HomeFood & BeveragesNutraceuticals Personalized Nutrition Market

Global Personalized Nutrition Market Size, Share & Demand Report By Product Type (Customized Dietary Supplements, Functional Foods & Beverages, Nutrigenomics Products, Microbiome-Based Nutrition Products, Nutrient Profiling & Diagnostic Kits), By Application / End-Use (Individual Consumers, Healthcare Providers & Dietitians, Fitness & Wellness Centers, Research & Clinical Labs), By Distribution Channel (Online Retail, Pharmacies & Health Stores, Clinics & Health Centers, Corporate Wellness Programs), By Target Demographic (Adults 18–64, Seniors 65+, Adolescents 13–17, Children <13, Athletes & Fitness Enthusiasts), By Region & Segment Forecasts, 2026–2031

Report Code: RI2362PUB
Last Updated : February, 2026
Author : Hannah Blake

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Personalized Nutrition Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Personalized Nutrition Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Personalized Nutrition Market, By Product Type
    1. Introduction
      1. Market Size and Forecast, By Product Type
    2. Customized Dietary Supplements
      1. Market Size and Forecast, By Region
    3. Functional Foods & Beverages
      1. Market Size and Forecast, By Region
    4. Nutrigenomics Products
      1. Market Size and Forecast, By Region
    5. Microbiome-Based Nutrition Products
      1. Market Size and Forecast, By Region
    6. Nutrient Profiling & Diagnostic Kits
      1. Market Size and Forecast, By Region
  10. Personalized Nutrition Market, By Application / End-Use
    1. Introduction
      1. Market Size and Forecast, By Application / End-Use
    2. Individual Consumers 
      1. Market Size and Forecast, By Region
    3. Healthcare Providers & Dietitians
      1. Market Size and Forecast, By Region
    4. Fitness & Wellness Centers
      1. Market Size and Forecast, By Region
    5. Research & Clinical Labs
      1. Market Size and Forecast, By Region
  11. Personalized Nutrition Market, By Distribution Channel
    1. Introduction
      1. Market Size and Forecast, By Distribution Channel
    2. Online Retail / Direct-to-Consumer
      1. Market Size and Forecast, By Region
    3. Pharmacies & Health Stores
      1. Market Size and Forecast, By Region
    4. Clinics & Health Centers
      1. Market Size and Forecast, By Region
    5. Corporate Wellness Programs
      1. Market Size and Forecast, By Region
  12. Personalized Nutrition Market, By Target Demographic
    1. Introduction
      1. Market Size and Forecast, By Target Demographic
    2. Adults (18–64)
      1. Market Size and Forecast, By Region
    3. Seniors (65+)
      1. Market Size and Forecast, By Region
    4. Adolescents (13–17)
      1. Market Size and Forecast, By Region
    5. Children (<13)
      1. Market Size and Forecast, By Region
    6. Athletes & Fitness Enthusiasts
      1. Market Size and Forecast, By Region
  13. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Product Type
          1. Customized Dietary Supplements
            1. Functional Foods & Beverages
              1. Nutrigenomics Products
                1. Microbiome-Based Nutrition Products
                  1. Nutrient Profiling & Diagnostic Kits
                  2. By Application / End-Use
                    1. Individual Consumers 
                      1. Healthcare Providers & Dietitians
                        1. Fitness & Wellness Centers
                          1. Research & Clinical Labs
                          2. By Distribution Channel
                            1. Online Retail / Direct-to-Consumer
                              1. Pharmacies & Health Stores
                                1. Clinics & Health Centers
                                  1. Corporate Wellness Programs
                                  2. By Target Demographic
                                    1. Adults (18–64)
                                      1. Seniors (65+)
                                        1. Adolescents (13–17)
                                          1. Children (<13)
                                            1. Athletes & Fitness Enthusiasts
                                          2. U.S.
                                            1. By Product Type
                                              1. Customized Dietary Supplements
                                                1. Functional Foods & Beverages
                                                  1. Nutrigenomics Products
                                                    1. Microbiome-Based Nutrition Products
                                                      1. Nutrient Profiling & Diagnostic Kits
                                                      2. By Application / End-Use
                                                        1. Individual Consumers 
                                                          1. Healthcare Providers & Dietitians
                                                            1. Fitness & Wellness Centers
                                                              1. Research & Clinical Labs
                                                              2. By Distribution Channel
                                                                1. Online Retail / Direct-to-Consumer
                                                                  1. Pharmacies & Health Stores
                                                                    1. Clinics & Health Centers
                                                                      1. Corporate Wellness Programs
                                                                      2. By Target Demographic
                                                                        1. Adults (18–64)
                                                                          1. Seniors (65+)
                                                                            1. Adolescents (13–17)
                                                                              1. Children (<13)
                                                                                1. Athletes & Fitness Enthusiasts
                                                                              2. Canada
                                                                            2. Europe
                                                                              1. Market Size and Forecast
                                                                                1. By Product Type
                                                                                  1. Customized Dietary Supplements
                                                                                    1. Functional Foods & Beverages
                                                                                      1. Nutrigenomics Products
                                                                                        1. Microbiome-Based Nutrition Products
                                                                                          1. Nutrient Profiling & Diagnostic Kits
                                                                                          2. By Application / End-Use
                                                                                            1. Individual Consumers 
                                                                                              1. Healthcare Providers & Dietitians
                                                                                                1. Fitness & Wellness Centers
                                                                                                  1. Research & Clinical Labs
                                                                                                  2. By Distribution Channel
                                                                                                    1. Online Retail / Direct-to-Consumer
                                                                                                      1. Pharmacies & Health Stores
                                                                                                        1. Clinics & Health Centers
                                                                                                          1. Corporate Wellness Programs
                                                                                                          2. By Target Demographic
                                                                                                            1. Adults (18–64)
                                                                                                              1. Seniors (65+)
                                                                                                                1. Adolescents (13–17)
                                                                                                                  1. Children (<13)
                                                                                                                    1. Athletes & Fitness Enthusiasts
                                                                                                                  2. U.K.
                                                                                                                    1. By Product Type
                                                                                                                      1. Customized Dietary Supplements
                                                                                                                        1. Functional Foods & Beverages
                                                                                                                          1. Nutrigenomics Products
                                                                                                                            1. Microbiome-Based Nutrition Products
                                                                                                                              1. Nutrient Profiling & Diagnostic Kits
                                                                                                                              2. By Application / End-Use
                                                                                                                                1. Individual Consumers 
                                                                                                                                  1. Healthcare Providers & Dietitians
                                                                                                                                    1. Fitness & Wellness Centers
                                                                                                                                      1. Research & Clinical Labs
                                                                                                                                      2. By Distribution Channel
                                                                                                                                        1. Online Retail / Direct-to-Consumer
                                                                                                                                          1. Pharmacies & Health Stores
                                                                                                                                            1. Clinics & Health Centers
                                                                                                                                              1. Corporate Wellness Programs
                                                                                                                                              2. By Target Demographic
                                                                                                                                                1. Adults (18–64)
