Kids GPS Trackers Market Size
The global kids GPS tracker market size was valued at USD 1.25 billion in 2024 and is expected to grow from USD 1.36 billion in 2025 to USD 2.36 billion by 2030, with a steady CAGR of 12% during the forecast period (2025-2030). Growing demand for kids GPS trackers is fueled by their integration into wearable devices and expanding functionality beyond location tracking, offering added safety, communication, and wellness support during daily routines.
Key Market Insights
- Wristband GPS trackers dominate the kids GPS tracker market due to their wearable design, child-friendly features, and SOS, geofencing, and health monitoring functions.
- Hybrid connectivity (GPS + Wi-Fi + Bluetooth) is gaining traction for offering reliable, real-time tracking across varied environments.
- Online stores lead the distribution channel, driven by convenience, price comparisons, real reviews, and better access to new products.
- North America holds the largest market share, supported by high-tech adoption, safety concerns, and disposable income.
- Asia-Pacific is the fastest-growing region, led by China, India, and Japan, due to population size, rising incomes, and smart city investments.
What are the latest trends in the Kids GPS Trackers Market?
Incorporation of wearable technology
Smart wearables are revolutionising the market of kids' GPS trackers by providing an all-in-one solution, simultaneously focusing on safety, communication, and health tracking. Modern kids use smartwatches that incorporate GPS tracking, two-way calls, geofencing alerts, fitness tracking, and even heart monitors. Tech-savvy parents, who seek uninterrupted connectivity and on-demand health statistics, find these characteristics appealing. WAI and IoT enable real-time updates and parental controls through mobile apps.
- For instance, in May 2025, TickTalk released its TickTalk 5 smartwatch, initially targeted at children. It was also offered with real-time location tracking via GPS, a fitness tracker, and HD video calling (the latter is augmented with an upgraded firewall) across the board.
It made headlines for excelling in both safety and performance, thus becoming a leader in the search by U.S. parents for high-quality, multifunctional child wearables.
Application extending beyond location tracking
The use of kids' GPS trackers is becoming increasingly important across various industries due to their versatility and reliability. In education, they are used in schools for field trips and excursions to monitor what the students are doing live; hence, the chances of one getting lost are reduced. They are also used in daycare centres to track toddlers' movements in secure areas. Within the entertainment industry, such as theme parks and family events, GPS-enabled wristbands are used to enable parents to identify their children easily in case they are lost.
Which factors are driving the growth of the Kids GPS Trackers Market?
Increasing concerns over child safety
The increasing issues related to the safety of children, especially in cities and crowded regions, are leading more parents to install GPS tracking gadgets. These detectors are commonly integrated into a smartwatch or a wearable band, and they are synced with a smartphone that real-time tracks pace updates, geofence notifications, and an SOS signal. When a child leaves a specific safe area or needs assistance, parents will receive immediate notification.
- For instance, in March 2024, a new AngelSense GPS tracker model with better 4G LTE coverage and enhanced application-related features will be released by the company with the same name, a well-known brand of a child and special needs tracking system.
It enables parents to be connected and informed throughout the whole day.
Children are becoming increasingly tech-savvy
Researchers are also developing GPS trackers that appeal to children as well as their parents. Kids are more likely to appreciate technological fun and addictive solutions when they feel more at ease with our creations. Most of these devices have transformed into colorful smartwatches or bands that include games, exercise monitors, voice calling, and step counters, making them entertaining and appealing for kids. These extra features make the device more than a safety instrument; it becomes something that kids would like to wear.
What challenges is the global market facing?
High cost of advanced GPS trackers
Cost is also one of the primary hindrances to the mass use of kids' chain trackers, at least in low-income families or developing countries. In addition, most devices require a subscription to access the full capabilities of the gadget, which increases the overall cost of ownership. Families with tight budgets find it difficult to support these monthly expenses. Consequently, the penetration of the industry is currently low even in most markets, restricting its general outreach and proliferation.
Privacy concerns associated with GPS trackers
These challenges mainly involve privacy issues. By collecting and storing real-time location information, there is always a likelihood of misuse, hacking, or unauthorised access to these devices. More parents worry about who knows where their child is and how that information is used. The more stringent policies, such as GDPR in Europe and other laws in other countries, are putting manufacturers under pressure to be concerned with data security. While parents have become aware of the topic, some individuals are now opting for less trackable options that do not present the same privacy risks.
What are the emerging opportunities in the Kids GPS Trackers Market?
Rise of machine learning and artificial intelligence
The development of machine learning and artificial intelligence will enable GPS trackers to become more advanced, as they may not only track location but also keep track of other aspects of human beings, such as physical activity, health status, and environmental conditions. This presents new growth opportunities, especially in the health and wellness aspect. Through the event stream, event processing empowers the GPS trackers to issue an instant alert when a child reaches a specific zone of predetermined distance or develops some sudden behaviour.
- For instance, in January 2025, AngelSense, a child-specific GPS tracking company, launched the cutting-edge AI-powered behaviour detection system for its trackers. When something goes wrong, such as when a child behaves abnormally, such as by entering an unfamiliar area or staying in one spot for an extended period, the connected app instantly notifies the parents.
Growing trend of smart cities
The emergence of smart cities is creating new opportunities in the market for kids GPS trackers. Since cities have become more interconnected via IoT, there is a possibility of connecting GPS trackers to city infrastructure, such as the urban transport system, smart traffic, and emergency services. Meanwhile, a product with a powerful set of features and customization is required, as well as the ability to do more than just locate, including health tracking, two-way communication, and geofencing.
