HomeConsumer Goods and ServicesConsumer Electronics Electronic Shelf Labels (ESL) Market

Global Electronic Shelf Labels (ESL) Market Size, Share, Demand Report By Product Type (Full-Graphic ESLs, Segmented ESLs, E-Paper ESLs), By Communication Technology (RF, BLE, NFC, IR), By Application (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Pharmacies, Industrial & Logistics), By Region & Segment Forecasts, 2025–2030

Report Code: RI1093PUB
Last Updated : October, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Electronic Shelf Labels (ESL) Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Electronic Shelf Labels (ESL) Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Electronic Shelf Labels (ESL) Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Full-Graphic ESLs
      1. Market Size and Forecast, By Region
    3. Segmented ESLs
      1. Market Size and Forecast, By Region
    4. E-Paper ESLs
      1. Market Size and Forecast, By Region
  10. Electronic Shelf Labels (ESL) Market, By Communication Technology
    1. Introduction
      1. Market Size and Forecast, By Communication Technology
    2. Radio Frequency (RF)
      1. Market Size and Forecast, By Region
    3. Bluetooth Low Energy (BLE)
      1. Market Size and Forecast, By Region
    4. Near Field Communication (NFC)
      1. Market Size and Forecast, By Region
    5. Infrared (IR)
      1. Market Size and Forecast, By Region
  11. Electronic Shelf Labels (ESL) Market, By Application
    1. Introduction
      1. Market Size and Forecast, By Application
    2. Hypermarkets & Supermarkets
      1. Market Size and Forecast, By Region
    3. Convenience Stores
      1. Market Size and Forecast, By Region
    4. Specialty Stores
      1. Market Size and Forecast, By Region
    5. Pharmacies
      1. Market Size and Forecast, By Region
    6. Industrial & Logistics
      1. Market Size and Forecast, By Region
  12. Electronic Shelf Labels (ESL) Market, By Display Size
    1. Introduction
      1. Market Size and Forecast, By Display Size
    2. Less than 3 Inches
      1. Market Size and Forecast, By Region
    3. 3–7 Inches
      1. Market Size and Forecast, By Region
    4. Above 7 Inches
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Full-Graphic ESLs
            1. Segmented ESLs
              1. E-Paper ESLs
              2. By Communication Technology
                1. Radio Frequency (RF)
                  1. Bluetooth Low Energy (BLE)
                    1. Near Field Communication (NFC)
                      1. Infrared (IR)
                      2. By Application
                        1. Hypermarkets & Supermarkets
                          1. Convenience Stores
                            1. Specialty Stores
                              1. Pharmacies
                                1. Industrial & Logistics
                                2. By Display Size
                                  1. Less than 3 Inches
                                    1. 3–7 Inches
                                      1. Above 7 Inches
                                    2. U.S.
                                      1. By Product Type
                                        1. Full-Graphic ESLs
                                          1. Segmented ESLs
                                            1. E-Paper ESLs
                                            2. By Communication Technology
                                              1. Radio Frequency (RF)
                                                1. Bluetooth Low Energy (BLE)
                                                  1. Near Field Communication (NFC)
                                                    1. Infrared (IR)
                                                    2. By Application
                                                      1. Hypermarkets & Supermarkets
                                                        1. Convenience Stores
                                                          1. Specialty Stores
                                                            1. Pharmacies
                                                              1. Industrial & Logistics
                                                              2. By Display Size
                                                                1. Less than 3 Inches
                                                                  1. 3–7 Inches
                                                                    1. Above 7 Inches
                                                                  2. Canada
                                                                2. Europe
                                                                  1. Market Size and Forecast
                                                                    1. By Product Type
                                                                      1. Full-Graphic ESLs
                                                                        1. Segmented ESLs
                                                                          1. E-Paper ESLs
                                                                          2. By Communication Technology
                                                                            1. Radio Frequency (RF)
                                                                              1. Bluetooth Low Energy (BLE)
                                                                                1. Near Field Communication (NFC)
                                                                                  1. Infrared (IR)
                                                                                  2. By Application
                                                                                    1. Hypermarkets & Supermarkets
                                                                                      1. Convenience Stores
                                                                                        1. Specialty Stores
                                                                                          1. Pharmacies
                                                                                            1. Industrial & Logistics
                                                                                            2. By Display Size
                                                                                              1. Less than 3 Inches
                                                                                                1. 3–7 Inches
                                                                                                  1. Above 7 Inches
                                                                                                2. U.K.
                                                                                                  1. By Product Type
                                                                                                    1. Full-Graphic ESLs
                                                                                                      1. Segmented ESLs
                                                                                                        1. E-Paper ESLs
                                                                                                        2. By Communication Technology
                                                                                                          1. Radio Frequency (RF)
                                                                                                            1. Bluetooth Low Energy (BLE)
                                                                                                              1. Near Field Communication (NFC)
                                                                                                                1. Infrared (IR)
                                                                                                                2. By Application
                                                                                                                  1. Hypermarkets & Supermarkets
                                                                                                                    1. Convenience Stores
                                                                                                                      1. Specialty Stores
                                                                                                                        1. Pharmacies
                                                                                                                          1. Industrial & Logistics
                                                                                                                          2. By Display Size
                                                                                                                            1. Less than 3 Inches
                                                                                                                              1. 3–7 Inches
                                                                                                                                1. Above 7 Inches
                                                                                                                              2. Germany
                                                                                                                              3. France
                                                                                                                              4. Spain
                                                                                                                              5. Italy
                                                                                                                              6. Russia
                                                                                                                              7. Nordic
                                                                                                                              8. Benelux
                                                                                                                              9. Rest of Europe
                                                                                                                            2. APAC
                                                                                                                              1. Market Size and Forecast
                                                                                                                                1. By Product Type
                                                                                                                                  1. Full-Graphic ESLs
                                                                                                                                    1. Segmented ESLs
                                                                                                                                      1. E-Paper ESLs
                                                                                                                                      2. By Communication Technology
                                                                                                                                        1. Radio Frequency (RF)
                                                                                                                                          1. Bluetooth Low Energy (BLE)
                                                                                                                                            1. Near Field Communication (NFC)
