U.S. Agro-Rural Tourism Market Overview
According to Deep Market Insights, the U.S. agro-rural tourism market size was valued at USD 1.46 billion in 2024. It is projected to reach USD 1.63 billion by 2030, growing at a CAGR of 11.42% during the forecast period (2025-2030). The market growth is driven by Agritourism Networking and Knowledge Exchange, along with Education and Skill Development Programs, enhancing rural entrepreneurship, visitor engagement, and sustainable tourism practices nationwide.
Key Market Insights
- Farm stays dominate the U.S. agro-rural tourism market, attracting urban tourists through immersive experiences, hands on farming, and cultural engagement, driving revenue growth and rural community participation.
- Domestic visitors form the largest segment, fuelling demand for participatory farm activities, farm stays, and local food experiences, enhancing income for farmers and strengthening rural tourism ecosystems.
- Agricultural participation experiences, including planting, harvesting, and livestock care, are expanding at a CAGR of 12%, boosting visitor engagement, farmer income, and adoption of experiential tourism models.
- The United States is the leading country in North America for the agro-rural tourism market, offering diverse farm experiences, policy support, and innovative rural tourism models, driving the fastest regional market growth.
Market Size and Forecast
- Market Size (2024): USD 1.46 billion
- Market Size (2025): USD 1.63 billion
- Market Forecast Value (2030): USD 2.80 billion
- CAGR (2025-2030): 11.42%
U.S. Agro-Rural Tourism Market Trends
Agritourism Networking and Knowledge Exchange
The U.S. market is seeing networking among farmers, rural entrepreneurs, and stakeholders. These initiatives provide platforms to exchange best practices, learn from farm experiences, and attract urban visitors seeking rural interactions. Networking events strengthen collaboration, enhance skills, and enable smaller farms to adopt tourism models. As interest in agritourism rises, these forums are crucial for scaling experiences nationwide while fostering sustainable rural economic growth.
- According to UCANR in May 2025, California hosted its first Agritourism Summit, bringing together farmers, academics, and tourism promoters to explore new opportunities connecting rural communities with urban visitors.
Agri-Adventure and Outdoor Farm Activities
The U.S. agro-rural tourism market is increasingly witnessing the rise of agri-adventure and outdoor farm activities as a key trend. Farms are offering interactive experiences such as corn mazes, zip lining, horseback riding, hiking trails, and pick-your-own-crop events. These activities attract families and urban tourists seeking immersive, active, and recreational rural experiences. Agri-adventure encourages higher visitor engagement, longer stays, and repeat visits while diversifying farm revenue streams. Integrating adventure with traditional agriculture enhances market differentiation, promotes sustainable land use, and supports the economic growth of rural communities across various U.S. regions.
U.S. Agro-Rural Tourism Market Growth Factors
Education and Skill Development Programs
Education and skill-building programs are boosting growth in the U.S. market. They train farmers and rural entrepreneurs in hospitality, tour management, marketing, and sustainable agricultural practices. These initiatives improve visitor experiences, increase farm revenue, and promote long-term sustainability. By supporting workshops, farm-to-table experiences, and participatory agricultural activities, they encourage wider adoption of agro-rural tourism, improve competitiveness across states, and strengthen the overall market ecosystem.
- According to Kansas State University, in May 2025, a new agritourism certification program trains students and farmers to manage agro-rural tourism operations, promoting rural economic growth.
Agritourism Infrastructure and Facility Expansion
Investment in dedicated agritourism infrastructure is a key driver of the U.S. agro-rural tourism market growth. Expanding accommodations, farm stays, trails, event spaces, and interactive farm facilities enhance the overall visitor experience. Improved infrastructure allows farmers to host workshops, festivals, and hands-on agricultural activities efficiently. Better amenities, accessibility, and service quality attract more urban tourists, extend stays, and increase revenue streams. As farm operators scale facilities and adopt technology-enabled solutions, the market benefits from higher adoption rates, more diversified offerings, and sustainable development of rural regions while strengthening the competitiveness of the agro-rural tourism sector.
U.S. Agro-Rural Tourism Market Opportunities
Diversified Income through Experiential Agro-Rural Tourism
The U.S. agro-rural tourism market allows rural communities to diversify income through experiential farm tourism. Farmers offer farm stays, wine tastings, corn mazes, and culinary experiences. These activities generate revenue, attract visitors, and promote agricultural education. As urban demand for interactive rural experiences grows, agro-rural tourism enhances community resilience, supports farms, and encourages sustainable development in rural regions, boosting economies and enriching the tourism market.
- According to the Missouri Farmers Bureau in July 2025, farmers in Missouri are using farm-to-table agritourism, cooking classes, and tours to diversify revenue and attract visitors seeking authentic rural experiences.
Wellness and Eco-Focused Farm Experiences
U.S. agro-rural tourism offers a significant opportunity in wellness and eco-focused farm experiences. Farmers and rural entrepreneurs can integrate yoga, meditation, nature retreats, organic farming workshops, and eco-lodges into their offerings. These experiences meet growing urban demand for sustainable, health-oriented, immersive rural activities. By combining relaxation, education, and environmental engagement, farms can generate alternative income, attract high-value visitors, and build brand differentiation. Expanding wellness and eco-tourism initiatives across rural regions enhances farm profitability, fosters sustainable practices, promotes community involvement, and positions the market as a resilient, socially responsible segment within broader tourism.
Experience Type Insights
- Farm Stays
- Agri-Ecotourism
- Educational Tours
- Wellness & Retreat Tourism
Farm stays dominate the U.S. market, offering immersive experiences where tourists live on working farms, participate in planting, harvesting, and livestock care. They provide authentic rural interactions, local cuisine, and cultural engagement. These stays generate significant revenue for farmers, enhance community participation, and attract urban visitors seeking interactive, hands on agricultural experiences, making farm stays the largest experience segment nationwide.
Visitor Distribution Insights
- Domestic Tourists
- International Tourists
- Student/Educational Groups
- Corporate/Team Building Tours
Domestic tourists form the largest share of the U.S. agro-rural tourism market. They are drawn to farm stays, hands-on agricultural activities, local food experiences, and cultural immersion. Their consistent participation supports income diversification for farmers, encourages sustainable tourism practices, and strengthens rural economies. Domestic visitors are the primary growth engine, driving expansion and scaling of agro-rural tourism offerings across the country.
Activity-Based Insights
- Agricultural Participation
- Nature & Adventure Activities
- Culinary Experiences
- Cultural & Folk Experiences
Agricultural participation is the most popular activity in the U.S. market. Visitors engage in planting, harvesting, horticulture, and livestock care, gaining first-hand knowledge of farm operations. This subsegment enhances engagement, generates supplemental income for farmers, preserves traditional practices, and promotes educational experiences. Participatory farming experiences remain the backbone of agro-rural tourism, attracting urban tourists while sustaining rural livelihoods.
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Top Global Players
- Feather Down Farms
- Harvest Hosts
- Farm Stay USA
- WWOOF International
- Farm Stay UK
Recent Developments
- February 2025: Facing declining crop revenues, U.S. farmers are adopting agro-rural tourism, offering farm stays, pick-your-own produce, and rural experiences. These initiatives attract urban visitors, diversify income, and promote sustainable livelihoods in farming communities.
- May 2025: West Virginia University Extension is creating guidelines to assist small farmers in implementing agritourism. These guidelines aim to help farmers diversify income by hosting activities like pumpkin patches and wine tastings.