                                                                                                                                                  1. Seniors (65+)
                                                                                                                                                    1. Adolescents (13–17)
                                                                                                                                                      1. Children (<13)
                                                                                                                                                        1. Athletes & Fitness Enthusiasts
                                                                                                                                                      2. Germany
                                                                                                                                                      3. France
                                                                                                                                                      4. Spain
                                                                                                                                                      5. Italy
                                                                                                                                                      6. Russia
                                                                                                                                                      7. Nordic
                                                                                                                                                      8. Benelux
                                                                                                                                                      9. Rest of Europe
                                                                                                                                                    2. APAC
                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                        1. By Product Type
                                                                                                                                                          1. Customized Dietary Supplements
                                                                                                                                                            1. Functional Foods & Beverages
                                                                                                                                                              1. Nutrigenomics Products
                                                                                                                                                                1. Microbiome-Based Nutrition Products
                                                                                                                                                                  1. Nutrient Profiling & Diagnostic Kits
                                                                                                                                                                  2. By Application / End-Use
                                                                                                                                                                    1. Individual Consumers 
                                                                                                                                                                      1. Healthcare Providers & Dietitians
                                                                                                                                                                        1. Fitness & Wellness Centers
                                                                                                                                                                          1. Research & Clinical Labs
                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                            1. Online Retail / Direct-to-Consumer
                                                                                                                                                                              1. Pharmacies & Health Stores
                                                                                                                                                                                1. Clinics & Health Centers
                                                                                                                                                                                  1. Corporate Wellness Programs
                                                                                                                                                                                  2. By Target Demographic
                                                                                                                                                                                    1. Adults (18–64)
                                                                                                                                                                                      1. Seniors (65+)
                                                                                                                                                                                        1. Adolescents (13–17)
                                                                                                                                                                                          1. Children (<13)
                                                                                                                                                                                            1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                          2. China
                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                              1. Customized Dietary Supplements
                                                                                                                                                                                                1. Functional Foods & Beverages
                                                                                                                                                                                                  1. Nutrigenomics Products
                                                                                                                                                                                                    1. Microbiome-Based Nutrition Products
                                                                                                                                                                                                      1. Nutrient Profiling & Diagnostic Kits
                                                                                                                                                                                                      2. By Application / End-Use
                                                                                                                                                                                                        1. Individual Consumers 
                                                                                                                                                                                                          1. Healthcare Providers & Dietitians
                                                                                                                                                                                                            1. Fitness & Wellness Centers
                                                                                                                                                                                                              1. Research & Clinical Labs
                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                1. Online Retail / Direct-to-Consumer
                                                                                                                                                                                                                  1. Pharmacies & Health Stores
                                                                                                                                                                                                                    1. Clinics & Health Centers
                                                                                                                                                                                                                      1. Corporate Wellness Programs
                                                                                                                                                                                                                      2. By Target Demographic
                                                                                                                                                                                                                        1. Adults (18–64)
                                                                                                                                                                                                                          1. Seniors (65+)
                                                                                                                                                                                                                            1. Adolescents (13–17)
                                                                                                                                                                                                                              1. Children (<13)
                                                                                                                                                                                                                                1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                                              2. Korea
                                                                                                                                                                                                                              3. Japan
                                                                                                                                                                                                                              4. India
                                                                                                                                                                                                                              5. Australia
                                                                                                                                                                                                                              6. Singapore
                                                                                                                                                                                                                              7. Taiwan
                                                                                                                                                                                                                              8. South East Asia
                                                                                                                                                                                                                              9. Rest of Asia-Pacific
