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Toilet Paper Market
Global Toilet Paper Market Size, Share Demand Report By Product Type (Standard Two-Ply Toilet Paper, Premium Three-Ply Toilet Paper, Bamboo & Eco-Friendly Toilet Paper, Coreless & Jumbo Rolls), By End-User (Household Consumption, Commercial Facilities, Institutional Buyers), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, E-commerce Platforms, Direct-to-Consumer Subscriptions, Specialty & Wholesale Distributors) By Region & Segment Forecasts, 2025–2030
Report Code:
RI462PUB
Last Updated :
September, 2025
Author :
Anna Morgan
Report Overview
Table of Contents
Research Methodology
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Table of Contents
Executive Summary
Introduction
Market Introduction
Market Definition
Scope of the Study
Market Structure
Research Methodology
Primary Research
Research Methodology
Assumptions & Exclusions
Secondary Data Sources
Market Factor Analysis
Value Chain Analysis: Toilet Paper Market
Porters Five Forces Analysis
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitution
Threat of New Entrants
Competitive Rivalry
Market Dynamics
Drivers
Restraints
Opportunities
Recent Trends Analysis
Impact of COVID-19 on Toilet Paper Market
Pre and Post Covid -19 Market Scenario Analysis
Market Recovery Timeline and Challenge
Measures Taken by Top Players
Regulatory Landscape
Toilet Paper Market, Product Type
Introduction
Market Size and Forecast, Product Type
Standard Two-Ply Toilet Paper
Market Size and Forecast, By Region
Premium Three-Ply Toilet Paper
Market Size and Forecast, By Region
Bamboo and Eco-Friendly Toilet Paper
Market Size and Forecast, By Region
Coreless and Jumbo Rolls
Market Size and Forecast, By Region
Toilet Paper Market, End-User
Introduction
Market Size and Forecast, End-User
Household Consumption
Market Size and Forecast, By Region
Commercial Facilities
Market Size and Forecast, By Region
Institutional Buyers (Hospitals, Schools, Offices)
Market Size and Forecast, By Region
Toilet Paper Market, Distribution Channel
Introduction
Market Size and Forecast, Distribution Channel
Supermarkets & Hypermarkets
Market Size and Forecast, By Region
Convenience Stores
Market Size and Forecast, By Region
E-commerce Platforms
Market Size and Forecast, By Region
Direct-to-Consumer Subscriptions
Market Size and Forecast, By Region
Specialty and Wholesale Distributors
Market Size and Forecast, By Region
Regional Overview
Introduction
Market Size and Forecast
North America
Market Size and Forecast
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
U.S.
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
Canada
Europe
Market Size and Forecast
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
U.K.
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
Germany
France
Spain
Italy
Russia
Nordic
Benelux
Rest of Europe
APAC
Market Size and Forecast
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
China
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
Korea
Japan
India
Australia
Singapore
Taiwan
South East Asia
Rest of Asia-Pacific
Middle East and Africa
Market Size and Forecast
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
UAE
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
Turky
Saudi Arabia
South Africa
Egypt
Nigeria
Rest of MEA
LATAM
Market Size and Forecast
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
Brazil
Product Type
Standard Two-Ply Toilet Paper
Premium Three-Ply Toilet Paper
Bamboo and Eco-Friendly Toilet Paper
Coreless and Jumbo Rolls
End-User
Household Consumption
Commercial Facilities
Institutional Buyers (Hospitals, Schools, Offices)
Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
E-commerce Platforms
Direct-to-Consumer Subscriptions
Specialty and Wholesale Distributors
Mexico
Argentina
Chile
Colombia
Rest of LATAM
Competitive Landscape, 2024
Introduction
Toilet Paper Market Share Analysis, 2024 (%)
Market Share Analysis, 2024
Competition Ranking, 2024
Key Developments & Growth Strategies
Merger & Acquisition
Product Launch
Expansion
Consolidated SWOT Analysis of Key Players
Company Profile
Procter & Gamble Co. (Charmin)
Business Overview
Financial Data
Key Product domains
Recent Developments
Kimberly-Clark Corporation (Scott, Cottonelle)
Essity AB (Tempo, Zewa)
Georgia-Pacific LLC (Angel Soft, Quilted Northern)
Unilever Plc (Private Labels)
Sofidel Group
Cascades Inc.
Clearwater Paper Corporation
Hengan International Group
Asia Pulp & Paper (APP)