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Global Cotton Underwear Market Size, Share Demand Report By Product Type (Briefs & Boxers, Women’s Cotton Panties, Period & Menstrual Cotton Underwear, Hybrid/Health-Sensor Ready Cotton Underwear, Organic & Regenerative Cotton Lines), By End-User (Men, Women, Teenagers, Children) By Distribution Channel & Region Forecasts, 2025–2030

Report Code: RI425PUB
Last Updated : September, 2025
Author : Anna Morgan

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Cotton Underwear Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Cotton Underwear Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Cotton Underwear Market, Product Type
    1. Introduction
      1. Market Size and Forecast, Product Type
    2. Briefs & Boxers
      1. Market Size and Forecast, By Region
    3. Women’s Cotton Panties
      1. Market Size and Forecast, By Region
    4. Period & Menstrual Cotton Underwear
      1. Market Size and Forecast, By Region
    5. Hybrid/Health-Sensor Ready Cotton Underwear
      1. Market Size and Forecast, By Region
    6. Organic & Regenerative Cotton Lines
      1. Market Size and Forecast, By Region
  10. Cotton Underwear Market, End-User
    1. Introduction
      1. Market Size and Forecast, End-User
    2. Men
      1. Market Size and Forecast, By Region
    3. Women
      1. Market Size and Forecast, By Region
    4. Teenagers
      1. Market Size and Forecast, By Region
    5. Children
      1. Market Size and Forecast, By Region
  11. Cotton Underwear Market, Distribution Channel
    1. Introduction
      1. Market Size and Forecast, Distribution Channel
    2. Online Retail / E-commerce
      1. Market Size and Forecast, By Region
    3. Department & Specialty Stores
      1. Market Size and Forecast, By Region
    4. Direct-to-Consumer (DTC) Subscription Models
      1. Market Size and Forecast, By Region
    5. Mass Retail / Supermarkets
      1. Market Size and Forecast, By Region
  12. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. Product Type
          1. Briefs & Boxers
            1. Women’s Cotton Panties
              1. Period & Menstrual Cotton Underwear
                1. Hybrid/Health-Sensor Ready Cotton Underwear
                  1. Organic & Regenerative Cotton Lines
                  2. End-User
                    1. Men
                      1. Women
                        1. Teenagers
                          1. Children
                          2. Distribution Channel
                            1. Online Retail / E-commerce
                              1. Department & Specialty Stores
                                1. Direct-to-Consumer (DTC) Subscription Models
                                  1. Mass Retail / Supermarkets
                                2. U.S.
                                  1. Product Type
                                    1. Briefs & Boxers
                                      1. Women’s Cotton Panties
                                        1. Period & Menstrual Cotton Underwear
                                          1. Hybrid/Health-Sensor Ready Cotton Underwear
                                            1. Organic & Regenerative Cotton Lines
                                            2. End-User
                                              1. Men
                                                1. Women
                                                  1. Teenagers
                                                    1. Children
                                                    2. Distribution Channel
                                                      1. Online Retail / E-commerce
                                                        1. Department & Specialty Stores
                                                          1. Direct-to-Consumer (DTC) Subscription Models
                                                            1. Mass Retail / Supermarkets
                                                          2. Canada
                                                        2. Europe
                                                          1. Market Size and Forecast
                                                            1. Product Type
                                                              1. Briefs & Boxers
                                                                1. Women’s Cotton Panties
                                                                  1. Period & Menstrual Cotton Underwear
                                                                    1. Hybrid/Health-Sensor Ready Cotton Underwear
                                                                      1. Organic & Regenerative Cotton Lines
                                                                      2. End-User
                                                                        1. Men
                                                                          1. Women
                                                                            1. Teenagers
                                                                              1. Children
                                                                              2. Distribution Channel
                                                                                1. Online Retail / E-commerce
                                                                                  1. Department & Specialty Stores
                                                                                    1. Direct-to-Consumer (DTC) Subscription Models
                                                                                      1. Mass Retail / Supermarkets
                                                                                    2. U.K.
                                                                                      1. Product Type
                                                                                        1. Briefs & Boxers
                                                                                          1. Women’s Cotton Panties
                                                                                            1. Period & Menstrual Cotton Underwear
                                                                                              1. Hybrid/Health-Sensor Ready Cotton Underwear
                                                                                                1. Organic & Regenerative Cotton Lines
                                                                                                2. End-User
                                                                                                  1. Men
                                                                                                    1. Women
                                                                                                      1. Teenagers
                                                                                                        1. Children
                                                                                                        2. Distribution Channel
                                                                                                          1. Online Retail / E-commerce
                                                                                                            1. Department & Specialty Stores
                                                                                                              1. Direct-to-Consumer (DTC) Subscription Models
                                                                                                                1. Mass Retail / Supermarkets
                                                                                                              2. Germany
                                                                                                              3. France
                                                                                                              4. Spain
                                                                                                              5. Italy
                                                                                                              6. Russia
                                                                                                              7. Nordic
                                                                                                              8. Benelux
                                                                                                              9. Rest of Europe
                                                                                                            2. APAC
                                                                                                              1. Market Size and Forecast
                                                                                                                1. Product Type
                                                                                                                  1. Briefs & Boxers
                                                                                                                    1. Women’s Cotton Panties
                                                                                                                      1. Period & Menstrual Cotton Underwear
                                                                                                                        1. Hybrid/Health-Sensor Ready Cotton Underwear
                                                                                                                          1. Organic & Regenerative Cotton Lines
                                                                                                                          2. End-User
                                                                                                                            1. Men
                                                                                                                              1. Women
                                                                                                                                1. Teenagers
                                                                                                                                  1. Children
                                                                                                                                  2. Distribution Channel
                                                                                                                                    1. Online Retail / E-commerce
                                                                                                                                      1. Department & Specialty Stores
                                                                                                                                        1. Direct-to-Consumer (DTC) Subscription Models
                                                                                                                                          1. Mass Retail / Supermarkets
                                                                                                                                        2. China
                                                                                                                                          1. Product Type
                                                                                                                                            1. Briefs & Boxers
                                                                                                                                              1. Women’s Cotton Panties
                                                                                                                                                1. Period & Menstrual Cotton Underwear
                                                                                                                                                  1. Hybrid/Health-Sensor Ready Cotton Underwear
                                                                                                                                                    1. Organic & Regenerative Cotton Lines
