunchies
                                                                              1. Cotton Scrunchies
                                                                                1. Synthetic/Polyester Scrunchies
                                                                                  1. Recycled & Eco-Friendly Scrunchies
                                                                                  2. End-User
                                                                                    1. Women
                                                                                      1. Men
                                                                                        1. Children
                                                                                        2. Distribution Channel
                                                                                          1. Online Retail & Social Commerce
                                                                                            1. Fashion & Accessory Stores
                                                                                              1. Department Stores
                                                                                                1. Specialty Beauty & Lifestyle Stores
                                                                                              2. Germany
                                                                                              3. France
                                                                                              4. Spain
                                                                                              5. Italy
                                                                                              6. Russia
                                                                                              7. Nordic
                                                                                              8. Benelux
                                                                                              9. Rest of Europe
                                                                                            2. APAC
                                                                                              1. Market Size and Forecast
                                                                                                1. Material
                                                                                                  1. Silk Scrunchies
                                                                                                    1. Cotton Scrunchies
                                                                                                      1. Synthetic/Polyester Scrunchies
                                                                                                        1. Recycled & Eco-Friendly Scrunchies
                                                                                                        2. End-User
                                                                                                          1. Women
                                                                                                            1. Men
                                                                                                              1. Children
                                                                                                              2. Distribution Channel
                                                                                                                1. Online Retail & Social Commerce
                                                                                                                  1. Fashion & Accessory Stores
                                                                                                                    1. Department Stores
                                                                                                                      1. Specialty Beauty & Lifestyle Stores
                                                                                                                    2. China
                                                                                                                      1. Material
                                                                                                                        1. Silk Scrunchies
                                                                                                                          1. Cotton Scrunchies
                                                                                                                            1. Synthetic/Polyester Scrunchies
                                                                                                                              1. Recycled & Eco-Friendly Scrunchies
                                                                                                                              2. End-User
                                                                                                                                1. Women
                                                                                                                                  1. Men
                                                                                                                                    1. Children
                                                                                                                                    2. Distribution Channel
                                                                                                                                      1. Online Retail & Social Commerce
                                                                                                                                        1. Fashion & Accessory Stores
                                                                                                                                          1. Department Stores
                                                                                                                                            1. Specialty Beauty & Lifestyle Stores
                                                                                                                                          2. Korea
                                                                                                                                          3. Japan
                                                                                                                                          4. India
                                                                                                                                          5. Australia
                                                                                                                                          6. Singapore
                                                                                                                                          7. Taiwan
                                                                                                                                          8. South East Asia
                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                        2. Middle East and Africa
                                                                                                                                          1. Market Size and Forecast
                                                                                                                                            1. Material
                                                                                                                                              1. Silk Scrunchies
                                                                                                                                                1. Cotton Scrunchies
                                                                                                                                                  1. Synthetic/Polyester Scrunchies
                                                                                                                                                    1. Recycled & Eco-Friendly Scrunchies
                                                                                                                                                    2. End-User
                                                                                                                                                      1. Women
                                                                                                                                                        1. Men
                                                                                                                                                          1. Children
                                                                                                                                                          2. Distribution Channel
                                                                                                                                                            1. Online Retail & Social Commerce
                                                                                                                                                              1. Fashion & Accessory Stores
                                                                                                                                                                1. Department Stores
                                                                                                                                                                  1. Specialty Beauty & Lifestyle Stores
                                                                                                                                                                2. UAE
                                                                                                                                                                  1. Material
                                                                                                                                                                    1. Silk Scrunchies
                                                                                                                                                                      1. Cotton Scrunchies
                                                                                                                                                                        1. Synthetic/Polyester Scrunchies
                                                                                                                                                                          1. Recycled & Eco-Friendly Scrunchies
                                                                                                                                                                          2. End-User
                                                                                                                                                                            1. Women
                                                                                                                                                                              1. Men
                                                                                                                                                                                1. Children
                                                                                                                                                                                2. Distribution Channel
                                                                                                                                                                                  1. Online Retail & Social Commerce
                                                                                                                                                                                    1. Fashion & Accessory Stores
                                                                                                                                                                                      1. Department Stores
                                                                                                                                                                                        1. Specialty Beauty & Lifestyle Stores
                                                                                                                                                                                      2. Turky
                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                        1. Material
                                                                                                                                                                                          1. Silk Scrunchies
                                                                                                                                                                                            1. Cotton Scrunchies
                                                                                                                                                                                              1. Synthetic/Polyester Scrunchies
                                                                                                                                                                                                1. Recycled & Eco-Friendly Scrunchies
                                                                                                                                                                                                2. End-User
                                                                                                                                                                                                  1. Women
                                                                                                                                                                                                    1. Men
                                                                                                                                                                                                      1. Children
                                                                                                                                                                                                      2. Distribution Channel
                                                                                                                                                                                                        1. Online Retail & Social Commerce
                                                                                                                                                                                                          1. Fashion & Accessory Stores
                                                                                                                                                                                                            1. Department Stores
                                                                                                                                                                                                              1. Specialty Beauty & Lifestyle Stores
                                                                                                                                                                                                            2. Brazil
                                                                                                                                                                                                              1. Material
                                                                                                                                                                                                                1. Silk Scrunchies
                                                                                                                                                                                                                  1. Cotton Scrunchies
                                                                                                                                                                                                                    1. Synthetic/Polyester Scrunchies
                                                                                                                                                                                                                      1. Recycled & Eco-Friendly Scrunchies
                                                                                                                                                                                                                      2. End-User
                                                                                                                                                                                                                        1. Women
                                                                                                                                                                                                                          1. Men
                                                                                                                                                                                                                            1. Children
                                                                                                                                                                                                                            2. Distribution Channel
                                                                                                                                                                                                                              1. Online Retail & Social Commerce
                                                                                                                                                                                                                                1. Fashion & Accessory Stores
                                                                                                                                                                                                                                  1. Department Stores
                                                                                                                                                                                                                                    1. Specialty Beauty & Lifestyle Stores
                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                              2. Competitive Landscape, 2024
                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                2. Hair Scrunchies Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                              3. Company Profile
                                                                                                                                                                                                                                1. Slip Silk Pillowcase
                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                2. Kitsch LLC
                                                                                                                                                                                                                                3. Scünci (Conair LLC)
                                                                                                                                                                                                                                4. Invisibobble
                                                                                                                                                                                                                                5. Urban Outfitters
                                                                                                                                                                                                                                6. Lululemon Athletica Inc.
                                                                                                                                                                                                                                7. Anthropologie
                                                                                                                                                                                                                                8. Etsy Microbrands (Independent Sellers)
                                                                                                                                                                                                                                9. Claire’s Stores Inc.
                                                                                                                                                                                                                                10. H&M Group