HomeConsumer Goods and Services Deodorant Stick Market

Global Deodorant Stick Market Size, Share & Demand Report By Product Type (Aluminum-Based, Aluminum-Free, Microbiome-Friendly, Fragrance-First, Refillable), By End-User (Men, Women, Unisex) By Region & Segment Forecasts, 2025–2030

Report Code: RI430PUB
Last Updated : September, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Deodorant Stick Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Deodorant Stick Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Deodorant Stick Market, Product Type
    1. Introduction
      1. Market Size and Forecast, Product Type
    2. Aluminum-based sticks
      1. Market Size and Forecast, By Region
    3. Aluminum-free sticks
      1. Market Size and Forecast, By Region
    4. Microbiome-friendly sticks
      1. Market Size and Forecast, By Region
    5. Fragrance-first / premium sticks
      1. Market Size and Forecast, By Region
    6. Refillable sticks
      1. Market Size and Forecast, By Region
  10. Deodorant Stick Market, End-User
    1. Introduction
      1. Market Size and Forecast, End-User
    2. Men
      1. Market Size and Forecast, By Region
    3. Women
      1. Market Size and Forecast, By Region
    4. Unisex
      1. Market Size and Forecast, By Region
  11. Deodorant Stick Market, Distribution Channel
    1. Introduction
      1. Market Size and Forecast, Distribution Channel
    2. Online Retail
      1. Market Size and Forecast, By Region
    3. Specialty Stores
      1. Market Size and Forecast, By Region
    4. Modern Trade / Supermarkets
      1. Market Size and Forecast, By Region
    5. Department Stores
      1. Market Size and Forecast, By Region
    6. Direct-to-Consumer (DTC) Subscription
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. Product Type
          1. Aluminum-based sticks
            1. Aluminum-free sticks
              1. Microbiome-friendly sticks
                1. Fragrance-first / premium sticks
                  1. Refillable sticks
                  2. End-User
                    1. Men
                      1. Women
                        1. Unisex
                        2. Distribution Channel
                          1. Online Retail
                            1. Specialty Stores
                              1. Modern Trade / Supermarkets
                                1. Department Stores
                                  1. Direct-to-Consumer (DTC) Subscription
                                2. U.S.
                                  1. Product Type
                                    1. Aluminum-based sticks
                                      1. Aluminum-free sticks
                                        1. Microbiome-friendly sticks
                                          1. Fragrance-first / premium sticks
                                            1. Refillable sticks
                                            2. End-User
                                              1. Men
                                                1. Women
                                                  1. Unisex
                                                  2. Distribution Channel
                                                    1. Online Retail
                                                      1. Specialty Stores
                                                        1. Modern Trade / Supermarkets
                                                          1. Department Stores
                                                            1. Direct-to-Consumer (DTC) Subscription
                                                          2. Canada
                                                        2. Europe
                                                          1. Market Size and Forecast
                                                            1. Product Type
                                                              1. Aluminum-based sticks
                                                                1. Aluminum-free sticks
                                                                  1. Microbiome-friendly sticks
                                                                    1. Fragrance-first / premium sticks
                                                                      1. Refillable sticks
                                                                      2. End-User
                                                                        1. Men
                                                                          1. Women
                                                                            1. Unisex
                                                                            2. Distribution Channel
                                                                              1. Online Retail
                                                                                1. Specialty Stores
                                                                                  1. Modern Trade / Supermarkets
                                                                                    1. Department Stores
                                                                                      1. Direct-to-Consumer (DTC) Subscription
                                                                                    2. U.K.
                                                                                      1. Product Type
                                                                                        1. Aluminum-based sticks
                                                                                          1. Aluminum-free sticks
                                                                                            1. Microbiome-friendly sticks
                                                                                              1. Fragrance-first / premium sticks
                                                                                                1. Refillable sticks
                                                                                                2. End-User
                                                                                                  1. Men
                                                                                                    1. Women
                                                                                                      1. Unisex
                                                                                                      2. Distribution Channel
                                                                                                        1. Online Retail
                                                                                                          1. Specialty Stores
                                                                                                            1. Modern Trade / Supermarkets
                                                                                                              1. Department Stores
                                                                                                                1. Direct-to-Consumer (DTC) Subscription
                                                                                                              2. Germany
                                                                                                              3. France
                                                                                                              4. Spain
                                                                                                              5. Italy
                                                                                                              6. Russia
                                                                                                              7. Nordic
                                                                                                              8. Benelux
                                                                                                              9. Rest of Europe
                                                                                                            2. APAC
                                                                                                              1. Market Size and Forecast
                                                                                                                1. Product Type
                                                                                                                  1. Aluminum-based sticks
                                                                                                                    1. Aluminum-free sticks
                                                                                                                      1. Microbiome-friendly sticks
                                                                                                                        1. Fragrance-first / premium sticks
                                                                                                                          1. Refillable sticks
                                                                                                                          2. End-User
                                                                                                                            1. Men
                                                                                                                              1. Women
                                                                                                                                1. Unisex
                                                                                                                                2. Distribution Channel
                                                                                                                                  1. Online Retail
                                                                                                                                    1. Specialty Stores
                                                                                                                                      1. Modern Trade / Supermarkets
                                                                                                                                        1. Department Stores
                                                                                                                                          1. Direct-to-Consumer (DTC) Subscription
                                                                                                                                        2. China
                                                                                                                                          1. Product Type
                                                                                                                                            1. Aluminum-based sticks
                                                                                                                                              1. Aluminum-free sticks
                                                                                                                                                1. Microbiome-friendly sticks
                                                                                                                                                  1. Fragrance-first / premium sticks
                                                                                                                                                    1. Refillable sticks
                                                                                                                                                    2. End-User
                                                                                                                                                      1. Men
                                                                                                                                                        1. Women
                                                                                                                                                          1. Unisex
                                                                                                                                                          2. Distribution Channel
                                                                                                                                                            1. Online Retail
                                                                                                                                                              1. Specialty Stores
                                                                                                                                                                1. Modern Trade / Supermarkets
                                                                                                                                                                  1. Department Stores
                                                                                                                                                                    1. Direct-to-Consumer (DTC) Subscription
                                                                                                                                                                  2. Korea
                                                                                                                                                                  3. Japan
                                                                                                                                                                  4. India
                                                                                                                                                                  5. Australia
                                                                                                                                                                  6. Singapore
                                                                                                                                                                  7. Taiwan
                                                                                                                                                                  8. South East Asia
                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                    1. Product Type
                                                                                                                                                                      1. Aluminum-based sticks
                                                                                                                                                                        1. Aluminum-free sticks
                                                                                                                                                                          1. Microbiome-friendly sticks
                                                                                                                                                                            1. Fragrance-first / premium sticks
                                                                                                                                                                              1. Refillable sticks
                                                                                                                                                                              2. End-User
