HomeConsumer Goods and Services PR Management Market

Global PR Management Market Size, Share & Demand Report By Service Type (Digital & Influencer PR, Crisis Management, Investor Relations, Public Affairs, ESG Communications, Media Relations), By End-Use Industry (Technology, Healthcare, BFSI, Consumer Goods, Energy & Manufacturing), By Enterprise Size (Large Enterprises, Mid-Sized Enterprises, Small Businesses & Startups), By Region & Segment Forecasts, 2025–2030

Report Code: RI786PUB
Last Updated : October, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: PR Management Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on PR Management Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. PR Management Market , By Service Type
    1. Introduction
      1. Market Size and Forecast, By Service Type
    2. Digital & Influencer PR
      1. Market Size and Forecast, By Region
    3. Crisis Management & Reputation Services
      1. Market Size and Forecast, By Region
    4. Investor Relations & Financial PR
      1. Market Size and Forecast, By Region
    5. Public Affairs & Government Relations
      1. Market Size and Forecast, By Region
    6. Content Creation & Media Relations
      1. Market Size and Forecast, By Region
    7. ESG & Sustainability Communications
      1. Market Size and Forecast, By Region
  10. PR Management Market , By End-Use Industry
    1. Introduction
      1. Market Size and Forecast, By End-Use Industry
    2. Technology
      1. Market Size and Forecast, By Region
    3. Healthcare & Life Sciences
      1. Market Size and Forecast, By Region
    4. BFSI (Banking, Financial Services, Insurance)
      1. Market Size and Forecast, By Region
    5. Consumer Goods & Retail
      1. Market Size and Forecast, By Region
    6. Energy & Manufacturing
      1. Market Size and Forecast, By Region
  11. PR Management Market , By Enterprise Size
    1. Introduction
      1. Market Size and Forecast, By Enterprise Size
    2. Large Enterprises
      1. Market Size and Forecast, By Region
    3. Mid-Sized Enterprises
      1. Market Size and Forecast, By Region
    4. Small Businesses & Startups
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Service Type
          1. Digital & Influencer PR
            1. Crisis Management & Reputation Services
              1. Investor Relations & Financial PR
                1. Public Affairs & Government Relations
                  1. Content Creation & Media Relations
                    1. ESG & Sustainability Communications
                    2. By End-Use Industry
                      1. Technology
                        1. Healthcare & Life Sciences
                          1. BFSI (Banking, Financial Services, Insurance)
                            1. Consumer Goods & Retail
                              1. Energy & Manufacturing
                              2. By Enterprise Size
                                1. Large Enterprises
                                  1. Mid-Sized Enterprises
                                    1. Small Businesses & Startups
                                  2. U.S.
                                    1. By Service Type
                                      1. Digital & Influencer PR
                                        1. Crisis Management & Reputation Services
                                          1. Investor Relations & Financial PR
                                            1. Public Affairs & Government Relations
                                              1. Content Creation & Media Relations
                                                1. ESG & Sustainability Communications
                                                2. By End-Use Industry
                                                  1. Technology
                                                    1. Healthcare & Life Sciences
                                                      1. BFSI (Banking, Financial Services, Insurance)
                                                        1. Consumer Goods & Retail
                                                          1. Energy & Manufacturing
                                                          2. By Enterprise Size
                                                            1. Large Enterprises
                                                              1. Mid-Sized Enterprises
                                                                1. Small Businesses & Startups
                                                              2. Canada
                                                            2. Europe
                                                              1. Market Size and Forecast
                                                                1. By Service Type
                                                                  1. Digital & Influencer PR
                                                                    1. Crisis Management & Reputation Services
                                                                      1. Investor Relations & Financial PR
                                                                        1. Public Affairs & Government Relations
                                                                          1. Content Creation & Media Relations
                                                                            1. ESG & Sustainability Communications
                                                                            2. By End-Use Industry
                                                                              1. Technology
                                                                                1. Healthcare & Life Sciences
                                                                                  1. BFSI (Banking, Financial Services, Insurance)
                                                                                    1. Consumer Goods & Retail
                                                                                      1. Energy & Manufacturing
                                                                                      2. By Enterprise Size
                                                                                        1. Large Enterprises
                                                                                          1. Mid-Sized Enterprises
                                                                                            1. Small Businesses & Startups
                                                                                          2. U.K.
                                                                                            1. By Service Type
                                                                                              1. Digital & Influencer PR
                                                                                                1. Crisis Management & Reputation Services
                                                                                                  1. Investor Relations & Financial PR
                                                                                                    1. Public Affairs & Government Relations
                                                                                                      1. Content Creation & Media Relations
                                                                                                        1. ESG & Sustainability Communications
                                                                                                        2. By End-Use Industry
                                                                                                          1. Technology
                                                                                                            1. Healthcare & Life Sciences
                                                                                                              1. BFSI (Banking, Financial Services, Insurance)
                                                                                                                1. Consumer Goods & Retail
                                                                                                                  1. Energy & Manufacturing
                                                                                                                  2. By Enterprise Size
                                                                                                                    1. Large Enterprises
                                                                                                                      1. Mid-Sized Enterprises
                                                                                                                        1. Small Businesses & Startups
                                                                                                                      2. Germany
                                                                                                                      3. France
                                                                                                                      4. Spain
                                                                                                                      5. Italy
                                                                                                                      6. Russia
                                                                                                                      7. Nordic
                                                                                                                      8. Benelux
                                                                                                                      9. Rest of Europe
                                                                                                                    2. APAC
                                                                                                                      1. Market Size and Forecast
                                                                                                                        1. By Service Type
                                                                                                                          1. Digital & Influencer PR
                                                                                                                            1. Crisis Management & Reputation Services
                                                                                                                              1. Investor Relations & Financial PR
                                                                                                                                1. Public Affairs & Government Relations
                                                                                                                                  1. Content Creation & Media Relations
                                                                                                                                    1. ESG & Sustainability Communications
                                                                                                                                    2. By End-Use Industry
                                                                                                                                      1. Technology
                                                                                                                                        1. Healthcare & Life Sciences
                                                                                                                                          1. BFSI (Banking, Financial Services, Insurance)
                                                                                                                                            1. Consumer Goods & Retail
                                                                                                                                              1. Energy & Manufacturing
                                                                                                                                              2. By Enterprise Size
                                                                                                                                                1. Large Enterprises
                                                                                                                                                  1. Mid-Sized Enterprises
                                                                                                                                                    1. Small Businesses & Startups
