HomeConsumer Goods and ServicesEntertainment & Education Game-Based Learning Market

Global Game-Based Learning Market Size, Share & Demand Report By Learning Mode (Digital Game-Based Learning, Physical & Hybrid Game-Based Learning), By End User (Academic Institutions, Corporate & Enterprise Learning, Government & Defense, Healthcare & Medical Training, Individual Learners), By Deployment Model (Cloud-Based, On-Premise), By Technology (AI-Enabled Learning Games, AR/VR-Based Learning, Traditional 2D/3D Learning Games), By Region & Segment Forecasts, 2025–2030

Report Code: RI1960PUB
Last Updated : December, 2025
Author : William Scott

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Game-Based Learning Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Game-Based Learning Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Game-Based Learning Market, By Learning Mode
    1. Introduction
      1. Market Size and Forecast, By Learning Mode
    2. Digital Game-Based Learning
      1. Market Size and Forecast, By Region
    3. Physical & Hybrid Game-Based Learning
      1. Market Size and Forecast, By Region
  10. Game-Based Learning Market, By End User
    1. Introduction
      1. Market Size and Forecast, By End User
    2. Academic Institutions
      1. Market Size and Forecast, By Region
    3. Corporate & Enterprise Learning
      1. Market Size and Forecast, By Region
    4. Government & Defense Training
      1. Market Size and Forecast, By Region
    5. Healthcare & Medical Training Institutions
      1. Market Size and Forecast, By Region
    6. Individual Learners (B2C)
      1. Market Size and Forecast, By Region
  11. Game-Based Learning Market, By Deployment Model
    1. Introduction
      1. Market Size and Forecast, By Deployment Model
    2. Cloud-Based Game-Based Learning Platforms
      1. Market Size and Forecast, By Region
    3. On-Premise Game-Based Learning Solutions
      1. Market Size and Forecast, By Region
  12. Game-Based Learning Market, By Technology
    1. Introduction
      1. Market Size and Forecast, By Technology
    2. AI-Enabled Adaptive Learning Games
      1. Market Size and Forecast, By Region
    3. AR/VR-Based Game Learning Solutions
      1. Market Size and Forecast, By Region
    4. Traditional 2D/3D Learning Games
      1. Market Size and Forecast, By Region
    5. Blockchain-Enabled Credentialed Learning Games
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Learning Mode
          1. Digital Game-Based Learning
            1. Physical & Hybrid Game-Based Learning
            2. By End User
              1. Academic Institutions
                1. Corporate & Enterprise Learning
                  1. Government & Defense Training
                    1. Healthcare & Medical Training Institutions
                      1. Individual Learners (B2C)
                      2. By Deployment Model
                        1. Cloud-Based Game-Based Learning Platforms
                          1. On-Premise Game-Based Learning Solutions
                          2. By Technology
                            1. AI-Enabled Adaptive Learning Games
                              1. AR/VR-Based Game Learning Solutions
                                1. Traditional 2D/3D Learning Games
                                  1. Blockchain-Enabled Credentialed Learning Games
                                2. U.S.
                                  1. By Learning Mode
                                    1. Digital Game-Based Learning
                                      1. Physical & Hybrid Game-Based Learning
                                      2. By End User
                                        1. Academic Institutions
                                          1. Corporate & Enterprise Learning
                                            1. Government & Defense Training
                                              1. Healthcare & Medical Training Institutions
                                                1. Individual Learners (B2C)
                                                2. By Deployment Model
                                                  1. Cloud-Based Game-Based Learning Platforms
                                                    1. On-Premise Game-Based Learning Solutions
                                                    2. By Technology
                                                      1. AI-Enabled Adaptive Learning Games
                                                        1. AR/VR-Based Game Learning Solutions
                                                          1. Traditional 2D/3D Learning Games
                                                            1. Blockchain-Enabled Credentialed Learning Games
                                                          2. Canada
                                                        2. Europe
                                                          1. Market Size and Forecast
                                                            1. By Learning Mode
                                                              1. Digital Game-Based Learning
                                                                1. Physical & Hybrid Game-Based Learning
                                                                2. By End User
                                                                  1. Academic Institutions
                                                                    1. Corporate & Enterprise Learning
                                                                      1. Government & Defense Training
                                                                        1. Healthcare & Medical Training Institutions
                                                                          1. Individual Learners (B2C)
                                                                          2. By Deployment Model
                                                                            1. Cloud-Based Game-Based Learning Platforms
                                                                              1. On-Premise Game-Based Learning Solutions
                                                                              2. By Technology
                                                                                1. AI-Enabled Adaptive Learning Games
                                                                                  1. AR/VR-Based Game Learning Solutions
                                                                                    1. Traditional 2D/3D Learning Games
                                                                                      1. Blockchain-Enabled Credentialed Learning Games
                                                                                    2. U.K.
                                                                                      1. By Learning Mode
                                                                                        1. Digital Game-Based Learning
                                                                                          1. Physical & Hybrid Game-Based Learning
                                                                                          2. By End User
                                                                                            1. Academic Institutions
                                                                                              1. Corporate & Enterprise Learning
                                                                                                1. Government & Defense Training
                                                                                                  1. Healthcare & Medical Training Institutions
                                                                                                    1. Individual Learners (B2C)
                                                                                                    2. By Deployment Model
                                                                                                      1. Cloud-Based Game-Based Learning Platforms
                                                                                                        1. On-Premise Game-Based Learning Solutions
                                                                                                        2. By Technology
                                                                                                          1. AI-Enabled Adaptive Learning Games
                                                                                                            1. AR/VR-Based Game Learning Solutions
                                                                                                              1. Traditional 2D/3D Learning Games
                                                                                                                1. Blockchain-Enabled Credentialed Learning Games
                                                                                                              2. Germany
                                                                                                              3. France
                                                                                                              4. Spain
                                                                                                              5. Italy
                                                                                                              6. Russia
                                                                                                              7. Nordic
                                                                                                              8. Benelux
                                                                                                              9. Rest of Europe
                                                                                                            2. APAC
                                                                                                              1. Market Size and Forecast
                                                                                                                1. By Learning Mode
                                                                                                                  1. Digital Game-Based Learning
                                                                                                                    1. Physical & Hybrid Game-Based Learning
                                                                                                                    2. By End User
                                                                                                                      1. Academic Institutions
                                                                                                                        1. Corporate & Enterprise Learning
                                                                                                                          1. Government & Defense Training
                                                                                                                            1. Healthcare & Medical Training Institutions
                                                                                                                              1. Individual Learners (B2C)
                                                                                                                              2. By Deployment Model
                                                                                                                                1. Cloud-Based Game-Based Learning Platforms
                                                                                                                                  1. On-Premise Game-Based Learning Solutions
                                                                                                                                  2. By Technology