Product Type Insights
The most popular product in the kids' GPS tracker market is now the wristband GPS tracker. Wristband GPS trackers are child-friendly, safe, and less likely to be lost due to their wearable design. Smartwatch functions like SOS alerts, phone calls, geofencing, and health monitoring are also features of these devices. Safety, functionality, and comfort underpin their charm. They are popular among parents due to their ease of use in school, outdoor activities, and daily routines. As more parents want child-friendly wearable technology and safety concerns about these devices rise, wristband-type trackers are leading in sales and new features.
Connectivity Technology Insights
The high level of accuracy and reliability is making hybrid connectivity technology take over the market. Owing to the integration of GPS, Wi-Fi and Bluetooth, these respective trackers may provide real-time location updates that can be transmitted irrespective of the location where one type of connection may not have fully worked - in other words, interior, city or far-flung locations. Hybrid trackers have a logical advantage over single-technology devices due to their versatility. These trackers also promote quicker data transfer and are better equipped to provide smart alerts and predictive tracking.
Distribution Channel Insights
The kids' GPS trackers distribution channel leader is an online store, which is usually followed by its huge inventory, reviews, comparison pricing, and home delivery. The number of parents going online to use websites, such as Amazon, Flipkart, or specific brands, to determine product specifications and compare them is increasing. Online stores will be better than physical stores, as consumers enjoy the comfort of comparing different models, reading real user reviews, and using discount offers. Moreover, online stores offer less expensive direct sales to consumers and facilitate the swift introduction of new products.
| By Product Type | By Connectivity Technology | By Distribution Channel |
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Regional Insights
North America
The North American market is the largest for kid GPS trackers due to high technological acceptance, rising concerns about child safety, and significant disposable incomes. Parents will increasingly seek advanced wearable technology, and efforts to raise awareness about abduction and school safety among children and parents will gradually create a stable demand for reasonably priced tracking devices.
Europe
Europe presents a favourable level of growth due to the stringent child protection laws and the increase in the number of connected wearables. The important markets include countries such as Germany, the UK, and France, where the level of awareness and purchasing power is high. European parents are more inclined to opt for devices that strike a balance between performance and privacy, prompting companies to take greater responsibility and adhere to regional regulations, such as the GDPR.
Asia Pacific
The fastest-growing region is the Asia Pacific due to the large child population, growing middle income, and adoption of technology. The leading countries today are China, India, and Japan, which are putting their resources into smart education and safety technology. Cheaper gadgets are the most popular, while cities are increasingly adopting GPS tracking technology as part of their smart city initiatives.
Middle East and Africa
While the Middle East and Africa remain underdeveloped, growing awareness of child safety, increased internet penetration, and urban development are creating new opportunities. The UAE is a high-income country that is quick to embrace smart technology, such as GPS wearables. Hidden in the urbanisation areas, with the priority being smart infrastructure and safety, local startups and global brands are now starting to look at niche markets here.
Latin America
The region of Latin America is experiencing slow progress in the kids tracker GPS market, which is being handled by countries such as Brazil and Mexico. Increasing benefits in the economy and issues with safety are prompting more parents to think about wearables with GPS features. However, the issue of price sensitivity persists. It is being aided by local collaboration and lowly confirmed product segment stems.
| North America | Europe | APAC | Middle East and Africa | LATAM |
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Huawei Leverages Tech Strength for Growing Share in Kids Wearables Market
The competition is intense in the market, as many participants are striving to capture the kids GPS trackers market share. The existence of both major technology companies and startups can be summarised as competitors. Companies are focusing on innovations, product differentiation, and strategic partnerships to have a competitive advantage. There is also consolidation in the market, with larger companies acquiring smaller ones to enhance their product offerings and market presence.
Huawei Technologies Co., Ltd. produces innovative and rich-featured smartwatches and fitness bands. The company uses its solid technological background to provide superior features, such as AI tracking activity and extended connectivity opportunities.
VTech Holdings Ltd. specialises in educational wearables, where the learning tools and games are incorporated into the devices. Both parents and children find their fun and educational products highly attractive.
Recent news
In March 2025, at Toy Fair 2025, VTech and its subsidiary, LeapFrog, announced their next iteration of interactive learning products, extending their existing lines in both wearable and educational devices aimed at children, solidifying the brand in the field of kid-centric innovation.
Key Players in the Kids GPS Trackers Market
- AngelSense
- Jiobit
- TickTalk
- Verizon GizmoWatch
- Garmin
- LG Electronics
- Tinitell
- Doki Technologies
- Spy Tec
- Optimus Tracker
- ACR Electronics
- Trackimo
Recent Developments
- In May 2025, System Update 3 (software version QTAX59_20B27) was released by Verizon as the software update for the GizmoWatch 3 and 3 Adventure. The notification vibrations are improved, the first-boot connectivity is improved, and the gMath built-in educational game is updated.
- In 2025, Jiobit launched its second-generation Smart Tag, which is supposed to have a newly developed low-power GPS that can last up to 30 days or 75% more battery life than its earlier model. It was also equipped with a secure strap clip that can be easily attached to backpacks or collars and 5G-enabled LPWA connectivity that tracks faster and more reliably.