Global Leisure Travel Market Size, Share & Demand Report By Traveler Type (Solo Travelers, Couples & Families, Group Travelers), By Experience Type (General Leisure, Adventure, Wellness, Cultural/Heritage, Luxury, Niche/Specialty Tourism), By Booking Channel, By Region & Segment Forecasts, 2025–2030

Report Code: RI1749PUB
Last Updated : December, 2025
Author : Madison Gray

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Leisure Travel Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Leisure Travel Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Leisure Travel Market, By Traveler Type
    1. Introduction
      1. Market Size and Forecast, By Traveler Type
    2. Solo Travelers
      1. Market Size and Forecast, By Region
    3. Couples & Family Travelers
      1. Market Size and Forecast, By Region
    4. Group Travelers
      1. Market Size and Forecast, By Region
  10. Leisure Travel Market, By Experience Type
    1. Introduction
      1. Market Size and Forecast, By Experience Type
    2. General Leisure & Holiday Travel
      1. Market Size and Forecast, By Region
    3. Adventure & Activity-Based Travel
      1. Market Size and Forecast, By Region
    4. Wellness & Health Tourism
      1. Market Size and Forecast, By Region
    5. Cultural & Heritage Tourism
      1. Market Size and Forecast, By Region
    6. Luxury Leisure Travel
      1. Market Size and Forecast, By Region
    7. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
      1. Market Size and Forecast, By Region
  11. Leisure Travel Market, By Expenditure Type
    1. Introduction
      1. Market Size and Forecast, By Expenditure Type
    2. Transportation
      1. Market Size and Forecast, By Region
    3. Lodging & Accommodation
      1. Market Size and Forecast, By Region
    4. Food & Beverages
      1. Market Size and Forecast, By Region
    5. Tours, Activities & Experiences
      1. Market Size and Forecast, By Region
    6. Ancillary Spend (Insurance, Visas, Shopping)
      1. Market Size and Forecast, By Region
  12. Leisure Travel Market, By Booking Channel
    1. Introduction
      1. Market Size and Forecast, By Booking Channel
    2. Online Travel Agencies (OTAs)
      1. Market Size and Forecast, By Region
    3. Offline Travel Agencies
      1. Market Size and Forecast, By Region
    4. Direct Bookings (Hotels, Airlines)
      1. Market Size and Forecast, By Region
    5. Package Tour Operators
      1. Market Size and Forecast, By Region
  13. Leisure Travel Market, By Trip Duration
    1. Introduction
      1. Market Size and Forecast, By Trip Duration
    2. Short Trips (1–7 Days)
      1. Market Size and Forecast, By Region
    3. Medium Trips (7–14 Days)
      1. Market Size and Forecast, By Region
    4. Long Trips (>14 Days)
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Traveler Type
          1. Solo Travelers
            1. Couples & Family Travelers
              1. Group Travelers
              2. By Experience Type
                1. General Leisure & Holiday Travel
                  1. Adventure & Activity-Based Travel
                    1. Wellness & Health Tourism
                      1. Cultural & Heritage Tourism
                        1. Luxury Leisure Travel
                          1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                          2. By Expenditure Type
