Nail Strips Market Size
According to Deep Market Insights, the global nail strips market size was valued at USD 2.5 billion in 2024 and is projected to grow from USD 2.8 billion in 2025 to USD 4.6 billion by 2030, registering a CAGR of 10.5% during the forecast period (2025-2030). Growth is supported by strong demand for salon-quality results at home, the rise of fashion-led personalization, and expanding adoption of nail products in lifestyle, gifting, and wellness channels.
Key Market Insights
- DIY premium nail strips account for the largest share, offering cost-effective alternatives to salon manicures.
- North America leads demand, while Asia-Pacific represents the fastest-growing region.
- Phygital try-on tools are creating a new digital-driven subcategory, connecting AR beauty with physical nail strips.
- Quiet luxury-inspired neutral designs are gaining traction, aligning with fashion and lifestyle trends.
- E-commerce and DTC sales are accelerating adoption, supported by influencer marketing and subscription boxes.
Market Size and Forecast
- 2024: USD 2.5 billion
- 2030: USD 4.6 billion
- CAGR: 10.5% (2025-2030)
- North America: Largest Market
- Asia-Pacific: Fastest Growing Market
Latest Market Trends
- Skin-microbiome-friendly nail strips: New breathable adhesives and dermatologist-tested materials are emerging as a healthier option for sensitive consumers.
- Phygital nail art: AR-powered try-on tools allow customers to preview designs before purchase, merging digital fashion with at-home beauty.
- Localized fashion tie-ins: Artist-led or culturally inspired designs are expanding product relevance in niche regional markets.
Nail Strips Market Drivers
- Quiet luxury influence: Demand is rising for subtle, neutral nail designs that align with premium fashion aesthetics, especially among working professionals.
- Travel and hospitality gifting: Nail strips are being included in airline kits, hotel amenities, and curated gift boxes thanks to their portability and liquid-free format.
- Digital-first consumer engagement: Influencer-led campaigns and subscription services are driving recurring adoption and strengthening brand loyalty.
Market Restraints
- Adhesive allergies and sensitivity: Contact dermatitis and reactions to adhesives remain a barrier to repeat usage.
- Cultural restrictions: In conservative markets, religious and cultural practices limit the adoption of artificial nail products.
- Durability limitations: Short wear times compared to salon manicures reduce satisfaction among certain consumer groups.
Nail Strips Market Opportunities
- Health-focused nail strips: Opportunities exist for strips infused with strengthening, antifungal, or nail-repair actives designed for special health needs.
- Hyper-local collaborations: Limited-edition designs with local sports teams, artists, or cultural icons can unlock niche community engagement.
- Professional partnerships: Linking with dermatologists or nail health experts builds credibility and helps brands stand apart in premium segments.
Segmental Insights
- By Type: Premium DIY nail strips dominate, while breathable health-focused variants are an emerging subsegment.
- By End-User: Female consumers lead adoption, though rising interest among teens and Gen Z males is diversifying the base.
- By Distribution Channel: E-commerce is the fastest-growing channel, supported by AR try-on apps and influencer storefronts. Retail and salon tie-ins remain critical for trial and visibility.
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Regional Insights
- North America: The largest market, supported by a strong DIY beauty culture and influencer-driven marketing.
- Europe: Demand is strong in the UK, France, and Germany, with fashion-forward consumers embracing nail strips as an affordable luxury.
- Asia-Pacific: The fastest-growing region, led by South Korea, Japan, and China, where nail fashion trends shift quickly and e-commerce dominates.
- Latin America: Brazil and Mexico show growing demand as beauty influencers introduce nail strips into mainstream beauty culture.
- Middle East & Africa: Selective adoption in the UAE and South Africa, though cultural limitations reduce wider uptake.
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Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Leading Companies in the Nail Strips Industry
- Color Street
- Incoco
- Dashing Diva
- Lily and Fox
- ManiMe
- Glossique
- Nails Mailed
- Jamberry (restructured)
- Ulta Beauty (private label)
- Etude House (Amorepacific)
Latest Developments
- February 2025: ManiMe introduced breathable nail strips designed with dermatologist collaboration for sensitive users.
- April 2025: Dashing Diva launched AR-powered try-on technology in its e-commerce platform for real-time nail design previews.
- June 2025: Color Street announced a limited-edition collaboration with local artists in Mexico, focusing on culturally inspired nail strip designs.
Frequently Asked Questions
How big is the nail strips market?
According to Deep Market Insights, the nail strips market size was valued at USD 2.5 billion in 2024 and is projected to reach USD 4.6 billion by 2030, expanding at a CAGR of 10.5% during 2025-2030.
What are the key opportunities in the market?
Health-focused nail strips with nail-strengthening or antifungal actives and hyper-local cultural or fashion collaborations are the key opportunities in the market.
Who are the leading players in the market?
Color Street, Incoco, Dashing Diva, Lily and Fox, ManiMe, Glossique, Nails Mailed, Jamberry (restructured), Etude House (Amorepacific), and Ulta Beauty (Private Label) are the leading players in the market.
What are the factors driving the growth of market?
The rising influence of quiet luxury fashion aesthetics, growth in travel and hospitality gifting, and digital-first influencer marketing are the factors driving the growth of the market.
Which are the various segmentation that the market report covers?
The market report is segmented as follows: By Product Type, By Application, By Distribution Channel.