                                                                                                                                              1. Infrared (IR)
                                                                                                                                              2. By Application
                                                                                                                                                1. Hypermarkets & Supermarkets
                                                                                                                                                  1. Convenience Stores
                                                                                                                                                    1. Specialty Stores
                                                                                                                                                      1. Pharmacies
                                                                                                                                                        1. Industrial & Logistics
                                                                                                                                                        2. By Display Size
                                                                                                                                                          1. Less than 3 Inches
                                                                                                                                                            1. 3–7 Inches
                                                                                                                                                              1. Above 7 Inches
                                                                                                                                                            2. China
                                                                                                                                                              1. By Product Type
                                                                                                                                                                1. Full-Graphic ESLs
                                                                                                                                                                  1. Segmented ESLs
                                                                                                                                                                    1. E-Paper ESLs
                                                                                                                                                                    2. By Communication Technology
                                                                                                                                                                      1. Radio Frequency (RF)
                                                                                                                                                                        1. Bluetooth Low Energy (BLE)
                                                                                                                                                                          1. Near Field Communication (NFC)
                                                                                                                                                                            1. Infrared (IR)
                                                                                                                                                                            2. By Application
                                                                                                                                                                              1. Hypermarkets & Supermarkets
                                                                                                                                                                                1. Convenience Stores
                                                                                                                                                                                  1. Specialty Stores
                                                                                                                                                                                    1. Pharmacies
                                                                                                                                                                                      1. Industrial & Logistics
                                                                                                                                                                                      2. By Display Size
                                                                                                                                                                                        1. Less than 3 Inches
                                                                                                                                                                                          1. 3–7 Inches
                                                                                                                                                                                            1. Above 7 Inches
                                                                                                                                                                                          2. Korea
                                                                                                                                                                                          3. Japan
                                                                                                                                                                                          4. India
                                                                                                                                                                                          5. Australia
                                                                                                                                                                                          6. Singapore
                                                                                                                                                                                          7. Taiwan
                                                                                                                                                                                          8. South East Asia
                                                                                                                                                                                          9. Rest of Asia-Pacific
                                                                                                                                                                                        2. Middle East and Africa
                                                                                                                                                                                          1. Market Size and Forecast
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Full-Graphic ESLs
                                                                                                                                                                                                1. Segmented ESLs
                                                                                                                                                                                                  1. E-Paper ESLs
                                                                                                                                                                                                  2. By Communication Technology
                                                                                                                                                                                                    1. Radio Frequency (RF)
                                                                                                                                                                                                      1. Bluetooth Low Energy (BLE)
                                                                                                                                                                                                        1. Near Field Communication (NFC)
                                                                                                                                                                                                          1. Infrared (IR)
                                                                                                                                                                                                          2. By Application
                                                                                                                                                                                                            1. Hypermarkets & Supermarkets
                                                                                                                                                                                                              1. Convenience Stores
                                                                                                                                                                                                                1. Specialty Stores
                                                                                                                                                                                                                  1. Pharmacies
                                                                                                                                                                                                                    1. Industrial & Logistics
                                                                                                                                                                                                                    2. By Display Size
                                                                                                                                                                                                                      1. Less than 3 Inches
                                                                                                                                                                                                                        1. 3–7 Inches
                                                                                                                                                                                                                          1. Above 7 Inches
                                                                                                                                                                                                                        2. UAE