                                                                                                                                                    2. End-User
                                                                                                                                                      1. Men
                                                                                                                                                        1. Women
                                                                                                                                                          1. Teenagers
                                                                                                                                                            1. Children
                                                                                                                                                            2. Distribution Channel
                                                                                                                                                              1. Online Retail / E-commerce
                                                                                                                                                                1. Department & Specialty Stores
                                                                                                                                                                  1. Direct-to-Consumer (DTC) Subscription Models
                                                                                                                                                                    1. Mass Retail / Supermarkets
                                                                                                                                                                  2. Korea
                                                                                                                                                                  3. Japan
                                                                                                                                                                  4. India
                                                                                                                                                                  5. Australia
                                                                                                                                                                  6. Singapore
                                                                                                                                                                  7. Taiwan
                                                                                                                                                                  8. South East Asia
                                                                                                                                                                  9. Rest of Asia-Pacific
                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                  1. Market Size and Forecast
                                                                                                                                                                    1. Product Type
                                                                                                                                                                      1. Briefs & Boxers
                                                                                                                                                                        1. Women’s Cotton Panties
                                                                                                                                                                          1. Period & Menstrual Cotton Underwear
                                                                                                                                                                            1. Hybrid/Health-Sensor Ready Cotton Underwear
                                                                                                                                                                              1. Organic & Regenerative Cotton Lines
                                                                                                                                                                              2. End-User
                                                                                                                                                                                1. Men
                                                                                                                                                                                  1. Women
                                                                                                                                                                                    1. Teenagers
                                                                                                                                                                                      1. Children
                                                                                                                                                                                      2. Distribution Channel
                                                                                                                                                                                        1. Online Retail / E-commerce
                                                                                                                                                                                          1. Department & Specialty Stores
                                                                                                                                                                                            1. Direct-to-Consumer (DTC) Subscription Models
                                                                                                                                                                                              1. Mass Retail / Supermarkets
                                                                                                                                                                                            2. UAE
                                                                                                                                                                                              1. Product Type
                                                                                                                                                                                                1. Briefs & Boxers
                                                                                                                                                                                                  1. Women’s Cotton Panties
                                                                                                                                                                                                    1. Period & Menstrual Cotton Underwear
                                                                                                                                                                                                      1. Hybrid/Health-Sensor Ready Cotton Underwear
                                                                                                                                                                                                        1. Organic & Regenerative Cotton Lines
                                                                                                                                                                                                        2. End-User
                                                                                                                                                                                                          1. Men
                                                                                                                                                                                                            1. Women
                                                                                                                                                                                                              1. Teenagers
                                                                                                                                                                                                                1. Children
                                                                                                                                                                                                                2. Distribution Channel
                                                                                                                                                                                                                  1. Online Retail / E-commerce
                                                                                                                                                                                                                    1. Department & Specialty Stores
                                                                                                                                                                                                                      1. Direct-to-Consumer (DTC) Subscription Models
                                                                                                                                                                                                                        1. Mass Retail / Supermarkets
                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                        1. Product Type
                                                                                                                                                                                                                          1. Briefs & Boxers
                                                                                                                                                                                                                            1. Women’s Cotton Panties
                                                                                                                                                                                                                              1. Period & Menstrual Cotton Underwear
                                                                                                                                                                                                                                1. Hybrid/Health-Sensor Ready Cotton Underwear
                                                                                                                                                                                                                                  1. Organic & Regenerative Cotton Lines
                                                                                                                                                                                                                                  2. End-User
                                                                                                                                                                                                                                    1. Men
                                                                                                                                                                                                                                      1. Women
