Craft Kits and Projects Market Size
According to Deep Market Insights, the global craft kits and projects market size was valued at USD 7.8 billion in 2024 and is projected to grow from USD 8.4 billion in 2025 to USD 12.1 billion by 2030, registering a CAGR of 7.2% during the forecast period (2025-2030). Growth is driven by increasing adoption of craft-based wellness activities, rising interest in hybrid tech-assisted kits, and expanding corporate and educational use of craft kits.
Key Market Insights
- DIY wellness and micro-crafting kits dominate the market, catering to consumers seeking short, stress-relieving creative activities.
- North America leads demand, while Asia-Pacific represents the fastest-growing region due to rising hobbyist culture and digital craft communities.
- Innovation in AI-guided and AR-enhanced craft kits is creating new niche segments.
- Cultural and heritage craft kits are gaining traction, offering educational and experiential value.
- Corporate and therapy-focused adoption is accelerating sales, including bulk orders for wellness and rehabilitation programs.
Market Size and Forecast
- 2024: USD 7.8 billion
- 2030: USD 12.1 billion
- CAGR: 7.2% (2025-2030)
- North America: Largest Market
- Asia-Pacific: Fastest Growing Market
Latest Market Trends
- AI-integrated craft guidance: Kits with companion apps now provide real-time instructions and progress suggestions, helping beginners complete projects confidently.
- Micro-crafting for stress relief: Short-duration kits like mini embroidery or origami sets cater to wellness-focused consumers and office workers seeking mindful breaks.
- Hybrid digital-physical experiences: AR-enhanced painting and DIY kits that connect with apps or unlock digital collectibles are emerging, appealing to younger audiences.
Craft Kits and Projects Market Drivers
- Corporate and therapeutic adoption: Companies and clinics use craft kits for wellness, team-building, and rehabilitation, boosting bulk and institutional sales.
- Circular and refillable kits: Modular designs that allow consumers to purchase only consumables reduce waste and attract eco-conscious buyers.
Market Restraints
- Intellectual property risks: Licensing challenges for branded or themed kits can slow product innovation and increase legal costs.
- Skill gap perception: Many consumers feel kits are too difficult, causing abandonment and negative reviews, which limit repeat purchases.
Craft Kits and Projects Market Opportunities
- Hybrid craft + tech experiences: Kits with AR features or NFT-linked collectibles can attract Gen Z and tech-savvy hobbyists.
- Localized and heritage craft kits: Regional craft kits with storytelling can appeal to schools, tourists, and cultural enthusiasts, expanding market reach.
Segmental Insights
- By Type: Micro-crafting kits and wellness-focused DIY sets dominate, while advanced AI-guided kits are an emerging niche.
- By End-User: Adults lead overall demand, but educational kits and therapy-focused kits are growing rapidly among children and seniors.
- By Distribution Channel: E-commerce is the fastest-growing channel, supported by app integration and online tutorials. Specialty craft stores and educational suppliers remain critical for hands-on engagement.
| By Product Type | By Application | By Distribution Channel |
|---|---|---|
|
|
|
Regional Insights
- North America: Largest market, supported by a strong DIY culture, corporate wellness programs, and craft subscription services.
- Europe: Steady adoption in the UK, Germany, and France, with premium craft kits favored for gifts and educational use.
- Asia-Pacific: Fastest-growing region, led by China, Japan, and India, where digital craft communities and school adoption are driving growth.
- Latin America: Growing interest in creative hobbies among middle-class consumers, particularly in Brazil and Mexico.
- Middle East & Africa: UAE and South Africa are seeing rising demand, fueled by urban hobbyist communities and wellness trends.
| North America | Europe | APAC | Middle East and Africa | LATAM |
|---|---|---|---|---|
|
|
|
|
|
Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Leading Companies in the Craft Kits and Projects Industry
- Crayola LLC
- Michaels Stores, Inc.
- Faber-Castell
- ArtSkills Inc.
- Creativity for Kids
- Alex Brands
- Eastcolight
- LOLOLO
- Hobby Lobby Inc.
- Dimensions Crafts
Latest Developments
- March 2025: Crayola launched an AI-assisted painting kit that guides users in real-time for better outcomes.
- April 2025: Alex Brands introduced refillable craft kits with modular parts to reduce waste and appeal to eco-conscious consumers.
- June 2025: Creativity for Kids released AR-enabled mini-crafting kits that unlock digital animations for younger hobbyists.
Frequently Asked Questions
How big is the craft kits and projects market?
According to Deep Market Insights, the global craft kits and projects market size was valued at USD 7.8 billion in 2024 and is projected to reach USD 12.1 billion by 2030, expanding at a CAGR of 7.2% during 2025-2030.
What are the key opportunities in the market?
AI-guided kits, AR-enabled crafting experiences, and heritage/cultural craft kits are the key opportunities in the market.
Who are the leading players in the market?
Crayola LLC, Michaels Stores, Inc., Faber-Castell, ArtSkills Inc., Creativity for Kids, Alex Brands, Eastcolight, LOLOLO, Hobby Lobby Inc., and Dimensions Crafts are the leading players in the market.
What are the factors driving the growth of market?
Corporate wellness programs, educational adoption, digital/tech-enhanced crafting kits, and micro-crafting for stress relief are the factors driving market growth.
Which are the various segmentation that the market report covers?
The market report is segmented as follows: By Product Type, By Application, By Distribution Channel.