                            1. Transportation
                              1. Lodging & Accommodation
                                1. Food & Beverages
                                  1. Tours, Activities & Experiences
                                    1. Ancillary Spend (Insurance, Visas, Shopping)
                                    2. By Booking Channel
                                      1. Online Travel Agencies (OTAs)
                                        1. Offline Travel Agencies
                                          1. Direct Bookings (Hotels, Airlines)
                                            1. Package Tour Operators
                                            2. By Trip Duration
                                              1. Short Trips (1–7 Days)
                                                1. Medium Trips (7–14 Days)
                                                  1. Long Trips (>14 Days)
                                                2. U.S.
                                                  1. By Traveler Type
                                                    1. Solo Travelers
                                                      1. Couples & Family Travelers
                                                        1. Group Travelers
                                                        2. By Experience Type
                                                          1. General Leisure & Holiday Travel
                                                            1. Adventure & Activity-Based Travel
                                                              1. Wellness & Health Tourism
                                                                1. Cultural & Heritage Tourism
                                                                  1. Luxury Leisure Travel
                                                                    1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                                                                    2. By Expenditure Type
                                                                      1. Transportation
                                                                        1. Lodging & Accommodation
                                                                          1. Food & Beverages
                                                                            1. Tours, Activities & Experiences
                                                                              1. Ancillary Spend (Insurance, Visas, Shopping)
                                                                              2. By Booking Channel
                                                                                1. Online Travel Agencies (OTAs)
                                                                                  1. Offline Travel Agencies
                                                                                    1. Direct Bookings (Hotels, Airlines)
                                                                                      1. Package Tour Operators
                                                                                      2. By Trip Duration
                                                                                        1. Short Trips (1–7 Days)
                                                                                          1. Medium Trips (7–14 Days)
                                                                                            1. Long Trips (>14 Days)
                                                                                          2. Canada
                                                                                        2. Europe
                                                                                          1. Market Size and Forecast
                                                                                            1. By Traveler Type
                                                                                              1. Solo Travelers
                                                                                                1. Couples & Family Travelers
                                                                                                  1. Group Travelers
                                                                                                  2. By Experience Type
                                                                                                    1. General Leisure & Holiday Travel
                                                                                                      1. Adventure & Activity-Based Travel
                                                                                                        1. Wellness & Health Tourism
                                                                                                          1. Cultural & Heritage Tourism
                                                                                                            1. Luxury Leisure Travel
                                                                                                              1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                                                                                                              2. By Expenditure Type
                                                                                                                1. Transportation
                                                                                                                  1. Lodging & Accommodation
                                                                                                                    1. Food & Beverages
                                                                                                                      1. Tours, Activities & Experiences
                                                                                                                        1. Ancillary Spend (Insurance, Visas, Shopping)
                                                                                                                        2. By Booking Channel
                                                                                                                          1. Online Travel Agencies (OTAs)
                                                                                                                            1. Offline Travel Agencies
                                                                                                                              1. Direct Bookings (Hotels, Airlines)
                                                                                                                                1. Package Tour Operators
                                                                                                                                2. By Trip Duration
                                                                                                                                  1. Short Trips (1–7 Days)
                                                                                                                                    1. Medium Trips (7–14 Days)
                                                                                                                                      1. Long Trips (>14 Days)
                                                                                                                                    2. U.K.
                                                                                                                                      1. By Traveler Type
                                                                                                                                        1. Solo Travelers
                                                                                                                                          1. Couples & Family Travelers
                                                                                                                                            1. Group Travelers
                                                                                                                                            2. By Experience Type
                                                                                                                                              1. General Leisure & Holiday Travel
                                                                                                                                                1. Adventure & Activity-Based Travel
                                                                                                                                                  1. Wellness & Health Tourism
                                                                                                                                                    1. Cultural & Heritage Tourism
                                                                                                                                                      1. Luxury Leisure Travel
                                                                                                                                                        1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                                                                                                                                                        2. By Expenditure Type
                                                                                                                                                          1. Transportation
                                                                                                                                                            1. Lodging & Accommodation
                                                                                                                                                              1. Food & Beverages
                                                                                                                                                                1. Tours, Activities & Experiences
                                                                                                                                                                  1. Ancillary Spend (Insurance, Visas, Shopping)
                                                                                                                                                                  2. By Booking Channel
                                                                                                                                                                    1. Online Travel Agencies (OTAs)
                                                                                                                                                                      1. Offline Travel Agencies
                                                                                                                                                                        1. Direct Bookings (Hotels, Airlines)
                                                                                                                                                                          1. Package Tour Operators
                                                                                                                                                                          2. By Trip Duration
                                                                                                                                                                            1. Short Trips (1–7 Days)
                                                                                                                                                                              1. Medium Trips (7–14 Days)
                                                                                                                                                                                1. Long Trips (>14 Days)
                                                                                                                                                                              2. Germany
                                                                                                                                                                              3. France
                                                                                                                                                                              4. Spain
                                                                                                                                                                              5. Italy
                                                                                                                                                                              6. Russia
                                                                                                                                                                              7. Nordic
                                                                                                                                                                              8. Benelux
                                                                                                                                                                              9. Rest of Europe
                                                                                                                                                                            2. APAC
                                                                                                                                                                              1. Market Size and Forecast
                                                                                                                                                                                1. By Traveler Type
                                                                                                                                                                                  1. Solo Travelers
                                                                                                                                                                                    1. Couples & Family Travelers
                                                                                                                                                                                      1. Group Travelers
                                                                                                                                                                                      2. By Experience Type
                                                                                                                                                                                        1. General Leisure & Holiday Travel
                                                                                                                                                                                          1. Adventure & Activity-Based Travel
                                                                                                                                                                                            1. Wellness & Health Tourism
