Paper Card Gift Market Size
According to Deep Market Insights, the global paper card gift market was valued at USD 5.8 billion in 2024 and is projected to grow from USD 6.3 billion in 2025 to USD 9.1 billion by 2030, registering a CAGR of 7.1% during the forecast period (2025-2030). Growth is driven by the rising demand for personalized gifting, hybrid digital-physical card solutions, and consumer preference for tangible, sensory experiences over digital-only greetings.
Key Market Insights
- Hyper-personalized micro-event cards are gaining popularity for small, everyday milestones such as pet adoption or first apartment celebrations.
- North America leads demand, while Asia-Pacific is the fastest-growing region for paper card gifts.
- Cards with sensory enhancements like textured embossing, scented inks, or thermochromic designs are creating unique product subcategories.
- Hybrid online-to-offline gifting is expanding the market, letting consumers design cards digitally and receive physical versions.
- Small cultural and localized designs are gaining traction, reflecting regional traditions and identity-driven gifting trends.
Market Size and Forecast
- 2024: USD 5.8 billion
- 2030: USD 9.1 billion
- CAGR: 7.1% (2025-2030)
- North America: Largest Market
- Asia-Pacific: Fastest Growing Market
Latest Market Trends
- Micro-event gifting: Consumers are buying cards for smaller, frequent milestones, creating a niche segment beyond birthdays and weddings.
- Multisensory cards: Cards now include texture, scent, or color-changing inks to make the physical product more memorable than digital alternatives.
- Hybrid design-to-delivery: Online personalization combined with physical delivery is bridging convenience and authenticity, attracting busy urban consumers.
Paper Card Gift Market Drivers
- Slow gifting culture: Consumers value intentional, meaningful gifting experiences, which drives demand for handwritten or tactile cards.
- Hybrid gifting adoption: Digital-first design tools paired with physical delivery make paper cards convenient yet personal, encouraging wider market uptake.
Market Restraints
- Carbon footprint labeling: Emerging regulations may require visible environmental impact data, limiting the use of certain inks, foils, or embellishments.
- Generational communication shift: Younger consumers favor digital messages, limiting paper card adoption without innovative integration of technology.
Paper Card Gift Market Opportunities
- NFC and AR integration: Embedding chips or scannable codes allows recipients to access videos, music, or digital scrapbooks, creating hybrid keepsakes.
- Localized cultural catalogs: Region-specific designs reflecting local traditions and dialects tap into consumer desire for authentic, identity-driven gifting.
Segmental Insights
- By Type: Personalized micro-event and multisensory cards are emerging as key subcategories.
- By End-User: Millennials and Gen Z lead adoption of hybrid and personalized cards, while older demographics continue preference for traditional cards.
- By Distribution Channel: E-commerce is the fastest-growing channel, supported by online personalization and hybrid delivery services. Specialty stores still play a role in in-person selection and gifting experiences.
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Regional Insights
- North America: Largest market, driven by gifting culture and personalization trends.
- Europe: Strong adoption in the UK, France, and Germany, with premium, sensory cards favored.
- Asia-Pacific: Fastest-growing region, led by China, Japan, and India, where increasing gifting occasions and rising middle-class incomes drive demand.
- Latin America: Expanding interest in creative and cultural card designs in Brazil and Mexico.
- Middle East & Africa: Growing adoption in the UAE and South Africa, supported by urban gifting trends and festive celebrations.
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Note: The above countries are part of our standard off-the-shelf report, we can add countries of your interest
Regional Growth Insights Download Free Sample
Leading Companies in the Paper Card Gift Market
- Hallmark Cards, Inc.
- American Greetings Corporation
- Papyrus-Recycled Paper Goods
- Paperchase
- Moonpig Ltd.
- Greetabl
- Vistaprint
- Lovepop
- Card Factory PLC
- Funky Pigeon
Latest Developments
- March 2025: Hallmark launched a scented and embossed micro-event card collection targeting Gen Z milestone celebrations.
- April 2025: Moonpig introduced NFC-enabled greeting cards that link to personalized video messages.
- June 2025: Lovepop rolled out region-specific cultural card collections featuring Asian and Latin American festivals.
Frequently Asked Questions
How big is the paper card gift market?
According to Deep Market Insights, the global paper card gift market size was valued at USD 5.8 billion in 2024 and is projected to reach USD 9.1 billion by 2030, expanding at a CAGR of 7.1% during 202-2030.
What are the key opportunities in the market?
NFC/AR-enabled hybrid cards and culturally localized card collections are the key opportunities in the market.
Who are the leading players in the market?
Hallmark Cards, American Greetings, Papyrus, Paperchase, Moonpig, Greetabl, Vistaprint, Lovepop, Card Factory, and Funky Pigeon are the leading players in the market.
What are the factors driving the growth of the market?
Rising demand for personalized gifting, hybrid digital-physical solutions, and multisensory-enhanced paper cards are driving the growth of the market.
Which are the various segmentations that the market report covers?
The market report is segmented as follows: By Product Type, By End-User, By Distribution Channel.