HomeConsumer Goods and Services Gifts, Novelty & Souvenirs Market

Global Gifts, Novelty & Souvenirs Market Size, Share & Demand Report By Product Type (Traditional Gifts, Personalized Gifts, Novelty Items, Corporate Gifts, Seasonal & Festive Gifts), By Material (Wood, Metal, Textile, Plastic/Resin, Glass/Ceramic), By Distribution Channel (Offline Retail, Online Retail, Corporate & B2B), By End-Use (Tourism & Hospitality, Corporate, Individual, Event Management) & Region Forecasts, 2025–2030

Report Code: RI791PUB
Last Updated : October, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Gifts, Novelty & Souvenirs Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Gifts, Novelty & Souvenirs Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Gifts, Novelty & Souvenirs Market , By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Traditional Gifts
      1. Market Size and Forecast, By Region
    3. Personalized Gifts
      1. Market Size and Forecast, By Region
    4. Novelty Items
      1. Market Size and Forecast, By Region
    5. Corporate Gifts
      1. Market Size and Forecast, By Region
    6. Seasonal & Festive Gifts
      1. Market Size and Forecast, By Region
  10. Gifts, Novelty & Souvenirs Market , By Material Type
    1. Introduction
      1. Market Size and Forecast, By Material Type
    2. Wood-Based
      1. Market Size and Forecast, By Region
    3. Metal-Based
      1. Market Size and Forecast, By Region
    4. Textile-Based
      1. Market Size and Forecast, By Region
    5. Plastic/Resin-Based
      1. Market Size and Forecast, By Region
    6. Glass/Ceramic
      1. Market Size and Forecast, By Region
  11. Gifts, Novelty & Souvenirs Market , By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Offline Retail (Specialty & Souvenir Shops)