                                                                                                                                                                                              1. Cultural & Heritage Tourism
                                                                                                                                                                                                1. Luxury Leisure Travel
                                                                                                                                                                                                  1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                                                                                                                                                                                                  2. By Expenditure Type
                                                                                                                                                                                                    1. Transportation
                                                                                                                                                                                                      1. Lodging & Accommodation
                                                                                                                                                                                                        1. Food & Beverages
                                                                                                                                                                                                          1. Tours, Activities & Experiences
                                                                                                                                                                                                            1. Ancillary Spend (Insurance, Visas, Shopping)
                                                                                                                                                                                                            2. By Booking Channel
                                                                                                                                                                                                              1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                1. Offline Travel Agencies
                                                                                                                                                                                                                  1. Direct Bookings (Hotels, Airlines)
                                                                                                                                                                                                                    1. Package Tour Operators
                                                                                                                                                                                                                    2. By Trip Duration
                                                                                                                                                                                                                      1. Short Trips (1–7 Days)
                                                                                                                                                                                                                        1. Medium Trips (7–14 Days)
                                                                                                                                                                                                                          1. Long Trips (>14 Days)
                                                                                                                                                                                                                        2. China
                                                                                                                                                                                                                          1. By Traveler Type
                                                                                                                                                                                                                            1. Solo Travelers
                                                                                                                                                                                                                              1. Couples & Family Travelers
                                                                                                                                                                                                                                1. Group Travelers
                                                                                                                                                                                                                                2. By Experience Type
                                                                                                                                                                                                                                  1. General Leisure & Holiday Travel
                                                                                                                                                                                                                                    1. Adventure & Activity-Based Travel
                                                                                                                                                                                                                                      1. Wellness & Health Tourism
                                                                                                                                                                                                                                        1. Cultural & Heritage Tourism
                                                                                                                                                                                                                                          1. Luxury Leisure Travel
                                                                                                                                                                                                                                            1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                                                                                                                                                                                                                                            2. By Expenditure Type
                                                                                                                                                                                                                                              1. Transportation
                                                                                                                                                                                                                                                1. Lodging & Accommodation
                                                                                                                                                                                                                                                  1. Food & Beverages
                                                                                                                                                                                                                                                    1. Tours, Activities & Experiences
                                                                                                                                                                                                                                                      1. Ancillary Spend (Insurance, Visas, Shopping)
                                                                                                                                                                                                                                                      2. By Booking Channel
                                                                                                                                                                                                                                                        1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                          1. Offline Travel Agencies
                                                                                                                                                                                                                                                            1. Direct Bookings (Hotels, Airlines)
                                                                                                                                                                                                                                                              1. Package Tour Operators
                                                                                                                                                                                                                                                              2. By Trip Duration
                                                                                                                                                                                                                                                                1. Short Trips (1–7 Days)
                                                                                                                                                                                                                                                                  1. Medium Trips (7–14 Days)
                                                                                                                                                                                                                                                                    1. Long Trips (>14 Days)
                                                                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                                                                  6. Singapore
                                                                                                                                                                                                                                                                  7. Taiwan
                                                                                                                                                                                                                                                                  8. South East Asia
                                                                                                                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                                                                                                                    1. By Traveler Type
                                                                                                                                                                                                                                                                      1. Solo Travelers
                                                                                                                                                                                                                                                                        1. Couples & Family Travelers
                                                                                                                                                                                                                                                                          1. Group Travelers
                                                                                                                                                                                                                                                                          2. By Experience Type
                                                                                                                                                                                                                                                                            1. General Leisure & Holiday Travel
                                                                                                                                                                                                                                                                              1. Adventure & Activity-Based Travel
                                                                                                                                                                                                                                                                                1. Wellness & Health Tourism
                                                                                                                                                                                                                                                                                  1. Cultural & Heritage Tourism
                                                                                                                                                                                                                                                                                    1. Luxury Leisure Travel
                                                                                                                                                                                                                                                                                      1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                                                                                                                                                                                                                                                                                      2. By Expenditure Type
                                                                                                                                                                                                                                                                                        1. Transportation
                                                                                                                                                                                                                                                                                          1. Lodging & Accommodation