                                                                                                                                                                                1. Men
                                                                                                                                                                                  1. Women
                                                                                                                                                                                    1. Unisex
                                                                                                                                                                                    2. Distribution Channel
                                                                                                                                                                                      1. Online Retail
                                                                                                                                                                                        1. Specialty Stores
                                                                                                                                                                                          1. Modern Trade / Supermarkets
                                                                                                                                                                                            1. Department Stores
                                                                                                                                                                                              1. Direct-to-Consumer (DTC) Subscription
                                                                                                                                                                                            2. UAE
                                                                                                                                                                                              1. Product Type
                                                                                                                                                                                                1. Aluminum-based sticks
                                                                                                                                                                                                  1. Aluminum-free sticks
                                                                                                                                                                                                    1. Microbiome-friendly sticks
                                                                                                                                                                                                      1. Fragrance-first / premium sticks
                                                                                                                                                                                                        1. Refillable sticks
                                                                                                                                                                                                        2. End-User
                                                                                                                                                                                                          1. Men
                                                                                                                                                                                                            1. Women
                                                                                                                                                                                                              1. Unisex
                                                                                                                                                                                                              2. Distribution Channel
                                                                                                                                                                                                                1. Online Retail
                                                                                                                                                                                                                  1. Specialty Stores
                                                                                                                                                                                                                    1. Modern Trade / Supermarkets
                                                                                                                                                                                                                      1. Department Stores
                                                                                                                                                                                                                        1. Direct-to-Consumer (DTC) Subscription
                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                        1. Product Type
                                                                                                                                                                                                                          1. Aluminum-based sticks
                                                                                                                                                                                                                            1. Aluminum-free sticks
                                                                                                                                                                                                                              1. Microbiome-friendly sticks
                                                                                                                                                                                                                                1. Fragrance-first / premium sticks
                                                                                                                                                                                                                                  1. Refillable sticks
                                                                                                                                                                                                                                  2. End-User
                                                                                                                                                                                                                                    1. Men
                                                                                                                                                                                                                                      1. Women
                                                                                                                                                                                                                                        1. Unisex
                                                                                                                                                                                                                                        2. Distribution Channel
                                                                                                                                                                                                                                          1. Online Retail
                                                                                                                                                                                                                                            1. Specialty Stores
                                                                                                                                                                                                                                              1. Modern Trade / Supermarkets
                                                                                                                                                                                                                                                1. Department Stores
                                                                                                                                                                                                                                                  1. Direct-to-Consumer (DTC) Subscription
                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                  1. Product Type
                                                                                                                                                                                                                                                    1. Aluminum-based sticks
                                                                                                                                                                                                                                                      1. Aluminum-free sticks
                                                                                                                                                                                                                                                        1. Microbiome-friendly sticks
                                                                                                                                                                                                                                                          1. Fragrance-first / premium sticks
                                                                                                                                                                                                                                                            1. Refillable sticks
                                                                                                                                                                                                                                                            2. End-User
                                                                                                                                                                                                                                                              1. Men
                                                                                                                                                                                                                                                                1. Women
                                                                                                                                                                                                                                                                  1. Unisex
                                                                                                                                                                                                                                                                  2. Distribution Channel
                                                                                                                                                                                                                                                                    1. Online Retail
                                                                                                                                                                                                                                                                      1. Specialty Stores
                                                                                                                                                                                                                                                                        1. Modern Trade / Supermarkets
                                                                                                                                                                                                                                                                          1. Department Stores
                                                                                                                                                                                                                                                                            1. Direct-to-Consumer (DTC) Subscription
                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                        2. Deodorant Stick Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                        1. Unilever PLC
                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                        2. Procter & Gamble Co.
                                                                                                                                                                                                                                                                        3. L’Oréal S.A.
                                                                                                                                                                                                                                                                        4. Beiersdorf AG
                                                                                                                                                                                                                                                                        5. Colgate-Palmolive Company
                                                                                                                                                                                                                                                                        6. Reckitt Benckiser Group PLC
                                                                                                                                                                                                                                                                        7. Edgewell Personal Care Co.
                                                                                                                                                                                                                                                                        8. Yves Rocher Group
                                                                                                                                                                                                                                                                        9. Schmidt’s Naturals
                                                                                                                                                                                                                                                                        10. Native Deodorant (Procter & Gamble)