Amazonite Earrings Market Size
The global amazonite earrings market size was valued at USD 137.06 million in 2024 and is projected to grow from USD 148.43 million in 2025 to reach USD 221.15 million by 2030, growing at a CAGR of 8.3% during the forecast period (2025-2030).
Key Market Insights
- 40% of Amazonite jewellery sales on Etsy in March 2024 were synthetic, reflecting a strong shift toward affordable and consistent options.
- Fashion jewellery is the leading application segment, with demand driven by aesthetic appeal and eco-conscious preferences.
- E-commerce sales of Amazonite jewellery on Etsy grew by 20% in March 2024, highlighting the platform's growing influence.
- North America leads the global market, with a projected CAGR of 8% from 2025 to 2030, driven by demand for sustainable, handmade jewellery.
- China’s Amazonite jewellery market grew by 15% YoY in 2024 and is projected to grow at a CAGR of 14% through 2030, fueled by luxury demand.
This growth is driven by increasing consumer demand for unique, sustainable, and ethically sourced jewellery. Amazonite earrings, known for their calming properties, are becoming popular as more consumers prefer clean, plant-based alternatives to synthetic gemstones. In 2024, the market was valued at USD 800 million, with North America holding 35% of the global share. The growing popularity of sustainable jewellery has led to greater demand for Amazonite earrings, and brands like Etsy and Gemvara are capitalising on this trend by offering eco-friendly options.
The Asia-Pacific region is expected to be the fastest-growing market, projected to grow at a CAGR of 15% from 2025 to 2030. Rising disposable income and the increasing demand for sustainable jewellery in countries like China and India are driving the growth of Amazonite earrings in these emerging markets.
Emerging Market Trends
Demand for Sustainable Jewellery
Consumers are increasingly turning to sustainable and eco-friendly jewellery, driving the growing demand for Amazonite earrings. Amazonite is valued not only for its unique, natural appearance but also for its spiritual benefits. As environmental awareness rises, consumers, especially younger generations, are prioritising sustainability in their purchasing decisions. The shift towards more eco-conscious fashion is also influenced by concerns over the environmental impact of mass production.
- For instance, Etsy saw a significant increase in sales of Amazonite jewellery in March 2024, reflecting the growing preference for unique, handcrafted, and sustainable jewellery. The demand for ethical, plant-based jewellery solutions is expected to drive continued market growth, as consumers increasingly seek alternatives that align with their values of environmental sustainability and social responsibility.
Growth of Wellness and Spiritual Jewellery
Amazonite earrings are gaining popularity in the wellness and spiritual jewellery sectors due to the gemstone’s believed healing properties. As consumers continue to seek jewellery that not only complements their personal style but also offers therapeutic and calming benefits, Amazonite is becoming a favoured choice. The rise of holistic wellness has fuelled the demand for products that provide both aesthetic value and emotional well-being.
- For instance, Kendra Scott launched a collection of Amazonite earrings in February 2025, tapping into the growing demand for wellness-inspired jewellery. These earrings, known for their purported ability to calm the mind and balance energy, cater to consumers looking for spiritual and therapeutic benefits alongside beauty, further driving Amazonite's success in the jewellery market.
Amazonite Earrings Market Growth Drivers
Rising Interest in Sustainable Fashion
As the demand for eco-conscious and ethically sourced jewellery rises, Amazonite earrings are gaining popularity. Amazonite is seen as an environmentally friendly gemstone, prized for its natural beauty and spiritual significance. The shift towards sustainable fashion is growing, with consumers increasingly seeking jewellery that aligns with their values of environmental preservation and cruelty-free practices. The rise of ethical consumerism is contributing to this trend.
- For instance, Gemvara introduced a line of Amazonite earrings made from ethically sourced gemstones in January 2024, catering to the growing demand for sustainable luxury. As more consumers prioritise eco-friendly purchases, the demand for Amazonite earrings is expected to continue increasing, particularly in the growing sustainable fashion market.
Increased Focus on Wellness
Amazonite earrings are gaining traction in the wellness jewellery segment due to their calming and healing properties. With consumers increasingly focusing on mental wellness and holistic living, Amazonite has become a popular choice for those seeking both aesthetic beauty and therapeutic benefits. The rise of the holistic wellness movement is driving demand for jewellery that offers emotional and physical well-being.
- For instance, Tiffany & Co. launched a collection of Amazonite earrings in February 2025, highlighting the gemstone’s calming and balancing effects as part of their wellness jewellery line. As the wellness trend continues to grow, demand for Amazonite earrings is expected to increase, especially among those seeking spiritual and therapeutic jewellery options.
Market Restraint
Limited Awareness
Despite the growing popularity of Amazonite, it remains a niche gemstone, and many consumers are still unfamiliar with its significance. Compared to more well-known gemstones, Amazonite’s market potential is limited by a lack of widespread recognition and understanding. While its aesthetic appeal and spiritual properties are becoming more recognised, many still do not know its benefits or why it is considered valuable.
