Household Electric Blanket Market Size
According to Deep Market Insights, the global household electric blanket market size was valued at USD 2,150 million in 2024 and is projected to grow from USD 2,270 million in 2025 to reach USD 3,080 million by 2030, expanding at a CAGR of 5.7% during the forecast period (2025–2030). The market growth is primarily driven by increasing urban household demand for winter comfort, rising awareness of therapeutic benefits, and growing adoption of smart and energy-efficient electric blankets.
Key Market Insights
- Technological advancements are driving product innovation, with smart blankets offering app-based temperature control, infrared heating, and wireless connectivity.
- Online retail is emerging as the dominant distribution channel, providing consumers with convenience, competitive pricing, and access to international brands.
- Residential end-use dominates, with single and mid-range blankets being preferred in urban households globally.
- APAC is the fastest-growing region, led by rising urbanization, middle-class expansion, and increased online penetration in China, India, and Japan.
- North America and Europe account for the largest market shares, driven by premium and smart blanket adoption in cold-climate regions.
- Export demand is rising, with countries like Canada, Germany, and the U.S. importing a significant share of mid-range and premium blankets from APAC and Europe.
Latest Market Trends
Smart and Infrared Blankets Gain Traction
Manufacturers are increasingly integrating infrared heating, wireless functionality, and smart controls into electric blankets. Features such as automatic shut-off, energy efficiency, and app-based monitoring appeal to tech-savvy consumers. Infrared blankets are gaining popularity in health-conscious segments due to perceived therapeutic benefits like improved circulation and pain relief. These innovations are driving premium product adoption, particularly in North America, Europe, and Japan, where consumers prioritize convenience, safety, and advanced features over traditional wired blankets.
Growth of Online Retail and E-Commerce Platforms
Online channels are reshaping the market by providing wide access to global brands, real-time reviews, and competitive pricing. E-commerce platforms enable manufacturers to reach smaller cities and rural markets efficiently, particularly in APAC. Subscription models, D2C sales, and social media-driven promotions are strengthening brand-consumer engagement. Mobile apps and marketplaces now provide recommendations based on climate, blanket type, and user preferences, enhancing the overall customer experience and boosting sales volumes.
Household Electric Blanket Market Drivers
Increasing Urban Household Comfort Demand
Rising disposable incomes in urban areas are encouraging households to invest in winter comfort solutions. Single, double, and mid-sized blankets are particularly popular among apartments and small households, while premium blankets see traction in developed markets. Consumers are willing to spend more on energy-efficient, durable, and safe products that enhance sleep quality and comfort during colder seasons.
Technological Advancements
The adoption of smart blankets, infrared heating, and wireless solutions has expanded the market. Safety features such as automatic temperature regulation and shut-off, combined with smart app connectivity, appeal to a wide consumer base. These features are increasingly considered standard in mid-range and premium products, driving global market growth.
E-commerce Expansion and Digital Penetration
Online retail offers convenience, broader choice, and competitive pricing, supporting increased adoption in both emerging and mature markets. Consumers are also increasingly influenced by online reviews, product comparisons, and influencer endorsements, which encourage the purchase of premium or technologically advanced blankets.
Market Restraints
Safety Concerns
Despite technological improvements, concerns regarding overheating, fire hazards, and electrical faults persist, particularly in less-regulated markets. Manufacturers must adhere to strict safety certifications and educate consumers to overcome these barriers.
High Cost of Premium Models
Infrared, smart, and wireless blankets are more expensive than traditional wired blankets, limiting adoption in price-sensitive regions. Cost optimization and value-driven marketing strategies are essential for manufacturers targeting emerging markets.
Household Electric Blanket Market Opportunities
Smart and Connected Blanket Integration
Integrating IoT-based temperature control, sleep tracking, and energy efficiency features presents a significant growth opportunity. This trend is attracting tech-savvy consumers, particularly in North America, Europe, and APAC. Startups and established brands can differentiate offerings, increase margins, and build brand loyalty through these innovations.
Healthcare and Elderly Care Applications
Electric blankets are increasingly used in hospitals and eldercare facilities due to therapeutic benefits such as improved blood circulation, reduced muscle stiffness, and better sleep quality. Partnerships with healthcare providers and targeted marketing toward senior consumers can drive significant growth in this niche segment.