      1. Market Size and Forecast, By Region
    3. Online Retail (E-Commerce & Marketplaces)
      1. Market Size and Forecast, By Region
    4. Corporate & B2B Channels
      1. Market Size and Forecast, By Region
  12. Gifts, Novelty & Souvenirs Market , By End-Use
    1. Introduction
      1. Market Size and Forecast, By End-Use
    2. Tourism & Hospitality
      1. Market Size and Forecast, By Region
    3. Corporate Sector
      1. Market Size and Forecast, By Region
    4. Individual Consumers
      1. Market Size and Forecast, By Region
    5. Event Management & Celebrations
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Traditional Gifts
            1. Personalized Gifts
              1. Novelty Items
                1. Corporate Gifts
                  1. Seasonal & Festive Gifts
                  2. By Material Type
                    1. Wood-Based
                      1. Metal-Based
                        1. Textile-Based
                          1. Plastic/Resin-Based
                            1. Glass/Ceramic
                            2. By Distribution Channel
                              1. Offline Retail (Specialty & Souvenir Shops)
                                1. Online Retail (E-Commerce & Marketplaces)
                                  1. Corporate & B2B Channels
                                  2. By End-Use
                                    1. Tourism & Hospitality
                                      1. Corporate Sector
                                        1. Individual Consumers
                                          1. Event Management & Celebrations
                                        2. U.S.
                                          1. By Product Type
                                            1. Traditional Gifts
                                              1. Personalized Gifts
                                                1. Novelty Items
                                                  1. Corporate Gifts
                                                    1. Seasonal & Festive Gifts
                                                    2. By Material Type
                                                      1. Wood-Based
                                                        1. Metal-Based
                                                          1. Textile-Based
                                                            1. Plastic/Resin-Based
                                                              1. Glass/Ceramic
                                                              2. By Distribution Channel
                                                                1. Offline Retail (Specialty & Souvenir Shops)
                                                                  1. Online Retail (E-Commerce & Marketplaces)
                                                                    1. Corporate & B2B Channels
                                                                    2. By End-Use
                                                                      1. Tourism & Hospitality
                                                                        1. Corporate Sector
                                                                          1. Individual Consumers
                                                                            1. Event Management & Celebrations
                                                                          2. Canada
                                                                        2. Europe
                                                                          1. Market Size and Forecast
                                                                            1. By Product Type
                                                                              1. Traditional Gifts
                                                                                1. Personalized Gifts
                                                                                  1. Novelty Items
                                                                                    1. Corporate Gifts
                                                                                      1. Seasonal & Festive Gifts
                                                                                      2. By Material Type
                                                                                        1. Wood-Based
                                                                                          1. Metal-Based
                                                                                            1. Textile-Based
                                                                                              1. Plastic/Resin-Based
                                                                                                1. Glass/Ceramic
                                                                                                2. By Distribution Channel
                                                                                                  1. Offline Retail (Specialty & Souvenir Shops)
                                                                                                    1. Online Retail (E-Commerce & Marketplaces)
                                                                                                      1. Corporate & B2B Channels
                                                                                                      2. By End-Use
                                                                                                        1. Tourism & Hospitality
                                                                                                          1. Corporate Sector
                                                                                                            1. Individual Consumers
                                                                                                              1. Event Management & Celebrations
                                                                                                            2. U.K.
                                                                                                              1. By Product Type
                                                                                                                1. Traditional Gifts
                                                                                                                  1. Personalized Gifts
                                                                                                                    1. Novelty Items
                                                                                                                      1. Corporate Gifts
                                                                                                                        1. Seasonal & Festive Gifts
                                                                                                                        2. By Material Type
                                                                                                                          1. Wood-Based
                                                                                                                            1. Metal-Based
                                                                                                                              1. Textile-Based
                                                                                                                                1. Plastic/Resin-Based
                                                                                                                                  1. Glass/Ceramic
                                                                                                                                  2. By Distribution Channel
                                                                                                                                    1. Offline Retail (Specialty & Souvenir Shops)
                                                                                                                                      1. Online Retail (E-Commerce & Marketplaces)
                                                                                                                                        1. Corporate & B2B Channels
                                                                                                                                        2. By End-Use
                                                                                                                                          1. Tourism & Hospitality
                                                                                                                                            1. Corporate Sector
                                                                                                                                              1. Individual Consumers
                                                                                                                                                1. Event Management & Celebrations
                                                                                                                                              2. Germany
                                                                                                                                              3. France
                                                                                                                                              4. Spain
                                                                                                                                              5. Italy
                                                                                                                                              6. Russia
                                                                                                                                              7. Nordic
                                                                                                                                              8. Benelux
                                                                                                                                              9. Rest of Europe
                                                                                                                                            2. APAC
                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                1. By Product Type
                                                                                                                                                  1. Traditional Gifts
                                                                                                                                                    1. Personalized Gifts
                                                                                                                                                      1. Novelty Items
                                                                                                                                                        1. Corporate Gifts
                                                                                                                                                          1. Seasonal & Festive Gifts
                                                                                                                                                          2. By Material Type
                                                                                                                                                            1. Wood-Based
                                                                                                                                                              1. Metal-Based
                                                                                                                                                                1. Textile-Based
                                                                                                                                                                  1. Plastic/Resin-Based
                                                                                                                                                                    1. Glass/Ceramic
                                                                                                                                                                    2. By Distribution Channel
                                                                                                                                                                      1. Offline Retail (Specialty & Souvenir Shops)
                                                                                                                                                                        1. Online Retail (E-Commerce & Marketplaces)
                                                                                                                                                                          1. Corporate & B2B Channels
                                                                                                                                                                          2. By End-Use
                                                                                                                                                                            1. Tourism & Hospitality
                                                                                                                                                                              1. Corporate Sector
                                                                                                                                                                                1. Individual Consumers
                                                                                                                                                                                  1. Event Management & Celebrations
                                                                                                                                                                                2. China
                                                                                                                                                                                  1. By Product Type
                                                                                                                                                                                    1. Traditional Gifts