- For instance, Etsy launched an educational campaign in March 2024 to raise awareness about Amazonite’s beauty and purported healing properties, aiming to boost its visibility in the jewellery market. Such initiatives are essential in overcoming the challenge of limited awareness, helping increase its appeal and making it more widely known as a gemstone for both beauty and therapeutic purposes.
Amazonite Earrings Market
Opportunity
The expansion into emerging markets such as India and China presents significant growth potential for Amazonite earrings. As disposable incomes rise and consumer demand for luxury and meaningful jewellery increases, Amazonite is gaining popularity due to its unique beauty and spiritual significance. The growing trend toward sustainable and eco-friendly products also contributes to the appeal of Amazonite earrings in these markets.
Tanishq launched a collection of Amazonite earrings in India in February 2025, capitalising on the rising demand for luxury gemstones in the region. The increasing interest in wellness, along with a shift towards sustainable beauty and holistic living, is expected to drive the amazonite earrings market growth in emerging regions like Asia-Pacific, where demand for ethical, high-quality jewellery continues to rise.
Type Insights
The amazonite earrings market is segmented into natural Amazonite earrings and synthetic Amazonite earrings. Natural Amazonite earrings are preferred for their authenticity, unique appearance, and connection to nature, often favoured by eco-conscious consumers. Synthetic Amazonite earrings, on the other hand, provide consistency in colour and design, as well as affordability. Etsy reported that 40% of its Amazonite jewellery sales in March 2024 were for synthetic pieces, highlighting the growing preference for affordable, consistent products. Both natural and synthetic options are expected to grow as demand for unique, sustainable jewellery increases.
Application Insights
The fashion jewellery segment dominates the market for amazonite earrings, driven by increasing demand for unique, eco-friendly pieces. Amazonite earrings are highly valued for their aesthetic appeal, especially among consumers seeking distinctive, nature-inspired jewellery. Therapeutic jewellery, which focuses on Amazonite’s healing and calming properties, is also gaining popularity. Swarovski introduced a collection of Amazonite earrings in Germany in April 2024, targeting consumers who prefer jewellery with both aesthetic and therapeutic benefits. The growth of wellness and spiritual jewellery is contributing to the increasing market share of therapeutic Amazonite earrings.
Distribution Channel Insights
The e-commerce segment is growing rapidly, as online shopping continues to be a key driver of the jewellery market. Platforms like Amazon and Etsy are expanding their range of Amazonite earrings, offering these products to a global audience. Supermarkets and retail outlets also play a role, particularly in regions where consumers prefer physical stores. Etsy reported a 20% increase in Amazonite jewellery sales in March 2024, underscoring the growing importance of online platforms in the jewellery market. The increasing preference for convenience and wide selection continues to boost e-commerce sales of Amazonite earrings.
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Regional Insights
North America: Dominant Region
North America is the dominant market for Amazonite earrings, driven by increasing consumer demand for sustainable, vegan, and cruelty-free jewellery. As more consumers prioritise plant-based alternatives to retinol, Amazonite is gaining popularity due to its anti-ageing properties and calming effects. The growing trend of eco-conscious and luxury jewellery in North America is propelling the market forward. In 2024, Etsy reported a 25% increase in Amazonite jewellery sales, highlighting the rising demand for sustainable jewellery. The North American market is expected to grow at a CAGR of 8% from 2025 to 2030, driven by the expansion of clean beauty and sustainable jewellery brands like Herbivore Botanicals and Youth to the People, offering eco-friendly Amazonite products.
- The United States remains the largest market for Amazonite earrings, driven by increasing consumer demand for unique, handmade, and sustainable jewellery. As consumers continue to prioritise eco-friendly, vegan, and cruelty-free products, Amazonite is becoming more popular due to its natural beauty and spiritual significance. The shift toward ethical sourcing and luxury jewellery further contributes to its popularity. Amazonite earrings are gaining significant traction in the artisanal jewellery market. The U.S. market is expected to grow at a CAGR of 8% through 2030, as the demand for sustainable and artisanal jewellery continues to rise, especially among younger consumers focused on sustainability.
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Canada is witnessing a rise in demand for sustainable and luxury jewellery, with eco-conscious consumers driving the market for Amazonite earrings. As the trend for handmade and ethically sourced jewellery continues to grow, Amazonite is gaining popularity for its spiritual and calming properties. With increasing focus on luxury gemstones and spiritual jewellery, the Canadian market for Amazonite is expanding rapidly. The market is projected to grow at a CAGR of 10% through 2028, with demand fuelled by the growing interest in eco-friendly jewellery and increasing disposable incomes among younger consumers looking for ethical jewellery options.
