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U.S. Facial Cleanser Market
U.S. Facial Cleanser Market Size, Share & Demand Report By Product Type (Foaming/Gel Cleansers, Cream/Lotion Cleansers, Oil-to-Milk Hybrids, Solid & Waterless Formats), By Application (Daily Cleansing, Acne Treatment, Makeup Removal, Travel/On-the-Go), By Distribution Channel (Supermarkets & Hypermarkets, Beauty Specialty Retail, E-commerce, Pharmacies, Professional Channels & Refill Hubs), Forecasts 2025–2030
Report Code:
RI238PUB
Last Updated :
September, 2025
Author :
Anna Morgan
Report Overview
Table of Contents
Research Methodology
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Table of Contents
Executive Summary
Introduction
Market Introduction
Market Definition
Scope of the Study
Market Structure
Research Methodology
Primary Research
Research Methodology
Assumptions & Exclusions
Secondary Data Sources
Market Factor Analysis
Value Chain Analysis: U.S. Facial Cleanser Market
Porters Five Forces Analysis
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitution
Threat of New Entrants
Competitive Rivalry
Market Dynamics
Drivers
Restraints
Opportunities
Recent Trends Analysis
Impact of COVID-19 on U.S. Facial Cleanser Market
Pre and Post Covid -19 Market Scenario Analysis
Market Recovery Timeline and Challenge
Measures Taken by Top Players
Regulatory Landscape
U.S. Facial Cleanser Market, Product Type
Introduction
Market Size and Forecast, Product Type
Foaming/Gel Cleansers
Market Size and Forecast, By Region
Cream/Lotion Cleansers
Market Size and Forecast, By Region
Oil-to-Milk / Makeup-Removal Hybrids
Market Size and Forecast, By Region
Solid/Waterless Bars & Powder Concentrates
Market Size and Forecast, By Region
U.S. Facial Cleanser Market, Application
Introduction
Market Size and Forecast, Application
Daily Cleansing & Hygiene
Market Size and Forecast, By Region
Acne & Medicated Treatment
Market Size and Forecast, By Region
Makeup Removal / Double-Cleanse Routines
Market Size and Forecast, By Region
Travel / On-the-Go Cleansing
Market Size and Forecast, By Region
U.S. Facial Cleanser Market, Distribution Channel
Introduction
Market Size and Forecast, Distribution Channel
Supermarkets & Hypermarkets
Market Size and Forecast, By Region
Beauty Specialty Retail (Sephora, Ulta, Boutique Salons)
Market Size and Forecast, By Region
E-commerce & DTC Marketplaces
Market Size and Forecast, By Region
Pharmacies & Drugstores
Market Size and Forecast, By Region
Professional Channels & Refill Hubs
Market Size and Forecast, By Region
Regional Overview
Introduction
Market Size and Forecast
U.S.
Market Size and Forecast
Product Type
Foaming/Gel Cleansers
Cream/Lotion Cleansers
Oil-to-Milk / Makeup-Removal Hybrids
Solid/Waterless Bars & Powder Concentrates
Application
Daily Cleansing & Hygiene
Acne & Medicated Treatment
Makeup Removal / Double-Cleanse Routines
Travel / On-the-Go Cleansing
Distribution Channel
Supermarkets & Hypermarkets
Beauty Specialty Retail (Sephora, Ulta, Boutique Salons)
E-commerce & DTC Marketplaces
Pharmacies & Drugstores
Professional Channels & Refill Hubs
Competitive Landscape, 2024
Introduction
U.S. Facial Cleanser Market Share Analysis, 2024 (%)
Market Share Analysis, 2024
Competition Ranking, 2024
Key Developments & Growth Strategies
Merger & Acquisition
Product Launch
Expansion
Consolidated SWOT Analysis of Key Players
Company Profile
Unilever PLC
Business Overview
Financial Data
Key Product domains
Recent Developments
Procter & Gamble Co.
Johnson & Johnson Services, Inc.
L'Oréal S.A.
Estée Lauder Companies Inc.
Shiseido Company, Limited
Beiersdorf AG
Colgate-Palmolive Company
Kao Corporation
Amorepacific Corporation