                                                                                                                                                                                      1. Personalized Gifts
                                                                                                                                                                                        1. Novelty Items
                                                                                                                                                                                          1. Corporate Gifts
                                                                                                                                                                                            1. Seasonal & Festive Gifts
                                                                                                                                                                                            2. By Material Type
                                                                                                                                                                                              1. Wood-Based
                                                                                                                                                                                                1. Metal-Based
                                                                                                                                                                                                  1. Textile-Based
                                                                                                                                                                                                    1. Plastic/Resin-Based
                                                                                                                                                                                                      1. Glass/Ceramic
                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                        1. Offline Retail (Specialty & Souvenir Shops)
                                                                                                                                                                                                          1. Online Retail (E-Commerce & Marketplaces)
                                                                                                                                                                                                            1. Corporate & B2B Channels
                                                                                                                                                                                                            2. By End-Use
                                                                                                                                                                                                              1. Tourism & Hospitality
                                                                                                                                                                                                                1. Corporate Sector
                                                                                                                                                                                                                  1. Individual Consumers
                                                                                                                                                                                                                    1. Event Management & Celebrations
                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                      1. Traditional Gifts
                                                                                                                                                                                                                        1. Personalized Gifts
                                                                                                                                                                                                                          1. Novelty Items
                                                                                                                                                                                                                            1. Corporate Gifts
                                                                                                                                                                                                                              1. Seasonal & Festive Gifts
                                                                                                                                                                                                                              2. By Material Type
                                                                                                                                                                                                                                1. Wood-Based
                                                                                                                                                                                                                                  1. Metal-Based
                                                                                                                                                                                                                                    1. Textile-Based
                                                                                                                                                                                                                                      1. Plastic/Resin-Based
                                                                                                                                                                                                                                        1. Glass/Ceramic
                                                                                                                                                                                                                                        2. By Distribution Channel
                                                                                                                                                                                                                                          1. Offline Retail (Specialty & Souvenir Shops)
                                                                                                                                                                                                                                            1. Online Retail (E-Commerce & Marketplaces)
                                                                                                                                                                                                                                              1. Corporate & B2B Channels
                                                                                                                                                                                                                                              2. By End-Use
                                                                                                                                                                                                                                                1. Tourism & Hospitality
                                                                                                                                                                                                                                                  1. Corporate Sector
                                                                                                                                                                                                                                                    1. Individual Consumers
                                                                                                                                                                                                                                                      1. Event Management & Celebrations
                                                                                                                                                                                                                                                    2. UAE
                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                        1. Traditional Gifts
                                                                                                                                                                                                                                                          1. Personalized Gifts
                                                                                                                                                                                                                                                            1. Novelty Items
                                                                                                                                                                                                                                                              1. Corporate Gifts
                                                                                                                                                                                                                                                                1. Seasonal & Festive Gifts
                                                                                                                                                                                                                                                                2. By Material Type
                                                                                                                                                                                                                                                                  1. Wood-Based
                                                                                                                                                                                                                                                                    1. Metal-Based
                                                                                                                                                                                                                                                                      1. Textile-Based
                                                                                                                                                                                                                                                                        1. Plastic/Resin-Based
                                                                                                                                                                                                                                                                          1. Glass/Ceramic
                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                            1. Offline Retail (Specialty & Souvenir Shops)
                                                                                                                                                                                                                                                                              1. Online Retail (E-Commerce & Marketplaces)
                                                                                                                                                                                                                                                                                1. Corporate & B2B Channels
                                                                                                                                                                                                                                                                                2. By End-Use
                                                                                                                                                                                                                                                                                  1. Tourism & Hospitality
                                                                                                                                                                                                                                                                                    1. Corporate Sector
                                                                                                                                                                                                                                                                                      1. Individual Consumers
                                                                                                                                                                                                                                                                                        1. Event Management & Celebrations
                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                          1. Traditional Gifts
                                                                                                                                                                                                                                                                                            1. Personalized Gifts
                                                                                                                                                                                                                                                                                              1. Novelty Items
                                                                                                                                                                                                                                                                                                1. Corporate Gifts