                                                                                                                                                                                                                            2. Middle East and Africa
                                                                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                                                                1. By Product Type
                                                                                                                                                                                                                                  1. Customized Dietary Supplements
                                                                                                                                                                                                                                    1. Functional Foods & Beverages
                                                                                                                                                                                                                                      1. Nutrigenomics Products
                                                                                                                                                                                                                                        1. Microbiome-Based Nutrition Products
                                                                                                                                                                                                                                          1. Nutrient Profiling & Diagnostic Kits
                                                                                                                                                                                                                                          2. By Application / End-Use
                                                                                                                                                                                                                                            1. Individual Consumers 
                                                                                                                                                                                                                                              1. Healthcare Providers & Dietitians
                                                                                                                                                                                                                                                1. Fitness & Wellness Centers
                                                                                                                                                                                                                                                  1. Research & Clinical Labs
                                                                                                                                                                                                                                                  2. By Distribution Channel
                                                                                                                                                                                                                                                    1. Online Retail / Direct-to-Consumer
                                                                                                                                                                                                                                                      1. Pharmacies & Health Stores
                                                                                                                                                                                                                                                        1. Clinics & Health Centers
                                                                                                                                                                                                                                                          1. Corporate Wellness Programs
                                                                                                                                                                                                                                                          2. By Target Demographic
                                                                                                                                                                                                                                                            1. Adults (18–64)
                                                                                                                                                                                                                                                              1. Seniors (65+)
                                                                                                                                                                                                                                                                1. Adolescents (13–17)
                                                                                                                                                                                                                                                                  1. Children (<13)
                                                                                                                                                                                                                                                                    1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                                                                                  2. UAE
                                                                                                                                                                                                                                                                    1. By Product Type
                                                                                                                                                                                                                                                                      1. Customized Dietary Supplements
                                                                                                                                                                                                                                                                        1. Functional Foods & Beverages
                                                                                                                                                                                                                                                                          1. Nutrigenomics Products
                                                                                                                                                                                                                                                                            1. Microbiome-Based Nutrition Products
                                                                                                                                                                                                                                                                              1. Nutrient Profiling & Diagnostic Kits
                                                                                                                                                                                                                                                                              2. By Application / End-Use
                                                                                                                                                                                                                                                                                1. Individual Consumers 
                                                                                                                                                                                                                                                                                  1. Healthcare Providers & Dietitians
                                                                                                                                                                                                                                                                                    1. Fitness & Wellness Centers
                                                                                                                                                                                                                                                                                      1. Research & Clinical Labs
                                                                                                                                                                                                                                                                                      2. By Distribution Channel
                                                                                                                                                                                                                                                                                        1. Online Retail / Direct-to-Consumer
                                                                                                                                                                                                                                                                                          1. Pharmacies & Health Stores
                                                                                                                                                                                                                                                                                            1. Clinics & Health Centers
                                                                                                                                                                                                                                                                                              1. Corporate Wellness Programs
                                                                                                                                                                                                                                                                                              2. By Target Demographic
                                                                                                                                                                                                                                                                                                1. Adults (18–64)
                                                                                                                                                                                                                                                                                                  1. Seniors (65+)
                                                                                                                                                                                                                                                                                                    1. Adolescents (13–17)
