U.S. Halloween Costumes Market Overview
According to Deep Market Insights, the United States halloween costumes market size was valued at USD 1.57 billion in 2024. and it is projected to reach USD 2.01 billion by 2030, growing at a CAGR of 4.22% during the forecast period (2025 to 2030). The market growth is driven by celebrity buzz, energizing consumer excitement, and early buying. It is propelled by social media virality, where platforms rapidly influence and amplify costume trends.
Key Market Insights
- Children’s costumes dominate due to strong parental spending on licensed and themed outfits, fuelling consistent volume growth and sustained demand during the Halloween season.
- Character costumes drive premium sales, with media tie-ins boosting popularity; this sub-segment is projected to grow at a CAGR of 6.5% through 2030 due to ongoing pop culture influence.
- Online retail’s convenience and variety have transformed consumer buying habits, with customization and fast delivery enhancing the shopping experience and increasing market share annually.
- The U.S. leads the North American Halloween costume market in both size and innovation, maintaining dominance through robust retail infrastructure and cultural enthusiasm for the holiday.
Market Size and Forecast
- Market Size (2024): USD 1.57 billion
- Market Size (2025): USD 1.64 billion
- Market Forecast Value (2030): USD 2.01 billion
- CAGR (2025-2030): 4.22%
U.S. Halloween Costumes Market Trends
Social Media Driven Costume Virality
The U.S. Halloween costumes market increasingly reflects social media trends. Platforms like TikTok and Instagram fuel rapid costume virality, especially through shoppable content and influencer participation. These digital trends shape consumer inspiration cycles, drive real-time sales, and shift how retailers engage with audiences through interactive, trend-responsive merchandising. This dynamic fosters agile inventory planning, enabling brands to elevate crowd favourite looks into high turnover items faster than traditional trend forecasting allows.
- According to Accio, 45% of viral Halloween costumes originate from TikTok challenges, highlighting the growing influence of shoppable social content on costume trends.
Increasing Demand for Sustainable and Eco-Friendly Costumes
Growing environmental awareness is significantly shifting U.S. consumers toward sustainable Halloween costumes. Shoppers, especially millennials and Gen Z, increasingly prefer costumes made from recycled, biodegradable, or ethically sourced materials to minimize environmental impact. This trend compels manufacturers and retailers to innovate with eco-friendly designs, reduce single-use plastics, and use sustainable packaging solutions. Brands adopting sustainability can differentiate themselves, attract environmentally conscious consumers, and align with broader social responsibility movements. This shift also affects sourcing, supply chains, and the overall seasonal costume market strategy, pushing the industry toward more responsible practices.
U.S. Halloween Costumes Market Growth Factors
Celebrity Buzz Energizes Market Growth
Celebrities remain powerful drivers of excitement in the U.S. Halloween market. Anticipation around elaborate costumes creates a cultural moment, acting like a seasonal teaser that ignites conversations across social media before the season even starts. This buzz helps retailers keep Halloween top of mind early, driving media attention and consumer curiosity in the weeks leading up to October.
- According to People in August 2025, Heidi Klum revealed she’s been preparing her 2025 costume for months and teased it would be “extra ugly” and “super scary” to maintain her title “Queen of Halloween”, sparking renewed media attention.
Growth of Customizable and DIY Costume Options
Personalization remains a major growth driver in the Halloween costume market. Consumers increasingly seek customizable and DIY costume options that allow them to express individuality and creativity tailored to their specific tastes and themes. Advances in technology, including online customization platforms and 3D printing, facilitate this demand by enabling consumers to design or modify costumes easily. Retailers offering these services or DIY kits experience higher engagement, increased customer loyalty, and larger average transaction sizes, responding effectively to evolving consumer desires for unique, interactive shopping experiences that emphasize creativity, personalization, and personal style.
U.S. Halloween Costumes Market Opportunities
Leveraging Licensed Film Tie-Ins to Boost Costume Sales
Movie-inspired licensed costumes offer a robust opportunity for the U.S. Halloween market. When studios release new blockbuster films, costume manufacturers can leverage these launches, offering officially branded, highly desirable outfits. Coordinating product drops with movie marketing cycles not only aligns consumer enthusiasm with buying intent but also adds fresh excitement and legitimacy to seasonal merchandising, especially in pop culture-obsessed segments.
- For instance in July 2025, Disguise, Inc. launched official costumes from NBCUniversal’s blockbuster 2025 films designed to “capture the magic of the film's most memorable scenes” and expected to be Halloween best sellers.
Expansion into Off-Season and Themed Events
Halloween costume retailers have a significant opportunity to extend sales beyond the traditional October season by targeting off-season and themed events such as comic conventions, cosplay festivals, and holiday parties. These events generate consistent and growing demand for costumes year-round, helping brands stabilize revenue streams and reduce dependence on a narrow seasonal window. By developing specialized marketing campaigns, exclusive product lines, and strategic partnerships with event organizers and influencers, retailers can broaden their customer base, improve inventory turnover, and build stronger brand loyalty by positioning costumes as versatile lifestyle products adaptable to diverse occasions.
Age Group Insights
- Children
- Teens
- Adults
- Seniors
The children’s segment dominates the U.S. Halloween costume market due to high parental spending on costumes for kids. This subsegment consistently drives volume sales, with popular licensed characters and themed costumes capturing strong demand. Parents prioritize safe, fun, and affordable costumes, making children’s costumes the largest and most influential category in overall Halloween retail, especially during peak seasonal shopping periods.
Costume Type Insights
- Character Costumes
- Classic/Historical Costumes
- DIY/Customizable Costumes
- Group/Family Costumes
Character costumes featuring popular movie, TV, and game characters lead the U.S. market. These costumes benefit from media tie-ins and fandom enthusiasm, generating premium pricing and strong demand. Retailers prioritize stocking these costumes due to their broad appeal and ability to attract both children and adults, fuelling sales spikes around new releases and cultural events, especially during the Halloween season.
Distribution Channel Insights
- Online Retail
- Specialty Seasonal Stores
- Big Box Retailers
- Party Supply Stores
Online retail leads the U.S. Halloween costume market thanks to convenience, broad product variety, and competitive pricing. Consumers prefer shopping online for costumes due to easy browsing, customer reviews, and extensive customization options. The rapid rise of e-commerce during Halloween allows retailers to reach niche markets quickly, manage inventory efficiently, and offer personalized experiences, driving strong growth in this channel.
| By Age Group | By Costume Type | By Distribution Channel Insights |
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| North America | Europe | APAC | Middle East and Africa | LATAM |
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Top Global Players
- Roma Costume
- Tipsy Elves
- Costumes ‘N’ Parties Pte Ltd
- YANDY
- California Costumes
- Party Delights
- Spirit Halloween
- MorphCostumes
- Oya Costumes
- Rubie’s
- HalloweenCostumes.com
Recent Developments
- August 2025: Spirit Halloween is opening more than 1,500 seasonal stores in 2025 and hiring 50,000 employees to staff them, offering costumes, decorations, candy, and other Halloween-themed products nationwide.
- June 2025: Walmart launched “Summer Frights” in approximately 1,000 U.S. stores, featuring Halloween items priced $1-$10 and previewing a DIY pumpkin head figure during its July Deals event to boost early seasonal sales.