Electric Heating Carpet Market Size
According to Deep Market Insights, the global electric heating carpet market size was valued at USD 1.8 billion in 2024 and is projected to grow from USD 2.0 billion in 2025 to USD 3.1 billion by 2030, registering a CAGR of 7.5% during the forecast period (2025-2030). Growth is driven by rising demand for energy-efficient micro-heating solutions, increasing adoption in elderly care and assisted living, and consumer preference for portable home comfort products.
Key Market Insights
- Portable and foldable formats account for the largest segment of the electric heating carpet market, serving small-space households and renters.
- East Asia leads demand, while Europe represents the fastest-growing region due to a strong emphasis on sustainable indoor heating.
- Smart and IoT-enabled heating carpets are creating new product subcategories, driven by adaptive temperature control and energy monitoring.
- Anti-allergen and antibacterial heated carpets are gaining traction, addressing health-conscious buyers in polluted urban areas.
- Direct-to-consumer channels are accelerating sales, supported by online seasonal promotions and subscription rental models.
Market Size and Forecast
- 2024: USD 1.8 billion
- 2030: USD 3.1 billion
- CAGR: 7.5% (2025-2030)
- East Asia: Largest Market
- Europe: Fastest Growing Market
Latest Market Trends
- IoT and adaptive heating carpets: Products with smart sensors and zoning functions allow targeted warmth only where users sit or sleep, reducing wasted energy.
- Health-integrated heated carpets: New models with silver-ion fibers and far-infrared layers deliver both warmth and antimicrobial benefits, appealing to allergy-sensitive consumers.
Electric Heating Carpet Market Drivers
- Elderly care adoption: Nursing homes and assisted living centers prefer heated carpets as safe, non-intrusive heating that reduces fall and burn risks compared to space heaters.
- Work-from-home comfort: Remote workers are driving demand for localized heating solutions that provide personal comfort without raising central energy bills.
Market Restraints
- Electromagnetic field (EMF) concerns: Some consumers avoid electric carpets due to health worries over EMF exposure, even at safe levels.
- Cleaning and maintenance limits: Many carpets cannot be machine-washed, and removable covers often wear faster than heating elements, reducing product life and consumer trust.
Electric Heating Carpet Market Opportunities
- Seasonal rental models: Short-term rental and subscription services for winter months lower upfront costs and create recurring revenue streams.
- Renewable energy integration: Low-voltage heated carpets compatible with home solar panels or microgrids open adoption in off-grid and eco-conscious communities.
Segmental Insights
- By Type: Portable foldable carpets dominate, while smart IoT-enabled carpets are an emerging niche with premium positioning.
- By End-User: Residential households lead, but elderly care centers and small commercial offices are expanding applications.
- By Distribution Channel: E-commerce platforms grow fastest, supported by seasonal promotions. Specialty appliance stores remain important for higher-end models.
| By Product Type | By Application | By Distribution Channel |
|---|---|---|
|
|
|
Regional Insights
- East Asia: Largest market, led by Japan, South Korea, and China, where compact living spaces and cold winters drive adoption.
- Europe: Fastest-growing region, supported by eco-friendly heating incentives and demand for sustainable alternatives to central systems.
- North America: Stable growth, with adoption in northern U.S. and Canadian households seeking cost-effective supplemental heating.
- Latin America: Early adoption in Chile and Argentina, with opportunities tied to seasonal rental models.
- Middle East & Africa: Limited demand, but niche opportunities in high-altitude or colder regions like Turkey, Iran, and South Africa.
| North America | Europe | APAC | Middle East and Africa | LATAM |
|---|---|---|---|---|
|
|
|
|
|
Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Leading Companies in the Electric Heating Carpet Industry
- Panasonic Corporation
- Zojirushi Corporation
- IRIS Ohyama Inc.
- KOTATSU Co. Ltd.
- Thermor Ltd.
- Daewoo Electronics
- Hyundai Corporation
- YAMAZEN Corporation
- Honeywell International Inc.
- Havelock Heating Products
Latest Developments
- February 2025: Panasonic introduced an IoT-enabled heating carpet with adaptive temperature zoning and smartphone app control.
- April 2025: Zojirushi launched antimicrobial heating carpets with silver-ion technology, targeting health-conscious buyers in urban markets.
- July 2025: IRIS Ohyama rolled out subscription-based rental models for heating carpets in Japan during peak winter months.
Frequently Asked Questions
How big is the electric heating carpet market?
According to Deep Market Insights, the global electric heating carpet market size was valued at USD 1.8 billion in 2024 and is projected to reach USD 3.1 billion by 2030, expanding at a CAGR of 7.5% during 2025-2030.
What are the key opportunities in the market?
Seasonal rental subscription models and renewable microgrid-compatible heating carpets are the key opportunities in the market.
Who are the leading players in the market?
Panasonic Corporation, Zojirushi Corporation, IRIS Ohyama Inc., Honeywell International Inc., Daewoo Electronics, and YAMAZEN Corporation are the leading players in the market.
What are the factors driving the growth of market?
Growing adoption in elderly care facilities and the rise of work-from-home localized heating demand are the major factors driving market growth.
Which are the various segmentation that the market report covers?
The market report is segmented as follows: By Product Type, By Application, By Distribution Channel.