                                                                                                                                                                                                                                                                                                      1. Children (<13)
                                                                                                                                                                                                                                                                                                        1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                        1. By Product Type
                                                                                                                                                                                                                                                                                                          1. Customized Dietary Supplements
                                                                                                                                                                                                                                                                                                            1. Functional Foods & Beverages
                                                                                                                                                                                                                                                                                                              1. Nutrigenomics Products
                                                                                                                                                                                                                                                                                                                1. Microbiome-Based Nutrition Products
                                                                                                                                                                                                                                                                                                                  1. Nutrient Profiling & Diagnostic Kits
                                                                                                                                                                                                                                                                                                                  2. By Application / End-Use
                                                                                                                                                                                                                                                                                                                    1. Individual Consumers 
                                                                                                                                                                                                                                                                                                                      1. Healthcare Providers & Dietitians
                                                                                                                                                                                                                                                                                                                        1. Fitness & Wellness Centers
                                                                                                                                                                                                                                                                                                                          1. Research & Clinical Labs
                                                                                                                                                                                                                                                                                                                          2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                            1. Online Retail / Direct-to-Consumer
                                                                                                                                                                                                                                                                                                                              1. Pharmacies & Health Stores
                                                                                                                                                                                                                                                                                                                                1. Clinics & Health Centers
                                                                                                                                                                                                                                                                                                                                  1. Corporate Wellness Programs
                                                                                                                                                                                                                                                                                                                                  2. By Target Demographic
                                                                                                                                                                                                                                                                                                                                    1. Adults (18–64)
                                                                                                                                                                                                                                                                                                                                      1. Seniors (65+)
                                                                                                                                                                                                                                                                                                                                        1. Adolescents (13–17)
                                                                                                                                                                                                                                                                                                                                          1. Children (<13)
                                                                                                                                                                                                                                                                                                                                            1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                                                                                                                                                          2. Brazil
                                                                                                                                                                                                                                                                                                                                            1. By Product Type
                                                                                                                                                                                                                                                                                                                                              1. Customized Dietary Supplements
                                                                                                                                                                                                                                                                                                                                                1. Functional Foods & Beverages
                                                                                                                                                                                                                                                                                                                                                  1. Nutrigenomics Products
                                                                                                                                                                                                                                                                                                                                                    1. Microbiome-Based Nutrition Products
                                                                                                                                                                                                                                                                                                                                                      1. Nutrient Profiling & Diagnostic Kits
                                                                                                                                                                                                                                                                                                                                                      2. By Application / End-Use
                                                                                                                                                                                                                                                                                                                                                        1. Individual Consumers 
                                                                                                                                                                                                                                                                                                                                                          1. Healthcare Providers & Dietitians
                                                                                                                                                                                                                                                                                                                                                            1. Fitness & Wellness Centers
                                                                                                                                                                                                                                                                                                                                                              1. Research & Clinical Labs
                                                                                                                                                                                                                                                                                                                                                              2. By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                1. Online Retail / Direct-to-Consumer