Product Type Insights
Single blankets dominate the market with approximately 45% share in 2024, driven by affordability and high demand in urban households. Double and queen/king blankets are gaining traction in developed markets, especially in North America and Europe, where premium blankets with infrared and smart features are preferred. Mid-range blankets (USD 50–150) account for more than 50% of the market, balancing features, durability, and affordability.
Application Insights
Residential applications dominate, accounting for roughly 65% of global demand. The hospitality sector is growing steadily, particularly in luxury hotels that offer enhanced comfort for guests. Healthcare and eldercare applications are emerging due to the therapeutic advantages of electric blankets. Export demand is driven by cold-climate countries such as Canada, Germany, and the U.S., which import mid-range and premium blankets from APAC and Europe.
Distribution Channel Insights
Online retail dominates the market with a 40% share, driven by convenience, pricing transparency, and access to international brands. Offline retail remains relevant in regions with established brick-and-mortar stores. Direct sales channels, including brand-specific stores and exhibitions, have a smaller but significant market influence. Social media marketing and e-commerce platforms are shaping consumer preferences, especially among younger demographics.
End-Use Insights
Residential users represent the largest segment, followed by hospitality and healthcare. Hospitals and eldercare facilities are increasingly adopting electric blankets due to therapeutic benefits. Luxury hotels in Europe, APAC, and North America are incorporating electric blankets into premium guest experiences. Export demand is rising from cold-climate regions, further supporting market growth. Emerging applications in healthcare and wellness also provide opportunities for market expansion.
| By Product Type | By Heating Technology | By Price Range | By Distribution Channel | By End-Use |
|---|---|---|---|---|
|
|
|
|
|
Regional Insights
North America
North America accounted for approximately 30% of the global market in 2024. The U.S. leads demand due to extreme winters, high disposable income, and the adoption of premium smart blankets. Canada also shows strong growth potential in colder provinces. Consumer preference for energy-efficient and technologically advanced blankets supports steady growth in this region.
Europe
Europe held roughly 28% of the global market in 2024, with Germany, the U.K., and France leading demand. The market is driven by high adoption of premium blankets, smart features, and infrared heating technology. Consumers increasingly prioritize energy efficiency, safety certifications, and eco-friendly materials. The region is expected to maintain a strong growth trajectory due to technological adoption and high per-unit spending.
Asia-Pacific
APAC is the fastest-growing market, led by China, India, and Japan. Urbanization, rising middle-class income, and online retail penetration are driving adoption. Japan favors premium blankets, while China and India lead volume growth. Technological adoption, including smart and infrared blankets, is increasing rapidly, supported by consumer education and digital marketing strategies.
Latin America
Brazil and Argentina are the main markets in Latin America. Demand is moderate but growing, driven by colder southern regions and increased awareness of household comfort. Premium and mid-range blankets are gaining adoption among urban households.
Middle East & Africa
The Middle East, particularly the UAE and Saudi Arabia, is a niche market for premium blankets in luxury hotels and expatriate households. Africa shows limited adoption due to the climate, but urban regions with seasonal cold weather are showing gradual demand growth.
| North America | Europe | APAC | Middle East and Africa | LATAM |
|---|---|---|---|---|
|
|
|
|
|
Key Players in the Household Electric Blanket Market
- Sunbeam Products
- Beurer GmbH
- Koninklijke Philips
- BSH Hausgeräte
- Mitsubishi Electric
- Morphy Richards
- Panasonic
- GREE Electric Appliances
- Cosy Electric
- Comfort Research
- Emma Bedding
- Dreamland
- House of Electric
- WarmlyYours
- SlumberPod
Recent Developments
- In March 2025, Beurer GmbH launched a new series of infrared smart blankets in Europe, integrating app-based temperature control and sleep tracking.
- In January 2025, Sunbeam Products expanded its online presence in APAC, partnering with e-commerce platforms to increase accessibility in urban and tier-2 cities.
- In February 2025, Morphy Richards introduced a premium wireless electric blanket line targeting healthcare and eldercare facilities in North America and Europe.