                                                                                                                                                                                                                                                                                            1. Food & Beverages
                                                                                                                                                                                                                                                                                              1. Tours, Activities & Experiences
                                                                                                                                                                                                                                                                                                1. Ancillary Spend (Insurance, Visas, Shopping)
                                                                                                                                                                                                                                                                                                2. By Booking Channel
                                                                                                                                                                                                                                                                                                  1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                    1. Offline Travel Agencies
                                                                                                                                                                                                                                                                                                      1. Direct Bookings (Hotels, Airlines)
                                                                                                                                                                                                                                                                                                        1. Package Tour Operators
                                                                                                                                                                                                                                                                                                        2. By Trip Duration
                                                                                                                                                                                                                                                                                                          1. Short Trips (1–7 Days)
                                                                                                                                                                                                                                                                                                            1. Medium Trips (7–14 Days)
                                                                                                                                                                                                                                                                                                              1. Long Trips (>14 Days)
                                                                                                                                                                                                                                                                                                            2. UAE
                                                                                                                                                                                                                                                                                                              1. By Traveler Type
                                                                                                                                                                                                                                                                                                                1. Solo Travelers
                                                                                                                                                                                                                                                                                                                  1. Couples & Family Travelers
                                                                                                                                                                                                                                                                                                                    1. Group Travelers
                                                                                                                                                                                                                                                                                                                    2. By Experience Type
                                                                                                                                                                                                                                                                                                                      1. General Leisure & Holiday Travel
                                                                                                                                                                                                                                                                                                                        1. Adventure & Activity-Based Travel
                                                                                                                                                                                                                                                                                                                          1. Wellness & Health Tourism
                                                                                                                                                                                                                                                                                                                            1. Cultural & Heritage Tourism
                                                                                                                                                                                                                                                                                                                              1. Luxury Leisure Travel
                                                                                                                                                                                                                                                                                                                                1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                                                                                                                                                                                                                                                                                                                                2. By Expenditure Type
                                                                                                                                                                                                                                                                                                                                  1. Transportation
                                                                                                                                                                                                                                                                                                                                    1. Lodging & Accommodation
                                                                                                                                                                                                                                                                                                                                      1. Food & Beverages
                                                                                                                                                                                                                                                                                                                                        1. Tours, Activities & Experiences
                                                                                                                                                                                                                                                                                                                                          1. Ancillary Spend (Insurance, Visas, Shopping)
                                                                                                                                                                                                                                                                                                                                          2. By Booking Channel
                                                                                                                                                                                                                                                                                                                                            1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                                                              1. Offline Travel Agencies
                                                                                                                                                                                                                                                                                                                                                1. Direct Bookings (Hotels, Airlines)
                                                                                                                                                                                                                                                                                                                                                  1. Package Tour Operators
                                                                                                                                                                                                                                                                                                                                                  2. By Trip Duration
                                                                                                                                                                                                                                                                                                                                                    1. Short Trips (1–7 Days)
                                                                                                                                                                                                                                                                                                                                                      1. Medium Trips (7–14 Days)
                                                                                                                                                                                                                                                                                                                                                        1. Long Trips (>14 Days)
                                                                                                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                        1. By Traveler Type
                                                                                                                                                                                                                                                                                                                                                          1. Solo Travelers
                                                                                                                                                                                                                                                                                                                                                            1. Couples & Family Travelers
                                                                                                                                                                                                                                                                                                                                                              1. Group Travelers
                                                                                                                                                                                                                                                                                                                                                              2. By Experience Type
                                                                                                                                                                                                                                                                                                                                                                1. General Leisure & Holiday Travel
                                                                                                                                                                                                                                                                                                                                                                  1. Adventure & Activity-Based Travel
                                                                                                                                                                                                                                                                                                                                                                    1. Wellness & Health Tourism
                                                                                                                                                                                                                                                                                                                                                                      1. Cultural & Heritage Tourism
