Hair Scrunchies Market Size
According to Deep Market Insights, the global hair scrunchies market size was valued at USD 3.4 billion in 2024 and is projected to grow from USD 3.7 billion in 2025 to USD 5.2 billion by 2030, registering a CAGR of 7.0% during the forecast period (2025–2030). Growth is driven by the rising demand for hair-friendly accessories, the premiumization of fabrics like silk, and the emergence of multifunctional scrunchies with wellness and storage features.
Key Market Insights
- Silk scrunchies dominate premium demand, appealing to consumers seeking hair-protective and luxury-oriented accessories.
- North America leads consumption, while Asia-Pacific is the fastest-growing region with increasing fashion-conscious youth populations.
- Functional innovations such as aromatherapy-infused and pocket scrunchies are carving new niches.
- Women’s daily-wear adoption drives volume, while men’s grooming trends are gradually opening new opportunities.
- E-commerce and social commerce platforms accelerate sales, with Etsy, Instagram, and TikTok shaping microbrand visibility.
Market Size and Forecast
- 2024: USD 3.4 billion
- 2030: USD 5.2 billion
- CAGR: 7.0% (2025–2030)
- North America: Largest Market
- Asia-Pacific: Fastest Growing Market
Latest Market Trends
- Aromatherapy scrunchies: Infused with lavender, eucalyptus, or essential oils, blending wellness with fashion.
- Hidden-pocket scrunchies: Designed with zippers or pouches to carry small items, AirTags, or earbuds, serving travelers and festival-goers.
- Eco-conscious materials: Upcycled fabrics and organic cotton scrunchies are gaining momentum in the sustainable fashion segment.
Hair Scrunchies Market Drivers
- Hair-health awareness: Demand for silk and satin scrunchies is rising as consumers seek breakage-free, low-friction accessories.
- Microbrand and personalization boom: Small DTC brands on Shopify/Etsy thrive by offering custom prints, sensory scrunchies, and themed collections.
- Cross-category adoption: Scrunchies are increasingly positioned as lifestyle and wellness products, beyond being simple fashion accessories.
Market Restraints
- Durability concerns: Poor elastic quality and fast wear-outs limit consumer trust and repeat purchases in low-cost segments.
- Microplastic shedding: Polyester and synthetic scrunchies face criticism due to environmental concerns, potentially triggering regulatory risks.
- Price sensitivity in mass markets: Premium silk scrunchies face limited uptake in emerging economies due to high cost barriers.
Hair Scrunchies Market Opportunities
- Wellness-fashion bundles: Pairing aromatherapy scrunchies with mini hair oils or sleep kits creates premium gifting options.
- Recycling and upcycling programs: Brands can offer take-back schemes for scrunchies, positioning themselves as sustainability leaders.
- Smart scrunchies: Integration of micro-trackers or NFC tags presents future potential in wearable tech accessories.
Segmental Insights
- By Material: Silk dominates premium; cotton and synthetics lead volume sales; recycled fabrics are growing niche segments.
- By End-User: Women drive the majority, but male grooming and children’s segments are expanding.
- By Distribution Channel: E-commerce and social media shops grow fastest; offline fashion retailers remain critical for impulse purchases.
| Material | End-User | Distribution Channel |
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Regional Insights
- North America: Largest market, fueled by fashion trends, wellness-driven accessories, and strong DTC presence.
- Europe: High adoption in sustainable scrunchies across France, Germany, and the UK, with preference for eco-luxury options.
- Asia-Pacific: Fastest-growing region, driven by Gen Z consumers in China, India, and Japan adopting scrunchies as daily fashion staples.
- Latin America: Expanding demand in Brazil and Mexico through affordable mass-market scrunchies and social media-driven fashion.
- Middle East & Africa: Growing adoption in UAE and South Africa, supported by fashion-conscious youth and urban lifestyle trends.
| North America | Europe | APAC | Middle East and Africa | LATAM |
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Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Leading Companies in the Hair Scrunchies Industry
- Slip Silk Pillowcase
- Kitsch LLC
- Scünci (Conair LLC)
- Invisibobble
- Urban Outfitters
- Lululemon Athletica Inc.
- Anthropologie
- Etsy microbrands (independent sellers)
- Claire’s Stores Inc.
- H&M Group
Latest Developments
- March 2025: Kitsch launched an eco-conscious scrunchie line made from recycled water bottles.
- April 2025: Slip introduced lavender-infused silk scrunchies targeting wellness-conscious consumers.
- June 2025: Lululemon partnered with local artisans to release limited-edition scrunchies using upcycled yoga apparel fabrics.
Frequently Asked Questions
How big is the hair scrunchies market?
According to Deep Market Insights, the global hair scrunchies market size was valued at USD 3.4 billion in 2024 and is projected to reach USD 5.2 billion by 2030, expanding at a CAGR of 7.0% during 2025–2030.
What are the key opportunities in the hair scrunchies market?
Wellness-fashion bundles, recycling and upcycling programs, and smart scrunchies with integrated trackers are the key opportunities in the market.
Who are the leading players in the hair scrunchies market?
Slip Silk Pillowcase, Kitsch LLC, Scünci (Conair LLC), Invisibobble, Urban Outfitters, Lululemon Athletica Inc., Anthropologie, Claire’s Stores Inc., H&M Group, and Etsy Microbrands are the leading players in the market.
What are the factors driving the growth of market?
Hair-health awareness (silk & satin scrunchies), microbrand personalization boom, and cross-category adoption as lifestyle and wellness accessories are the major factors driving growth.
Which are the various segmentation that the market report covers?
The market report is segmented as follows: By Material, By End-User, By Distribution Channel.