                                                                                                                                                                                                                                                                                                  1. Seasonal & Festive Gifts
                                                                                                                                                                                                                                                                                                  2. By Material Type
                                                                                                                                                                                                                                                                                                    1. Wood-Based
                                                                                                                                                                                                                                                                                                      1. Metal-Based
                                                                                                                                                                                                                                                                                                        1. Textile-Based
                                                                                                                                                                                                                                                                                                          1. Plastic/Resin-Based
                                                                                                                                                                                                                                                                                                            1. Glass/Ceramic
                                                                                                                                                                                                                                                                                                            2. By Distribution Channel
                                                                                                                                                                                                                                                                                                              1. Offline Retail (Specialty & Souvenir Shops)
                                                                                                                                                                                                                                                                                                                1. Online Retail (E-Commerce & Marketplaces)
                                                                                                                                                                                                                                                                                                                  1. Corporate & B2B Channels
                                                                                                                                                                                                                                                                                                                  2. By End-Use
                                                                                                                                                                                                                                                                                                                    1. Tourism & Hospitality
                                                                                                                                                                                                                                                                                                                      1. Corporate Sector
                                                                                                                                                                                                                                                                                                                        1. Individual Consumers
                                                                                                                                                                                                                                                                                                                          1. Event Management & Celebrations
                                                                                                                                                                                                                                                                                                                        2. Brazil
                                                                                                                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                                                                                                                            1. Traditional Gifts
                                                                                                                                                                                                                                                                                                                              1. Personalized Gifts
                                                                                                                                                                                                                                                                                                                                1. Novelty Items
                                                                                                                                                                                                                                                                                                                                  1. Corporate Gifts
                                                                                                                                                                                                                                                                                                                                    1. Seasonal & Festive Gifts
                                                                                                                                                                                                                                                                                                                                    2. By Material Type
                                                                                                                                                                                                                                                                                                                                      1. Wood-Based
                                                                                                                                                                                                                                                                                                                                        1. Metal-Based
                                                                                                                                                                                                                                                                                                                                          1. Textile-Based
                                                                                                                                                                                                                                                                                                                                            1. Plastic/Resin-Based
                                                                                                                                                                                                                                                                                                                                              1. Glass/Ceramic
                                                                                                                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                1. Offline Retail (Specialty & Souvenir Shops)
                                                                                                                                                                                                                                                                                                                                                  1. Online Retail (E-Commerce & Marketplaces)
                                                                                                                                                                                                                                                                                                                                                    1. Corporate & B2B Channels
                                                                                                                                                                                                                                                                                                                                                    2. By End-Use
                                                                                                                                                                                                                                                                                                                                                      1. Tourism & Hospitality
                                                                                                                                                                                                                                                                                                                                                        1. Corporate Sector
                                                                                                                                                                                                                                                                                                                                                          1. Individual Consumers
                                                                                                                                                                                                                                                                                                                                                            1. Event Management & Celebrations
                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                        2. Gifts, Novelty & Souvenirs Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                                                                                                        1. Hallmark Cards
                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                        2. American Greetings
                                                                                                                                                                                                                                                                                                                                                        3. Swarovski
                                                                                                                                                                                                                                                                                                                                                        4. Paperchase
                                                                                                                                                                                                                                                                                                                                                        5. Dartington Crystal
                                                                                                                                                                                                                                                                                                                                                        6. Steiff
                                                                                                                                                                                                                                                                                                                                                        7. Godiva Chocolatier
                                                                                                                                                                                                                                                                                                                                                        8. Lenox
                                                                                                                                                                                                                                                                                                                                                        9. Villeroy & Boch
                                                                                                                                                                                                                                                                                                                                                        10. Fortnum & Mason