                                                                                                                                                  2. China
                                                                                                                                                    1. By Service Type
                                                                                                                                                      1. Digital & Influencer PR
                                                                                                                                                        1. Crisis Management & Reputation Services
                                                                                                                                                          1. Investor Relations & Financial PR
                                                                                                                                                            1. Public Affairs & Government Relations
                                                                                                                                                              1. Content Creation & Media Relations
                                                                                                                                                                1. ESG & Sustainability Communications
                                                                                                                                                                2. By End-Use Industry
                                                                                                                                                                  1. Technology
                                                                                                                                                                    1. Healthcare & Life Sciences
                                                                                                                                                                      1. BFSI (Banking, Financial Services, Insurance)
                                                                                                                                                                        1. Consumer Goods & Retail
                                                                                                                                                                          1. Energy & Manufacturing
                                                                                                                                                                          2. By Enterprise Size
                                                                                                                                                                            1. Large Enterprises
                                                                                                                                                                              1. Mid-Sized Enterprises
                                                                                                                                                                                1. Small Businesses & Startups
                                                                                                                                                                              2. Korea
                                                                                                                                                                              3. Japan
                                                                                                                                                                              4. India
                                                                                                                                                                              5. Australia
                                                                                                                                                                              6. Singapore
                                                                                                                                                                              7. Taiwan
                                                                                                                                                                              8. South East Asia
                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Service Type
                                                                                                                                                                                  1. Digital & Influencer PR
                                                                                                                                                                                    1. Crisis Management & Reputation Services
                                                                                                                                                                                      1. Investor Relations & Financial PR
                                                                                                                                                                                        1. Public Affairs & Government Relations
                                                                                                                                                                                          1. Content Creation & Media Relations
                                                                                                                                                                                            1. ESG & Sustainability Communications
                                                                                                                                                                                            2. By End-Use Industry
                                                                                                                                                                                              1. Technology
                                                                                                                                                                                                1. Healthcare & Life Sciences
                                                                                                                                                                                                  1. BFSI (Banking, Financial Services, Insurance)
                                                                                                                                                                                                    1. Consumer Goods & Retail
                                                                                                                                                                                                      1. Energy & Manufacturing
                                                                                                                                                                                                      2. By Enterprise Size
                                                                                                                                                                                                        1. Large Enterprises
                                                                                                                                                                                                          1. Mid-Sized Enterprises
                                                                                                                                                                                                            1. Small Businesses & Startups
                                                                                                                                                                                                          2. UAE
                                                                                                                                                                                                            1. By Service Type
                                                                                                                                                                                                              1. Digital & Influencer PR
                                                                                                                                                                                                                1. Crisis Management & Reputation Services
                                                                                                                                                                                                                  1. Investor Relations & Financial PR
                                                                                                                                                                                                                    1. Public Affairs & Government Relations
                                                                                                                                                                                                                      1. Content Creation & Media Relations
                                                                                                                                                                                                                        1. ESG & Sustainability Communications
                                                                                                                                                                                                                        2. By End-Use Industry
                                                                                                                                                                                                                          1. Technology
                                                                                                                                                                                                                            1. Healthcare & Life Sciences
                                                                                                                                                                                                                              1. BFSI (Banking, Financial Services, Insurance)
                                                                                                                                                                                                                                1. Consumer Goods & Retail
                                                                                                                                                                                                                                  1. Energy & Manufacturing
                                                                                                                                                                                                                                  2. By Enterprise Size
                                                                                                                                                                                                                                    1. Large Enterprises
                                                                                                                                                                                                                                      1. Mid-Sized Enterprises
                                                                                                                                                                                                                                        1. Small Businesses & Startups
                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                        1. By Service Type