                                                                                                                                    1. AI-Enabled Adaptive Learning Games
                                                                                                                                      1. AR/VR-Based Game Learning Solutions
                                                                                                                                        1. Traditional 2D/3D Learning Games
                                                                                                                                          1. Blockchain-Enabled Credentialed Learning Games
                                                                                                                                        2. China
                                                                                                                                          1. By Learning Mode
                                                                                                                                            1. Digital Game-Based Learning
                                                                                                                                              1. Physical & Hybrid Game-Based Learning
                                                                                                                                              2. By End User
                                                                                                                                                1. Academic Institutions
                                                                                                                                                  1. Corporate & Enterprise Learning
                                                                                                                                                    1. Government & Defense Training
                                                                                                                                                      1. Healthcare & Medical Training Institutions
                                                                                                                                                        1. Individual Learners (B2C)
                                                                                                                                                        2. By Deployment Model
                                                                                                                                                          1. Cloud-Based Game-Based Learning Platforms
                                                                                                                                                            1. On-Premise Game-Based Learning Solutions
                                                                                                                                                            2. By Technology
                                                                                                                                                              1. AI-Enabled Adaptive Learning Games
                                                                                                                                                                1. AR/VR-Based Game Learning Solutions
                                                                                                                                                                  1. Traditional 2D/3D Learning Games
                                                                                                                                                                    1. Blockchain-Enabled Credentialed Learning Games
                                                                                                                                                                  2. Korea
                                                                                                                                                                  3. Japan
                                                                                                                                                                  4. India
                                                                                                                                                                  5. Australia
                                                                                                                                                                  6. Singapore
                                                                                                                                                                  7. Taiwan
                                                                                                                                                                  8. South East Asia
                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                    1. By Learning Mode
                                                                                                                                                                      1. Digital Game-Based Learning
                                                                                                                                                                        1. Physical & Hybrid Game-Based Learning
                                                                                                                                                                        2. By End User
                                                                                                                                                                          1. Academic Institutions
                                                                                                                                                                            1. Corporate & Enterprise Learning
                                                                                                                                                                              1. Government & Defense Training
                                                                                                                                                                                1. Healthcare & Medical Training Institutions
                                                                                                                                                                                  1. Individual Learners (B2C)
                                                                                                                                                                                  2. By Deployment Model
                                                                                                                                                                                    1. Cloud-Based Game-Based Learning Platforms
                                                                                                                                                                                      1. On-Premise Game-Based Learning Solutions
                                                                                                                                                                                      2. By Technology
                                                                                                                                                                                        1. AI-Enabled Adaptive Learning Games
                                                                                                                                                                                          1. AR/VR-Based Game Learning Solutions
                                                                                                                                                                                            1. Traditional 2D/3D Learning Games
                                                                                                                                                                                              1. Blockchain-Enabled Credentialed Learning Games
                                                                                                                                                                                            2. UAE
                                                                                                                                                                                              1. By Learning Mode
                                                                                                                                                                                                1. Digital Game-Based Learning
                                                                                                                                                                                                  1. Physical & Hybrid Game-Based Learning
                                                                                                                                                                                                  2. By End User
                                                                                                                                                                                                    1. Academic Institutions
                                                                                                                                                                                                      1. Corporate & Enterprise Learning
                                                                                                                                                                                                        1. Government & Defense Training
                                                                                                                                                                                                          1. Healthcare & Medical Training Institutions
                                                                                                                                                                                                            1. Individual Learners (B2C)
                                                                                                                                                                                                            2. By Deployment Model
                                                                                                                                                                                                              1. Cloud-Based Game-Based Learning Platforms
                                                                                                                                                                                                                1. On-Premise Game-Based Learning Solutions
                                                                                                                                                                                                                2. By Technology
                                                                                                                                                                                                                  1. AI-Enabled Adaptive Learning Games
                                                                                                                                                                                                                    1. AR/VR-Based Game Learning Solutions
