The confetti market size was valued at USD 745.6 million in 2024 and is projected to grow from USD 773.2 million in 2025 to USD 976.4 million by 2030, registering a CAGR of 4.8% during the forecast period (2025–2030). This market growth is driven by eco-friendly innovations and community-led initiatives, with sustainability-centric designs redefining value and reshaping industry trends.
As global celebrations increasingly intersect with sustainability mandates, the confetti market is undergoing a significant transformation driven by environmental regulations, biodegradable alternatives, and creative reuse practices. Once associated with single-use plastics and post-event waste, confetti is now being redefined through eco-conscious materials and event-friendly innovations.
Plastic confetti bans across Europe and Australia are driving a shift toward sustainable, biodegradable options like seed-infused and water-soluble variants. Brands are responding with eco-certified products, compostable packaging, and personalized digital designs to meet modern celebration trends.
The rising focus on environmental responsibility and locally sourced celebration materials is driving a growing demand for biodegradable and natural confetti beyond high-end events. Once considered a niche or premium eco-alternative, petal-based and compostable confetti options are now being embraced by community programs, grassroots organizers, and everyday consumers seeking sustainable yet beautiful celebration elements.
The rise of biodegradable confetti reflects a shift toward accessible, eco-conscious celebrations, blending emotional value with zero-waste practices across weddings, festivals, and memorials.
A major factor driving growth in the global market is the rising preference for environmentally responsible celebration products, backed by community-led initiatives and heightened regulatory awareness. Consumers are increasingly prioritizing sustainability, pushing both local producers and global brands to offer biodegradable, natural, and compostable confetti options that align with eco-values.
Celebrations are becoming more mindful, driving demand for eco-conscious confetti like seed-infused and compostable designs. In response, brands are expanding sustainable lines, adding green labels, and promoting ethical sourcing to align with values-driven consumers.
The confetti industry is undergoing a green transformation as sustainability and ethical consumption reshape consumer choices. Manufacturers are replacing plastic with biodegradable, compostable, and recycled alternatives like rice paper, dried petals, and seed-infused confetti. These eco-friendly options are especially favored by younger consumers, event planners, and small businesses. Brands are also shifting to plastic-free packaging, ethical sourcing, and carbon-neutral logistics. Confetti is evolving from a decorative accent into a symbol of climate-conscious celebration. As global regulations tighten, sustainable designs are no longer a niche; they're becoming the new industry standard, influencing shapes, textures, and product aesthetics.
The market faces key restraints due to complex environmental regulations and limited access to sustainable raw materials. With inconsistent regional bans on plastic-based confetti, manufacturers struggle to standardize products globally, complicating compliance and inventory planning. Biodegradable alternatives like rice paper and petal confetti are often seasonal, costly, and pose durability issues such as fading or early disintegration. Smaller producers face sourcing challenges, while large-scale events hesitate to use water-soluble confetti due to cleanup concerns. These hurdles impact product consistency, consumer satisfaction, and the industry’s ability to scale sustainably.
The global market struggles with a short product lifecycle and a low repeat purchase rate, as it's mostly used for one-time events like weddings or festivals. This limits customer retention and revenue consistency, especially for smaller brands reliant on seasonal sales. The market's price sensitivity also challenges sustainable manufacturers, who must compete with cheap plastic alternatives in unregulated regions. Many consumers resist paying premium prices for eco-friendly options, and the rise of counterfeit products online further erodes trust. These factors collectively constrain profitability and growth for brands focused on ethical, sustainable production.
A clear growth opportunity in the market for confetti centers on combining eco-friendly materials with personalized designs to serve weddings, corporate branding, and boutique events. Consumer interest in biodegradable confetti is soaring, and when paired with custom shapes, colors, or packaging, it unlocks a premium niche that resonates deeply with socially conscious customers.
Digital customization using biodegradable materials offers brands a high-margin way to attract eco-conscious Gen Z and Millennials through personalized, sustainable confetti with strong brand loyalty potential.
The confetti market is seeing rising demand for biodegradable and personalized products, driven by eco-conscious consumers and themed celebrations. Materials like rice paper and plant-based polymers are gaining traction, especially when offered in custom colors, shapes, or branding. E-commerce, influencer marketing, and direct-to-consumer models enable wider reach, while partnerships with venues and planners open B2B growth. Brands that blend sustainability with visual appeal are well-positioned in the premium segment. Integrating customization tools into online platforms can further boost average order value and retention, offering a scalable edge in both consumer and commercial markets.