                                                                                                                                                                                                                                                                                                                                                                        1. Luxury Leisure Travel
                                                                                                                                                                                                                                                                                                                                                                          1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                                                                                                                                                                                                                                                                                                                                                                          2. By Expenditure Type
                                                                                                                                                                                                                                                                                                                                                                            1. Transportation
                                                                                                                                                                                                                                                                                                                                                                              1. Lodging & Accommodation
                                                                                                                                                                                                                                                                                                                                                                                1. Food & Beverages
                                                                                                                                                                                                                                                                                                                                                                                  1. Tours, Activities & Experiences
                                                                                                                                                                                                                                                                                                                                                                                    1. Ancillary Spend (Insurance, Visas, Shopping)
                                                                                                                                                                                                                                                                                                                                                                                    2. By Booking Channel
                                                                                                                                                                                                                                                                                                                                                                                      1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                                                                                                        1. Offline Travel Agencies
                                                                                                                                                                                                                                                                                                                                                                                          1. Direct Bookings (Hotels, Airlines)
                                                                                                                                                                                                                                                                                                                                                                                            1. Package Tour Operators
                                                                                                                                                                                                                                                                                                                                                                                            2. By Trip Duration
                                                                                                                                                                                                                                                                                                                                                                                              1. Short Trips (1–7 Days)
                                                                                                                                                                                                                                                                                                                                                                                                1. Medium Trips (7–14 Days)
                                                                                                                                                                                                                                                                                                                                                                                                  1. Long Trips (>14 Days)
                                                                                                                                                                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                                  1. By Traveler Type
                                                                                                                                                                                                                                                                                                                                                                                                    1. Solo Travelers
                                                                                                                                                                                                                                                                                                                                                                                                      1. Couples & Family Travelers
                                                                                                                                                                                                                                                                                                                                                                                                        1. Group Travelers
                                                                                                                                                                                                                                                                                                                                                                                                        2. By Experience Type
                                                                                                                                                                                                                                                                                                                                                                                                          1. General Leisure & Holiday Travel
                                                                                                                                                                                                                                                                                                                                                                                                            1. Adventure & Activity-Based Travel
                                                                                                                                                                                                                                                                                                                                                                                                              1. Wellness & Health Tourism
                                                                                                                                                                                                                                                                                                                                                                                                                1. Cultural & Heritage Tourism
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Luxury Leisure Travel
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Niche/Specialty Tourism (Eco, Sustainable, Slow Travel, Experiential)
                                                                                                                                                                                                                                                                                                                                                                                                                    2. By Expenditure Type
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Transportation
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Lodging & Accommodation
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Food & Beverages
                                                                                                                                                                                                                                                                                                                                                                                                                            1. Tours, Activities & Experiences
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Ancillary Spend (Insurance, Visas, Shopping)
                                                                                                                                                                                                                                                                                                                                                                                                                              2. By Booking Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                1. Online Travel Agencies (OTAs)
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Offline Travel Agencies
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Direct Bookings (Hotels, Airlines)
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Package Tour Operators
                                                                                                                                                                                                                                                                                                                                                                                                                                      2. By Trip Duration
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Short Trips (1–7 Days)
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Medium Trips (7–14 Days)
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Long Trips (>14 Days)
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                                      3. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Leisure Travel Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                                                                                                                      4. Company Profile
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Booking Holdings Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Expedia Group Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                        3. Airbnb Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                        4. Marriott International Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                        5. Hilton Hotels & Resorts
                                                                                                                                                                                                                                                                                                                                                                                                                                        6. TUI Group
                                                                                                                                                                                                                                                                                                                                                                                                                                        7. Trip.com Group
                                                                                                                                                                                                                                                                                                                                                                                                                                        8. Hyatt Hotels Corporation
                                                                                                                                                                                                                                                                                                                                                                                                                                        9. Accor S.A.
                                                                                                                                                                                                                                                                                                                                                                                                                                        10. IHG Hotels & Resorts