                                                                                                                                                                                                                      1. Traditional 2D/3D Learning Games
                                                                                                                                                                                                                        1. Blockchain-Enabled Credentialed Learning Games
                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                        1. By Learning Mode
                                                                                                                                                                                                                          1. Digital Game-Based Learning
                                                                                                                                                                                                                            1. Physical & Hybrid Game-Based Learning
                                                                                                                                                                                                                            2. By End User
                                                                                                                                                                                                                              1. Academic Institutions
                                                                                                                                                                                                                                1. Corporate & Enterprise Learning
                                                                                                                                                                                                                                  1. Government & Defense Training
                                                                                                                                                                                                                                    1. Healthcare & Medical Training Institutions
                                                                                                                                                                                                                                      1. Individual Learners (B2C)
                                                                                                                                                                                                                                      2. By Deployment Model
                                                                                                                                                                                                                                        1. Cloud-Based Game-Based Learning Platforms
                                                                                                                                                                                                                                          1. On-Premise Game-Based Learning Solutions
                                                                                                                                                                                                                                          2. By Technology
                                                                                                                                                                                                                                            1. AI-Enabled Adaptive Learning Games
                                                                                                                                                                                                                                              1. AR/VR-Based Game Learning Solutions
                                                                                                                                                                                                                                                1. Traditional 2D/3D Learning Games
                                                                                                                                                                                                                                                  1. Blockchain-Enabled Credentialed Learning Games
                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                  1. By Learning Mode
                                                                                                                                                                                                                                                    1. Digital Game-Based Learning
                                                                                                                                                                                                                                                      1. Physical & Hybrid Game-Based Learning
                                                                                                                                                                                                                                                      2. By End User
                                                                                                                                                                                                                                                        1. Academic Institutions
                                                                                                                                                                                                                                                          1. Corporate & Enterprise Learning
                                                                                                                                                                                                                                                            1. Government & Defense Training
                                                                                                                                                                                                                                                              1. Healthcare & Medical Training Institutions
                                                                                                                                                                                                                                                                1. Individual Learners (B2C)
                                                                                                                                                                                                                                                                2. By Deployment Model
                                                                                                                                                                                                                                                                  1. Cloud-Based Game-Based Learning Platforms
                                                                                                                                                                                                                                                                    1. On-Premise Game-Based Learning Solutions
                                                                                                                                                                                                                                                                    2. By Technology
                                                                                                                                                                                                                                                                      1. AI-Enabled Adaptive Learning Games
                                                                                                                                                                                                                                                                        1. AR/VR-Based Game Learning Solutions
                                                                                                                                                                                                                                                                          1. Traditional 2D/3D Learning Games
                                                                                                                                                                                                                                                                            1. Blockchain-Enabled Credentialed Learning Games
                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                        2. Game-Based Learning Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                        1. Microsoft Corporation
                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                        2. Roblox Corporation
                                                                                                                                                                                                                                                                        3. Duolingo, Inc.
                                                                                                                                                                                                                                                                        4. Kahoot! ASA
                                                                                                                                                                                                                                                                        5. Pearson plc
                                                                                                                                                                                                                                                                        6. SAP SE
                                                                                                                                                                                                                                                                        7. Coursera, Inc.
                                                                                                                                                                                                                                                                        8. Unity Technologies
                                                                                                                                                                                                                                                                        9. Epic Games, Inc.
                                                                                                                                                                                                                                                                        10. Tencent Holdings Ltd.