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Decorative Pillow Market
Global Decorative Pillow Market Size, Share Demand Report By Product Type (Seasonal & Themed, Scented & Functional, Upcycled & Sustainable, Smart Decorative Pillows), By Application (Residential, Hospitality & Hotels, Rental Homes & Staging, Commercial Spaces & Offices), By Distribution Channel (Online Retail & DTC, Furniture & Home Décor Stores, Department Stores, Specialty Boutiques, Wholesale & B2B) By Region & Segment Forecasts, 2025-2030
Report Code:
RI494PUB
Last Updated :
September, 2025
Author :
Anna Morgan
Report Overview
Table of Contents
Research Methodology
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Table of Contents
Executive Summary
Introduction
Market Introduction
Market Definition
Scope of the Study
Market Structure
Research Methodology
Primary Research
Research Methodology
Assumptions & Exclusions
Secondary Data Sources
Market Factor Analysis
Value Chain Analysis: Decorative Pillow Market
Porters Five Forces Analysis
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitution
Threat of New Entrants
Competitive Rivalry
Market Dynamics
Drivers
Restraints
Opportunities
Recent Trends Analysis
Impact of COVID-19 on Decorative Pillow Market
Pre and Post Covid -19 Market Scenario Analysis
Market Recovery Timeline and Challenge
Measures Taken by Top Players
Regulatory Landscape
Decorative Pillow Market, Product Type
Introduction
Market Size and Forecast, Product Type
Seasonal & Themed Decorative Pillows
Market Size and Forecast, By Region
Scented & Functional Decorative Pillows
Market Size and Forecast, By Region
Upcycled & Sustainable Decorative Pillows
Market Size and Forecast, By Region
Smart/Tech-Enabled Decorative Pillows
Market Size and Forecast, By Region
Decorative Pillow Market, Application
Introduction
Market Size and Forecast, Application
Residential Use
Market Size and Forecast, By Region
Hospitality & Hotels
Market Size and Forecast, By Region
Rental Homes & Staging
Market Size and Forecast, By Region
Commercial Spaces & Offices
Market Size and Forecast, By Region
Decorative Pillow Market, Distribution Channel
Introduction
Market Size and Forecast, Distribution Channel
Online Retail & DTC Brands
Market Size and Forecast, By Region
Furniture & Home Décor Stores
Market Size and Forecast, By Region
Department Stores
Market Size and Forecast, By Region
Specialty Boutiques
Market Size and Forecast, By Region
Wholesale & B2B Contracts
Market Size and Forecast, By Region
Regional Overview
Introduction
Market Size and Forecast
North America
Market Size and Forecast
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
U.S.
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
Canada
Europe
Market Size and Forecast
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
U.K.
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
Germany
France
Spain
Italy
Russia
Nordic
Benelux
Rest of Europe
APAC
Market Size and Forecast
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
China
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
Korea
Japan
India
Australia
Singapore
Taiwan
South East Asia
Rest of Asia-Pacific
Middle East and Africa
Market Size and Forecast
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
UAE
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
Turky
Saudi Arabia
South Africa
Egypt
Nigeria
Rest of MEA
LATAM
Market Size and Forecast
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
Brazil
Product Type
Seasonal & Themed Decorative Pillows
Scented & Functional Decorative Pillows
Upcycled & Sustainable Decorative Pillows
Smart/Tech-Enabled Decorative Pillows
Application
Residential Use
Hospitality & Hotels
Rental Homes & Staging
Commercial Spaces & Offices
Distribution Channel
Online Retail & DTC Brands
Furniture & Home Décor Stores
Department Stores
Specialty Boutiques
Wholesale & B2B Contracts
Mexico
Argentina
Chile
Colombia
Rest of LATAM
Competitive Landscape, 2024
Introduction
Decorative Pillow Market Share Analysis, 2024 (%)
Market Share Analysis, 2024
Competition Ranking, 2024
Key Developments & Growth Strategies
Merger & Acquisition
Product Launch
Expansion
Consolidated SWOT Analysis of Key Players
Company Profile
IKEA
Business Overview
Financial Data
Key Product domains
Recent Developments
Williams-Sonoma Inc. (West Elm, Pottery Barn)
H&M Home
Target Corporation
Urban Outfitters Home
Zara Home
Wayfair LLC
Bed Bath & Beyond Inc.
Crate & Barrel
VERLOOP (Upcycled Textiles)