Asia-Pacific: Fastest-Growing Region
The Asia-Pacific region is projected to be the fastest-growing market for Amazonite earrings, driven by rising disposable incomes and the growing popularity of luxury and spiritual jewellery. As demand for unique and premium jewellery increases, Amazonite is becoming more popular in countries like China and India, where gemstone jewellery is in high demand. The Amazonite jewellery market in China grew by 15% year over year, reflecting increasing consumer interest in luxury gemstones. The region is expected to grow at a CAGR of 12% from 2025 to 2030, with India and China contributing significantly to this growth. The rise of wellness trends and eco-conscious consumerism is expected to drive further adoption of Amazonite earrings in these countries.
- China’s rapidly growing jewellery market is embracing Amazonite earrings due to increasing interest in luxury, unique gemstones. As consumers in China look for premium, distinctive jewellery with both aesthetic and spiritual significance, Amazonite is becoming a popular choice. With rising disposable incomes and a growing middle class, more Chinese consumers are investing in high-end jewellery. The Chinese market is expected to grow at a CAGR of 14% from 2025 to 2030, with increasing demand for luxury gemstones and the rise of wellness trends contributing to Amazonite’s popularity.
- India’s jewellery market is evolving rapidly, with increasing interest in luxury and spiritual jewellery. The growing demand for sustainable, eco-friendly jewellery is driving the popularity of Amazonite earrings. Amazonite’s unique appearance and spiritual significance make it appealing to consumers seeking premium, ethically sourced products. The Indian market for Amazonite earrings is expected to grow at a CAGR of 10% through 2030, driven by the increasing popularity of spiritual jewellery and rising disposable incomes. As consumer interest in luxury gemstones and wellness jewellery continues to rise, Amazonite is poised to capture a larger market share in India.
Europe
Europe continues to be a key player in the amazonite earrings market, fuelled by strong demand for sustainable, ethical, and unique jewellery. As European consumers increasingly seek eco-friendly and luxury alternatives to traditional jewellery, Amazonite has seen rising popularity. In March 2024, Swarovski launched its first collection of Amazonite earrings in Germany, tapping into the demand for high-end, sustainable jewellery. The European market is projected to grow at a CAGR of 6.5% from 2025 to 2030, with Germany and the UK leading the demand for Amazonite jewellery. As consumers continue to prioritise vegan, sustainable, and non-toxic options, Amazonite earrings are expected to perform well, especially in premium segments where consumers value ethical sourcing and high-quality materials.
- Germany continues to be a significant market for Amazonite earrings, with rising consumer demand for sustainable, unique, and luxury jewellery. German consumers are increasingly focused on eco-conscious and ethical jewellery, making Amazonite a preferred choice due to its natural properties and aesthetic appeal. The growing trend for luxury and spiritual jewellery is contributing to Amazonite’s popularity. The German market is expected to grow at a CAGR of 7% from 2025 to 2030, driven by the increasing demand for luxury and sustainable jewellery, with a focus on ethical sourcing and vegan jewellery products.
- France is embracing Amazonite earrings due to their unique aesthetic and spiritual properties, particularly within the wellness jewellery sector. As French consumers increasingly seek natural, sustainable, and therapeutic jewellery, Amazonite is gaining popularity for its calming and healing properties. The French market for Amazonite earrings is projected to grow at a CAGR of 9% through 2030, driven by the rising demand for spiritual jewellery and eco-conscious fashion. As wellness trends continue to grow, Amazonite is becoming a popular choice among consumers seeking spiritual and therapeutic jewellery that offers both beauty and emotional well-being benefits.
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Company Market Share
The amazonite earrings market is experiencing growth, with both established players and emerging brands capturing significant market share. Major online retailers like Etsy, Amazon, and Blue Nile are leading the market due to their wide reach and established consumer base. Etsy reported over a 22% increase in Amazonite jewellery sales in 2025, reflecting the growing demand for artisanal, eco-friendly jewellery. Meanwhile, traditional jewellery makers like Tanishq and Swarovski are expanding their Amazonite collections, targeting high-end consumers. As more consumers seek unique, sustainable jewellery, the market share is expanding. The growing consumer preference for luxury, handmade, and ethically sourced jewellery will continue to propel Amazonite earrings into the mainstream, especially as global demand for clean beauty and sustainable products increases.
Key Players in the Amazonite Earrings Market
- Etsy
- Swarovski
- Gemvara
- Kendra Scott
- Tanishq
- Blue Nile
- Amazon
- Lush Cosmetics
- Zales
- Jared
Recent Developments
- March 2025: Biossance launched a Bakuchiol serum with enhanced bioavailability, improving absorption and effectiveness. The serum quickly gained traction in the U.S. market, reflecting rising demand for high-performance, plant-based skincare.
- February 2025: Herbivore Botanicals introduced a Bakuchiol-infused face oil, specifically targeting dry skin. The product has received positive reviews for its moisturising and rejuvenating properties, expanding the brand’s clean beauty line.
- January 2025: The Ordinary released a Bakuchiol serum at an affordable price, making it accessible to a broader range of consumers. The product has quickly gained popularity in both the U.S. and European markets, positioning the brand as a leader in affordable, clean skincare.