                                                                                                                                                                                                                          1. By Product Type
                                                                                                                                                                                                                            1. Full-Graphic ESLs
                                                                                                                                                                                                                              1. Segmented ESLs
                                                                                                                                                                                                                                1. E-Paper ESLs
                                                                                                                                                                                                                                2. By Communication Technology
                                                                                                                                                                                                                                  1. Radio Frequency (RF)
                                                                                                                                                                                                                                    1. Bluetooth Low Energy (BLE)
                                                                                                                                                                                                                                      1. Near Field Communication (NFC)
                                                                                                                                                                                                                                        1. Infrared (IR)
                                                                                                                                                                                                                                        2. By Application
                                                                                                                                                                                                                                          1. Hypermarkets & Supermarkets
                                                                                                                                                                                                                                            1. Convenience Stores
                                                                                                                                                                                                                                              1. Specialty Stores
                                                                                                                                                                                                                                                1. Pharmacies
                                                                                                                                                                                                                                                  1. Industrial & Logistics
                                                                                                                                                                                                                                                  2. By Display Size
                                                                                                                                                                                                                                                    1. Less than 3 Inches
                                                                                                                                                                                                                                                      1. 3–7 Inches
                                                                                                                                                                                                                                                        1. Above 7 Inches
                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                          1. Full-Graphic ESLs
                                                                                                                                                                                                                                                            1. Segmented ESLs
                                                                                                                                                                                                                                                              1. E-Paper ESLs
                                                                                                                                                                                                                                                              2. By Communication Technology
                                                                                                                                                                                                                                                                1. Radio Frequency (RF)
                                                                                                                                                                                                                                                                  1. Bluetooth Low Energy (BLE)
                                                                                                                                                                                                                                                                    1. Near Field Communication (NFC)
                                                                                                                                                                                                                                                                      1. Infrared (IR)
                                                                                                                                                                                                                                                                      2. By Application
                                                                                                                                                                                                                                                                        1. Hypermarkets & Supermarkets
                                                                                                                                                                                                                                                                          1. Convenience Stores
                                                                                                                                                                                                                                                                            1. Specialty Stores
                                                                                                                                                                                                                                                                              1. Pharmacies
                                                                                                                                                                                                                                                                                1. Industrial & Logistics
                                                                                                                                                                                                                                                                                2. By Display Size
                                                                                                                                                                                                                                                                                  1. Less than 3 Inches
                                                                                                                                                                                                                                                                                    1. 3–7 Inches
                                                                                                                                                                                                                                                                                      1. Above 7 Inches
                                                                                                                                                                                                                                                                                    2. Brazil
                                                                                                                                                                                                                                                                                      1. By Product Type
                                                                                                                                                                                                                                                                                        1. Full-Graphic ESLs
                                                                                                                                                                                                                                                                                          1. Segmented ESLs
                                                                                                                                                                                                                                                                                            1. E-Paper ESLs
                                                                                                                                                                                                                                                                                            2. By Communication Technology
                                                                                                                                                                                                                                                                                              1. Radio Frequency (RF)