                                                                                                                                                                                                                                          1. Digital & Influencer PR
                                                                                                                                                                                                                                            1. Crisis Management & Reputation Services
                                                                                                                                                                                                                                              1. Investor Relations & Financial PR
                                                                                                                                                                                                                                                1. Public Affairs & Government Relations
                                                                                                                                                                                                                                                  1. Content Creation & Media Relations
                                                                                                                                                                                                                                                    1. ESG & Sustainability Communications
                                                                                                                                                                                                                                                    2. By End-Use Industry
                                                                                                                                                                                                                                                      1. Technology
                                                                                                                                                                                                                                                        1. Healthcare & Life Sciences
                                                                                                                                                                                                                                                          1. BFSI (Banking, Financial Services, Insurance)
                                                                                                                                                                                                                                                            1. Consumer Goods & Retail
                                                                                                                                                                                                                                                              1. Energy & Manufacturing
                                                                                                                                                                                                                                                              2. By Enterprise Size
                                                                                                                                                                                                                                                                1. Large Enterprises
                                                                                                                                                                                                                                                                  1. Mid-Sized Enterprises
                                                                                                                                                                                                                                                                    1. Small Businesses & Startups
                                                                                                                                                                                                                                                                  2. Brazil
                                                                                                                                                                                                                                                                    1. By Service Type
                                                                                                                                                                                                                                                                      1. Digital & Influencer PR
                                                                                                                                                                                                                                                                        1. Crisis Management & Reputation Services
                                                                                                                                                                                                                                                                          1. Investor Relations & Financial PR
                                                                                                                                                                                                                                                                            1. Public Affairs & Government Relations
                                                                                                                                                                                                                                                                              1. Content Creation & Media Relations
                                                                                                                                                                                                                                                                                1. ESG & Sustainability Communications
                                                                                                                                                                                                                                                                                2. By End-Use Industry
                                                                                                                                                                                                                                                                                  1. Technology
                                                                                                                                                                                                                                                                                    1. Healthcare & Life Sciences
                                                                                                                                                                                                                                                                                      1. BFSI (Banking, Financial Services, Insurance)
                                                                                                                                                                                                                                                                                        1. Consumer Goods & Retail
                                                                                                                                                                                                                                                                                          1. Energy & Manufacturing
                                                                                                                                                                                                                                                                                          2. By Enterprise Size
                                                                                                                                                                                                                                                                                            1. Large Enterprises
                                                                                                                                                                                                                                                                                              1. Mid-Sized Enterprises
                                                                                                                                                                                                                                                                                                1. Small Businesses & Startups
                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                          3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                            2. PR Management Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                          4. Company Profile
                                                                                                                                                                                                                                                                                            1. Edelman
                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                            2. Omnicom Group
                                                                                                                                                                                                                                                                                            3. WPP plc
                                                                                                                                                                                                                                                                                            4. Interpublic Group (IPG)
                                                                                                                                                                                                                                                                                            5. Publicis Groupe
                                                                                                                                                                                                                                                                                            6. Dentsu Group
                                                                                                                                                                                                                                                                                            7. Havas
                                                                                                                                                                                                                                                                                            8. FTI Consulting
                                                                                                                                                                                                                                                                                            9. Brunswick Group
                                                                                                                                                                                                                                                                                            10. APCO Worldwide