                                                                                                                                                                                                                                                                                                                                                                  1. Pharmacies & Health Stores
                                                                                                                                                                                                                                                                                                                                                                    1. Clinics & Health Centers
                                                                                                                                                                                                                                                                                                                                                                      1. Corporate Wellness Programs
                                                                                                                                                                                                                                                                                                                                                                      2. By Target Demographic
                                                                                                                                                                                                                                                                                                                                                                        1. Adults (18–64)
                                                                                                                                                                                                                                                                                                                                                                          1. Seniors (65+)
                                                                                                                                                                                                                                                                                                                                                                            1. Adolescents (13–17)
                                                                                                                                                                                                                                                                                                                                                                              1. Children (<13)
                                                                                                                                                                                                                                                                                                                                                                                1. Athletes & Fitness Enthusiasts
                                                                                                                                                                                                                                                                                                                                                                              2. Mexico
                                                                                                                                                                                                                                                                                                                                                                              3. Argentina
                                                                                                                                                                                                                                                                                                                                                                              4. Chile
                                                                                                                                                                                                                                                                                                                                                                              5. Colombia
                                                                                                                                                                                                                                                                                                                                                                              6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                          2. Competitive Landscape, 2025
                                                                                                                                                                                                                                                                                                                                                                            1. Introduction
                                                                                                                                                                                                                                                                                                                                                                            2. Personalized Nutrition Market Share Analysis, 2025 (%)
                                                                                                                                                                                                                                                                                                                                                                              1. Market Share Analysis, 2025
                                                                                                                                                                                                                                                                                                                                                                              2. Competition Ranking, 2025
                                                                                                                                                                                                                                                                                                                                                                              3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                3. Expansion
                                                                                                                                                                                                                                                                                                                                                                              4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                          3. Company Profile
                                                                                                                                                                                                                                                                                                                                                                            1. Nestlé S.A.
                                                                                                                                                                                                                                                                                                                                                                              1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                              2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                              3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                              4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                            2. Danone S.A.
                                                                                                                                                                                                                                                                                                                                                                            3. Abbott Laboratories
                                                                                                                                                                                                                                                                                                                                                                            4. PepsiCo, Inc.
                                                                                                                                                                                                                                                                                                                                                                            5. DSM (Royal DSM)
                                                                                                                                                                                                                                                                                                                                                                            6. Amway Corporation
                                                                                                                                                                                                                                                                                                                                                                            7. Herbalife Nutrition Ltd.
                                                                                                                                                                                                                                                                                                                                                                            8. Viome, Inc.
                                                                                                                                                                                                                                                                                                                                                                            9. 23andMe, Inc.
                                                                                                                                                                                                                                                                                                                                                                            10. InsideTracker