                                                                                                                                                                                                                                        1. Teenagers
                                                                                                                                                                                                                                          1. Children
                                                                                                                                                                                                                                          2. Distribution Channel
                                                                                                                                                                                                                                            1. Online Retail / E-commerce
                                                                                                                                                                                                                                              1. Department & Specialty Stores
                                                                                                                                                                                                                                                1. Direct-to-Consumer (DTC) Subscription Models
                                                                                                                                                                                                                                                  1. Mass Retail / Supermarkets
                                                                                                                                                                                                                                                2. Brazil
                                                                                                                                                                                                                                                  1. Product Type
                                                                                                                                                                                                                                                    1. Briefs & Boxers
                                                                                                                                                                                                                                                      1. Women’s Cotton Panties
                                                                                                                                                                                                                                                        1. Period & Menstrual Cotton Underwear
                                                                                                                                                                                                                                                          1. Hybrid/Health-Sensor Ready Cotton Underwear
                                                                                                                                                                                                                                                            1. Organic & Regenerative Cotton Lines
                                                                                                                                                                                                                                                            2. End-User
                                                                                                                                                                                                                                                              1. Men
                                                                                                                                                                                                                                                                1. Women
                                                                                                                                                                                                                                                                  1. Teenagers
                                                                                                                                                                                                                                                                    1. Children
                                                                                                                                                                                                                                                                    2. Distribution Channel
                                                                                                                                                                                                                                                                      1. Online Retail / E-commerce
                                                                                                                                                                                                                                                                        1. Department & Specialty Stores
                                                                                                                                                                                                                                                                          1. Direct-to-Consumer (DTC) Subscription Models
                                                                                                                                                                                                                                                                            1. Mass Retail / Supermarkets
                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                          6. Rest of LATAM
                                                                                                                                                                                                                                                                      2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                        1. Introduction
                                                                                                                                                                                                                                                                        2. Cotton Underwear Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                          1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                          2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                          3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                            1. Merger & Acquisition
                                                                                                                                                                                                                                                                            2. Product Launch
                                                                                                                                                                                                                                                                            3. Expansion
                                                                                                                                                                                                                                                                          4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                      3. Company Profile
                                                                                                                                                                                                                                                                        1. Hanesbrands Inc.
                                                                                                                                                                                                                                                                          1. Business Overview
                                                                                                                                                                                                                                                                          2. Financial Data
                                                                                                                                                                                                                                                                          3. Key Product domains
                                                                                                                                                                                                                                                                          4. Recent Developments
                                                                                                                                                                                                                                                                        2. Fruit of the Loom, Inc.
                                                                                                                                                                                                                                                                        3. Calvin Klein (PVH Corp.)
                                                                                                                                                                                                                                                                        4. Jockey International, Inc.
                                                                                                                                                                                                                                                                        5. Victoria’s Secret (L Brands)
                                                                                                                                                                                                                                                                        6. Uniqlo Co., Ltd.
                                                                                                                                                                                                                                                                        7. Gildan Activewear Inc.
                                                                                                                                                                                                                                                                        8. Tommy Hilfiger (PVH Corp.)
                                                                                                                                                                                                                                                                        9. Marks & Spencer Plc.
                                                                                                                                                                                                                                                                        10. Puma SE