Biodegradable confetti is becoming the category of choice as consumers and regulators push for sustainable alternatives to plastic. Materials such as rice paper, plant-based cellulose, and dried flower petals are gaining popularity due to their compostable nature and safety in outdoor settings. These options not only minimize environmental impact but also align with growing preferences for eco-friendly celebrations, especially in weddings, corporate events, and festivals. The segment is also evolving with features like water-solubility, flame resistance, and customizable aesthetics, making biodegradable confetti both practical and visually appealing.
Online retail, particularly direct-to-consumer (D2C) platforms, is emerging as the most impactful distribution channel in the confetti market. These platforms offer greater personalization, enabling customers to choose shapes, colors, and messages tailored to specific events alongside convenient delivery. Brands are increasingly optimizing their digital presence through influencer collaborations, social media campaigns, and targeted ads to attract tech-savvy millennials and Gen Z buyers. In a market where customization and convenience are key, online retail allows brands to scale operations efficiently while maintaining close customer relationships.
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North America dominates the confetti market due to its strong culture of celebratory events such as weddings, parades, sports championships, and themed parties. The region’s emphasis on customization, corporate branding, and event aesthetics continues to drive demand. Additionally, growing environmental awareness and supportive local regulations are accelerating the transition to sustainable confetti solutions. Innovation in biodegradable materials is gaining traction among premium brands. Retailers are also expanding eco-friendly product lines to meet demand from schools and municipalities. Seasonal peaks, especially around national holidays and sports finals, provide consistent sales opportunities.
Europe remains a key market fueled by rich cultural traditions, frequent festivals, and seasonal events. Strict environmental policies are pushing manufacturers toward compostable and plastic-free alternatives. This shift is encouraging innovation in material sourcing and design, aligning with the values of an increasingly eco-conscious consumer base. Event organizers are partnering with local brands to offer plastic-free confetti at music festivals and carnivals. Consumer preferences are shifting toward artisanal, locally produced items. Online platforms are also helping small-scale producers scale their reach across borders.
Asia-Pacific is witnessing rapid growth in the confetti industry, largely driven by vibrant social traditions, weddings, and large-scale public celebrations. Rising disposable incomes, urbanization, and increased spending on personalized event décor are contributing to its expansion. Growing eco-awareness is also nudging the market toward greener options in select countries.
Local manufacturers are investing in low-cost biodegradable options to cater to price-sensitive markets. LED and themed confetti poppers are gaining popularity in school and corporate events. Meanwhile, regional export hubs are boosting production for global distribution.
Latin America maintains steady growth in the market, backed by a strong tradition of colorful festivals and social gatherings. The use of confetti is deeply embedded in cultural events, creating consistent demand. While environmental consciousness is gradually rising, accessibility to sustainable options remains uneven across the region. Efforts are underway by local startups to produce recycled-paper confetti at scale. Seasonal carnivals and religious festivals ensure recurring bulk purchases. Urban centers are beginning to see a rise in themed confetti for weddings and branded events.
The Middle East and Africa are emerging markets in the confetti space, driven by increasing demand for luxurious and visually impactful celebration elements. Customized décor is gaining popularity in weddings and corporate events. However, limited distribution networks and lower awareness around sustainability continue to challenge wider market adoption.
High-end event planners are incorporating confetti cannons and metallic variants for dramatic effect. Imports still dominate the market, although local sourcing is improving in urban areas. Social media trends are slowly increasing interest in biodegradable confetti among younger demographics.
North America | Europe | APAC | Middle East and Africa | LATAM |
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The global confetti market share remains fragmented, with both large-scale party supply chains and niche boutique brands competing for share across event, retail, and wedding décor channels. As of July 2025, no single brand holds a dominant market share globally, but leading players such as Amscan Inc. (a subsidiary of Party City Holdco Inc.), PAPSTAR GmbH, and Shenzhen Novelty Flag Co., Ltd. maintain a strong presence in specific subsegments. Amscan leads in mass-market retail across North America, while PAPSTAR is recognized for sustainable solutions in Europe. Meanwhile, boutique eco-conscious brands like Ecofetti and The Confetti Bar are gaining traction in the luxury wedding décor and environmentally friendly confetti niches.
Party City (U.S.): holds a 12.4% global market share, powered by 800+ stores and robust e-commerce in North America. It offers diverse confetti types for seasonal events, leveraging strong distribution and festive demand.
The Confetti Cone Company (UK): holds 3.8% of the global market, leading the luxury wedding niche with biodegradable petal confetti and bespoke packaging. Its eco-friendly, seasonal offerings appeal to boutique planners and stylish UK-EU consumers.