Anti-Greying Hair Serum Market Size
According to Deep Market Insights, the global anti-greying hair serum market size was valued at USD 1.3 billion in 2024 and is projected to grow from USD 1.4 billion in 2025 to USD 2.1 billion by 2030, registering a CAGR of 7.1% during the forecast period (2025-2030). Growth is driven by rising consumer interest in personalized hair care, increasing awareness of stress-induced hair greying, and expanding demand for vegan and biotech-enhanced cosmetic products.
Key Market Insights
- Personalized hair serums are gaining traction, targeting genetic markers and scalp conditions that contribute to premature greying.
- North America leads demand, while Asia-Pacific is emerging as the fastest-growing region.
- Scalp microbiome-focused formulations are creating a new niche in the anti-greying segment.
- Stress-targeted and adaptogen-infused serums are expanding product differentiation for younger urban consumers.
- E-commerce and direct-to-consumer channels are boosting sales, supported by digital consultation tools for hair assessment.
Market Size and Forecast
- 2024: USD 1.3 billion
- 2030: USD 2.1 billion
- CAGR: 7.1% (2025-2030)
- North America: Largest Market
- Asia-Pacific: Fastest Growing Market
Latest Market Trends
- Genetic-based hair serums: Products are increasingly formulated based on individual gene markers linked to premature greying, offering highly personalized solutions.
- Scalp microbiome modulation: Serums that balance beneficial scalp microbes while reducing oxidative stress on melanocytes are emerging as a new category.
- Stress-targeted formulations: Adaptogens and neuroprotective compounds are being incorporated to slow greying linked to mental fatigue and stress.
Anti-Greying Hair Serum Market Drivers
- Personalized beauty awareness: Consumers are seeking products tailored to their genetics and hair biology, driving demand for custom-formulated anti-greying serums.
- Vegan and biotech ingredients: Lab-grown or plant-derived compounds that support hair pigmentation are increasing adoption among ethical consumers.
- Stress and lifestyle connection: Growing awareness that lifestyle and stress contribute to greying is encouraging preventive and early-intervention product use.
Market Restraints
- Slow visible results: Hair greying reversal is gradual, which can reduce consumer confidence and hinder repeat purchases.
- Limited clinical evidence: Many niche ingredients, including microbiome modulators and gene-targeted compounds, lack robust human studies, complicating regulatory claims.
Anti-Greying Hair Serum Market Opportunities
- Tech-enabled hair monitoring: Pairing serums with scalp sensors or apps that track pigmentation over time can enhance consumer trust and perceived product efficacy.
- Region-specific formulations: Targeting populations prone to premature greying, like South Asians and Eastern Europeans, creates a high-value niche.
Segmental Insights
- By Product Type: Genetic-based and microbiome-targeted serums are emerging niches, while adaptogen-infused formulas appeal to lifestyle-conscious consumers.
- By End-User: The men’s segment leads overall usage, but women-focused serums are growing rapidly due to tailored formulations and aesthetics.
- By Distribution Channel: E-commerce is the fastest-growing channel, supported by digital hair assessment and personalized recommendation tools. Specialty salons and DTC channels remain key for in-person consultations.
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Regional Insights
- North America: Largest market due to high disposable income, wellness trends, and strong DTC e-commerce presence.
- Europe: Adoption in France, Germany, and the UK is driven by premium personalized hair care trends.
- Asia-Pacific: Fastest-growing region, led by China, Japan, and India, where urban consumers increasingly seek anti-ageing hair products.
- Latin America: Brazil and Mexico are expanding markets due to increasing hair care awareness.
- Middle East & Africa: Growing adoption in the UAE and South Africa is supported by premium beauty demand and salon-based consultations.
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Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Leading Companies in the Anti-Greying Hair Serum Industry
- L’Oréal S.A.
- Procter & Gamble Co.
- Revlon Inc.
- Beiersdorf AG (Nivea)
- Shiseido Company, Limited
- Hindustan Unilever Limited
- Colgate-Palmolive Company
- Khadi Natural
- Biotique
- Matrix (L’Oréal Professional)
Latest Developments
- January 2025: L’Oréal launched a gene-targeted anti-greying serum in North America, promising visible results within 3-4 months.
- March 2025: Khadi Natural introduced a microbiome-balancing hair serum aimed at urban millennials.
- May 2025: Shiseido rolled out an adaptogen-infused anti-greying hair serum in Japan, emphasizing stress-related greying prevention.
Frequently Asked Questions
How big is the anti-greying hair serum market?
According to Deep Market Insights, the global anti-greying hair serum market size was valued at USD 1.3 billion in 2024 and is projected to reach USD 2.1 billion by 2030, expanding at a CAGR of 7.1% during 2025-2030.
What are the key opportunities in the market?
Tech-enabled hair monitoring apps, personalized genetic-based formulations, and region-specific anti-greying solutions for early-onset grey populations are the key opportunities.
Who are the leading players in the market?
L’Oréal S.A., Procter & Gamble Co., Revlon Inc., Beiersdorf AG, Shiseido, Hindustan Unilever, Colgate-Palmolive, Khadi Natural, Biotique, and Matrix (L’Oréal Professional) are the leading players.
What are the factors driving the growth of market?
Rising awareness of stress-related hair greying, growing demand for personalized hair care, and adoption of vegan and biotech-enhanced ingredients are driving market growth.
Which are the various segmentation that the market report covers?
The market report is segmented as follows: By Product Type, By End-User, By Distribution Channel.