                                                                                                                                                                                                                                                                                                1. Bluetooth Low Energy (BLE)
                                                                                                                                                                                                                                                                                                  1. Near Field Communication (NFC)
                                                                                                                                                                                                                                                                                                    1. Infrared (IR)
                                                                                                                                                                                                                                                                                                    2. By Application
                                                                                                                                                                                                                                                                                                      1. Hypermarkets & Supermarkets
                                                                                                                                                                                                                                                                                                        1. Convenience Stores
                                                                                                                                                                                                                                                                                                          1. Specialty Stores
                                                                                                                                                                                                                                                                                                            1. Pharmacies
                                                                                                                                                                                                                                                                                                              1. Industrial & Logistics
                                                                                                                                                                                                                                                                                                              2. By Display Size
                                                                                                                                                                                                                                                                                                                1. Less than 3 Inches
                                                                                                                                                                                                                                                                                                                  1. 3–7 Inches
                                                                                                                                                                                                                                                                                                                    1. Above 7 Inches
                                                                                                                                                                                                                                                                                                                  2. Mexico
                                                                                                                                                                                                                                                                                                                  3. Argentina
                                                                                                                                                                                                                                                                                                                  4. Chile
                                                                                                                                                                                                                                                                                                                  5. Colombia
                                                                                                                                                                                                                                                                                                                  6. Rest of LATAM
                                                                                                                                                                                                                                                                                                              3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                1. Introduction
                                                                                                                                                                                                                                                                                                                2. Electronic Shelf Labels (ESL) Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                  1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                  2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                  3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                    1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                    2. Product Launch
                                                                                                                                                                                                                                                                                                                    3. Expansion
                                                                                                                                                                                                                                                                                                                  4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                              4. Company Profile
                                                                                                                                                                                                                                                                                                                1. SES-imagotag SA
                                                                                                                                                                                                                                                                                                                  1. Business Overview
                                                                                                                                                                                                                                                                                                                  2. Financial Data
                                                                                                                                                                                                                                                                                                                  3. Key Product domains
                                                                                                                                                                                                                                                                                                                  4. Recent Developments
                                                                                                                                                                                                                                                                                                                2. Pricer AB
                                                                                                                                                                                                                                                                                                                3. E Ink Holdings Inc.
                                                                                                                                                                                                                                                                                                                4. Displaydata Ltd.
                                                                                                                                                                                                                                                                                                                5. Hanshow Technology Co., Ltd.
                                                                                                                                                                                                                                                                                                                6. SoluM Co., Ltd.
                                                                                                                                                                                                                                                                                                                7. Zkong Network
                                                                                                                                                                                                                                                                                                                8. Opticon Sensors Europe B.V.
                                                                                                                                                                                                                                                                                                                9. LG Innotek Co., Ltd.
                                                                                                                                                                                                                                                                                                                10. Samsung Electro-Mechanics Co., Ltd.