UK Yoga Accessories Market Overview
According to Deep Market Insights, the UK yoga accessories market size was valued at USD 425 million in 2024. It is projected to grow to USD 652.25 million by 2030, registering a CAGR of 7.4% during the forecast period. This growth is driven by institutional wellness initiatives led by organizations like Sport England and NHS Employers, as well as the rising general participation in physical activities across the UK.Key Market Insights
- Institutional demand from UK universities and NHS employers is creating a stable, recurring market for yoga accessories.
- Increased focus on sustainability is influencing public procurement and consumer preferences in yoga mats and equipment.
- The market is witnessing a growing demand for budget-friendly yoga kits tailored for group activities and wellness programs.
- Take-back and recycled content programs for yoga mats are emerging as procurement criteria in public sector tenders.
Market Size and Forecast
- Market Size (2024): USD 425 million
- Market Size (2025): USD 456.45 million
- Forecast Value (2030): USD 652.25 million
- CAGR (2024–2029): 7.4%
UK Yoga Accessories Market Trends
Budget / Community Kits for Mass Participation
As participation in yoga and other wellness activities continues to rise in the UK, especially among students and community groups, there is a growing demand for low-cost yoga accessory kits. Initiatives by Sport England and university wellness departments have created strong institutional demand for bundled accessories (e.g., mats, straps, blocks) that are both cost-effective and durable. These kits are designed for frequent use in group settings and are often distributed as part of funded physical activity programmes in educational and community environments.
Sustainability & Circular Schemes
UK consumers and public sector institutions are increasingly focused on sustainability. Yoga accessory buyers, particularly in education and healthcare procurement, are prioritizing products with eco-certifications, recycled content, and end-of-life take-back schemes. Organisations such as collegeofmedicine.org.uk are advocating for greener wellness practices, and public procurement frameworks are beginning to reflect these values. As a result, brands offering recyclable yoga mats and environmentally friendly packaging are gaining traction in government and university procurement.
United Kingdom Yoga Accessories Market Growth Drivers
Institutional Workplace & Campus Wellness Push
In the UK, large employers and educational institutions are increasingly implementing wellness initiatives to support mental health and physical activity. NHS Employers and university wellness offices have become key purchasers of yoga accessories, integrating them into structured wellness programs. These bulk purchases of mats, blocks, and straps for group use reflect the UK’s broader commitment to preventive healthcare and mental well-being in workplace and academic settings. The government's emphasis on employee wellness is expected to sustain institutional demand.
Rising General Participation
According to data from the Sport England Active Lives survey, there has been a consistent increase in weekly physical activity levels across the UK. Yoga has become a popular choice for those seeking low-impact, accessible wellness routines. This trend is especially pronounced among younger demographics and urban professionals, driving steady consumer-level sales of yoga accessories. The alignment of public health campaigns with fitness trends continues to fuel retail and institutional demand alike.
UK Yoga Accessories Market Opportunities
Campus/Employer Bulk Wellness Bundles
There is a significant opportunity to supply low-cost, high-volume yoga kits to universities, colleges, and employers across the UK. These “wellness bundles” typically include a basic yoga mat, stretch strap, hygiene towel, and simple instruction materials. They align with institutional goals for preventive health and are well-suited for distribution through public-sector procurement systems. Companies that can meet these volume and compliance requirements are well-positioned to capture a consistent B2B revenue stream.
Take-back / Recycled-content Mats for Public Buyers
With increasing sustainability mandates across public sector procurement, there is a strong opportunity for yoga accessory suppliers to introduce certified recyclable mats and take-back programs. Public sector buyers, particularly in the education and healthcare sectors, are increasingly seeking environmentally responsible products. Suppliers who can demonstrate closed-loop manufacturing processes or offer recycling incentives will likely enjoy a competitive advantage in public tenders.
Product Type Insight
- Yoga Mats
- Yoga Straps
- Yoga Blocks
- Yoga Towels
In the UK, yoga mats account for the largest share of product sales, particularly among individual consumers and wellness programs in institutional settings. Yoga straps and blocks are widely used in beginner and therapeutic yoga classes, which are common in NHS-funded wellness activities and university clubs. Yoga towels, especially anti-slip and hygienic options, are gaining popularity for group sessions where mat-sharing is common. Together, these accessories support a range of user needs, from entry-level to advanced practitioners, across both consumer and institutional markets.
Application Insight
- Individual Wellness
- Institutional Wellness Programs
- Yoga Studios
- Corporate Wellness
The largest application segment in the UK is individual wellness, driven by home workouts and growing awareness of the mental health benefits of yoga. However, institutional wellness programs have seen robust growth due to active promotion by NHS Employers and university health initiatives. Yoga studios remain a steady, albeit saturated, segment, while corporate wellness is expanding as more UK firms integrate physical activity into employee benefits. These application areas reflect a balanced demand profile combining B2C and B2B sales.
Distribution Channel Insight
- Online Retailers
- Sporting Goods Stores
- Department Stores
- Direct Institutional Sales
- Specialty Wellness Retailers
Online retailers dominate the UK yoga accessories market due to their extensive product range and convenience, especially post-pandemic. Sporting goods stores and department stores remain relevant for casual consumers seeking tactile evaluation before purchase. Direct institutional sales, especially through procurement platforms for the NHS and universities, represent a fast-growing channel as government-led wellness programs mature. Specialty wellness retailers are finding success by catering to niche, eco-conscious buyers and offering personalized customer experiences in-store and online.
| Product Type | Application | Distribution Channel |
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Top Global Players
- Manduka LLC
- Lululemon Athletica Inc.
- Gaiam (Fit For Life LLC)
- Alo Yoga
- Nike Inc.
- Jade Yoga
- Hugger Mugger Yoga Products
- Aurorae
- Yogabum
- Ecoyoga Ltd
Recent Developments
- June 2025 - Manduka introduced its first fully recyclable yoga mat line in the UK, targeting institutional buyers with eco-certifications.
- April 2025 - Decathlon UK launched low-cost yoga kits aimed at university wellness clubs and NHS staff wellness initiatives.